Group CEO’s review
Last year, we grew Group revenue by 5% and underlying profit by 10%, with good growth in our largest
Market Units – Australia and New Zealand, the UK, and Europe and Latin America. I’m very pleased with
these results.
In 2017, we focused on improving and extending our services for customers, and investing in digital
technologies keeping our customers front and centre.
Health insurance remains the largest business line for Bupa, with around 70% of our revenue and profit
coming from this part of the business.
Despite the challenging economic conditions in Australia and New Zealand, we delivered solid
performance. Revenue grew 4% and underlying profit increased by 3%. Although the overall number of
Australian residents covered by private health insurance fell, we grew customer numbers by 1%, fuelled by
strong growth in international insurance sales. We supported the Australian Federal Government’s health
reform measures to help address health insurance affordability and have introduced initiatives to improve
value for money for our customers. The Australian Government extended our Medical Visa Services
contract for a further two years, recognising our strong record of delivering quality care to customers. In the
second half of the year, we announced the integration of our aged care and retirement village businesses in
Australia and New Zealand into a single business unit. Following an extensive review of our New Zealand
operations, in December we announced the sale of 12 care homes.
Our UK business performed well. Revenue is up 1% year-on-year, factoring in sales from the acquisition of
Oasis Dental Care in February 2017 and the 2016 sale of Bupa Home Healthcare. Underlying profit
increased by 19%. Our acquisition of Oasis Dental Care makes us the leading provider of private dentistry
in the UK with over 470 practices and a strong high street presence. The integration is progressing well,
with the majority of practices now rebranded as Bupa Dental Care. We’ve significantly reshaped our UK
aged care business, selling a number of homes while investing in the quality of our retained care home and
village portfolio. In health insurance, our enhanced care pathways and better health care cost management
have improved customer experience and claims performance. We launched our Cancer Direct Access self-
referral service, which gives access to diagnosis and treatment without a GP referral.
We delivered good growth in Europe and Latin America, with revenue up 7% and underlying profit rose
10%. In Spain, where we operate under the Sanitas brand, we increased the number of insurance
customers through our strong partnerships. We also achieved excellent profit growth at Sanitas Dental. We
maintained our focus on improving customer experience through technology, and this has driven the good
performance of Blua, Spain’s first digital health insurance product. We expanded our aged care business
with the acquisition of five care homes in Madrid and opened a new home in Barcelona. In Poland, we
opened an oncology hospital in Warsaw. In Chile, growth was driven by higher activity in both the inpatient
and outpatient businesses.
Revenue in International Markets grew 11%, but underlying profit decreased 18%, mainly due to a fall in
profit in Bupa Global. We have refined Bupa Global’s market strategy and started a programme to
strengthen our distribution, improve customer engagement, and review the products and service offering to
our customers. We made progress in customer service metrics and retention levels. As widely reported, in
July, we acted swiftly after discovering an employee had inappropriately copied customer information
relating to around 100,000 International Private Medical Insurance policy holders. We informed affected
customers, introduced additional security checks, and are tightening information security and data
protection controls across our business. We increased our stake in our associate business in Saudi Arabia
(3.3 million customers) by 8% to 34.25% and sold our business in Thailand. Care Plus, the business we
acquired in Brazil in late 2016, is performing well with integration on track.
We continue to prioritise investment in customer experience across service, value and standards. Digital
technology is key: we’re improving systems and developing new products and services for our customers.
Examples include the launch of the myBupa app in Australia and MiBupa app in Chile. These enable