© Bazaarvoice, 2024 20
v 3.4
Conversations: In-Mail Submission Email Template
Icons
44. Review Stars
• Full: The full star fill color is measured against the email background.
For the stars next to the radio buttons, a slightly lighter version of the
full star color is used on the filled stars. On hover and click, the filled
stars are full color. For the clickable stars in the “Rate your other
purchases” section, the full star color is used for stars when hovered
over and clicked on.
Note: To meet accessibility standards and accommodate a broader range of brand colors,
we allow a low contrast ratio (1.2:1) for the review stars full color. If the contrast ratio is
lower than 1.2:1, or if an element is transparent, the fallback color #444 (dark gray) is used.
• Empty: The empty star color is used for the star color outline in the
stars next to the radio buttons. The empty star outline color is also
used in the “Rate your other purchases” section.
Note: To meet accessibility standards and accommodate a broader range of brand colors,
we allow a low contrast ratio (1.2:1) for the review stars outline color. This helps prevent
white-on-white and transparency issues while still accepting common, low-contrast color
combinations if desired. If the contrast ratio is lower than 1.2:1, or if an element is
transparent, the fallback color #CCC (light gray) is used.
Fonts
45. Review Text
This color is used for the main text colors in the email.
A slightly lighter version of this color is used for the following text.
• “Can’t enter text?” message under “Your review.”
• “Quality insights are...” text under the review text field.
• “If you are unable to submit...” text under the Submit button.
• “Start rating” text under the clickable stars.
• Non-linked text in the footer.
46. Links
Link: This color is used for the link colors in the email.
Note: To avoid color combinations that do not meet accessibility standards, we allow for a
contrast ratio of 4.5:1 for all elements. If the contrast ratio is lower than 4.5:1, or if an element
is transparent, the fallback color #0066B4 (blue) is used.
47. Buttons - Primary
Primary Button: This color is used for the text color of the buttons. For
example, the “WRITE A REVIEW” button.
Note: To avoid color combinations that do not meet accessibility standards, we allow for a
contrast ratio of 4.5:1 for all elements. If the contrast ratio is lower than 4.5:1, or if an element
is transparent, the fallback color #fff (very light gray) is used.
Backgrounds
47. Buttons - Primary
This color is used for the button backgrounds.
• On some iOS devices, a disabled button is indicated using a slightly
lighter background color based on the primary button color.
Borders
49. Primary Button
The top left border radius determines the border radius of the buttons.
In-Mail Submission Email Template