Joseph Meyerho Center for C
areer Development / 1300
W Mount Royal Ave / Baltimore, MD 21217 / 410 225 2420 / 410 225 2528 / car
[email protected]SPENCER MICA
UX + ART DIRECTION DESIGN
spencermica.com linkedin.com/in/micas
SKILLS
Design: UX/UI, design systems, wireframing,
sketching, storyboarding, prototyping, html/
css, print & web, animation, typography, illus-
tration, photo editing, 3D rendering and retail
Technical: Adobe CC, Sketch, Figma, InVision,
Zeplin, Jira, Miro, Final Cut, iWork, MS Oce,
G-suite, Rhino, Solidworks, Sketchup
Research: User interviews, card sorting, user
surveys, competitive analysis,
a/b testing, guerrilla research, usabilit y test-
ing, heuristics, in-depth synthesis
Design Thinking: D esign sprints, agile, epics,
user stories, personas, user ows, journey
mapping, anity mapping
EDUCATION
Maryland Institute College of Art MPS, UX
Design | May ’20
Summa Cum Laude
Parsons School of Design
The New School University, NYC, NY BFA, In-
tegrated Design | May ’08 Magna Cum Laude
Glasgow School of Art University of Glasgow,
UK | Fall ’06
RECOGNITION & AWARDS
Audible People’s Priciples Award
for the Year End Summary | Feb ’20
Audible People’s Priciples Award
for the Beta Loyalty Program | July ’19
4x-Category Winner
for Corporate Holiday Greeting Campaign,
The Indigo Awards | Apr ’18
Category Winner for Packaging Design, GD
USA Magazine | May ’12
Product Review,
MoMA design store | July ’10
PROFILE
Experienced creative leader and storyteller, with a track record of revenue -driven design think-
ing, branding and marketing strategy in UX/UI digital, print, experiential and interactive rich
media.
EXPERIENCE
JDGoodwin Design, New York, NY | Sept ’07 – Present
Integrated Senior Consultant, UX/UI Designer and Art Director
• Lead creative UX/UI design work with focuses in strategy, mobile and web, product develop-
ment, branding, marketing, exhibition and presentation. Also experienced in print.
• Worked with clients include ViacomCBS, MTV Networks, JCrew, LLNS, Dentsu McGar r yBowen,
Time Warner Inc., Time Inc., Martha Stewart Living Omnimedia, Condé Nast Publications.
• Produced the presentation materials for the winning United Airlines pitch, a $600 Million ad-
buy for McGarryBowen.
Amazon (Audible inc.), Newark, NJ | May ’19 – June’20
Senior Visual Designer / Art Director
• Focused on Audible’s Member Engagement eorts, designed a new loyalty initiative to
increase customer satisfaction and, by extension, subscriber retention. The results have led to
an increase of 71% in y-o-y trial to member conversion and a $24M increase in customer long
term value per year.
• Spearheaded an eort to incorporate Movable Ink technology into a series of campaigns
to activate user data into an engaging narrative. The increased personalization within email
content has driven a signicant uptick in member engagement metrics.
• Earned two coveted Amazon People Principle awards and inuenced the incorporation of
Movable Ink in other touch points across the company.
Scholastic Inc., New York, NY | Nov’16 – Oct’18
Art Director/CD, Corporate Communications
• Managed departmental budget and workloads of 2 reports and freelancers.
• Acted as Corporate Brand Manager of primar y brand assets, responsible for maintaining com-
pliance in the use of the Scholastic branding across all platfor ms and formats. Worked closely
with the legal department and the divisional design teams.
• Overhauled all corporate level design projects, including Harry Potter themed Scholastic
Summer Reading Challenge that inspired 125 million minutes read, S cholastic Art & Writing
Awards at Carnegie Hall, Board of Director presentations, corporate blogs and more.
• Worked directly with executive and creative stakeholders across Scholastic’s business units
and vendors to exceed all creative objectives.
Robb Report, New York, NY | July’13 – Nov’16
Creative Director, Marketing
• Managed workloads of 3 reports and freelancers with project managers.
• Designed engaging promotions that consistently out-performed Robb Repor t ’s competitive
set.
• Increased online trac to robbreport.com from .5 million to 2.4 million uniques by develop-
ing a responsive platform over six months in collaboration with Ad Ops, S ales, and Marketing
teams.
DDB Worldwide Communications Group, New York, NY | Feb ’11 – May ’13
Freelance Mid-level Designer
PROFESSIONAL RESUME /
Applying to jobs with advanced degrees / certications / and experience