FAQs –Enterprise/ Telemarketers desirous of sending commercial communication (sms/calls) in bulk:

TRAI has issued a new regulation known as the Telecom Commercial Communications Customer Preference Regulation

(TCCCPR) dated 19

th

July 2018. The regulation has prescribed a new framework for commercial communication. Pursuant

to the TCCCPR, the senders of the commercial communication are required to follow the process as prescribed by Airtel

from time to time. For better understanding of the requirements, the FAQ’s will give insight and are as follows:

iii. A business or investment opportunity

iv. A provider or prospective provider of such an opportunity

2. What are the categories of commercial communication?

The different categories which qualify for the commercial communication are:

i. Promotional calls/SMS: Communication that promotes/advertises goods & services

ii. Transactional calls/SMS: Communication triggered in response to the transaction initiated by the user (e.g. Banking

OTP on purchase of goods/services)

iii. Service calls/SMS: Communication that shares the product/service warranty information & updates, safety/security

information

Step 1: Visit www.airtel.in/business/commercial-communication/home

Step 2: Click on “NEW USER REGISTRATION” at the bottom of the webpage & follow the instructions

- Once the registration is completed, the Telemarketer’s/Entity account will be created and you will be issued a

unique Registration ID.

- If you are a telemarketer, please register the Principle Entity/Enterprise for whom you plan to send the bulk

communication

Step 3: Go to the Manage Headers option and register the CLI/Headers for SMS and Telephone numbers for

outcalls)

Step 4: Go to the Manage Templates option to register the scripts/templates against the Headers.

remember and note the credentials while undergoing the registration process.

7. What all documents are required for registering for commercial communication?

The required documents are:

i. Registration proof of the entity/organization

ii. Identity proof of the authorized signatory

iii. Address proof of the entity/organization

iv. Authorized Signatory letter

v. Registration Fee- INR 5900/- inclusive of GST

vii. GST certificate/ GST declaration of the organization (Sample format of GST declaration can be downloaded from

the portal)

viii. Service agreement -(In case of Telemarketer) – to be downloaded from the sample document page at the time

of registration.

ix. Security deposit –INR 50,000/- (In case of Telemarketer)

8. Is there any limit to the number of SMS/Calls that I can generate from my registered CLI/number?

10. What is the security deposit amount?

The refundable security deposit of INR 50,000 needs to be paid at the time of registration.

11. What is the penalty levied in case of violation?

i. For each violation, a penalty of Rs.10,000 will be deducted from the security deposit paid by you.

ii. On third violation, additional security deposit of Rs.70,000 needs to be submitted to Airtel. (If not paid, all the

numbers/bulk SMS accounts activated in the name of Sender/telemarketer name/address will be disconnected).

iii. On 12

violation within a calendar year, all the numbers/bulk SMS accounts activated on the

Sender/telemarketer name/address will be disconnected.

https://main.trai.gov.in/sites/default/files/RegulationUcc19072018.pdf

13. Why my usage has been restricted? I am not able to make calls/send SMS.

If a complaint is received against a number for unsolicited commercial communication, the usage is restricted to 20 SMS

& 20 calls per day (for 1 months or 6 months) while the case is being investigated. This is as per the new TCCCPR guideline.

Yes. You can register with multiple telecom service providers using the same PAN & registration ID with which you are

already registered.