SEMA MARKET REPORT
SEMA MARKET REPORT
2022
A COMPREHENSIVE OVERVIEW OF THE AUTOMOTIVE
SPECIALTY-EQUIPMENT MARKET
1
INTRODUCTION
Specialty-Equipment Market Produces Another Record Year in 2021.
For the first time, we are reporting a market size over $50 billion. Overall consumer spending on parts and
accessories jumped 6.3% last year. This new high point for industry sales reached $50.9 billion.
The truck continues to be a driving force for the industry. Pickup mods accounted for nearly one-third of parts and
accessory sales. The shift toward light-truck sales continues in the new-vehicle market, and those pickup and utility
vehicles are great platforms for accessorization.
But, it’s not just about utility. Performance mods have seen great sales too. People are always looking for more
power. Most people can’t aord a Lamborghini or even a Hellcat. Still, this industry helps anyone boost their own car
toward those lofty goals.
People have voted with their wallet. Consumers continue to show that they love their cars and accessorizing them.
Contrary to what some would have us believe, car culture is alive and well in the United States. And that culture has
driven our industry to its best sales year ever.
Enthusiasts have been taking advantage of these strange times to do what they love: work on their cars and trucks.
Even amid all the disruptions, people found the opportunity to do something fun with their cars. That’s what makes
this industry so cool.
Even as consumers continue to spend, we are facing some headwinds in 2022 and beyond. We’ve all seen the eects
of the supply-chain issues that ramped up last year. Shipping, raw material and sub-assembly shortages will likely
continue into 2023. Inflation has risen across the board, as gas prices have shot up and companies in our industry
feel the need to raise prices amid increased costs. Consumer confidence has remained down, as a pandemic,
politics, and supply issues have weighed on their minds. Some economists see a slowdown coming this year.
But unemployment is low. Many people are still eschewing some travel and entertainment options, which leaves more
time and money for other hobbies. Even with higher gas prices, “road trip” may be the hot travel buzzwords this year,
which helps further connect people to their cars. Some economists see signs of continued spending and growth.
We expect our industry to keep growing. Sales growth may slow a bit this year, but we aren’t forecasting a drop.
As we get further past the pandemic and supply-chain issues, we expect to return to the growth trend we’ve seen
for a decade.
People really do like cars. And they like personalizing their cars. They spent over $50 billion last year to prove it.
I can’t wait to tell you what our sales record becomes next year.
Gavin Knapp
Director, Market Research
SEMA
2022 SEMA Market Report
Table of Contents
2
2022 SEMA Market Report
MARKET OVERVIEW
Overview ................................................................................................................................................................................................4
Specialty-Equipment Retail Sales .................................................................................................................................................... 4
Consumer Purchase by Sales Channel ...........................................................................................................................................5
Consumer Purchase by Vehicle Segment ....................................................................................................................................... 6
MARKET SIZING
CONSUMER PURCHASE BY PARTS CATEGORY ............................................................................................................................... 7
CONSUMER PURCHASE–PARTS OVERVIEWS ................................................................................................................................. 9
Maintenance Oils and Additives ........................................................................................................................................................ 9
Wax and Cleaning Products .............................................................................................................................................................10
Paint Powdercoating and Plating ...................................................................................................................................................11
Fender, Hood and Body Upgrades ..................................................................................................................................................12
Exterior Appearance Upgrades.......................................................................................................................................................13
Body Finishing Products ..................................................................................................................................................................14
Trailer and Towing Products ...........................................................................................................................................................15
Truck Bedliners and Other Bed Accessories ................................................................................................................................16
Racks and Carriers ............................................................................................................................................................................17
Truck Bed Covers ...............................................................................................................................................................................18
Truck Caps ..........................................................................................................................................................................................19
Seats and Upholstery .......................................................................................................................................................................20
Floor Mats and Interior Appearance Products.............................................................................................................................21
Dash System and Gauges ................................................................................................................................................................22
Head / Tail Lights ............................................................................................................................................................................... 23
Exterior Accessory Lighting ............................................................................................................................................................24
Interior Lights .....................................................................................................................................................................................25
Sound System and Audio Accessories ..........................................................................................................................................26
Alarms and Security Products ........................................................................................................................................................27
Navigation Systems .........................................................................................................................................................................28
Mobile TV and Video Cameras .........................................................................................................................................................29
Wireless and Smartphone Integration Products .........................................................................................................................30
Driver Assist Systems ......................................................................................................................................................................31
Transmission Products ..................................................................................................................................................................... 32
Axles and Dierential .......................................................................................................................................................................33
Clutches and Related Products .......................................................................................................................................................34
Shifters ................................................................................................................................................................................................35
Ignition Products ...............................................................................................................................................................................36
Engine Control and Computer Products ........................................................................................................................................ 37
Batteries and Related Products ......................................................................................................................................................38
Internal Engine Products .................................................................................................................................................................39
Cooling System Products .................................................................................................................................................................40
Engine Dress-Up Products ..............................................................................................................................................................41
Exhaust Products ...............................................................................................................................................................................42
Forced Induction Systems ................................................................................................................................................................43
Air Intake Products ............................................................................................................................................................................44
Carburetor and Fuel System Products ..........................................................................................................................................45
Roll Cage and Safety Products ........................................................................................................................................................46
Racing and Protection Apparel .......................................................................................................................................................47
Suspension Products ........................................................................................................................................................................48
Brake Products...................................................................................................................................................................................49
Table of Contents
3
2022 SEMA Market Report
CONSUMER PURCHASE–PARTS OVERVIEWS (Continued)
Steering Products ..............................................................................................................................................................................50
Performance / Special Purpose Tires ...........................................................................................................................................51
O-Road / Oversize Tires .................................................................................................................................................................52
Custom Wheels ..................................................................................................................................................................................53
VEHICLE SEGMENT PROFILES
Small Car .............................................................................................................................................................................................54
Midsize / Large Car ...........................................................................................................................................................................55
Sports Car ...........................................................................................................................................................................................56
Alternative Power ..............................................................................................................................................................................57
CUV .......................................................................................................................................................................................................58
SUV .......................................................................................................................................................................................................59
Pickup ..................................................................................................................................................................................................60
Van ........................................................................................................................................................................................................61
Classic ..................................................................................................................................................................................................62
CONSUMER PROFILE
Overview ..............................................................................................................................................................................................63
How the Vehicle is Used ...................................................................................................................................................................63
Where Consumers Look for Parts Information ............................................................................................................................64
How Parts and Accessories Are Installed ..................................................................................................................................... 65
Age ........................................................................................................................................................................................................66
Where Parts are Bought ...................................................................................................................................................................66
What Part Types are Bought ............................................................................................................................................................67
Vehicle Ownership Distribution ......................................................................................................................................................68
Vehicle Ownership by Age (Accessorizers) ..................................................................................................................................68
Buyer Types ........................................................................................................................................................................................69
Moving Past the Pandemic ............................................................................................................................................................... 70
Ownership of Sports / Recreational Equipment .......................................................................................................................... 72
INDUSTRY INDICATORS
Overview ..............................................................................................................................................................................................73
National Economic and Consumer Trends ....................................................................................................................................74
State of the Industry .........................................................................................................................................................................76
Impact of Supply Chain Issues ........................................................................................................................................................77
VEHICLE INFORMATION
Overview ..............................................................................................................................................................................................78
Vehicle Sales and Registrations .....................................................................................................................................................78
Vehicle Population Composition .....................................................................................................................................................80
Vehicle Sales Forecast ......................................................................................................................................................................83
Powertrain Sales Forecast ..............................................................................................................................................................84
METHODOLOGY
Research Methodology .....................................................................................................................................................................86
Market Definitions .............................................................................................................................................................................87
ADDITIONAL INFORMATION
Consumer Insights Research ..........................................................................................................................................................88
Industry-Focused Research.............................................................................................................................................................89
Contact Information ..........................................................................................................................................................................90
4
Market Overview 2022 SEMA Market Report
OVERVIEW
The specialty-equipment industry continues to grow. U.S. sales topped $50 billion for the first time in 2021. U.S.
consumers spent $50.9 Billion on accessorizing and modifying their vehicles last year. This represents a 6.3%
increase over 2020, and a new high for our industry.
Many businesses saw record sales in 2021, even as the U.S. continued its recovery from COVID and navigated growing
disruptions to global shipping and production. Even while dealing with supply-chain uncertainty, shipping delays,
product shortages, and reduced new-vehicle sales, 2021 was another great year for the specialty-equipment industry
overall. Consumers spent more time than in a typical year working on their vehicles and as restrictions eased on in-
person contact, returned to in-store shopping and auto events.
That said, there are still more headwinds as we head work through 2022. The supply-chain and logistical challenges
that began to emerge in 2021 have not been addressed as quickly as many had hoped, and it’s looking like they may
persist through 2022. While we do not expect sales to decline in 2022, our forecast calls for more modest growth—
though some economists believe a downturn may arrive this year, which could further dampen consumer spending.
As of now, our estimates are that supply issues will clear up in 2023 and the industry will ramp back up towards our
historical growth trend. Still, businesses should be paying attention to the economic headwinds going forward.
2022* 2023* 2025*2024*
$51.75
$53.71
$56.13
$58.66
$60.00
$0.00
$30.00
SPECIALTY-EQUIPMENT RETAIL SALES $ BILLIONS
Source: 2021 SEMA US Market Data
*FORECAST
20152014 2016 2017 2018 2019 2020 2021
$37.18
$39.09
$41.16
$42.92
$44.59
$46.20
$47.89
$50.90
5
Market Overview 2022 SEMA Market Report
While the specialty-equipment market typically sees a higher share of online sales than the overall economy, in-
store retail channels have historically provided the bulk of automotive specialty parts to consumers. Pandemic
disruptions pushed even more sales into online channels during 2020. That online shift seems to be a short-term
spike that was partially normalized in 2021, as online and in-person sales evened out.
The cost, complexity, size, ease of install, and local availability of all impact where a given product type is likely
to be bought. Engine products, for instance, are more likely to be sourced from specialized retailers, while more
commoditized products like batteries and chemicals see a higher share of dollars flow through traditional auto-
parts chains. And for more niche vehicles or objectives, like restoring a classic, there may not be any local stores
that carry the exact parts a consumer needs. SEMA also consistently finds that accessorizers may favor going
online for inexpensive, easy-to-install parts, but value getting in-person advice and expertise with complex or big-
ticket products.
2021 CONSUMER PURCHASE ESTIMATES BY SALES CHANNEL % OF SALES Source: 2021 SEMA US Market Data
9%
7%
6%
6%
5%
4%
4%
3%
3%
1%
3%
2%
10%
10%
14%
14%
AUTO PARTS CHAINS – PHYSICAL LOCATION
AutoZone, NAPA, etc.
SPECIALTY RETAILER / INSTALLER – ONLINE
RockAuto, Speed Shop, Truck Accessory Shop, etc.
NEW VEHICLE DEALERSHIP
AUTO PARTS CHAINS – ONLINE
AutoZone, NAPA, etc.
ONLINE ONLY GENERAL RETAILER
e.g. Amazon
SPECIALTY RETAILER / INSTALLER – PHYSICAL LOCATION
Speed Shop, Truck Accessory Shop, etc.
GENERAL RETAIL CHAINS – PHYSICAL LOCATION
Target, Walmart, etc.
TIRE SHOP – PHYSICAL LOCATION
Discount Tire, Firestone Complete Auto Care, etc.
DIRECT FROM PARTS MANUFACTURER – ONLINE
GENERAL RETAIL CHAINS – ONLINE
Target, Walmart, etc.
TIRE SHOP – ONLINE
Discount Tire, Firestone Complete Auto Care, etc.
ONLINE MARKETPLACE / AUCTION SITE
e.g. eBay
DIRECT FROM PARTS MANUFACTURER – PHYSICAL LOCATION
CAR / TRUCK SHOW
OTHER – PHYSICAL LOCATION
OTHER ONLINE
6
Market Overview 2022 SEMA Market Report
Pickup parts remained big business for the specialty-equipment market in 2021, accounting for 31% of retail sales.
Crossover utility vehicles (CUVs), midsize/large cars, and sport utility vehicles (SUVs, including the Jeep Wrangler)
also account for significant shares of the market. These are also the most common vehicle types on the road today.
Some vehicle models are more likely to be modified (or modified more heavily) than others, but our industry is as
diverse as the vehicle population itself. Products are made, and sold, for all types of cars and trucks.
It’s also worth noting that dierent segments inspire dierent types of modifications. The vehicle segment section of
the report details which part categories are preferred by each vehicle-type owner.
2021 CONSUMER PURCHASE ESTIMATES BY VEHICLE SEGMENT % OF SALES
Source: 2021 SEMA US Market Data
50%
0%
25%
MIDSIZE /
LARGE CAR
SMALL
CAR
SPORTS
CAR
ALTERNATIVE
POWER
CUV SUV PICKUP VAN CLASSIC
10%
16%
6%
4%
12%
14%
3%
5%
31%
Readers of our previous reports may notice that the vehicles segments reported have changed somewhat. We follow
the vehicle segmentation of our VIO data provider Experian Automotive, who has recently updated their segments to
better represent the vehicle fleet. These changes will be reflected throughout this report.
7
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ACCESSORY AND APPEARANCE PRODUCTS: $26.73 BILLION
2021 CONSUMER PURCHASE ESTIMATES $ BILLIONS
MARKET SIZE 2022 FORECAST2021
CHEMICALS
$7.77
$7.89
Maintenance Oils and Additives
$4.58
Wax and Cleaning Products
$1.94
Paint Powdercoating and Plating $1.26
EXTERIOR
BODY
$
$
Fender, Hood, and Body Upgrades
$
Exterior Appearance Upgrades
$
Body Finishing Products $
UTILITY
ACCESSORIES
$3.79
$3.87
Trailer and Towing Products
$0.96
Truck Bedliners and Other Bed Accessories
$0.84
Racks and Carriers
$0.82
Truck Bed Covers
$0.63
Truck Caps $0.54
INTERIOR
$2.68
$2.73
Seats and Upholstery
$1.04
Floor Mats and Interior Appearance Products
$0.98
Dash System and Gauges $0.67
LIGHTING
$2.39
$2.43
Head / Tail Lights
$1.40
Exterior Accessory Lighting
$0.79
Interior Lights $0.21
MOBILE
ELECTRONICS
$3.41
$3.44
Sound System and Audio Accessories
$1.12
Alarms and Security Products
$0.87
Navigation Systems
$0.49
Mobile TV and Video Cameras
$0.47
Wireless and Smartphone Integration Products $0.47
DRIVER
ASSIST
SYSTEMS
$0.76
$0.78
Driver Assist Systems
$0.76
EXTERIOR
BODY
$5.92
$6.02
Fender, Hood, and Body Upgrades
$2.10
Exterior Appearance Upgrades
$2.05
Body Finishing Products $1.77
8
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
2021 CONSUMER PURCHASE ESTIMATE $ BILLIONS
PERFORMANCE PRODUCTS: $12.23 BILLION
WHEELS, TIRES AND SUSPENSION: $11.94 BILLION
MARKET SIZE 2022 FORECAST2021
DRIVETRAIN
$3.61
$3.65
Transmission Products
$2.14
Axles and Dierential
$0.82
Clutches and Related Products
$0.55
Shifters $0.10
ENGINE
ELECTRICAL
AND IGNITION
$2.00
$2.03
Ignition Products
$0.91
Engine Control and Computer Products
$0.56
Batteries and Related Products $0.53
ENGINE
INTERNAL
AND COOLING
$2.26
$2.30
Internal Engine Products
$1.60
Cooling System Products
$0.39
Engine Dress-Up Products $0.27
INTAKE /
FUEL /
EXHAUST
$3.83
$3.91
Exhaust Products
$1.60
Forced Induction Systems
$0.82
Air Intake Products
$0.81
Carburetor and Fuel System Products $0.60
SAFETY
GEAR
$0.53
$0.54
Roll Cage and Safety Products
$0.38
Racing and Protection Apparel $0.14
SUSPENSION /
BRAKES /
STEERING
$5.47
$5.58
Suspension Products
$2.96
Brake Products
$2.34
Steering Products $0.18
WHEELS /
TIRES
$6.47
$6.60
Performance / Special Purpose Tires
$2.79
O-Road / Oversize Tires
$2.13
Custom Wheels $1.55
9
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
35%
Car / Truck Show
1%
Direct from Parts Manufacturer
1%
General Retail Chains
17%
New Vehicle Dealership
7%
Specialty Retailer/Installer
4%
Tire Shop
4%
Other
2%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
1%
General Retail Chains
5%
Online Marketplace/Auction Site
1%
Online Only General Retailer
5%
Specialty Retailer/Installer
2%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
15%
Midsize / Large Car
18%
Sports Car
4%
Alternative Power
2%
CUV
15%
SUV
10%
Pickup
27%
Van
5%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
96%
EXAMPLE PARTS
Engine Treatments, Engine / Injector Cleaner,
Fuel Additives, Performance ATF,
Performance Gear Oil,
Performance Motor Oil / Synthetic Oil
ORDERED IN-STORE
MAINTENANCE OILS AND ADDITIVES
DIY INSTALLATION SHARE
76%
OF PURCHASES
2018
MARKET SIZE
$4.10
BILLION
2019
MARKET SIZE
$4.23
BILLION
2020
MARKET SIZE
$4.35
BILLION
2021
MARKET SIZE
$4.58
BILLION
SHIPPED
TO HOME
16%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
12%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
65%
OF PURCHASES
10
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
WAX AND CLEANING PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
26%
Car / Truck Show
1%
Direct from Parts Manufacturer
1%
General Retail Chains
25%
New Vehicle Dealership
4%
Specialty Retailer/Installer
3%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
1%
General Retail Chains
9%
Online Marketplace/Auction Site
1%
Online Only General Retailer
11%
Specialty Retailer/Installer
4%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
15%
Midsize / Large Car
17%
Sports Car
5%
Alternative Power
3%
CUV
16%
SUV
11%
Pickup
23%
Van
5%
Classic
6%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
91%
EXAMPLE PARTS
Cleaning Products (interior or exterior),
Polish / Wax,
Other Chemicals
ORDERED IN-STORE
DIY INSTALLATION SHARE
90%
OF PURCHASES
2018
MARKET SIZE
$1.80
BILLION
2019
MARKET SIZE
$1.85
BILLION
2020
MARKET SIZE
$1.86
BILLION
2021
MARKET SIZE
$1.94
BILLION
SHIPPED
TO HOME
30%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
9%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
55%
OF PURCHASES
11
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
PAINT POWDERCOATING AND PLATING
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
18%
Car / Truck Show
3%
Direct from Parts Manufacturer
3%
General Retail Chains
8%
New Vehicle Dealership
14%
Specialty Retailer/Installer
9%
Tire Shop
<
1%
Other
5%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
Online Marketplace/Auction Site
1%
Online Only General Retailer
6%
Specialty Retailer/Installer
13%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
16%
Midsize / Large Car
29%
Sports Car
4%
Alternative Power
2%
CUV
6%
SUV
16%
Pickup
18%
Van
1%
Classic
8%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
94%
EXAMPLE PARTS
Paint Powdercoating / Plating
ORDERED IN-STORE
DIY INSTALLATION SHARE
64%
OF PURCHASES
2018
MARKET SIZE
$1.14
BILLION
2019
MARKET SIZE
$1.16
BILLION
20120
MARKET SIZE
$1.21
BILLION
2021
MARKET SIZE
$1.26
BILLION
SHIPPED
TO HOME
26%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
47%
OF PURCHASES
12
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
FENDER, HOOD AND BODY UPGRADES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
3%
Direct from Parts Manufacturer
3%
General Retail Chains
1%
New Vehicle Dealership
13%
Specialty Retailer/Installer
9%
Tire Shop
2%
Other
1%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
7%
General Retail Chains
2%
Online Marketplace/Auction Site
6%
Online Only General Retailer
11%
Specialty Retailer/Installer
19%
Tire Shop
3%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
11%
Sports Car
12%
Alternative Power
8%
CUV
11%
SUV
14%
Pickup
29%
Van
2%
Classic
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
83%
EXAMPLE PARTS
Fenders, Hood, Body Modifications,
Bumper / Grille Guard / Step Bumper
ORDERED IN-STORE
DIY INSTALLATION SHARE
53%
OF PURCHASES
2018
MARKET SIZE
$1.84
BILLION
2019
MARKET SIZE
$1.91
BILLION
2020
MARKET SIZE
$1.97
BILLION
2021
MARKET SIZE
$2.10
BILLION
SHIPPED
TO HOME
50%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
19%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
NOTE: Product category definition has changed since previous report.
13
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
EXTERIOR APPEARANCE UPGRADES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
2%
Direct from Parts Manufacturer
3%
General Retail Chains
2%
New Vehicle Dealership
13%
Specialty Retailer/Installer
9%
Tire Shop
1%
Other
3%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
6%
General Retail Chains
3%
Online Marketplace/Auction Site
6%
Online Only General Retailer
16%
Specialty Retailer/Installer
16%
Tire Shop
1%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
4%
Midsize / Large Car
9%
Sports Car
3%
Alternative Power
3%
CUV
12%
SUV
18%
Pickup
48%
Van
1%
Classic
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
79%
EXAMPLE PARTS
Grille, Side Steps / Running Boards,
Mirrors, Sunroof / Moonroof,
Window Shades / Vents, Car Covers,
Other Exterior Body Upgrades
ORDERED IN-STORE
DIY INSTALLATION SHARE
66%
OF PURCHASES
2018
MARKET SIZE
$1.70
BILLION
2019
MARKET SIZE
$1.76
BILLION
2020
MARKET SIZE
$1.92
BILLION
2021
MARKET SIZE
$2.05
BILLION
SHIPPED
TO HOME
54%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
13%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
14
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
BODY FINISHING PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
5%
New Vehicle Dealership
10%
Specialty Retailer/Installer
14%
Tire Shop
2%
Other
5%
ONLINE
Auto Parts Chains
7%
Direct from Parts Manufacturer
4%
General Retail Chains
5%
Online Marketplace/Auction Site
5%
Online Only General Retailer
18%
Specialty Retailer/Installer
8%
Tire Shop
2%
Other
3%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
15%
Sports Car
8%
Alternative Power
6%
CUV
12%
SUV
20%
Pickup
21%
Van
5%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
61%
EXAMPLE PARTS
Decals / Graphics / Emblems / Wraps,
Window Tinting / Lamination
ORDERED IN-STORE
DIY INSTALLATION SHARE
54%
OF PURCHASES
2018
MARKET SIZE
$1.53
BILLION
2019
MARKET SIZE
$1.58
BILLION
2020
MARKET SIZE
$1.67
BILLION
2021
MARKET SIZE
$1.77
BILLION
SHIPPED
TO HOME
37%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
16%
OF PURCHASES
SHIPPED
TO HOME
5%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
43%
OF PURCHASES
15
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
TRAILER AND TOWING PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
13%
Car / Truck Show
1%
Direct from Parts Manufacturer
3%
General Retail Chains
7%
New Vehicle Dealership
9%
Specialty Retailer/Installer
8%
Tire Shop
2%
Other
3%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
6%
General Retail Chains
3%
Online Marketplace/Auction Site
4%
Online Only General Retailer
12%
Specialty Retailer/Installer
13%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
<
1%
Midsize / Large Car
1%
Sports Car
0%
Alternative Power
5%
CUV
11%
SUV
14%
Pickup
60%
Van
6%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
96%
EXAMPLE PARTS
Trailer Hitch,
Winch
ORDERED IN-STORE
DIY INSTALLATION SHARE
71%
OF PURCHASES
2018
MARKET SIZE
$0.81
BILLION
2019
MARKET SIZE
$0.85
BILLION
2020
MARKET SIZE
$0.90
BILLION
2021
MARKET SIZE
$0.96
BILLION
SHIPPED
TO HOME
40%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
15%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
38%
OF PURCHASES
16
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
TRUCK BEDLINERS AND OTHER BED ACCESSORIES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
1%
Direct from Parts Manufacturer
3%
General Retail Chains
8%
New Vehicle Dealership
13%
Specialty Retailer/Installer
15%
Tire Shop
1%
Other
4%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
7%
General Retail Chains
3%
Online Marketplace/Auction Site
3%
Online Only General Retailer
6%
Specialty Retailer/Installer
14%
Tire Shop
1%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
0%
Midsize / Large Car
0%
Sports Car
0%
Alternative Power
<
1%
CUV
<
1%
SUV
<
1%
Pickup
98%
Van
0%
Classic
<
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
86%
EXAMPLE PARTS
Pickup Bed Rack System,
Drop-in or Spray Bedliner,
Tool Box
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
2018
MARKET SIZE
$0.72
BILLION
2019
MARKET SIZE
$0.74
BILLION
2020
MARKET SIZE
$0.78
BILLION
2021
MARKET SIZE
$0.84
BILLION
SHIPPED
TO HOME
29%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
39%
OF PURCHASES
17
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
RACKS AND CARRIERS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
6%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
4%
New Vehicle Dealership
14%
Specialty Retailer/Installer
10%
Tire Shop
1%
Other
2%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
6%
General Retail Chains
5%
Online Marketplace/Auction Site
4%
Online Only General Retailer
17%
Specialty Retailer/Installer
13%
Tire Shop
1%
Other
3%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
2%
Midsize / Large Car
3%
Sports Car
<
1%
Alternative Power
3%
CUV
30%
SUV
24%
Pickup
31%
Van
7%
Classic
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
88%
EXAMPLE PARTS
Hitch Mounted Cargo Carrier,
Roof Rack / Carriers,
Mounted Tent (Roof / Truck Bed),
Other Exterior Accessories
ORDERED IN-STORE
DIY INSTALLATION SHARE
61%
OF PURCHASES
2018
MARKET SIZE
$0.71
BILLION
2019
MARKET SIZE
$0.80
BILLION
2020
MARKET SIZE
$0.76
BILLION
2021
MARKET SIZE
$0.82
BILLION
SHIPPED
TO HOME
49%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
17%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
27%
OF PURCHASES
18
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
TRUCK BED COVERS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
3%
Car / Truck Show
1%
Direct from Parts Manufacturer
1%
General Retail Chains
<
1%
New Vehicle Dealership
11%
Specialty Retailer/Installer
17%
Tire Shop
<
1%
Other
2%
ONLINE
Auto Parts Chains
5%
Direct from Parts Manufacturer
8%
General Retail Chains
1%
Online Marketplace/Auction Site
6%
Online Only General Retailer
23%
Specialty Retailer/Installer
19%
Tire Shop
<
1%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
0%
Midsize / Large Car
0%
Sports Car
0%
Alternative Power
0%
CUV
0%
SUV
0%
Pickup
99%
Van
0%
Classic
<1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
88%
EXAMPLE PARTS
Pickup Tonneau Cover
ORDERED IN-STORE
DIY INSTALLATION SHARE
67%
OF PURCHASES
2018
MARKET SIZE
$0.52
BILLION
2019
MARKET SIZE
$0.54
BILLION
2020
MARKET SIZE
$0.58
BILLION
2021
MARKET SIZE
$0.63
BILLION
SHIPPED
TO HOME
55%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
10%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
29%
OF PURCHASES
19
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
TRUCK CAPS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
5%
Car / Truck Show
1%
Direct from Parts Manufacturer
3%
General Retail Chains
0%
New Vehicle Dealership
13%
Specialty Retailer/Installer
12%
Tire Shop
1%
Other
4%
ONLINE
Auto Parts Chains
18%
Direct from Parts Manufacturer
9%
General Retail Chains
3%
Online Marketplace/Auction Site
1%
Online Only General Retailer
11%
Specialty Retailer/Installer
14%
Tire Shop
<
1%
Other
3%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
0%
Midsize / Large Car
0%
Sports Car
0%
Alternative Power
0%
CUV
0%
SUV
1%
Pickup
95%
Van
0%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
78%
EXAMPLE PARTS
Pickup Truck Cap / Shell
ORDERED IN-STORE
DIY INSTALLATION SHARE
68%
OF PURCHASES
2018
MARKET SIZE
$0.50
BILLION
2019
MARKET SIZE
$0.51
BILLION
2020
MARKET SIZE
$0.51
BILLION
2021
MARKET SIZE
$0.54
BILLION
SHIPPED
TO HOME
48%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
17%
OF PURCHASES
SHIPPED
TO HOME
3%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
31%
OF PURCHASES
20
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SEATS AND UPHOLSTERY
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
13%
Car / Truck Show
2%
Direct from Parts Manufacturer
3%
General Retail Chains
7%
New Vehicle Dealership
9%
Specialty Retailer/Installer
7%
Tire Shop
2%
Other
2%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
4%
General Retail Chains
7%
Online Marketplace/Auction Site
5%
Online Only General Retailer
16%
Specialty Retailer/Installer
10%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
7%
Midsize / Large Car
14%
Sports Car
7%
Alternative Power
6%
CUV
17%
SUV
14%
Pickup
19%
Van
6%
Classic
9%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
74%
EXAMPLE PARTS
Custom Seats, Headliners,
Seat Covers / Dash Covers, Upholstery
ORDERED IN-STORE
DIY INSTALLATION SHARE
73%
OF PURCHASES
2018
MARKET SIZE
$0.92
BILLION
2019
MARKET SIZE
$0.95
BILLION
2020
MARKET SIZE
$0.97
BILLION
2021
MARKET SIZE
$1.04
BILLION
SHIPPED
TO HOME
46%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
15%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
32%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
21
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
FLOOR MATS AND INTERIOR APPEARANCE PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
12%
Car / Truck Show
1%
Direct from Parts Manufacturer
2%
General Retail Chains
8%
New Vehicle Dealership
11%
Specialty Retailer/Installer
3%
Tire Shop
2%
Other
1%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
7%
General Retail Chains
6%
Online Marketplace/Auction Site
5%
Online Only General Retailer
19%
Specialty Retailer/Installer
10%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
8%
Midsize / Large Car
16%
Sports Car
4%
Alternative Power
5%
CUV
21%
SUV
12%
Pickup
23%
Van
6%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
73%
EXAMPLE PARTS
Cargo / Trunk Mat,
Custom Floor Mats/Carpeting
Knobs / Handles, Interior Mirrors,
Pedals, Other Interior Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
77%
OF PURCHASES
2018
MARKET SIZE
$0.88
BILLION
2019
MARKET SIZE
$0.90
BILLION
2020
MARKET SIZE
$0.92
BILLION
2021
MARKET SIZE
$0.98
BILLION
SHIPPED
TO HOME
52%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
13%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
27%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
22
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
DASH SYSTEM AND GAUGES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
12%
Car / Truck Show
2%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
New Vehicle Dealership
13%
Specialty Retailer/Installer
4%
Tire Shop
3%
Other
3%
ONLINE
Auto Parts Chains
16%
Direct from Parts Manufacturer
6%
General Retail Chains
5%
Online Marketplace/Auction Site
4%
Online Only General Retailer
10%
Specialty Retailer/Installer
12%
Tire Shop
4%
Other
<
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
6%
Midsize / Large Car
16%
Sports Car
6%
Alternative Power
4%
CUV
15%
SUV
12%
Pickup
20%
Van
2%
Classic
18%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
88%
EXAMPLE PARTS
Aftermarket Air Conditioning Kits,
Dash Kits, Custom Gauges
ORDERED IN-STORE
DIY INSTALLATION SHARE
60%
OF PURCHASES
2018
MARKET SIZE
$0.58
BILLION
2019
MARKET SIZE
$0.61
BILLION
2020
MARKET SIZE
$0.63
BILLION
2021
MARKET SIZE
$0.67
BILLION
SHIPPED
TO HOME
52%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
20%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
23
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
HEAD / TAIL LIGHTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
17%
Car / Truck Show
1%
Direct from Parts Manufacturer
1%
General Retail Chains
3%
New Vehicle Dealership
7%
Specialty Retailer/Installer
4%
Tire Shop
2%
Other
1%
ONLINE
Auto Parts Chains
15%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
Online Marketplace/Auction Site
6%
Online Only General Retailer
17%
Specialty Retailer/Installer
14%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
12%
Midsize / Large Car
17%
Sports Car
5%
Alternative Power
4%
CUV
9%
SUV
17%
Pickup
29%
Van
2%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
67%
EXAMPLE PARTS
Head Light / Tail Light Housings / Covers / etc,
Upgrade Replacement Bulbs
ORDERED IN-STORE
DIY INSTALLATION SHARE
74%
OF PURCHASES
2018
MARKET SIZE
$1.26
BILLION
2019
MARKET SIZE
$1.31
BILLION
2020
MARKET SIZE
$1.31
BILLION
2021
MARKET SIZE
$1.40
BILLION
SHIPPED
TO HOME
53%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
13%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
28%
OF PURCHASES
24
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
EXTERIOR ACCESSORY LIGHTING
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
14%
Car / Truck Show
3%
Direct from Parts Manufacturer
2%
General Retail Chains
4%
New Vehicle Dealership
11%
Specialty Retailer/Installer
6%
Tire Shop
2%
Other
1%
ONLINE
Auto Parts Chains
13%
Direct from Parts Manufacturer
6%
General Retail Chains
4%
Online Marketplace/Auction Site
4%
Online Only General Retailer
17%
Specialty Retailer/Installer
12%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
16%
Sports Car
4%
Alternative Power
6%
CUV
12%
SUV
16%
Pickup
32%
Van
2%
Classic
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
87%
EXAMPLE PARTS
Exterior Lighting Add-On,
Driving / Fog Lights,
Other Lighting Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
69%
OF PURCHASES
2018
MARKET SIZE
$0.69
BILLION
2019
MARKET SIZE
$0.71
BILLION
2020
MARKET SIZE
$0.74
BILLION
2021
MARKET SIZE
$0.79
BILLION
SHIPPED
TO HOME
52%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
14%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
28%
OF PURCHASES
25
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
INTERIOR LIGHTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
16%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
4%
New Vehicle Dealership
10%
Specialty Retailer/Installer
2%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
13%
Direct from Parts Manufacturer
4%
General Retail Chains
5%
Online Marketplace/Auction Site
6%
Online Only General Retailer
20%
Specialty Retailer/Installer
11%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
17%
Midsize / Large Car
23%
Sports Car
6%
Alternative Power
6%
CUV
15%
SUV
11%
Pickup
16%
Van
1%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
80%
EXAMPLE PARTS
Interior Lighting
ORDERED IN-STORE
DIY INSTALLATION SHARE
70%
OF PURCHASES
2018
MARKET SIZE
$0.19
BILLION
2019
MARKET SIZE
$0.20
BILLION
2020
MARKET SIZE
$0.20
BILLION
2021
MARKET SIZE
$0.21
BILLION
SHIPPED
TO HOME
53%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
15%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
26
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SOUND SYSTEM AND AUDIO ACCESSORIES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
9%
New Vehicle Dealership
7%
Specialty Retailer/Installer
9%
Tire Shop
2%
Other
3%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
4%
General Retail Chains
9%
Online Marketplace/Auction Site
6%
Online Only General Retailer
15%
Specialty Retailer/Installer
11%
Tire Shop
1%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
12%
Midsize / Large Car
18%
Sports Car
3%
Alternative Power
5%
CUV
9%
SUV
18%
Pickup
26%
Van
3%
Classic
7%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
76%
EXAMPLE PARTS
Satellite Radio Add-On, In-Dash Stereo System,
Speakers / Subwoofer / Amplifier,
Other Mobile Electronics Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
60%
OF PURCHASES
2018
MARKET SIZE
$1.03
BILLION
2019
MARKET SIZE
$1.03
BILLION
2020
MARKET SIZE
$1.06
BILLION
2021
MARKET SIZE
$1.12
BILLION
SHIPPED
TO HOME
41%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
4%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
33%
OF PURCHASES
27
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ALARMS AND SECURITY PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
9%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
New Vehicle Dealership
19%
Specialty Retailer/Installer
15%
Tire Shop
2%
Other
2%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
4%
General Retail Chains
5%
Online Marketplace/Auction Site
2%
Online Only General Retailer
11%
Specialty Retailer/Installer
8%
Tire Shop
3%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
17%
Sports Car
8%
Alternative Power
10%
CUV
16%
SUV
9%
Pickup
28%
Van
3%
Classic
0%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
N/A
EXAMPLE PARTS
Alarm / Remote Start / Keyless Entry
ORDERED IN-STORE
DIY INSTALLATION SHARE
42%
OF PURCHASES
2018
MARKET SIZE
$0.83
BILLION
2019
MARKET SIZE
$0.82
BILLION
2020
MARKET SIZE
$0.83
BILLION
2021
MARKET SIZE
$0.87
BILLION
SHIPPED
TO HOME
30%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
41%
OF PURCHASES
28
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
NAVIGATION SYSTEMS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
9%
Car / Truck Show
2%
Direct from Parts Manufacturer
4%
General Retail Chains
7%
New Vehicle Dealership
13%
Specialty Retailer/Installer
6%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
4%
General Retail Chains
11%
Online Marketplace/Auction Site
3%
Online Only General Retailer
15%
Specialty Retailer/Installer
7%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
17%
Sports Car
5%
Alternative Power
10%
CUV
17%
SUV
12%
Pickup
21%
Van
4%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
N/A
EXAMPLE PARTS
GPS Navigation System
ORDERED IN-STORE
DIY INSTALLATION SHARE
56%
OF PURCHASES
2018
MARKET SIZE
$0.47
BILLION
2019
MARKET SIZE
$0.47
BILLION
2020
MARKET SIZE
$0.47
BILLION
2021
MARKET SIZE
$0.49
BILLION
SHIPPED
TO HOME
40%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
26%
OF PURCHASES
29
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
MOBILE TV AND VIDEO CAMERAS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
6%
Car / Truck Show
3%
Direct from Parts Manufacturer
3%
General Retail Chains
11%
New Vehicle Dealership
11%
Specialty Retailer/Installer
6%
Tire Shop
3%
Other
1%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
4%
General Retail Chains
8%
Online Marketplace/Auction Site
4%
Online Only General Retailer
15%
Specialty Retailer/Installer
8%
Tire Shop
4%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
9%
Midsize / Large Car
15%
Sports Car
2%
Alternative Power
8%
CUV
18%
SUV
21%
Pickup
19%
Van
6%
Classic
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
N/A
EXAMPLE PARTS
Dashboard Camera,
DVD Player / Video Monitor / Mobile Satellite TV
ORDERED IN-STORE
DIY INSTALLATION SHARE
61%
OF PURCHASES
2018
MARKET SIZE
$0.44
BILLION
2019
MARKET SIZE
$0.45
BILLION
2020
MARKET SIZE
$0.45
BILLION
2021
MARKET SIZE
$0.47
BILLION
SHIPPED
TO HOME
43%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
22%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
29%
OF PURCHASES
30
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
WIRELESS AND SMARTPHONE INTEGRATION PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
6%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
9%
New Vehicle Dealership
11%
Specialty Retailer/Installer
6%
Tire Shop
1%
Other
2%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
6%
General Retail Chains
9%
Online Marketplace/Auction Site
4%
Online Only General Retailer
15%
Specialty Retailer/Installer
10%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
15%
Midsize / Large Car
16%
Sports Car
7%
Alternative Power
6%
CUV
13%
SUV
16%
Pickup
22%
Van
2%
Classic
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
N/A
EXAMPLE PARTS
In-Car Wi-Fi Access / Mobile Hot Spot,
Smartphone Integration - Hands-Free Talk,
Smartphone Integration - Stereo Connection
ORDERED IN-STORE
DIY INSTALLATION SHARE
54%
OF PURCHASES
2018
MARKET SIZE
$0.42
BILLION
2019
MARKET SIZE
$0.43
BILLION
2020
MARKET SIZE
$0.44
BILLION
2021
MARKET SIZE
$0.47
BILLION
SHIPPED
TO HOME
40%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
23%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
31%
OF PURCHASES
31
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
DRIVER ASSIST SYSTEMS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
2%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
New Vehicle Dealership
25%
Specialty Retailer/Installer
4%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
5%
General Retail Chains
5%
Online Marketplace/Auction Site
7%
Online Only General Retailer
12%
Specialty Retailer/Installer
10%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
8%
Midsize / Large Car
15%
Sports Car
4%
Alternative Power
8%
CUV
21%
SUV
13%
Pickup
25%
Van
4%
Classic
0%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
N/A
EXAMPLE PARTS
Backup Camera / Sensors, Blind Spot Monitoring
Front Collision Warning,
Lane Departure Warning,
Adaptive Cruise Control,
Other Driver Assist Systems
ORDERED IN-STORE
DIY INSTALLATION SHARE
40%
OF PURCHASES
2018
MARKET SIZE
$0.68
BILLION
2019
MARKET SIZE
$0.71
BILLION
2020
MARKET SIZE
$0.71
BILLION
2021
MARKET SIZE
$0.76
BILLION
SHIPPED
TO HOME
39%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
26%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
29%
OF PURCHASES
32
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
TRANSMISSION PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
6%
Direct from Parts Manufacturer
6%
General Retail Chains
1%
New Vehicle Dealership
11%
Specialty Retailer/Installer
6%
Tire Shop
3%
Other
6%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
9%
General Retail Chains
1%
Online Marketplace/Auction Site
3%
Online Only General Retailer
4%
Specialty Retailer/Installer
17%
Tire Shop
1%
Other
3%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
8%
Midsize / Large Car
19%
Sports Car
7%
Alternative Power
2%
CUV
7%
SUV
18%
Pickup
31%
Van
3%
Classic
6%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
69%
EXAMPLE PARTS
Bellhousing, Torque Converters,
Performance Upgrade/Replacement Transmission,
Transmission Cooler, Engine/Transmission Sensors,
Other Drivetrain Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
44%
OF PURCHASES
2018
MARKET SIZE
$1.88
BILLION
2019
MARKET SIZE
$1.96
BILLION
2020
MARKET SIZE
$2.02
BILLION
2021
MARKET SIZE
$2.14
BILLION
SHIPPED
TO HOME
37%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
22%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
34%
OF PURCHASES
33
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
AXLES AND DIFFERENTIAL
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
19%
Car / Truck Show
7%
Direct from Parts Manufacturer
2%
General Retail Chains
2%
New Vehicle Dealership
12%
Specialty Retailer/Installer
8%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
8%
General Retail Chains
4%
Online Marketplace/Auction Site
3%
Online Only General Retailer
4%
Specialty Retailer/Installer
14%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
8%
Midsize / Large Car
12%
Sports Car
5%
Alternative Power
3%
CUV
19%
SUV
31%
Pickup
18%
Van
<
1%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
78%
EXAMPLE PARTS
Axles, Driveshaft,
Limited Slip / Locking Differential /
Differential Housing / Ring & Pinion,
U-Joints
ORDERED IN-STORE
DIY INSTALLATION SHARE
58%
OF PURCHASES
2018
MARKET SIZE
$0.74
BILLION
2019
MARKET SIZE
$0.76
BILLION
2020
MARKET SIZE
$0.78
BILLION
2021
MARKET SIZE
$0.82
BILLION
SHIPPED
TO HOME
32%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
23%
OF PURCHASES
SHIPPED
TO HOME
19%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
26%
OF PURCHASES
34
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
CLUTCHES AND RELATED PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
2%
Direct from Parts Manufacturer
5%
General Retail Chains
2%
New Vehicle Dealership
8%
Specialty Retailer/Installer
4%
Tire Shop
4%
Other
2%
ONLINE
Auto Parts Chains
21%
Direct from Parts Manufacturer
3%
General Retail Chains
2%
Online Marketplace/Auction Site
7%
Online Only General Retailer
2%
Specialty Retailer/Installer
20%
Tire Shop
7%
Other
0%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
16%
Midsize / Large Car
18%
Sports Car
11%
Alternative Power
1%
CUV
7%
SUV
15%
Pickup
30%
Van
1%
Classic
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
62%
EXAMPLE PARTS
Clutches / Clutch Plates / Flywheel
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
2018
MARKET SIZE
$0.47
BILLION
2019
MARKET SIZE
$0.50
BILLION
2020
MARKET SIZE
$0.51
BILLION
2021
MARKET SIZE
$0.55
BILLION
SHIPPED
TO HOME
40%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
SHIPPED
TO HOME
9%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
26%
OF PURCHASES
35
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SHIFTERS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
5%
Car / Truck Show
3%
Direct from Parts Manufacturer
1%
General Retail Chains
3%
New Vehicle Dealership
24%
Specialty Retailer/Installer
7%
Tire Shop
3%
Other
3%
ONLINE
Auto Parts Chains
8%
Direct from Parts Manufacturer
4%
General Retail Chains
4%
Online Marketplace/Auction Site
4%
Online Only General Retailer
7%
Specialty Retailer/Installer
13%
Tire Shop
5%
Other
7%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
15%
Midsize / Large Car
20%
Sports Car
10%
Alternative Power
1%
CUV
11%
SUV
10%
Pickup
11%
Van
3%
Classic
18%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
63%
EXAMPLE PARTS
Shifter Knob / Handle, Short Throw Shifter
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
2018
MARKET SIZE
$0.10
BILLION
2019
MARKET SIZE
$0.10
BILLION
2020
MARKET SIZE
$0.10
BILLION
2021
MARKET SIZE
$0.10
BILLION
SHIPPED
TO HOME
46%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
13%
OF PURCHASES
SHIPPED
TO HOME
19%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
22%
OF PURCHASES
36
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
IGNITION PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
28%
Car / Truck Show
1%
Direct from Parts Manufacturer
2%
General Retail Chains
2%
New Vehicle Dealership
10%
Specialty Retailer/Installer
4%
Tire Shop
4%
Other
2%
ONLINE
Auto Parts Chains
16%
Direct from Parts Manufacturer
3%
General Retail Chains
2%
Online Marketplace/Auction Site
3%
Online Only General Retailer
6%
Specialty Retailer/Installer
14%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
19%
Sports Car
6%
Alternative Power
3%
CUV
9%
SUV
17%
Pickup
20%
Van
8%
Classic
7%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
76%
EXAMPLE PARTS
Alternator, Ignition Controllers / Coils,
Ignition Wires / Spark Plugs,
Starter Motor / Solenoid,
Other Engine Electrical and Ignition Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
65%
OF PURCHASES
2018
MARKET SIZE
$0.80
BILLION
2019
MARKET SIZE
$0.82
BILLION
2020
MARKET SIZE
$0.86
BILLION
2021
MARKET SIZE
$0.91
BILLION
SHIPPED
TO HOME
30%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
18%
OF PURCHASES
SHIPPED
TO HOME
9%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
43%
OF PURCHASES
37
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ENGINE CONTROL AND COMPUTER PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
13%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
1%
New Vehicle Dealership
10%
Specialty Retailer/Installer
6%
Tire Shop
3%
Other
5%
ONLINE
Auto Parts Chains
13%
Direct from Parts Manufacturer
8%
General Retail Chains
2%
Online Marketplace/Auction Site
4%
Online Only General Retailer
7%
Specialty Retailer/Installer
18%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
20%
Midsize / Large Car
29%
Sports Car
8%
Alternative Power
2%
CUV
13%
SUV
13%
Pickup
12%
Van
1%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
73%
EXAMPLE PARTS
Engine Management System,
Performance Chip,
Computer / Tuner
ORDERED IN-STORE
DIY INSTALLATION SHARE
39%
OF PURCHASES
2018
MARKET SIZE
$0.47
BILLION
2019
MARKET SIZE
$0.49
BILLION
2020
MARKET SIZE
$0.52
BILLION
2021
MARKET SIZE
$0.56
BILLION
SHIPPED
TO HOME
36%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
23%
OF PURCHASES
SHIPPED
TO HOME
4%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
37%
OF PURCHASES
38
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
BATTERIES AND RELATED PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
36%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
11%
New Vehicle Dealership
9%
Specialty Retailer/Installer
5%
Tire Shop
5%
Other
3%
ONLINE
Auto Parts Chains
14%
Direct from Parts Manufacturer
2%
General Retail Chains
2%
Online Marketplace/Auction Site
2%
Online Only General Retailer
2%
Specialty Retailer/Installer
3%
Tire Shop
1%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
16%
Midsize / Large Car
21%
Sports Car
4%
Alternative Power
3%
CUV
14%
SUV
15%
Pickup
19%
Van
5%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
74%
EXAMPLE PARTS
Battery Wraps,
Performance/Heavy Duty Battery
ORDERED IN-STORE
DIY INSTALLATION SHARE
58%
OF PURCHASES
2018
MARKET SIZE
$0.46
BILLION
2019
MARKET SIZE
$0.49
BILLION
2020
MARKET SIZE
$0.50
BILLION
2021
MARKET SIZE
$0.53
BILLION
SHIPPED
TO HOME
14%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
16%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
64%
OF PURCHASES
39
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
INTERNAL ENGINE PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
10%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
1%
New Vehicle Dealership
12%
Specialty Retailer/Installer
6%
Tire Shop
4%
Other
3%
ONLINE
Auto Parts Chains
15%
Direct from Parts Manufacturer
8%
General Retail Chains
2%
Online Marketplace/Auction Site
2%
Online Only General Retailer
5%
Specialty Retailer/Installer
18%
Tire Shop
2%
Other
5%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
16%
Sports Car
7%
Alternative Power
4%
CUV
5%
SUV
14%
Pickup
29%
Van
2%
Classic
13%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
89%
EXAMPLE PARTS
Camshaft / Valvetrain, Cylinder Heads,
Engine Swap / Crate Engine, Oil Pan / Pump, Gaskets,
Pistons, Connecting Rods, Rings, Crankshafts,
Other Engine Internal and Cooling Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
51%
OF PURCHASES
2018
MARKET SIZE
$1.36
BILLION
2019
MARKET SIZE
$1.42
BILLION
2020
MARKET SIZE
$1.50
BILLION
2021
MARKET SIZE
$1.60
BILLION
SHIPPED
TO HOME
37%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
SHIPPED
TO HOME
5%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
34%
OF PURCHASES
40
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
COOLING SYSTEM PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
19%
Car / Truck Show
1%
Direct from Parts Manufacturer
4%
General Retail Chains
1%
New Vehicle Dealership
12%
Specialty Retailer/Installer
10%
Tire Shop
2%
Other
2%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
7%
General Retail Chains
2%
Online Marketplace/Auction Site
5%
Online Only General Retailer
5%
Specialty Retailer/Installer
15%
Tire Shop
3%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
9%
Midsize / Large Car
20%
Sports Car
5%
Alternative Power
2%
CUV
15%
SUV
14%
Pickup
20%
Van
6%
Classic
11%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
80%
EXAMPLE PARTS
Engine Fan,
Radiator
ORDERED IN-STORE
DIY INSTALLATION SHARE
49%
OF PURCHASES
2018
MARKET SIZE
$0.34
BILLION
2019
MARKET SIZE
$0.35
BILLION
2020
MARKET SIZE
$0.37
BILLION
2021
MARKET SIZE
$0.39
BILLION
SHIPPED
TO HOME
33%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
19%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
42%
OF PURCHASES
41
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ENGINE DRESS-UP PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
21%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
1%
New Vehicle Dealership
8%
Specialty Retailer/Installer
7%
Tire Shop
6%
Other
3%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
6%
General Retail Chains
3%
Online Marketplace/Auction Site
3%
Online Only General Retailer
4%
Specialty Retailer/Installer
20%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
7%
Midsize / Large Car
14%
Sports Car
5%
Alternative Power
3%
CUV
5%
SUV
13%
Pickup
38%
Van
4%
Classic
11%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
83%
EXAMPLE PARTS
Custom Valve Covers,
Performance Plumbing
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
2018
MARKET SIZE
$0.23
BILLION
2019
MARKET SIZE
$0.24
BILLION
2020
MARKET SIZE
$0.26
BILLION
2021
MARKET SIZE
$0.27
BILLION
SHIPPED
TO HOME
34%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
17%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
44%
OF PURCHASES
42
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
EXHAUST PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
10%
Car / Truck Show
2%
Direct from Parts Manufacturer
3%
General Retail Chains
2%
New Vehicle Dealership
10%
Specialty Retailer/Installer
7%
Tire Shop
3%
Other
2%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
11%
General Retail Chains
1%
Online Marketplace/Auction Site
6%
Online Only General Retailer
5%
Specialty Retailer/Installer
23%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
12%
Midsize / Large Car
12%
Sports Car
22%
Alternative Power
2%
CUV
6%
SUV
6%
Pickup
29%
Van
<
1%
Classic
12%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
80%
EXAMPLE PARTS
Catalytic Converter,
Exhaust Headers, Exhaust Kit,
Exhaust Pipe Tip Only
ORDERED IN-STORE
DIY INSTALLATION SHARE
54%
OF PURCHASES
2018
MARKET SIZE
$1.38
BILLION
2019
MARKET SIZE
$1.44
BILLION
2020
MARKET SIZE
$1.49
BILLION
2021
MARKET SIZE
$1.60
BILLION
SHIPPED
TO HOME
45%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
14%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
32%
OF PURCHASES
43
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
FORCED INDUCTION SYSTEMS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
6%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
4%
New Vehicle Dealership
14%
Specialty Retailer/Installer
3%
Tire Shop
1%
Other
3%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
16%
General Retail Chains
3%
Online Marketplace/Auction Site
5%
Online Only General Retailer
10%
Specialty Retailer/Installer
16%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
25%
Sports Car
18%
Alternative Power
1%
CUV
14%
SUV
4%
Pickup
23%
Van
1%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
81%
EXAMPLE PARTS
Nitrous Oxide Kit,
Supercharger, Turbocharger
ORDERED IN-STORE
DIY INSTALLATION SHARE
48%
OF PURCHASES
2018
MARKET SIZE
$0.69
BILLION
2019
MARKET SIZE
$0.72
BILLION
2020
MARKET SIZE
$0.76
BILLION
2021
MARKET SIZE
$0.82
BILLION
SHIPPED
TO HOME
43%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
23%
OF PURCHASES
SHIPPED
TO HOME
14%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
20%
OF PURCHASES
44
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
AIR INTAKE PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
13%
Car / Truck Show
3%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
New Vehicle Dealership
7%
Specialty Retailer/Installer
4%
Tire Shop
1%
Other
1%
ONLINE
Auto Parts Chains
17%
Direct from Parts Manufacturer
6%
General Retail Chains
1%
Online Marketplace/Auction Site
7%
Online Only General Retailer
9%
Specialty Retailer/Installer
20%
Tire Shop
1%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
25%
Sports Car
18%
Alternative Power
1%
CUV
14%
SUV
4%
Pickup
23%
Van
1%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
78%
EXAMPLE PARTS
Cold Air Intake Conversion,
Performance Air Filter Replacement
Intake Manifold
ORDERED IN-STORE
DIY INSTALLATION SHARE
63%
OF PURCHASES
2018
MARKET SIZE
$0.70
BILLION
2019
MARKET SIZE
$0.73
BILLION
2020
MARKET SIZE
$0.75
BILLION
2021
MARKET SIZE
$0.81
BILLION
SHIPPED
TO HOME
54%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
13%
OF PURCHASES
SHIPPED
TO HOME
9%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
45
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
CARBURETOR AND FUEL SYSTEM PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
16%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
2%
New Vehicle Dealership
14%
Specialty Retailer/Installer
7%
Tire Shop
3%
Other
2%
ONLINE
Auto Parts Chains
18%
Direct from Parts Manufacturer
6%
General Retail Chains
2%
Online Marketplace/Auction Site
2%
Online Only General Retailer
5%
Specialty Retailer/Installer
15%
Tire Shop
1%
Other
3%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
15%
Sports Car
6%
Alternative Power
2%
CUV
14%
SUV
12%
Pickup
21%
Van
2%
Classic
17%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
72%
EXAMPLE PARTS
Carburetor, Fuel Injectors,
Fuel Pressure Regulators,
Fuel Pump / Rails, Fuel Tank / Cells,
Other Intake / Fuel / Exhaust Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
53%
OF PURCHASES
2018
MARKET SIZE
$0.53
BILLION
2019
MARKET SIZE
$0.55
BILLION
2020
MARKET SIZE
$0.56
BILLION
2021
MARKET SIZE
$0.60
BILLION
SHIPPED
TO HOME
39%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
18%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
35%
OF PURCHASES
46
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ROLL CAGE AND SAFETY PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
9%
Car / Truck Show
4%
Direct from Parts Manufacturer
3%
General Retail Chains
11%
New Vehicle Dealership
12%
Specialty Retailer/Installer
4%
Tire Shop
3%
Other
3%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
4%
General Retail Chains
6%
Online Marketplace/Auction Site
3%
Online Only General Retailer
10%
Specialty Retailer/Installer
13%
Tire Shop
3%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
9%
Midsize / Large Car
14%
Sports Car
7%
Alternative Power
5%
CUV
23%
SUV
17%
Pickup
19%
Van
4%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
69%
EXAMPLE PARTS
Fire Extinguisher, Roll Cage / Bar,
Seat Belts / Harnesses / Restraints,
Other Safety Gear
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
2018
MARKET SIZE
$0.36
BILLION
2019
MARKET SIZE
$0.36
BILLION
2020
MARKET SIZE
$0.37
BILLION
2021
MARKET SIZE
$0.38
BILLION
SHIPPED
TO HOME
35%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
20%
OF PURCHASES
SHIPPED
TO HOME
12%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
33%
OF PURCHASES
47
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
RACING AND PROTECTION APPAREL
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
8%
Car / Truck Show
8%
Direct from Parts Manufacturer
3%
General Retail Chains
5%
New Vehicle Dealership
8%
Specialty Retailer/Installer
5%
Tire Shop
4%
Other
1%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
9%
General Retail Chains
7%
Online Marketplace/Auction Site
4%
Online Only General Retailer
7%
Specialty Retailer/Installer
16%
Tire Shop
4%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
15%
Midsize / Large Car
11%
Sports Car
6%
Alternative Power
26%
CUV
7%
SUV
22%
Pickup
9%
Van
3%
Classic
<
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
80%
EXAMPLE PARTS
Head Protection,
Racing Suit, Shoes, Gloves
ORDERED IN-STORE
DIY INSTALLATION SHARE
61%
OF PURCHASES
2018
MARKET SIZE
$0.14
BILLION
2019
MARKET SIZE
$0.14
BILLION
2020
MARKET SIZE
$0.14
BILLION
2021
MARKET SIZE
$0.14
BILLION
SHIPPED
TO HOME
38%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
SHIPPED
TO HOME
17%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
48
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SUSPENSION PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
1%
New Vehicle Dealership
10%
Specialty Retailer/Installer
9%
Tire Shop
4%
Other
2%
ONLINE
Auto Parts Chains
13%
Direct from Parts Manufacturer
7%
General Retail Chains
2%
Online Marketplace/Auction Site
5%
Online Only General Retailer
8%
Specialty Retailer/Installer
21%
Tire Shop
2%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
7%
Midsize / Large Car
17%
Sports Car
4%
Alternative Power
2%
CUV
5%
SUV
18%
Pickup
41%
Van
2%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
85%
EXAMPLE PARTS
Air Suspension System, Lift Kits, Shocks,
Coil Springs / Coil Overs, Leaf Springs,
Sway Bars / Control / Trailing Arms, Lowering Kits,
Leveling Kits,
Other Suspension / Brakes / Steering Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
53%
OF PURCHASES
2018
MARKET SIZE
$2.46
BILLION
2019
MARKET SIZE
$2.56
BILLION
2020
MARKET SIZE
$2.75
BILLION
2021
MARKET SIZE
$2.96
BILLION
SHIPPED
TO HOME
45%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
20%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
29%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
49
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
BRAKE PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
23%
Car / Truck Show
1%
Direct from Parts Manufacturer
2%
General Retail Chains
2%
New Vehicle Dealership
10%
Specialty Retailer/Installer
6%
Tire Shop
7%
Other
2%
ONLINE
Auto Parts Chains
16%
Direct from Parts Manufacturer
5%
General Retail Chains
2%
Online Marketplace/Auction Site
2%
Online Only General Retailer
5%
Specialty Retailer/Installer
13%
Tire Shop
2%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
9%
Midsize / Large Car
28%
Sports Car
6%
Alternative Power
2%
CUV
12%
SUV
10%
Pickup
25%
Van
4%
Classic
5%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
81%
EXAMPLE PARTS
Performance Brakes (e.g., Calipers, Rotors, etc.),
Brake Pads
ORDERED IN-STORE
DIY INSTALLATION SHARE
52%
OF PURCHASES
2018
MARKET SIZE
$2.04
BILLION
2019
MARKET SIZE
$2.12
BILLION
2020
MARKET SIZE
$2.20
BILLION
2021
MARKET SIZE
$2.34
BILLION
SHIPPED
TO HOME
31%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
18%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
44%
OF PURCHASES
50
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
STEERING PRODUCTS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
12%
Car / Truck Show
1%
Direct from Parts Manufacturer
3%
General Retail Chains
3%
New Vehicle Dealership
14%
Specialty Retailer/Installer
9%
Tire Shop
4%
Other
5%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
Online Marketplace/Auction Site
5%
Online Only General Retailer
6%
Specialty Retailer/Installer
13%
Tire Shop
4%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
12%
Midsize / Large Car
29%
Sports Car
6%
Alternative Power
1%
CUV
17%
SUV
16%
Pickup
15%
Van
1%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
83%
EXAMPLE PARTS
Steering Columns,
Steering Wheels
ORDERED IN-STORE
DIY INSTALLATION SHARE
42%
OF PURCHASES
2018
MARKET SIZE
$0.15
BILLION
2019
MARKET SIZE
$0.16
BILLION
2020
MARKET SIZE
$0.16
BILLION
2021
MARKET SIZE
$0.18
BILLION
SHIPPED
TO HOME
31%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
38%
OF PURCHASES
NOTE: Product category definition has changed since previous report.
51
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
PERFORMANCE / SPECIAL PURPOSE TIRES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
9%
Car / Truck Show
2%
Direct from Parts Manufacturer
4%
General Retail Chains
3%
New Vehicle Dealership
12%
Specialty Retailer/Installer
4%
Tire Shop
25%
Other
2%
ONLINE
Auto Parts Chains
6%
Direct from Parts Manufacturer
4%
General Retail Chains
4%
Online Marketplace/Auction Site
2%
Online Only General Retailer
4%
Specialty Retailer/Installer
6%
Tire Shop
13%
Other
1%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
12%
Midsize / Large Car
19%
Sports Car
11%
Alternative Power
3%
CUV
15%
SUV
12%
Pickup
19%
Van
4%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
69%
EXAMPLE PARTS
Snow / Winter Tires,
Low Profile Tires, Performance Tires,
Reproduction / Vintage Tires,
Other Wheel / Tire Products
ORDERED IN-STORE
DIY INSTALLATION SHARE
25%
OF PURCHASES
2018
MARKET SIZE
$2.46
BILLION
2019
MARKET SIZE
$2.54
BILLION
2020
MARKET SIZE
$2.64
BILLION
2021
MARKET SIZE
$2.79
BILLION
SHIPPED
TO HOME
19%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
26%
OF PURCHASES
SHIPPED
TO HOME
5%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
50%
OF PURCHASES
52
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
OFF-ROAD / OVERSIZE TIRES
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
7%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
3%
New Vehicle Dealership
10%
Specialty Retailer/Installer
6%
Tire Shop
27%
Other
3%
ONLINE
Auto Parts Chains
5%
Direct from Parts Manufacturer
2%
General Retail Chains
3%
Online Marketplace/Auction Site
3%
Online Only General Retailer
2%
Specialty Retailer/Installer
7%
Tire Shop
16%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
<
1%
Midsize / Large Car
<
1%
Sports Car
<
1%
Alternative Power
1%
CUV
4%
SUV
23%
Pickup
68%
Van
<
1%
Classic
4%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
76%
EXAMPLE PARTS
Off-Road / Oversize Tires
ORDERED IN-STORE
DIY INSTALLATION SHARE
27%
OF PURCHASES
2018
MARKET SIZE
$1.78
BILLION
2019
MARKET SIZE
$1.88
BILLION
2020
MARKET SIZE
$2.00
BILLION
2021
MARKET SIZE
$2.13
BILLION
SHIPPED
TO HOME
18%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
SHIPPED
TO HOME
5%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
51%
OF PURCHASES
53
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
CUSTOM WHEELS
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
6%
Car / Truck Show
2%
Direct from Parts Manufacturer
3%
General Retail Chains
3%
New Vehicle Dealership
12%
Specialty Retailer/Installer
7%
Tire Shop
17%
Other
2%
ONLINE
Auto Parts Chains
8%
Direct from Parts Manufacturer
6%
General Retail Chains
2%
Online Marketplace/Auction Site
4%
Online Only General Retailer
5%
Specialty Retailer/Installer
11%
Tire Shop
11%
Other
2%
VEHICLE SEGMENT – SHARE OF DOLLARS
Small Car
10%
Midsize / Large Car
14%
Sports Car
8%
Alternative Power
3%
CUV
12%
SUV
20%
Pickup
28%
Van
3%
Classic
3%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
76%
EXAMPLE PARTS
Aluminium or Alloy Wheels,
Carbon Fiber or Composite Wheels,
Beadlock Conversion Kit,
Steel Wheels, Wheel Covers / Hubcaps / Lugnuts
ORDERED IN-STORE
DIY INSTALLATION SHARE
40%
OF PURCHASES
2018
MARKET SIZE
$1.32
BILLION
2019
MARKET SIZE
$1.36
BILLION
2020
MARKET SIZE
$1.45
BILLION
2021
MARKET SIZE
$1.55
BILLION
SHIPPED
TO HOME
31%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
40%
OF PURCHASES
54
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SMALL CAR
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
16%
Car / Truck Show
1%
Direct from Parts Manufacturer
3%
General Retail Chains
7%
New Vehicle Dealership
10%
Specialty Retailer/Installer
6%
Tire Shop
5%
Other
2%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
5%
General Retail Chains
4%
Online Marketplace/Auction Site
4%
Online Only General Retailer
11%
Specialty Retailer/Installer
12%
Tire Shop
3%
Other
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
37%
EXAMPLE VEHICLES
Ford Focus, Honda Fit
Hyundai Elantra, Mistubishi Lancer,
Subaru Impreza, Toyota Yaris
ORDERED IN-STORE
DIY INSTALLATION SHARE
59%
OF PURCHASES
SHIPPED
TO HOME
35%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
16%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
43%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
24%
Driver Assist Systems
1%
Drivetrain
7%
Engine Electrical and Ignition
6%
Engine Internal and Cooling
4%
Exterior Body
9%
Utility Accessories
<
1%
Intake / Fuel / Exhaust
10%
Interior
4%
Lighting
6%
Mobile Electronics
8%
Safety Gear
1%
Suspension / Brakes / Steering
9%
Wheels / Tires
10%
MARKET
SIZE
$4.98
BILLION
SHARE OF
MARKET
10%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
5.4
MILLION
ACCESSORIZATION
RATE
14%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
55
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
MIDSIZE / LARGE CAR
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
15%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
4%
New Vehicle Dealership
14%
Specialty Retailer/Installer
7%
Tire Shop
5%
Other
2%
ONLINE
Auto Parts Chains
16%
Direct from Parts Manufacturer
7%
General Retail Chains
3%
Online Marketplace/Auction Site
4%
Online Only General Retailer
6%
Specialty Retailer/Installer
10%
Tire Shop
3%
Other
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
46%
EXAMPLE VEHICLES
Buick LeSabre, Chevrolet Impala,
Ford Fusion, Chevrolet Cruze,
Mercedes E-Class, Toyota Camry
ORDERED IN-STORE
DIY INSTALLATION SHARE
57%
OF PURCHASES
SHIPPED
TO HOME
33%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
19%
OF PURCHASES
SHIPPED
TO HOME
7%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
41%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
19%
Driver Assist Systems
2%
Drivetrain
8%
Engine Electrical and Ignition
6%
Engine Internal and Cooling
5%
Exterior Body
9%
Utility Accessories
<
1%
Intake / Fuel / Exhaust
8%
Interior
5%
Lighting
5%
Mobile Electronics
7%
Safety Gear
1%
Suspension / Brakes / Steering
16%
Wheels / Tires
10%
MARKET
SIZE
$7.98
BILLION
SHARE OF
MARKET
16%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
7.6
MILLION
ACCESSORIZATION
RATE
14%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
56
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SPORTS CAR
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
4%
Direct from Parts Manufacturer
2%
General Retail Chains
4%
New Vehicle Dealership
9%
Specialty Retailer/Installer
8%
Tire Shop
5%
Other
3%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
10%
General Retail Chains
4%
Online Marketplace/Auction Site
3%
Online Only General Retailer
8%
Specialty Retailer/Installer
15%
Tire Shop
4%
Other
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
54%
EXAMPLE VEHICLES
Chevrolet Camaro, Corvette,
Dodge Challenger, Ford Mustang,
Mazda MX-5 Miata, Subaru WRX
ORDERED IN-STORE
DIY INSTALLATION SHARE
65%
OF PURCHASES
SHIPPED
TO HOME
41%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
21%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
30%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
10%
Driver Assist Systems
1%
Drivetrain
8%
Engine Electrical and Ignition
4%
Engine Internal and Cooling
5%
Exterior Body
15%
Utility Accessories
<
1%
Intake / Fuel / Exhaust
20%
Interior
4%
Lighting
4%
Mobile Electronics
6%
Safety Gear
1%
Suspension / Brakes / Steering
9%
Wheels / Tires
14%
MARKET
SIZE
$3.08
BILLION
SHARE OF
MARKET
6%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
2.0
MILLION
ACCESSORIZATION
RATE
21%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
57
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
ALTERNATIVE POWER
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
6%
Direct from Parts Manufacturer
4%
General Retail Chains
5%
New Vehicle Dealership
16%
Specialty Retailer/Installer
6%
Tire Shop
4%
Other
1%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
6%
General Retail Chains
5%
Online Marketplace/Auction Site
3%
Online Only General Retailer
9%
Specialty Retailer/Installer
10%
Tire Shop
3%
Other
0%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
45%
EXAMPLE VEHICLES
Any Hybrid, Electric, Fuel Cell, or CNG Vehicle Including
BMW i8, Ford Mustang Mach-E,
Tesla Model X, Toyota Prius
ORDERED IN-STORE
DIY INSTALLATION SHARE
44%
OF PURCHASES
SHIPPED
TO HOME
33%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
SHIPPED
TO HOME
10%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
33%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
9%
Driver Assist Systems
3%
Drivetrain
5%
Engine Electrical and Ignition
3%
Engine Internal and Cooling
4%
Exterior Body
18%
Utility Accessories
4%
Intake / Fuel / Exhaust
5%
Interior
8%
Lighting
6%
Mobile Electronics
14%
Safety Gear
5%
Suspension / Brakes / Steering
7%
Wheels / Tires
8%
MARKET
SIZE
$1.88
BILLION
SHARE OF
MARKET
4%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
1.3
MILLION
ACCESSORIZATION
RATE
17%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
58
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
CUV
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
15%
Car / Truck Show
1%
Direct from Parts Manufacturer
4%
General Retail Chains
7%
New Vehicle Dealership
16%
Specialty Retailer/Installer
5%
Tire Shop
6%
Other
2%
ONLINE
Auto Parts Chains
12%
Direct from Parts Manufacturer
5%
General Retail Chains
4%
Online Marketplace/Auction Site
2%
Online Only General Retailer
9%
Specialty Retailer/Installer
8%
Tire Shop
3%
Other
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
44%
EXAMPLE VEHICLES
Chevrolet Equinox, Ford Escape,
Honda CR-V, Nissan Rogue,
Subaru Outback, Toyota RAV4
ORDERED IN-STORE
DIY INSTALLATION SHARE
52%
OF PURCHASES
SHIPPED
TO HOME
30%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
18%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
43%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
19%
Driver Assist Systems
3%
Drivetrain
6%
Engine Electrical and Ignition
4%
Engine Internal and Cooling
3%
Exterior Body
12%
Utility Accessories
6%
Intake / Fuel / Exhaust
7%
Interior
8%
Lighting
4%
Mobile Electronics
8%
Safety Gear
1%
Suspension / Brakes / Steering
8%
Wheels / Tires
12%
MARKET
SIZE
$5.92
BILLION
SHARE OF
MARKET
12%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
7.7
MILLION
ACCESSORIZATION
RATE
12%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
59
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
SUV
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
15%
Car / Truck Show
2%
Direct from Parts Manufacturer
3%
General Retail Chains
7%
New Vehicle Dealership
9%
Specialty Retailer/Installer
9%
Tire Shop
6%
Other
1%
ONLINE
Auto Parts Chains
10%
Direct from Parts Manufacturer
3%
General Retail Chains
3%
Online Marketplace/Auction Site
3%
Online Only General Retailer
8%
Specialty Retailer/Installer
15%
Tire Shop
4%
Other
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
52%
EXAMPLE VEHICLES
Chevrolet Tahoe, Dodge Durango,
Honda Pilot, Jeep Wrangler,
Lincoln Navigator, Toyota 4Runner
ORDERED IN-STORE
DIY INSTALLATION SHARE
59%
OF PURCHASES
SHIPPED
TO HOME
37%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
14%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
41%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
12%
Driver Assist Systems
1%
Drivetrain
10%
Engine Electrical and Ignition
4%
Engine Internal and Cooling
4%
Exterior Body
14%
Utility Accessories
5%
Intake / Fuel / Exhaust
3%
Interior
5%
Lighting
5%
Mobile Electronics
7%
Safety Gear
2%
Suspension / Brakes / Steering
11%
Wheels / Tires
16%
MARKET
SIZE
$7.13
BILLION
SHARE OF
MARKET
14%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
5.8
MILLION
ACCESSORIZATION
RATE
19%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
60
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
PICKUP
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
14%
Car / Truck Show
2%
Direct from Parts Manufacturer
2%
General Retail Chains
5%
New Vehicle Dealership
9%
Specialty Retailer/Installer
8%
Tire Shop
6%
Other
4%
ONLINE
Auto Parts Chains
11%
Direct from Parts Manufacturer
5%
General Retail Chains
4%
Online Marketplace/Auction Site
4%
Online Only General Retailer
10%
Specialty Retailer/Installer
12%
Tire Shop
3%
Other
2%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
66%
EXAMPLE VEHICLES
Chevrolet Silverado, Dodge Dakota,
Ford F-Series, Jeep Gladiator,
RAM 1500/2500/3500, Toyota Tacoma
ORDERED IN-STORE
DIY INSTALLATION SHARE
67%
OF PURCHASES
SHIPPED
TO HOME
39%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
16%
OF PURCHASES
SHIPPED
TO HOME
6%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
39%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
12%
Driver Assist Systems
1%
Drivetrain
6%
Engine Electrical and Ignition
2%
Engine Internal and Cooling
4%
Exterior Body
12%
Utility Accessories
17%
Intake / Fuel / Exhaust
6%
Interior
3%
Lighting
4%
Mobile Electronics
5%
Safety Gear
<
1%
Suspension / Brakes / Steering
11%
Wheels / Tires
15%
MARKET
SIZE
$16.00
BILLION
SHARE OF
MARKET
31%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
13.6
MILLION
ACCESSORIZATION
RATE
24%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
61
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
VAN
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
16%
Car / Truck Show
2%
Direct from Parts Manufacturer
1%
General Retail Chains
7%
New Vehicle Dealership
13%
Specialty Retailer/Installer
4%
Tire Shop
6%
Other
3%
ONLINE
Auto Parts Chains
8%
Direct from Parts Manufacturer
4%
General Retail Chains
9%
Online Marketplace/Auction Site
2%
Online Only General Retailer
13%
Specialty Retailer/Installer
7%
Tire Shop
4%
Other
1%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
41%
EXAMPLE VEHICLES
Chevrolet Express, Dodge Grand Caravan,
Ford Transit, Honda Odyssey,
Kia Sedona, Toyota Sienna
ORDERED IN-STORE
DIY INSTALLATION SHARE
61%
OF PURCHASES
SHIPPED
TO HOME
27%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
25%
OF PURCHASES
SHIPPED
TO HOME
8%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
41%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
21%
Driver Assist Systems
2%
Drivetrain
4%
Engine Electrical and Ignition
7%
Engine Internal and Cooling
4%
Exterior Body
10%
Utility Accessories
8%
Intake / Fuel / Exhaust
2%
Interior
9%
Lighting
3%
Mobile Electronics
7%
Safety Gear
2%
Suspension / Brakes / Steering
10%
Wheels / Tires
11%
MARKET
SIZE
$1.56
BILLION
SHARE OF
MARKET
3%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
2.2
MILLION
ACCESSORIZATION
RATE
13%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
62
Market Sizing
Source: 2021 SEMA US Market Data
2022 SEMA Market Report
CLASSIC
SALES CHANNEL – SHARE OF DOLLARS
PHYSICAL LOCATION
Auto Parts Chains
11%
Car / Truck Show
<
1%
Direct from Parts Manufacturer
2%
General Retail Chains
3%
New Vehicle Dealership
2%
Specialty Retailer/Installer
4%
Tire Shop
3%
Other
2%
ONLINE
Auto Parts Chains
9%
Direct from Parts Manufacturer
6%
General Retail Chains
2%
Online Marketplace/Auction Site
10%
Online Only General Retailer
8%
Specialty Retailer/Installer
28%
Tire Shop
4%
Other
6%
ORDERED ONLINE
MANUFACTURERS WITH SALES GROWTH
55%
EXAMPLE VEHICLES
Any Vehicle From Model Year 1989 or Older, Including
1985 Ford Mustang, 1968 Porsche 911,
1939 Studebaker Champion
ORDERED IN-STORE
DIY INSTALLATION SHARE
83%
OF PURCHASES
SHIPPED
TO HOME
65%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
6%
OF PURCHASES
SHIPPED
TO HOME
5%
OF PURCHASES
IN-STORE
PICKUP/INSTALL
24%
OF PURCHASES
PART CATEGORY – SHARE OF DOLLARS
Chemicals
17%
Driver Assist Systems
<
1%
Drivetrain
7%
Engine Electrical and Ignition
4%
Engine Internal and Cooling
12%
Exterior Body
6%
Utility Accessories
3%
Intake / Fuel / Exhaust
14%
Interior
11%
Lighting
4%
Mobile Electronics
5%
Safety Gear
1%
Suspension / Brakes / Steering
9%
Wheels / Tires
9%
MARKET
SIZE
$2.36
BILLION
SHARE OF
MARKET
5%
OF PARTS SALES
VEHICLES MODIFIED
IN 2021
1.8
MILLION
ACCESSORIZATION
RATE
15%
OF VEHICLES
NOTE: Vehicle segment definition has changed since previous report.
Consumer Profile 2022 SEMA Market Report
63
OVERVIEW
While the main portion of this report focuses on the sales aspects of the market, understanding the consumer is
crucial for eectively developing and selling your products. This section utilizes the data from the SEMA U.S. Market
Data project both to profile buyers of automotive parts and accessories in 2021 and to provide insights into how
consumers interact with our industry as they move past the pandemic.
Despite lingering eects from the pandemic, consumers bought a lot of our industry’s parts and accessories in
2021. Accessorizers used the extra savings they accumulated during the pandemic to upgrade and modify their
vehicles, despite having other spending options. Because of record-high car prices, more consumers upgraded
their vehicles instead, including more non-enthusiasts. As a result, the industry saw record sales and demand in
2021. While spending is likely to soften somewhat moving forward, the industry remains optimistic for 2022.
As is consistently the case in prior research, SEMA finds that there are still many young people who enjoy
accessorizing their vehicles. Younger drivers are more likely to be enthusiasts than older drivers, and often buy
more involved performance parts or accessories and make heavier modifications to their vehicles. Young drivers
continue to be an important and engaged part of our industry.
The pandemic pushed accessorizers online for parts in 2020. While many returned to shops and stores in 2021,
inventory issues and lingering safety concerns kept some consumers online. SEMA expects these levels to normaliz
e
as the disruption eases. That said, online is an important channel for the aftermarket. Accessorizers often rely on
the web for research and information, but still pick up the parts in-store. Having a robust online presence can only
help companies reach and engage with customers.
ACCESSORIZER PROFILE: HOW THE VEHICLE IS USED
Most accessorized vehicles today are still daily drivers and are often used for commuting, running errands and
cruising. Classics (pre-1990) are an exception, which are usually driven more occasionally and are often shown o
at car shows. Sports cars sit somewhere in the middle: many are used for everyday use, but also kept as collector
cars or for racing and track use as well.
HOW THE VEHICLE IS USED % OF ACCESSORIZERS' VEHICLES
Source: 2021 SEMA US Market Data
TOTAL
VEHICLES
SMALL
CAR
MIDSIZE /
LARGE CAR
SPORTS
CAR
ALTERNATIVE
POWER
CUV SUV PICKUP VAN CLASSIC
Running Errands
71% 73% 76% 55% 68% 79% 72% 70% 77% 33%
Pleasure Driving
66% 66% 65% 80% 69% 69% 68% 62% 59% 64%
Commuting
61% 68% 68% 47% 72% 73% 60% 56% 61% 14%
Work Use
46% 49% 49% 27% 52% 45% 43% 52% 47% 18%
Off-Road
16% 4% 3% 4% 11% 10% 33% 27% 6% 17%
Collector Vehicle
5% 3% 4% 24% 7% 2% 2% 3% 1% 47%
Car Shows
5% 4% 5% 23% 8% 1% 2% 2% <1% 35%
Track Days
3% 4% 3% 16% 9% 2% 2% 3% 2% 1%
Dedicated Racing
Vehicle
2% 2% 2% 9% 6% 1% 1% 1% <1% 2%
Non-Operational
1% 1% 1% 1% 1% <1% 1% 1% <1% 11%
Consumer Profile 2022 SEMA Market Report
64
ACCESSORIZER PROFILE: WHERE CONSUMERS LOOK FOR PARTS INFORMATION
Accessorizers rely on multiple sources of information when researching aftermarket parts and accessories.
Most tend to look both online as well as consult with people they know when shopping. Therefore, maintaining
an online presence is important. Social media and especially YouTube continues to help the industry reach
potential customers, inform them about their brand, and even demonstrate how to properly install/use the
company’s products.
SEARCH ENGINES / REVIEW WEBSITES
VISIT STORES / SHOPS / DEALERSHIPS
WORD OF MOUTH – FRIENDS / FAMILY
ADVERTISEMENTS
e.g. Online, TV, Radio, Print, etc.
1%
3%
OTHER
TWITTER
RACE TRACK / TEAM SPONSORS
8%
11%
EVENTS / SHOWS / EXHIBITIONS
NEWS
e.g. Online, TV, Radio, etc.
11%
WORD OF MOUTH –
EXPERTS / SALESPEOPLE
25%
31%
36%
RETAIL WEBSITES
41%
51%
4%
INSTAGRAM
WHERE CONSUMERS LOOK FOR PARTS INFO % OF ACCESSORIZERS
Source: 2021 SEMA US Market Data
PARTS MANUFACTURER WEBSITES
41%
28%
ONLINE VIDEO REVIEWS
e.g., YouTube
30%
SPECIALTY WEBSITES
e.g. Blogs, Message Boards, etc.
12%
FACEBOOK
20%
Consumer Profile 2022 SEMA Market Report
65
ACCESSORIZER PROFILE: HOW PARTS AND ACCESSORIES ARE INSTALLED
Consumers are more comfortable installing and applying simpler products themselves, such as chemicals, but are
more likely to rely on professionals for more complex upgrades.
HOW PARTS AND ACCESSORIES ARE INSTALLED % OF PART PURCHASES
Source: 2021 SEMA US Market Data
Did It Yourself Professional Installation
CHEMICALS
INTERIOR
LIGHTING
EXTERIOR UTILITY
ENGINE ELECTRICAL AND IGNITION
EXTERIOR BODY
SAFETY
MOBILE ELECTRONICS
INTAKE / FUEL / EXHAUST
SUSPENSION / BRAKES / STEERING
ENGINE INTERNAL AND COOLING
DRIVETRAIN
DRIVER ASSIST SYSTEMS
WHEELS / TIRES
68%32%
59%41%
44%56%
49%51%
48%52%
41%59%
48%52%
35%65%
40%60%
43%57%
40%60%
28%72%
27%73%
19%81%
Consumer Profile 2022 SEMA Market Report
66
ACCESSORIZER PROFILE: AGE
Accessorizers skew young. More than half of those modifying their vehicles are under 40, and they grow less likely
to buy aftermarket parts as they age. Younger accessorizers are also more likely to be true enthusiasts and tend to
make more complex and daring modifications to their cars and trucks.
ACCESSORIZER PROFILE: WHERE PARTS ARE BOUGHT
Because of lingering pandemic restrictions and inventory shortages, more accessorizers shopped for aftermarket
parts and upgrades online in 2021 than in a typical year. Many, especially younger consumers, bought parts online
but picked them up in-store. SEMA anticipates that in-person sales will continue returning to more normal levels as
the ongoing disruption improves.
AGE % OF TOTAL VEHICLE OWNERS
Source: 2021 SEMA US Market Data
TOTAL VEHICLE OWNERS ACCESSORIZERS NON-ACCESSORIZERS
16–29
22% 31% 19%
30–39
17% 23% 14%
40–49
15% 18% 15%
50–59
17% 14% 17%
60+
29% 14% 35%
WHERE PARTS ARE BOUGHT % OF PART PURCHASES
Source: 2021 SEMA US Market Data
TOTAL
ACCESSORIZERS
AGES
16–29
AGES
30–39
AGES
40–49
AGES
50–59
AGES
60+
Ordered Online,
Shipped to Home
37% 35% 37% 37% 39% 42%
Ordered Online,
Picked Up/Installed In-Store
17% 19% 18% 16% 15% 13%
Ordered In-Store,
Shipped to Home
7% 7% 7% 8% 6% 5%
Ordered In-Store,
Picked Up/Installed In-Store
39% 40% 38% 39% 40% 40%
Consumer Profile 2022 SEMA Market Report
67
ACCESSORIZER PROFILE: WHAT PART TYPES ARE BOUGHT
Younger accessorizers are more likely to make extensive changes to their vehicle, and thus buy more parts. They
are also more comfortable making more complex, under-the-hood upgrades. However, consumers make a wide
variety of upgrades, and even older accessorizers buy from all categories.
PART CATEGORIES INSTALLED % OF ACCESSORIZERS’ VEHICLES Source: 2021 SEMA US Market Data
TOTAL
ACCESSORIZERS
AGES
16–29
AGES
30–39
AGES
40–49
AGES
50–59
AGES
60+
Chemicals
25% 23% 28% 27% 25% 26%
Drivetrain
4% 5% 6% 4% 3% 3%
Engine Electrical and Ignition
15% 17% 14% 14% 15% 15%
Engine Internal and Cooling
9% 11% 9% 8% 7% 8%
Exterior Body
29% 29% 28% 32% 31% 27%
Exterior Utility
16% 11% 16% 19% 19% 22%
Intake / Fuel / Exhaust
13% 13% 16% 15% 9% 10%
Interior
20% 23% 21% 19% 16% 15%
Lighting*
20% 21% 24% 20% 18% 15%
Mobile Electronics
14% 17% 16% 15% 11% 6%
Driver Assist Systems
5% 6% 5% 7% 4% 3%
Safety Gear
4% 4% 4% 4% 3% 1%
Suspension / Brakes / Steering
22% 25% 24% 23% 20% 18%
Wheels / Tires*
27% 32% 29% 27% 27% 15%
*Note: Excludes Standard Replacement Lightbulbs, All-Season Tires.
Consumer Profile 2022 SEMA Market Report
68
Accessorizers across every age group own a wide range of vehicle types. Older consumers are more likely to own a
pickup, while younger consumers are more likely to own a passenger car.
ACCESSORIZER PROFILE: WHAT TYPES OF VEHICLES ARE OWNED
Accessorizers are more likely to own pickups, SUVs and sports cars than non-accessorizers. CUVs, the highest-selling
new vehicle segment, tend to be more common among non-accessorizers. While CUVs represent an opportunity for
the aftermarket, they are also a challenge given the high diversity of platforms both currently available and projected
to be released over the next decade.
VEHICLE OWNERSHIP DISTRIBUTION % OF TOTAL U.S. VEHICLES
Source: 2021 SEMA US Market Data
TOTAL VEHICLE OWNERS ACCESSORIZERS NON-ACCESSORIZERS
Small Car
13% 12% 14%
Midsize / Large Car
18% 16% 19%
Sports Car
3% 4% 3%
Alternative Power
2% 2% 2%
CUV
23% 19% 25%
SUV
11% 12% 10%
Pickup
20% 25% 18%
Van
6% 6% 6%
Classic
4% 5% 4%
VEHICLE OWNERSHIP DISTRIBUTION BY AGE % OF ACCESSORIZERS’ VEHICLES
Source: 2021 SEMA US Market Data
TOTAL
ACCESSORIZERS
AGES
16–29
AGES
30–39
AGES
40–49
AGES
50–59
AGES
60+
Small Car
12% 13% 13% 10% 11% 9%
Midsize / Large Car
16% 20% 15% 15% 14% 13%
Sports Car
4% 5% 4% 4% 4% 4%
Alternative Power
2% 2% 3% 2% 1% 2%
CUV
19% 18% 18% 18% 19% 19%
SUV
12% 12% 13% 15% 12% 10%
Pickup
25% 20% 26% 24% 27% 31%
Van
6% 6% 5% 5% 5% 6%
Classic
5% 4% 4% 7% 6% 6%
Consumer Profile 2022 SEMA Market Report
69
ACCESSORIZER PROFILE: BUYER TYPES
With the “SEMA Consumer Segmentation Report” we developed a framework of six distinct types of specialty-
equipment buyers. Subsequently, we can evaluate these buyer segments in all our consumer survey work. These six
types contain both “enthusiast” and “non-enthusiast” buyer types. Enthusiasts buy more parts, are more engaged
in our industry and make more daring modifications. However, non-enthusiasts actually represent the majority of
our industry’s consumer base. In 2021, the industry saw more non-enthusiasts purchase aftermarket upgrades and
accessories, due to extra savings from stimulus payments as well as high new- and used-vehicle prices.
ENTHUSIAST BUYER TYPES
BUILDER: Buys parts because they enjoy working on their vehicle.
DRIVER: Buys parts to maximize the fun of driving.
IN-CROWD: Buys parts to make their vehicle stand out.
NON-ENTHUSIAST BUYER TYPES
HANDYMAN: Buys parts to upgrade when performing repairs or maintenance.
COMMUTER: Buys parts to maximize driver comfort and mild personalization.
DIFM: “Do-it-for-me” buyers who prefer leaving the installation to professionals.
BUYER TYPES % OF ACCESSORIZERS
Source: 2021 SEMA US Market Data
18%
10%
9%
26%
16%
ENTHUSIASTS: 44% NON-ENTHUSIASTS: 56%
COMMUTERHANDYMAN DIFMDRIVERBUILDER IN-CROWD
For more information on these buyer types, download the “SEMA Consumer Segmentation Report” at: www.sema.org/research.
20%
Consumer Profile 2022 SEMA Market Report
70
ACCESSORIZER PROFILE: MOVING PAST THE PANDEMIC
In 2021, even amid lingering COVID-19 waves, supply-chain disruption and increased costs, consumers continued
to work on their vehicles, especially enthusiasts. Accessorizers returned to shopping in-store more than they did in
2020, but also continued to shop online for parts amid safety fears and inventory constraints. Many also returned to
going to car clubs and events, but continued pandemic restrictions in 2020 dampened participation.
HOW OFTEN CONSUMERS DID THE FOLLOWING IN 2021 VS. 2020 % OF ACCESSORIZERS
Source: 2021 SEMA US Market Data
More Often Same Amount Less Often
SHOP ONLINE
FOR CAR PARTS
SHOP IN-PERSON
FOR CAR PARTS
WORK ON
VEHICLE
YOURSELF
ATTEND CAR
CLUBS / MEETS
TAKE VEHICLE
TO SHOP /
MECHANIC
Enthusiasts
Enthusiasts
Enthusiasts
Enthusiasts
Enthusiasts
Non-Enthusiasts
Non-Enthusiasts
Non-Enthusiasts
Non-Enthusiasts
Non-Enthusiasts
41%52%7%
39%49%12%
17%60%23%
15%52%33%
24%55%21%
23%56%21%
20%
59%21%
28%55%17%
16%52%33%
11%53%36%
Consumer Profile 2022 SEMA Market Report
71
ACCESSORIZER PROFILE: MOVING PAST THE PANDEMIC
During the height of the pandemic in 2020, many consumers took the time to work on their vehicles while they were
stuck at home. This did not change in 2021, with the vast majority saying that they worked on their car just as much
or even more.
Many accessorizers plan on continuing to spend just as much, if not more, on aftermarket parts and accessories in
2022 than they did in 2021. This is especially true of enthusiasts. However, some softening in sales is expected in
2022, given higher costs and reduced savings.
DID MORE WORK IN 2021
44%
43%
47%
44%
ABOUT THE SAME IN 2021 DID LESS WORK IN 2021
Non-Enthusiasts
Enthusiasts
AMOUNT OF WORK DONE ON VEHICLES IN 2021 VS. 2020 % OF ACCESSORIZERS
9%
13%
SPENDING MORE THAN IN 2021
29%
21%
39%
39%
39%
2%
ABOUT THE SAME IN 2021 SPENDING LESS THAN IN 2021
Non-Enthusiasts
Enthusiasts
33%
40%
Source: 2021 SEMA US Market Data
PLANNED SPENDING ON AUTOMOTIVE SPECIALTY PARTS IN 2022 VS. 2021
% OF ACCESSORIZERS
Source: 2021 SEMA US Market Data
Consumer Profile 2022 SEMA Market Report
72
ACCESSORIZER PROFILE: OWNERSHIP OF SPORTS/RECREATIONAL EQUIPMENT
Accessorizers in the United States are almost twice as likely as the rest of the population to own recreational or o-
road equipment, especially RVs, ATVs and motorboats. Just under half of all accessorizers own at least one of these
types of vehicles, opening potential cross-selling opportunities.
OWNERSHIP OF SPORTS / RECREATIONAL EQUIPMENT % OF TOTAL U.S. POPULATION
Source: 2021 SEMA US Market Data
TOTAL VEHICLE OWNERS ACCESSORIZERS NON-ACCESSORIZERS
OWN AT LEAST ONE
32% 49% 26%
RV / Camper / Motorhome
9% 14% 7%
ATV / Quad Runner
8% 14% 5%
Motorboat
7% 11% 5%
Golf Cart
5% 8% 5%
Scooter
5% 8% 4%
On-Road / Dual Purpose Motorcycle
5% 8% 4%
Personal Watercraft
4% 8% 3%
UTV / Side by Side
4% 7% 2%
O-Road Motorcycle
3% 7% 2%
Go Kart
3% 6% 2%
Snowmobile
3% 5% 2%
Sailboat
1% 2% 1%
Dune Buggy
1% 2%
<
1%
Other
1% 1% 1%
73
Industry Indicators 2022 SEMA Market Report
OVERVIEW
The year 2021 started o on an optimistic note. COVID-19 was, for the most part, in retreat, and by April many states
decided that on balance, easing restrictions on in-person interactions was the right move. This led to a release of
pent-up consumer demand for goods, services, travel and leisure. While things were not truly back to “normal,”
Americans were ready to get back out there.
However, as the year wore on it became clear that a return to the pre-pandemic normal was elusive. Businesses—
especially retail services and restaurants—often struggled to fill the job openings they needed to return to normal
operations, finding that workers had either moved on or were willing to hold out for a better oer. At the same time,
supply-chain disruptions—including a microchip shortage, pervasive shipping backlogs and rising commodity input
prices—created both a struggle to get products on the shelf and, in some cases, a need to raise prices to pass along
their own elevated costs.
Our industry certainly faced all these issues, but for the most part 2021 was still a positive year overall. Consumers
were still interested in buying our products, and retailers were once again able to open their doors and let
customers shop in-person. As the year went on, however, it became clear there was no easy solution to the supply-
chain disruptions complicating matters for businesses and consumers alike. By the time 2022 arrived, concerns
about still-lagging vehicle sales and ongoing challenges with shipping and sourcing were leading some businesses
to temper their expectations for what 2022 might hold.
What do we at SEMA expect? Unfortunately, our data suggests it’s likely that the supply-chain challenges we’ve been
seeing will persist until, if not through, late in the year. It’s likely that some amount of broader economic slowdown
may occur, as low consumer confidence sparks some belt-tightening and less-devoted automotive enthusiasts
decide that buying a new vehicle or modifying their current one is an expense they can do without.
At the end of the day, purchasing from our industry is voluntary. We sell “the stu you want” not “the stu you need.”
In economic terms, our products fall under discretionary spending—which leaves our industry open to fluctuations
and shortfalls when economic winds change. At the same time, this is also an enthusiast industry and hardcore
enthusiasts will always find a way to keep pursuing their passion—even as other consumers scale back or delay
making non-essential purchases. The industry certainly faces some headwinds in the latter part or 2022 and into
2023, but most companies remain optimistic about their sales for the coming year.
This year, in addition to our usual economic metrics, we’ve also included results from our recent research to show
how companies have been impacted by the ongoing supply-chain disruptions and their outlook for the future. We
hope the information is helpful as you continue to navigate the recovery and grow your business.
74
Industry Indicators 2022 SEMA Market Report
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
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NATIONAL ECONOMIC AND CONSUMER TRENDS
After a roller-coaster of a year in 2020—including the quite possibly the biggest swing in GDP on record between
Q2 and Q3—2021 ended up being a year of continued adjustment and recovery as things slowly worked towards
returning to normal. However, shortages and shipping delays began to take a toll, driving up prices as the year
went on. By the end of the year, new-vehicle prices, in particular, were in historically short supply—and prices were
hitting record highs. By early 2022, signs were beginning to emerge that things might not be sustainable and a
second recession might be looming.
Q4
2021
6.9%
-31.2%
Q2 2020
Source: Bureau of Economic Analysis
U.S. ECONOMIC GROWTH % CHANGE
Real GDP (Q/Q% Change, SAAR)
Recession
40%
35%
30%
25%
20%
15%
10%
5%
0%
-5%
-10%
-15%
-20%
-25%
-30%
-35%
-40%
Q3 2020
33.8%
Q1
2022
-1.4%
At the height of the pandemic in April 2020, the unemployment rate in the United States hit a record 14.8%—its highest
level since the Great Depression. However, as businesses adapted and economic activity recovered, unemployment fell
steadily throughout 2020 and continued to decline through 2021. If anything, businesses found themselves having to
compete harder than they were used to for new talent—especially for more entry-level service jobs.
U.S. UNEMPLOYMENT
Source: Bureau of Labor Statistics
U.S. Unemployment RateRecession 12 Month Moving Avg.
3.5%
2%
4%
6%
8%
10%
12%
14%
16%
18%
APRIL
2020
14.7%
3.6%
MARCH
2022
FEBRUARY
2020
20032001 2007 2009 2011 2013 2015 2017 2019 20212005
75
Industry Indicators 2022 SEMA Market Report
After the sharp drop in consumer spending brought on by COVID-19-related restrictions in Q2, consumer spending
snapped back along with the rest of the economy. Once restrictions on businesses eased in April of 2021, pent-up
consumer demand ended up driving a spike in spending. While the rate of growth fell o, it nonetheless continued
to climb throughout the year. However, while this might appear to be good news on the surface, the nuance is that
at least part of this growth in spending came from price inflation—particularly with products, like cars and trucks,
where supply struggled to keep up with demand. That meant consumers’ increased spending came at the cost of
eating into their savings.
Source: Bureau of Economic AnalysisCONSUMER SPENDING % CHANGE
Consumer Spending (Y/Y % Change)Recession
12 Month Mov. Avg.
2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020
30%
20%
10%
0%
-10%
-20%
APRIL
2021
29.9%
2022
FEBRUARY
2020
4.7%
APRIL
2020
-16.1%
FEBRUARY
2022
13.7%
In fact, when we look at consumer sentiment it becomes clear that all was not well as 2021 went on. While consumers
were ready for a return to normal, and the nationwide easing of restrictions on activity in April gave a significant
boost to consumer confidence, “normal” remained elusive and the boost was short-lived. Many businesses, saddled
with shipping delays, product shortages and, in some cases, skyrocketing commodity input prices, struggled to keep
up. Things had not improved by early 2022, and by March the consumer sentiment index was nearly as low as it was
during the worst of the late-2000s recession.
`
Source: University of Michigan
CONSUMER SENTIMENT
Consumer SentimentRecession
12 Month Moving Average
50
70
90
110
59.4
MARCH
2022
2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021
76
Industry Indicators 2022 SEMA Market Report
STATE OF THE INDUSTRY
Industry results in 2021 were for the most part stable or positive. Manufacturers, in particular, were likely to see
continued sales growth versus 2020. In some cases, manufacturers enjoyed record years as consumers remained
interested in working on their vehicles to indulge their passions or to make improvements while holding o on
buying a new vehicle amid rising prices and falling dealer inventory. Retailers were more likely to struggle, but
even they, for the most part, reported stable or growing revenues as restrictions eased and customers were able
to come check out products in stores.
CHANGE IN COMPANY SALES OVER LAST 12 MONTHS MARCH/APRIL 2022
Source: SEMA State of the Industry—Spring 2022
MANUFACTURER DISTRIBUTOR RETAILER
20%
27%
41%
9%
15%
19%
71%
58%
40%
Decreased
Stayed Same
Increased
Conducted March and April 2022
Looking ahead, there is some tempering of optimism from manufacturers. Concerns about how the continued lag
in new vehicle sales—which are often an important trigger for consumers to modify or personalize their vehicle—
along with ongoing supply-chain issues leave a majority still expecting their sales to grow this year. But a number
are expecting to end up flat or even down versus 2021. This sentiment is surprisingly similar among distributors
and retailers.
EXPECTATIONS FOR COMPANY SALES IN 2022 MARCH/APRIL 2022
Decrease
Stay Same
Increase
Source: SEMA State of the Industry—Spring 2022
Conducted March and April 2022
30%
32%
39%
14%
17%
11%
56%
51%
50%
MANUFACTURER DISTRIBUTOR RETAILER
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Industry Indicators 2022 SEMA Market Report
Shipping delays, product and component shortages, and input prices are having a tangible impact on specialty-
equipment businesses’ ability to get their products into consumers’ hands. While most businesses feel they have
been able to adapt, with no clear end to these challenges in sight it’s no wonder that some are bracing for a slower
sales year in 2022.
Shipping delays are pervasive across the economy in general, and the specialty-equipment industry is no exception. For
manufacturers, shipping delays and other factors have led many to report production delays as they struggle to source
the materials and components they need—and for retailers and distributors to struggle to keep their shelves stocked.
WANT TO LEARN MORE ABOUT THE STATE OF THE MARKET FROM THOSE IN THE INDUSTRY?
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IMPACT OF SUPPLY CHAIN CHALLENGES ON COMPANY OPERATIONS
MARCH/APRIL 2022
Source: SEMA State of the Industry—Spring 2022
MANUFACTURER
57%
59%
40%
39%
43%
46%
10%
4%
2%
DISTRIBUTOR RETAILER/INSTALLER
Little to No Impact
Moderate Impact
Significant Impact
SUPPLY CHAIN ISSUES EXPERIENCED MARCH/APRIL 2022
Source: SEMA State of the Industry—Spring 2022
SHIPPING DISRUPTIONS FROM SUPPLIERS
DIFFICULTY SOURCING RAW MATERIALS
PRODUCTION DELAYS
DIFFICULTY SOURCING COMPONENTS
SHIPPING DISRUPTIONS TO CONSUMERS
DIFFICULTY SOURCING FINISHED PRODUCT
DIFFICULTY FINDING SUPPLIERS
NONE OF THE ABOVE
3%
4%
8%
63%
45%
64%
DISTRIBUTORMANUFACTURER RETAILER
68%
35%
26%
39%
48%
46%
39%
27%
55%
46%
75%
27%
33%
80%
83%
73%
78
Vehicle Information
2022 SEMA Market Report
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OVERVIEW
In order to make informed decisions about which products to produce or carry, companies need to understand
the size of their potential market. While the Market Sizing section of this report covers the current level of sales
for dierent products and vehicles, this section looks at a key piece of the potential market; i.e., how many vehicles
are actually on the road.
The total light-duty vehicle fleet stood at more than 280 million cars and light trucks at the end of 2021. Most of these
are from model years ’01 and onward, and in general, the population of a given model year starts to drop once it has
been on the road for more than a decade.
Note that the data presented in this section is aggregated. Eligible SEMA-member companies can access more detailed
information (e.g., by make/model, engine size or location) at no cost through our SEMA Member VIO Program, made
possible by our partnership with Experian. For more information, visit www.sema.org/vio. Additionally, through its
partnership with Wards Automotive, SEMA has access to up-to-date vehicle model sales information which can also
be provided to SEMA members.
VEHICLE REGISTRATIONS
The U.S. passenger vehicle fleet increased by nearly 2.5 million cars and light trucks from 2020 to 2021. While the
economy continued its recovery over the year, sales of new vehicles remained below pre-COVID levels due to supply
constraints. Used-vehicle sales, though, were actually ahead of 2019 levels as consumers turned to the resale market as
an alternative to the limited—and marked-up—new-vehicle supply. Most new vehicles were from the ’21 and ’22 model
years. Conversely, the vehicles taken out of operation were largely from ’11 and earlier (i.e., more than 10 years old).
281.4
MILLION
Q4
2020
VEHICLES
ON THE
ROAD
283.8
MILLION
VEHICLES
ON THE
ROAD
Q4
2021
EXIT
43.1
MILLION
TRANSACTIONS
15.3
NEW
MILLION
MILLION
OUT OF
12.9
OPERATION
212.5
MILLION
CHANGE IN LIGHT-VEHICLE POPULATION VS. 2020 IN MILLIONS
Source: ©Experian 2022
79
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HISTORICAL VEHICLE SALES
New-vehicle sales partially rebounded in 2021, ending up with just under 15 million light vehicles sold. Initial
expectations were, admittedly, for a quicker recovery. However, while consumer demand remained strong, the
available supply of new vehicles dwindled as production shortages and shipping backlogs forced dealer inventories
down to record lows—and prices climbing upward.
Vehicle registrations show how many cars and light trucks are actually on the road. Most of the vehicles sold
during and after the 2007–2009 recession are still out there being driven, but ’06-and-older vehicles are becoming
increasingly rare. Classic and collector vehicles more than 20 years old represent a unique opportunity in the
market, but the bulk of vehicles available to be modified are later-model.
1972 1979 1986 1993 2000 2007 2014 2021
LIGHT-VEHICLE SALES vs LIGHT-VEHICLE REGISTRATIONS IN MILLIONS
0
2
4
6
8
10
12
14
16
18
20
Source: ©Experian 2022, ©Informa PLC 2022
TOTAL LIGHT-VEHICLE REGISTRATIONS (MODEL YEAR) TOTAL LIGHT-VEHICLE SALES (CALENDAR YEAR)
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COMPOSITION OF U.S. LIGHT VEHICLE POPULATION
The new-vehicle sales rebound in 2021 was driven largely by light trucks—pickups, SUVs, CUVs and vans—with
CUVs and SUVs leading the charge in particular. CUV sales grew by 7%, or 0.4 million, while SUV sales went up 15%
versus 2020. Sales of passenger cars declined slightly, with middle (AKA midsize) car sales declining 11% versus
2020 sales and some near-osetting growth in the small- and luxury-car segments.
Both short-term and long-term factors are likely contributing to these shifts. Shortages and delays due to supply-chain
issues forced OEMs to prioritize how they allocated production capacity, and often priority went to more-profitable
light trucks and higher-end cars. In addition, the continued shift towards light-truck oerings, particularly CUVs,
meant that there were fewer planned car oerings than in the mid-’10s and earlier.
1972 1979 1986 1993 2000 2007 2014 2021
ANNUAL NEW VEHICLE SALES BY SEGMENT IN MILLIONS
0
2
4
6
8
10
12
14
16
18
20
Source: @Informa PLC 2022
SMALL CAR
SUV
MID RANGE CAR
PICKUP
LARGE CAR
VAN
LUXURY CAR
CUV
81
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Pickups tend to stay on the road longer than other vehicle types, and account for a disproportionate share of
the older-vehicle population. However, the composition of the post-’90 vehicle population makes the impact of
the emergence of CUVs even more apparent, along with the strategic shift by vehicle manufacturers towards
putting greater emphasis on CUVs and other light trucks. We are also starting to see growth in the number of
alternative-power vehicles—hybrid, electric and other fuel types apart from pure gasoline or diesel. While the
share of the vehicle population these vehicles comprise is still small, vehicle manufacturers are starting to push
them more earnestly.
1972 1979 1986 1993 2000 2007 2014 2021
PASSENGER VEHICLE SEGMENTS BY MODEL YEAR IN MILLIONS
0
2
4
6
8
10
12
14
16
18
20
Source: ©Experian 2022
SMALL CAR
SUV
MIDSIZE / LARGE CAR
PICKUP
SPORTS CAR
VAN ALT POWER
CUV
OTHER
82
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VEHICLE SEGMENTS
Fullsize pickups are the most common subtype on the road today, and a lot of that is owed to the continued popularity
of domestic light-duty pickups—Ford F-150s, Chevrolet Silverado 1500s and RAM 1500s. Midsize and compact CUVs
are also major subsegments, representing a combined 18% of the passenger vehicle fleet —a share that is likely to
only increase as more models are rolled out.
While not explicitly broken out into their own segment/subsegments by Experian, available data on alternative-fuel
vehicles does point to a greater push on battery-electric (BEV) vehicles. At roughly 2% of the total U.S. light-vehicle
fleet, gasoline/electric hybrid vehicles account for the lion’s share of alternative-fuel registrations. But an uptick
in BEV sales, and a slew of new BEV models or options planned over the next few years, fall in line with strategies
announced by several vehicle manufacturers to get behind and push electric vehicles.
PICKUP – FULL SIZE
CUV – MIDSIZE
CAR – COMPACT
CAR – MIDSIZE
CUV – COMPACT
SUV – MIDSIZE
CAR –LARGE
SUV – LARGE
VAN – MINI
CUV – MIDDLE LUXURY
SPORT CAR – SUBCOMPACT
SUV – COMPACT
CAR – MIDSIZE LUXURY
CUV – COMPACT LUXURY
SPORTS CAR – COMPACT
PICKUP – COMPACT
CAR – LARGE LUXURY
VAN – FULLSIZE
SUV – MIDSIZE LUXURY
CAR – SUBCOMPACT
NOTE: VEHICLE SEGMENTS ACCOUNTING FOR <1% OF THE TOTAL FLEET ARE NOT SHOWN.
VEHICLE SEGMENT SUBTYPES % REGISTRATIONS AS OF 12/31/2021
Source: ©Experian 2022
CAR – COMPACT LUXURY
PICKUP – MIDSIZE
CUV – LARGE
1%
1%
1%
1%
1%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
4%
4%
5%
7%
9%
11%
14%
16%
83
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NEW VEHICLE SALES FORECAST
Early on in 2021, it looked like new-vehicle sales were headed for a strong recovery by end of year. Industry estimates
favored a scenario where supply mostly caught back up to consumer demand by summer, with full recovery
requiring a couple more years.
This projection was, it turns out, half right. More recent estimates do still anticipate new-vehicle sales returning to
pre-COVID levels by 2023/2024. However, the anticipated rapid bounceback never materialized. Instead, production
shortages and shipping delays depleted vehicle dealership inventories down to historic lows, which both drove up
prices and discouraged consumers from shopping for a new vehicle. Unfortunately, things have not improved as
much as some might have hoped. While dealers are still selling vehicles as fast as they get them onto the lot, until
the new-vehicle supply becomes less constrained, sales are unlikely to get back to 2019 levels.
U.S. NEW LIGHT VEHICLE SALES FORECAST SALES (MILLIONS OF UNITS)
Source: ©Informa PLC 2022
SMALL CAR
SUV
MID RANGE CAR
PICKUP
LARGE CAR
VAN
LUXURY CAR
CUV
BY
2029
5%
20%
49%
4%
0.4%
6%
7%
9%
13.2M
10.4M
11.6M
12.7M
14.4M
15.5M
16.4M
17.4M
17.5M
17.1M
17.2M
17.0M
14.5M
14.9M
15.8M
16.9M
17.2M
17.4M
17.3M
17.3M
17.2M
17.1M
2
0
08
2
0
09
2
0
1
0
2
0
11
2
0
1
2
20
13
2
0
14
2
0
15
2
0
16
20
17
20
18
2
0
19
20
20
20
21
20
22
20
23
2
0
2
4
2
0
25
2
0
2
6
20
2
7
2
0
28
84
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POWERTRAIN SALES FORECAST
Internal-combustion, and specifically gasoline, engines are going to account for a solid majority of new-vehicle sales
for the time being. That said, hybrid and electric vehicles are expected to account for a growing share of new-vehicle
sales as new alternative-fuel models are launched and hybrid, plug-in hybrid, and battery-electric options are
added to existing vehicle models.
Alternative-fuel vehicles comprised just 3% of new vehicles sold in 2015. This share grew to 5% by 2020, but in
2021 that number jumped to 9% of total new-vehicle sales. As more eort is placed by manufacturers into getting
alternative-power vehicles on the road, particularly battery-electric vehicles, we expect this trend to continue. By
2035, SEMA estimates that—assuming the charging infrastructure, supply of necessary components, and sourcing
of raw materials needed for vehicle batteries can scale with demand—hybrid and electric vehicles will account for
44% of new-vehicle sales by 2035.
NEW LIGHT-VEHICLE SALES—POWERTRAIN FORECAST SALES (MILLIONS OF UNITS)
Source: ©Informa PLC 2022
FUEL CELL/NATURAL GAS PLUG-IN HYBRID ELECTRIC ELECTRIC
GASOLINEHYBRID DIESEL
SALES
SHARE
BY
2035
53%
9%
2%
26%
9%
1%
17.4M
17.5M
17.1M
17.2M
17.0M
14.5M
14.9M
15.8M
16.9M
17.2M
17.4M
17.3M
17.3M
17.2M
17.1M M
17.1
M
17.1
M
17.1
M
17.1
M
17.1
M
17.1
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033 2034 2035
FORECAST
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Still, U.S. consumers are not fully sold on the idea that alternative-power vehicles are right for them. Even a majority
of non-accessorizers indicated they prefer to own a gasoline-powered vehicle, and those who in principle would
like to own an electric or hybrid vehicle may find themselves deterred by price, charging station availability or even
a simple lack of options. Among auto enthusiasts, the preference for gasoline vehicles is even more pronounced.
Vehicle manufacturers have still got plenty of work to do, both in terms of getting consumers on board and in putting
out alternative-fuel vehicles that they’re actually willing and able to own.
WHICH POWERTRAIN DO DRIVERS WANT FOR THEIR NEXT VEHICLE? % OF DRIVERS
Source: 2021 SEMA US Market Data
PREFER GASOLINE PREFER ELECTRIC, HYBRID OR OTHER ALTERNATIVE POWER
NON-ACCESSORIZERS
ENTHUSIAST
ACCESSORIZERS
NON-ENTHUSIAST
ACCESSORIZERS
59%
57%
67%
41%
43%
33%
86
Methodology
2022 SEMA Market Report
QUESTIONS? COMMENTS? WE'D LOVE TO HEAR FROM YOU.
Go to www.sema.org/mr-feedback to leave us feedback or ask about our reports, or the industry in general.
RESEARCH METHODOLOGY
The “2022 SEMA Market Report” was compiled utilizing a variety of data sources, including interviews with industry
sources, consumer surveys, secondary data sources and published government statistics. The main data was
provided by the following resources:
SEMA MARKET DATA: CONSUMER MARKET DATA, CONSUMER PROFILE
The study surveyed about 19,000 adults across the United States who own or lease an automobile. Among those
interviewed, more than 5,000 people were identified as having modified or accessorized their vehicle in 2021. This
study represents the buying habits of a large cross-section of specialty-equipment purchasers.
EXPERIAN: VEHICLE REGISTRATIONS, VEHICLE SEGMENTS
© 2022 Experian
Experian’s vehicle segmentation definitions are used throughout the market sizing and profiling sections to
consistently dierentiate vehicle types. To learn more about Experian and their automotive product oerings, visit
www.experian.com/automotive. Through the SEMA Member VIO program—Powered by Experian Automotive, eligible
SEMA-member companies can get specific insight into the number of vehicles on the road at www.sema.org/vio.
WARDS AUTO/INFORMA PLC: VEHICLE SALES
© 2022 Informa PLC
SEMA has partnered with Wards Auto Intelligence, a division of Informa PLC, to obtain access to vehicle sales data
in order to help SEMA-member companies understand current trends and developments.
Wards Auto is part of the Transportation Intelligence Group of Informa PLC, providing news and insights on the
global automotive industry.
BUREAU OF ECONOMIC ANALYSIS: U.S. ECONOMIC GROWTH, CONSUMER SPENDING
BUREAU OF LABOR STATISTICS: U.S. UNEMPLOYMENT
Data was collected from published government statistics.
UNIVERSITY OF MICHIGAN (UMI): CONSUMER SENTIMENT INDEX
Data was collected from the published results of UMI’s “Survey of Consumers.”
AVRIO INSTITUTE: ECONOMIC AND CONSUMER INDICATORS
Economic and industry analysis provided by Avrio Institute, in collaboration with SEMA Market Research.
"SEMA INDUSTRY INDICATORS"
This monthly report provides a high-level snapshot of the overall U.S. economy with an emphasis on economic data
that directly or indirectly aects the automotive aftermarket industry.
"SEMA FUTURE TRENDS REPORT"
This report takes a deeper dive into both the overall economy and the specialty-equipment market, and forecasts
how the industry will change and evolve over the next few years.
“SEMA STATE OF THE INDUSTRY REPORT”
Each year, SEMA surveys industry professionals to learn more about the state of the industry, perceived market
barriers, and current/projected product trends. This report looks at how the specialty-equipment industry is doing
from the perspective of those working in it.
87
Methodology
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MARKET DEFINITIONS
DEFINING THE SPECIALTY-EQUIPMENT MARKET
The specialty-equipment market includes parts and accessories that are manufactured, sold and distributed for cars,
light trucks and other passenger vehicles (motorcycles, ATVs, UTVs, boats, etc.). This report, including the market sizing,
focuses specifically on cars and light trucks. Specialty-equipment products are designed to customize or enhance the
performance, handling or appearance of new or used vehicles. The market does not, however, include OEM-spec repair
or replacement parts intended to replicate factory parts (except in the case of restoration parts for classic vehicles).
The specialty-equipment market is often described as “the parts you want” rather than “the parts you need.” Some
examples of products that fall into the specialty-equipment market include exhaust kits, suspension kits, body kits or
spoilers, custom wheels, stereo systems and engine modifications to increase horsepower.
DEFINING SPECIALTY-EQUIPMENT CONSUMERS
Throughout this report, we use the terms “accessorizer” and “consumer” interchangeably. When we talk about specialty-
equipment consumers or about accessorizers, we mean individuals who, in 2020, bought parts for their passenger
vehicle to alter the appearance, performance, handling or function of the vehicle. This includes someone who bought
accessories, such as custom floor mats, all the way up to a hardcore enthusiast who performed a full engine swap.
Accordingly, specialty-equipment consumers are very diverse in their objectives, attitudes and behaviors. SEMA
Market Research partnered with an independent research firm to identify six broad types of people who buy specialty-
equipment parts and accessories
Builders: The core hobbyists. They focus on the enjoyment and satisfaction gained from working on
their vehicles.
Drivers: Auto enthusiasts. They accessorize and modify with an eye toward the enjoyment they get from
using their vehicles.
In-Crowd: Social enthusiasts. They enjoy the interactive aspects and recognition they get from having a unique
or high-profile vehicle. They are often car club members and attend car shows.
Handyman: Do-it-yourself mechanics. They work on their vehicles to save money and prolong vehicle life and
may be open to upgrades as part of their repair projects.
Commuter: The everyday drivers. They view their vehicles more as functional tools for getting around, may still
want to do some personalization for their interests or lifestyles.
DIFM: “Do-it-for-me,” the least savvy owners. They rely on their mechanic for all vehicle maintenance and
upgrade needs.
Builders, Drivers and In-Crowd buyers are considered to be auto enthusiasts. They are typically more engaged in the
automotive aftermarket scene and tend to spend more on parts. Non-enthusiasts include the Handyman, Commuter
and DIFM segments. While they spend less and are less likely to make complex modifications, they comprise a large
portion of the specialty-equipment customer base.
For more information on these segments and their habits, download the “SEMA Consumer Segmentation Report” at
www.sema.org/research.
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Additional Information
2022 SEMA Market Report
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SEMA MARKET RESEARCH
While the “SEMA Market Reports” provide a detailed overview of the specialty-equipment market, they are far from
the only research SEMA conducts on the industry’s behalf. The SEMA Market Research team regularly commissions
research from independent providers to address topics of interest, ranging from bite-size monthly updates on
relevant trends to full-length custom research reports.
The following are some examples of other information readers can find on our website, www.sema.org/research.
CONSUMER INSIGHTS RESEARCH
SEMA CUV MARKET SNAPSHOT
In this report, SEMA Market Research provides insight into the crossover
utility vehicle (CUV) market, both overall and specifically regarding
the emerging opportunity they represent for the specialty-equipment
market. Download the report to learn more about these vehicles, how
they fit into our industry, and trends to watch.
SEMA 2021 RETAIL TRENDS REPORT
In this report, SEMA Market Research explores the state of retail in the
United States, both overall and specifically for the specialty-automotive
aftermarket. It includes a look at how our industry fits into the broader
retail landscape, trends aecting retail consumers and businesses, and
what sellers of specialty-automotive products may want to keep an eye
on in the future.
SEMA EMERGING TRENDS: ELECTRIFICATION, ALTERNATIVE POWER AND ADVANCED TECHNOLOGY
In this report, SEMA Market Research explores the current landscape
of alternative power and electrification in the United States, providing a
realistic outlook for electric vehicles in the future as well as implications
for the specialty-equipment industry. This report also examines other
advanced technologies that are being developed for new vehicles today.
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Additional Information
2022 SEMA Market Report
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INDUSTRY-FOCUSED RESEARCH
"STATE OF THE INDUSTRY" REPORTS
SEMA’s “State of the Industry Reports” oer insight into the current
specialty-equipment industry landscape, providing a look at overall
trends, current sales and forecasts, dynamics aecting specific types
of businesses, and special topics unique to each issue.
"SEMA INDUSTRY INDICATORS" REPORTS
Starting in November 2017, SEMA Market Research began releasing
monthly “SEMA Industry Indicators” reports. These quick, easy-to-read
snapshots are meant to give specialty-equipment businesses a view
of key auto industry and broader economic trends through the lens of
how they could impact their business. New reports are released on the
second or third Thursday of every month.
"SEMA FUTURE TRENDS" REPORT–JANUARY 2022
The “SEMA Future Trends” report oers a look at what lies ahead
through forward-looking analyses of economic and automotive factors
that impact the specialty-equipment industry. In addition to an expanded
look at the kinds of data covered in our monthly “SEMA Industry
Indicators” reports, this report also includes forecasting and spotlights
on key trends facing the industry.
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Additional Information
2022 SEMA Market Report
QUESTIONS? COMMENTS? WE'D LOVE TO HEAR FROM YOU.
Go to www.sema.org/mr-feedback to leave us feedback or ask about our reports, or the industry in general.
FOR QUESTIONS CONTACT:
GAVIN KNAPP | DIRECTOR, MARKET RESEARCH
gavink@sema.org | 909-978-6712
MATTHEW KENNEDY | MARKET RESEARCH MANAGER
mattk@sema.org | 909-978-6730
KYLE CHENG | MARKET RESEARCH MANAGER
kylec@sema.org | 909-378-4861
2022 SEMA MARKET REPORT
© 2021 Specialty Equipment Market Association
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