2.2. “Search frictions” and interest rates
Auto loan prices and terms are not standardized and often depend on the lender, the borrower,
the dealer, and the specific vehicle purchase to be financed. As a result, potential borrowers
often do not know the kinds of loans they can qualify for or where they can obtain the best terms
or rates. In order to learn about relevant loan prices, consumers can try to obtain information on
offers other comparable consumers have received or to obtain actual loan offers themselves, but
these options can be difficult and time-consuming and provide only an incomplete picture of the
best loan offers a specific consumer could qualify for. Economists refer to markets that operate
in this way as characterized by “search frictions,” because consumers must search for prices and
may not find the best prices they could in theory obtain.
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Identical consumers buying identical
products can pay different prices in markets with search frictions.
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Search frictions can be exacerbated when product prices and terms are complex. For example,
for a specific auto loan borrower, potential auto loan offers can vary along several important
dimensions: e.g. down payment requirements, monthly payment, loan term, financing fees, and
interest rates. Auto loans that are obtained indirectly, or directly from BHPH dealerships, are
bundled together with the auto purchase they finance; these bundles can vary along several
more important dimensions, such as the quality of the vehicle, its price and vehicle add-ons.
This complexity can make it especially difficult for potential borrowers to understand the loan
offers they have received or to compare them to other loan offers. Dealers or lenders may exploit
this complexity by making a loan offer attractive in one dimension consumers pay particular
attention to, such as the monthly payment or the price of a vehicle, while still increasing the
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Other markets characterized by search frictions include the labor market (a worker and an employer
must find each other), the housing market (a buyer and seller must find each other), and even the
marriage market (the two spouses must find each other). For an in-depth study of the effect of search
frictions in the auto loan market, see Bronson Argyle, Taylor Nadauld, and Christopher Palmer, 2020,
“Real Effects of Search Frictions in Consumer Credit Markets” available at
http://web.mit.edu/cjpalmer/www/ANP-Search.pdf.
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For evidence that price differences are often quite large between similar consumers obtaining similar
products in another large credit market –the mortgage market - see Neil Bhutta, Andreas Fuster, and
Aurel Hizmo, 2020, “Paying Too Much? Price Dispersion in the U.S. Mortgage Market”, available at
https://www.federalreserve.gov/econres/feds/files/2020062pap.pdf. See also Alexei Alexandrov and
Sergei Koulayev, 2018, “No Shopping in the U.S. Mortgage Market: Direct and Strategic Effects of
Providing Information”, available at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2948491 and
Jason Allen, Robert Clark, and Jean-François Houde, 2014, “Price Dispersion in Mortgage Markets”,
available at https://onlinelibrary.wiley.com/doi/full/10.1111/joie.12046.
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