Approved March 23, 2023
Business, Finance, Marketing &
Management CTE Program
Standards
Business, Finance, Marketing & Management CTE Program Standards 2
State of Iowa
Department of Education
Grimes State Office Building
400 E. 14
th
Street
Des Moines, IA 50319-0146
State Board of Education
Brooke Axiotis, Des Moines
Cindy Dietz, Cedar Rapids
Cassandra Halls, Carlisle
Brian J. Kane, Dubuque
Mike May, Spirit Lake
Mary Meisterling, Cedar Rapids
Nathan Peterson, Iowa City
John Robbins, Iowa Falls
Sophia Van Houten, student member, Ida Grove
Administration
McKenzie Snow, Director and Executive Officer of
the State Board of Education
Division of Higher Education
Bureau of Community Colleges and Postsecondary Readiness
Jeremy Varner
Dennis Harden, Chief, Career and Technical Education
Chris Dzurick, Education Consultant, CTSOs
It is the policy of the Iowa Department of Education not to discriminate on the basis of race, creed, color, sexual orientation, gender identity, national
origin, sex, disability, religion, age, political party affiliation, or actual or potential parental, family or marital status in its programs, activities, or
employment practices as required by the Iowa Code sections 216.9 and 256.10(2), Titles VI and VII of the Civil Rights Act of 1964 (42 U.S.C. §
2000d2000e), the Equal Pay Act of 1973 (29 U.S.C. § 206, et seq.), Title IX (Educational Amendments, 20 U.S.C.§§ 1681 – 1688), Section 504
(Rehabilitation Act of 1973, 29 U.S.C. § 794), and the Americans with Disabilities Act (42 U.S.C. § 12101, et seq.). If you have questions or complaints
related to compliance with this policy by the Iowa Department of Education, please contact the legal counsel for the Iowa Department of Education,
Grimes State Office Building, 400 E. 14th Street, Des Moines, IA 50319-0146, telephone number: 515-281-5295, or the Director of the Office for Civil
Rights, U.S. Department of Education, John C. Kluczynski Federal Building, 230 S. Dearborn Street, 37th Floor, Chicago, IL 60604-7204, telephone
number: 312-730-1560, FAX number: 312-730-1576, TDD number: 800-877-8339, email: OCR.Chic[email protected]
Business, Finance, Marketing & Management CTE Program Standards 3
Contents
Introduction ...................................................................................................................................................... 4
Format & Terminology ..................................................................................................................................... 5
Format ......................................................................................................................................................... 5
Terminology ................................................................................................................................................. 5
Curricular Organization ............................................................................................................................. 5
Curriculum Planning Levels ...................................................................................................................... 5
Instructional Area...................................................................................................................................... 6
Accounting & Financial Management Pathway Standards ............................................................................... 8
Accounting & Financial Management Pathway Courses .............................................................................. 8
Standards .................................................................................................................................................... 8
Finance Core Cluster Standards ............................................................................................................... 8
Accounting Pathway Standards .............................................................................................................. 11
Business Administration Core Standards for the Accounting & Financial Management Pathway ............ 15
Marketing Pathway Standards ....................................................................................................................... 22
Marketing Pathway Courses ...................................................................................................................... 22
Marketing Core Cluster Standards .......................................................................................................... 22
Marketing Communications Pathway Standards ..................................................................................... 26
Marketing Management Pathway Standards .......................................................................................... 31
Merchandising Pathway Standards ........................................................................................................ 33
Professional Selling Pathway Standards ................................................................................................ 36
Business Administration Core Standards for Marketing Pathway ............................................................ 37
Business Management Pathway Standards ................................................................................................... 42
Business Management Pathway Courses .................................................................................................. 42
Business Management Pathway Standards............................................................................................ 42
Entrepreneurship Pathway Standards ........................................................................................................... 48
Entrepreneurship Pathway Courses ........................................................................................................... 48
Entrepreneurship Pathway Standards .................................................................................................... 48
Business, Finance, Marketing & Management CTE Program Standards 4
Introduction
Iowa’s Business, Finance, Marketing, and Management standards ensure programs have guidance on
instruction across four pathways. These standards are in alignment to MBA Research’s standards, a
consortium of state education departments, allowing educators to see the applicability to standards both in
Iowa and on a nationwide level.
The standards presented in this document were approved by the State Board of Education on March 23,
2023 after consultation with education and industry leaders.
The service area of Business, Finance, Marketing, and Management has identified four pathways to be part
of the model programs. Business, Finance, Marketing, and Management, also known as Business, prepare
students for careers and higher education within the field. Students are provided technical knowledge that
emphasizes high standards and quality experiences in leadership, teamwork, and related areas. The
following are identified model programs and pathways for the area:
â—Ź Accounting and Financial Management
â—Ź Marketing
â—Ź Business Management
â—Ź Entrepreneurship
Business prepares students to master the knowledge and skills needed to function as citizens, consumers,
employees, managers, business owners, and directors of their economic futures through the study of
accounting, business law, career development, communication, computation, economics, personal finance,
entrepreneurship, information technology, international business, management, and marketing.
Business, Finance, Marketing & Management CTE Program Standards 5
Format & Terminology
The Iowa Business, Management, Marketing & Finance CTE Standards are aligned to MBA Research, a
consortium of state education departments, including Iowa, that collaborate with business and industry to
create and maintain relevant and appropriate standards that meet the needs of educators now and the future
demands of business and industry.
MBA Research. (2023, May 3). Standards: Business education guidelines. Business Education Standards.
https://www.mbaresearch.org/local-educators/teaching-resources/standards/
Format
Standards are aligned across three different tiers.
● Business Administration Core Standards – Standards that are common across all of business
education.
● Cluster Standards – Standards that are common across all careers within a given program cluster.
● Pathway Standards – Standards that are common across all careers within a given pathway.
Terminology
Curricular Organization
â—Ź Standard: The Standards are broad-based content standards. They identify what students should
know and be able to do as a result of instruction in any of the business-related clusters. These
statements encapsulate the overarching intent/purpose of a work function.
â—Ź Element: Each Standard is composed of multiple Performance Elements. These statements are
broad-based work or cognitive performances that aid in defining the Standards.
â—Ź Indicator: Performance Elements are defined through Performance Indicators that are specific work-
based actions—either knowledge or skills. They specify what an individual worker must know or be
able to do to achieve the Performance Elements. These learning outcomes are measurable.
Curriculum Planning Levels
Curriculum planning levels help an educator know where a skill is more useful in a career path for a student.
Each performance indicator is assigned to one of six curriculum-planning levels that represent a continuum of
instruction ranging from simple to complex. The levels can serve as building blocks for curriculum
development in that students should know and be able to perform the performance indicators at one level
before tackling more complex skills and knowledge at the next level.
â—Ź Prerequisite (PQ): Content develops employability and job-survival skills and concepts, including
work ethics, personal appearance, and general business behavior
o Appropriate for 9th-11th graders, students with little/no business background, and students
with special needs
â—Ź Career Sustaining (CS): Content develops skills and knowledge needed for continued employment
in or study of business based on the application of basic academics and business skills
o Appropriate for “typical” high-school students of average and above-average abilities and
interest
â—Ź Specialist (SP): Content provides in-depth, solid understanding and skill development in all business
functions
o Appropriate for advanced high school students and post-secondary students
â—Ź Supervisor (SU): Content provides the same in-depth, solid understanding and skill development in
all business functions as in the specialist curriculum, and in addition, incorporates content that
addresses the supervision of people
o Appropriate for young adults at post-secondary level
Business, Finance, Marketing & Management CTE Program Standards 6
â—Ź Manager (MN): Content develops strategic decision-making skills in all business functions needed to
manage a business or department within an organization
o Appropriate for young adults at post-secondary level
â—Ź Owner (ON): Content develops strategic decision-making skills in all aspects of business that are
needed to own and operate a business
o Appropriate for young adults at post-secondary level
Instructional Area
Instructional areas are a standards organization mechanism. The Instructional areas are broad-based
content standards. They identify what students should know and be able to do as a result of instruction in any
of the business-related clusters. These statements encapsulate the overarching intent/purpose of a work
function.
● Business Law (BL): Understand business’s responsibility to know, abide by, and enforce laws and
regulations that affect business operations and transactions
â—Ź Communication Skills (CO): Understand the concepts, strategies, and systems used to obtain and
convey ideas and information
â—Ź Customer Relations (CR): Understand the techniques and strategies used to foster positive, ongoing
relationships with customers
â—Ź Economics (EC): Understand the economic principles and concepts fundamental to business
operations
â—Ź Emotional Intelligence (EI): Understand techniques, strategies, and systems used to foster self-
understanding and enhance relationships with others
â—Ź Entrepreneurship (EN): Understand the concepts, processes, and skills associated with identifying
new ideas, opportunities, and methods and with creating or starting a new project or venture
â—Ź Financial Analysis (FI): Understand tools, strategies, and systems used to maintain, monitor, control,
and plan the use of financial resources
â—Ź Human Resources Management (HR): Understand the tools, techniques, and systems that
businesses use to plan, staff, lead, and organize human resources
â—Ź Information Management (NF): Understand tools, strategies, and systems needed to access,
process, maintain, evaluate, and disseminate information to assist business decision-making
â—Ź Marketing (MK): Understand the tools, techniques, and systems that businesses use to create
exchanges and satisfy organizational objectives
â—Ź Operations (OP): Understand the processes and systems implemented to monitor, plan, and control
the day-to-day activities required for continued business functioning
â—Ź Professional Development (PD): Understand concepts, tools, and strategies used to explore, obtain,
and develop in a business career
● Strategic Management (SM): Understand tools, techniques, and systems that affect a business’s
ability to plan, control, and organize an organization/department
Instructional areas specific to Business Management include:
â—Ź Knowledge Management (KM): Understand the systems, strategies, and techniques used to collect,
organize, analyze, and share an organization’s information
â—Ź Project Management (PM): Understand tools, techniques, and systems that are used to plan,
implement, monitor, and evaluate business projects
â—Ź Quality Management (QM): Understand the need for standards and the strategies and techniques
used to implement, monitor, and evaluate them
â—Ź Risk Management (RM): Understand risk-management strategies and techniques to minimize
business loss
Instructional areas specific to Accounting & Finance include:
Business, Finance, Marketing & Management CTE Program Standards 7
● Compliance (CC): Understand business’s responsibility to know, comply with, and enforce laws and
regulations that affect financial business operations and transactions
â—Ź Financial-information Management (FM): Understand tools, strategies, and systems needed to
access, process, maintain, evaluate, and disseminate financial information to assist business
decision-making
â—Ź Risk Management (RM): Understand risk-management strategies and techniques used to minimize
business loss
Instructional areas specific to Marketing include:
â—Ź Channel Management (CM): Understand the concepts and processes needed to identify, select,
monitor, and evaluate sales channels
â—Ź Marketing-information Management (IM): Understand the concepts, systems, and tools needed to
gather, access, synthesize, evaluate, and disseminate information for use in making business
decisions
â—Ź Market Planning (MP): Understand the concepts and strategies utilized to determine and target
marketing strategies to a select audience
â—Ź Pricing (PI): Understand concepts and strategies utilized in determining and adjusting prices to
maximize return and meet customers’ perceptions of value
â—Ź Product/Service Management (PM): Understand the concepts and processes needed to obtain,
develop, maintain, and improve a product or service mix in response to market opportunities and to
build brand for the organization
â—Ź Promotion (PR): Understand the concepts and strategies needed to communicate information about
products, services, images, and/or ideas to achieve a desired outcome
â—Ź Selling (SE): Understand the concepts and actions needed to determine client needs and wants and
respond through planned, personalized communication that influences purchase decisions and
enhances future business opportunities
Business, Finance, Marketing & Management CTE Program Standards 8
Accounting & Financial Management Pathway Standards
The Accounting & Financial Management Pathway is designed to prepare students for a career in
accounting, finance, and insurance. Standards include:
â—Ź Finance Core Cluster Standards
â—Ź Accounting Pathway Standards
â—Ź Business Administration Core Standards for the Accounting & Financial Management Pathway
Accounting & Financial Management Pathway Courses
â—Ź Accounting I (12108)
â—Ź Accounting II (12111)
â—Ź Business Law (12054)
Standards
Finance Core Cluster Standards
Instructional Element
MBA
Research
Standard
Objective/Outcome
Finance Standard-Core
Fin-1
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
Performance Element
Fin-1.1
Understand government regulations pertaining to the finance industry
to protect the company wellbeing.
Performance Indicator
Fin-1.1.1
Discuss legal considerations in the finance industry (BL:133) (SP)
Performance Indicator
Fin-1.1.2
Discuss the effect of tax laws and regulations on financial transactions
(BL:134) (SP)
Performance Element
Fin-1.2
Acquire a foundational knowledge of compliance to understand its
nature and scope.
Performance Indicator
Fin-1.2.1
Discuss the nature and scope of compliance in the finance industry
(BL:148) (SP)
Performance Indicator
Fin-1.2.2
Describe the use of technology in compliance (BL:149) (SP)
Performance Element
Fin-1.3
Develop a compliance program to protect the company wellbeing.
Performance Indicator
Fin-1.3.1
Develop policies/procedures to comply with regulatory requirements and
self-regulatory guidelines (BL:150) (MN)
Finance Standard-Core
Fin-3
Financial Analysis (FI): Understands tools, strategies, and systems
used to maintain, monitor, control, and plan the use of financial
resources
Performance Element
Fin-3.1
Understand financial markets to recognize their importance in
business.
Performance Indicator
Fin-3.1.1
Describe the role of financial institutions (FI:336) (CS)
Performance Indicator
Fin-3.1.2
Explain types of financial markets (e.g., money market, capital market,
insurance market, commodities markets, etc.) (FI:337) (SP)
Business, Finance, Marketing & Management CTE Program Standards 9
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
Fin-3.1.3
Discuss the nature of convergence/consolidation in the finance industry
(FI:573) (SP)
Performance Indicator
Fin-3.1.4
Describe the relationship between economic conditions and financial
markets (FI:574) (SP)
Performance Element
Fin-3.3
Manage financial resources to ensure solvency.
Performance Indicator
Fin-3.3.1
Calculate the time value of money (FI:238) (SP)
Performance Indicator
Fin-3.3.2
Describe types of financial statement analysis (e.g., ratio analysis, trend
analysis, etc.) (FI:334) (MN)
Performance Indicator
Fin-3.3.3
Discuss limitations of using financial statements to assess business
performance (FI:655) (MN)
Performance Element
Fin-3.6
Understand the fundamentals of managerial accounting to aid in
financial decision-making.
Performance Indicator
Fin-3.6.1
Describe the scope of costs in managerial accounting (e.g., direct cost,
indirect cost, sunk cost, differential cost, etc.) (FI:658) (SP)
Performance Indicator
Fin-3.6.2
Describe marginal analysis techniques and applications (FI:659) (SP)
Performance Indicator
Fin-3.6.3
Explain the nature of managerial accounting (FI:660) (SP)
Performance Indicator
Fin-3.6.4
Discuss the use of variance analysis in managerial accounting (FI:661)
(SP)
Performance Indicator
Fin-3.6.5
Discuss the nature of cost accounting budgets (FI:662) (SP)
Performance Indicator
Fin-3.6.6
Discuss the nature of cost allocation (FI:663) (SP)
Finance Standard-Core
Fin-6
Financial-Information Management (FM): Understands tools,
strategies, and systems needed to access, process, maintain,
evaluate, and disseminate financial information to assist business
decision-making
Performance Element
Fin-6.1
Acquire foundational knowledge of financial-information management
to understand its scope and nature.
Performance Indicator
Fin-6.1.1
Explain the nature and scope of the financial-information management
function (FM:002) (SP)
Performance Indicator
Fin-6.1.2
Explain the role of ethics in financial-information management (FM:003)
(SP)
Performance Element
Fin-6.2
Utilize financial information technology tools to manage financial
information and perform work responsibilities.
Performance Indicator
Fin-6.2.1
Describe the use of technology in the financial-information management
function (FM:011) (SP)
Performance Indicator
Fin-6.2.2
Demonstrate budgeting applications (FM:013) (SP)
Performance Indicator
Fin-6.2.3
Demonstrate financial analysis applications (FM:014) (SP)
Performance Element
Fin-6.3
Acquire foundational knowledge of financial information analysis to
aid in financial decision-making.
Business, Finance, Marketing & Management CTE Program Standards 10
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
Fin-6.3.1
Describe techniques used to analyze customer financial information
(FM:009) (SP)
Performance Indicator
Fin-6.3.2
Discuss non-traditional uses for financial information (e.g., lean,
sustainability reporting, activity- based costing [ABC], six sigma) (FM:016)
(SP)
Finance Standard-Core
Fin-7
Risk Management (RM): Understands risk-management strategies and
techniques used to minimize business loss
Performance Element
Fin-7.3
Manage risk to protect a business's well-being.
Performance Indicator
Fin-7.3.1
Discuss the nature of enterprise risk management (ERM) (RM:062) (SP)
Performance Indicator
Fin-7.3.3
Identify business risks (RM:056) (MN)
Performance Indicator
Fin-7.3.4
Explain ways to assess risk (RM:059) (MN)
Performance Indicator
Fin-7.3.5
Develop a risk management program (RM:045) (MN)
Business, Finance, Marketing & Management CTE Program Standards 11
Accounting Pathway Standards
Instructional Element
MBA
Research
Standard
Objective/Outcome
Finance Standard-
Accounting
Fin-8
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
Performance Element
Fin-8.1
Implement compliance measures in accounting to adhere to
regulatory requirements.
Performance Indicator
Fin-8.1.1
Explain financial disclosure regulations and policies (BL:153) (SP)
Performance Indicator
Fin-8.1.2
Comply with financial reporting and internal control regulations in
accounting (BL:088) (SP)
Performance Indicator
Fin-8.1.3
Discuss state regulation of the accounting industry (BL:090) (SP)
Finance Standard-
Accounting
Fin-9
Financial Analysis (FI): Understands tools, strategies, and systems
used to maintain, monitor, control, and plan the use of financial
resources
Performance Element
Fin-9.1
Classify, record, and summarize data to produce needed financial
information.
Performance Indicator
Fin-9.1.1
Discuss the nature of the accounting cycle (FI:342) (CS)
Performance Indicator
Fin-9.1.2
Distinguish among types of business transactions (FI:673) (CS)
Performance Indicator
Fin-9.1.4
Demonstrate the effects of transactions on the accounting equation (FI:378)
(CS)
Performance Indicator
Fin-9.1.5
Prepare a chart of accounts (FI:379) (CS)
Performance Indicator
Fin-9.1.7
Journalize business transactions (FI:381) (CS)
Performance Indicator
Fin-9.1.8
Post journal entries to general ledger accounts (FI:382) (CS)
Performance Indicator
Fin-9.1.9
Prepare a trial balance (FI:383) (CS)
Performance Indicator
Fin-9.1.10
Journalize and post adjusting entries (FI:384) (CS)
Performance Indicator
Fin-9.1.11
Journalize and post closing entries (FI:385) (CS)
Performance Indicator
Fin-9.1.12
Prepare a post-closing trial balance (FI:386) (CS)
Performance Indicator
Fin-9.1.13
Identify and correct accounting errors (FI:675) (SP)
Performance Indicator
Fin-9.1.14
Prepare worksheets (FI:387) (SP)
Performance Element
Fin-9.2
Maintain cash controls to track cash flow.
Performance Indicator
Fin-9.2.1
Explain cash control procedures (e.g., signature cards, deposit slips,
internal/external controls, cash clearing, etc.) (FI:113) (CS)
Performance Indicator
Fin-9.2.2
Reconcile cash (FI:396) (CS)
Performance Indicator
Fin-9.2.3
Account for petty cash (FI:676) (CS)
Performance Indicator
Fin-9.2.4
Account for cash receipts (e.g., record cash, record income) (FI:677) (CS)
Performance Indicator
Fin-9.2.5
Account for cash payments (e.g., record cash, record expenses) (FI:678)
(CS)
Business, Finance, Marketing & Management CTE Program Standards 12
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Element
Fin-9.3
Perform accounts payable functions to record, control, and disburse
payments to vendors.
Performance Indicator
Fin-9.3.1
Explain the nature of accounts payable (FI:409) (CS)
Performance Indicator
Fin-9.3.2
Account for purchases (e.g., purchase requisitions, purchase orders,
invoices, vouchers, etc.) (FI:679) (CS)
Performance Indicator
Fin-9.3.3
Process accounts payable (e.g., maintain vendor file, post to ledger,
process invoices and checks) (FI:680) (SP)
Performance Indicator
Fin-9.3.4
Manage accounts payable (FI:681) (MN)
Performance Element
Fin-9.4
Perform accounts receivable functions to record, control, and collect
payments due from the sale of goods and services.
Performance Indicator
Fin-9.4.1
Explain the nature of accounts receivable (FI:424) (CS)
Performance Indicator
Fin-9.4.2
Account for sales (e.g., invoices, sales slips, etc.) (FI:682) (CS)
Performance Indicator
Fin-9.4.3
Process accounts receivable (e.g., post to ledger, process payment,
process uncollectible account, etc.) (FI:683) (SP)
Performance Indicator
Fin-9.4.4
Manage accounts receivable (FI:684) (MN)
Performance Element
Fin-9.6
Complete payroll procedures to calculate, record, and distribute
payroll.
Performance Indicator
Fin-9.6.1
Explain the nature of payroll expenses (e.g., Social Security tax, Medicare
tax, FUTA, SUTA, workers' compensation, etc.) (FI:638) (CS)
Performance Indicator
Fin-9.6.2
Maintain employee earnings records (e.g., timecards, time sheets, etc.)
(FI:134) (CS)
Performance Indicator
Fin-9.6.3
Calculate employee earnings (FI:438) (SP)
Performance Indicator
Fin-9.6.4
Calculate employee deductions (FI:439) (SP)
Performance Indicator
Fin-9.6.5
Calculate payroll taxes (FI:442) (SP)
Performance Indicator
Fin-9.6.6
Account for payroll transactions (e.g., earnings, taxes, benefits, other
deductions) (FI:686) (SP)
Performance Element
Fin-9.9
Perform tax accounting functions to lessen clients' tax burdens.
Performance Indicator
Fin-9.9.1
Explain record keeping procedures for tax accounting (FI:484) (SP)
Performance Indicator
Fin-9.9.2
Calculate taxes owed by clients (i.e., individual and business) (FI:696) (SP)
Performance Indicator
Fin-9.9.3
Account for taxes (FI:697) (SP)
Performance Indicator
Fin-9.9.4
Prepare tax returns for clients (i.e., individuals and business) (FI:698) (SP)
Performance Indicator
Fin-9.9.5
Identify tax issues for clients (FI:485) (SP)
Performance Element
Fin-9.13
Produce financial reports to communicate the results of business
activity.
Performance Indicator
Fin-9.13.1
Discuss the nature of annual reports (FI:388) (SP)
Business, Finance, Marketing & Management CTE Program Standards 13
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
Fin-9.13.2
Analyze transactions and accounts (e.g., purchase, sales, sales returns
and allowances, uncollectible accounts, depreciation, debt) (FI:449) (SP)
Performance Indicator
Fin-9.13.3
Prepare income statements (FI:149) (MN)
Performance Indicator
Fin-9.13.5
Prepare balance sheets (FI:393) (MN)
Performance Indicator
Fin-9.13.6
Prepare notes to financial statements (FI:709) (MN)
Performance Indicator
Fin-9.13.10
Complete a worksheet for a corporation (FI:476) (MN)
Performance Element
Fin-9.14
Implement suitable internal accounting controls to ensure the proper
recording of financial transactions.
Performance Indicator
Fin-9.14.3
Determine the components of internal accounting control procedures for a
business (FI:479) (SP)
Performance Indicator
Fin-9.14.4
Maintain internal accounting controls (FI:480) (SP)
Performance Indicator
Fin-9.14.5
Assess the effectiveness of internal accounting controls (FI:707) (MN)
Performance Element
Fin-9.15
Conduct an audit to verify the integrity of a business's financial
reporting process, accounting functions, and internal controls.
Performance Indicator
Fin-9.15.3
Describe auditing techniques/procedures (FI:714) (SP)
Performance Indicator
Fin-9.15.4
Conduct audit engagements (FI:482) (SP)
Performance Indicator
Fin-9.15.5
Discuss the requirements to consider fraud in financial statement audits
(FI:481) (MN)
Performance Indicator
Fin-9.15.8
Prepare auditing reports (FI:483) (MN)
Performance Element
Fin-9.16
Utilize managerial accounting methods to track, record, and analyze
business costs.
Performance Indicator
Fin-9.16.1
Maintain job order cost sheets (FI:450) (SP)
Performance Indicator
Fin-9.16.2
Calculate the cost of goods sold (FI:451) (SP)
Performance Indicator
Fin-9.16.3
Apply cost accounting techniques (e.g., overhead calculation, job and
process costing, activity- based costing) (FI:726) (SP)
Performance Indicator
Fin-9.16.4
Perform cost allocation functions (FI:458) (MN)
Performance Indicator
Fin-9.16.5
Prepare cost of production reports (FI:459) (MN)
Performance Indicator
Fin-9.16.10
Conduct cost-volume-profit analysis (FI:454) (MN)
Performance Element
Fin-9.17
Prepare budget reports to make business decisions.
Performance Indicator
Fin-9.17.2
Project future revenues and expenses (FI:394) (SP)
Performance Indicator
Fin-9.17.3
Process preliminary budget detail (FI:460) (SP)
Performance Indicator
Fin-9.17.4
Prepare budget statements (e.g., overhead, production, operating, capital
expenditure, cash) (FI:461) (MN)
Business, Finance, Marketing & Management CTE Program Standards 14
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
Fin-9.17.5
Produce budgeted financial statements (e.g., income statement, balance
sheet, cash flows) (FI:685) (MN)
Finance Standard-
Accounting
Fin-10
Information Management (NF): Understands tools, strategies, and
systems needed to access, process, maintain, evaluate, and
disseminate information to assist business decision-making
Performance Element
Fin-10.1
Utilize technology to record and analyze accounting transactions.
Performance Indicator
Fin-10.1.1
Use accounting applications and systems (NF:225) (CS)
Performance Indicator
Fin-10.1.3
Integrate technology into accounting (NF:133) (SP)
Performance Indicator
Fin-10.1.4
Preserve automated accounting records (NF:227) (SP)
Performance Element
Fin-10.3
Interpret research data into information for business decision-making.
Performance Indicator
Fin-10.3.1
Explain the use of descriptive statistics in business decision making
(NF:236) (SP)
Performance Indicator
Fin-10.3.2
Interpret descriptive statistics for business decision making (NF:237) (SP)
Performance Indicator
Fin-10.3.4
Draw conclusions on the research question/issue (NF:239) (SP)
Finance Standard-
Accounting
Fin-12
Professional Development (PD): Understands concepts, tools, and
strategies used to explore, obtain, and develop in a business career
Performance Element
Fin-12.1
Understand careers in accounting to determine which role and
responsibilities best match personal abilities and traits.
Performance Indicator
Fin-12.1.1
Identify career opportunities in accounting (PD:337) (SP)
Performance Indicator
Fin-12.1.2
Explain the roles and responsibilities of accounting professionals (PD:338)
(SP)
Performance Element
Fin-12.2
Acquire knowledge of accounting standards to record, report, and
evaluate financial data appropriately.
Performance Indicator
Fin-12.2.1
Discuss professional designations for accountants (e.g., CPA, CMA, CIA,
CFE, etc.) (PD:168) (SP)
Performance Element
Fin-12.3
Acquire knowledge of accounting standards to record, report, and
evaluate financial data appropriately.
Performance Indicator
Fin-12.3.1
Explain the nature of accounting standards (PD:158) (CS)
Performance Indicator
Fin-12.3.2
Discuss the roles and responsibilities of accounting-standard-setting bodies
(i.e., SEC, FASB, IASB, GASB) (PD:295) (SP)
Performance Indicator
Fin-12.3.3
Compare U.S. Generally Accepted Accounting Principles (GAAP) and
International Financial Reporting Standards (IFRS) (PD:296) (SP)
Performance Indicator
Fin-12.3.4
Discuss the levels and types of external financial reporting (PD:340) (SP)
Business, Finance, Marketing & Management CTE Program Standards 15
Business Administration Core Standards for the Accounting & Financial Management Pathway
Instructional Element
MBA
Research
Standard
Objective/Outcome
BusAdm Core Standard
BA-1
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
Performance Element
BA-1.1
Acquire foundational knowledge of business laws and regulations to
understand their nature and scope.
Performance Indicator
BA-1.1.1
Comply with the spirit and intent of laws and regulations (BL:163, LAP-BL-
163) (CS)
BusAdm Core Standard
BA-2
Communication Skills (CO): Understands the concepts, strategies,
and systems used to obtain and convey ideas and information
Performance Element
BA-2.1
Read to acquire meaning from written material and to apply the
information to a task.
Performance Indicator
BA-2.1.1
Identify sources that provide relevant, valid written material (CO:054) (PQ)
Performance Indicator
BA-2.1.3
Apply written directions to achieve tasks (CO:056) (PQ)
Performance Element
BA-2.2
Apply active listening skills to demonstrate understanding of what is
being said.
Performance Indicator
BA-2.2.1
Explain communication techniques that support and encourage a speaker
(CO:082) (PQ)
Performance Indicator
BA-2.2.2
Follow oral directions (CO:119) (PQ)
Performance Indicator
BA-2.2.3
Demonstrate active listening skills (CO:017, LAP-CO-017) (PQ)
Performance Element
BA-2.3
Apply verbal skills to obtain and convey information.
Performance Indicator
BA-2.3.2
Ask relevant questions (CO:058) (PQ)
Performance Indicator
BA-2.3.4
Provide legitimate responses to inquiries (CO:060) (PQ)
Performance Indicator
BA-2.3.6
Employ communication styles appropriate to target audience (CO:084) (CS)
Performance Indicator
BA-2.3.11
Make oral presentations (CO:025, LAP-CO-025) (SP)
Performance Element
BA-2.4
Record information to maintain and present a report of business
activity.
Performance Indicator
BA-2.4.2
Organize information (CO:086) (CS)
Performance Element
BA-2.5
Write internal and external business correspondence to convey and
obtain information effectively.
Performance Indicator
BA-2.5.2
Select and utilize appropriate formats for professional writing (CO:088) (CS)
Performance Indicator
BA-2.5.4
Write professional emails (CO:090) (CS)
Performance Indicator
BA-2.5.10
Prepare simple written reports (CO:094) (SP)
Performance Indicator
BA-2.5.11
Explain how digital communications (e.g., email, text messages, chats)
exposes business to risk (CO:202) (SP)
Business, Finance, Marketing & Management CTE Program Standards 16
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
BA-2.5.13
Use data visualization techniques (e.g., infographics, heat-maps, dynamic
model outputs) (CO:204) (SP)
Performance Element
BA-2.7
Communicate with staff to clarify workplace objectives.
Performance Indicator
BA-2.7.2
Choose and use appropriate channel for workplace communication
(CO:092) (CS)
BusAdm Core Standard
BA-3
Customer Relations (CR): Understands the techniques and strategies
used to foster positive, ongoing relationships with customers
Performance Element
BA-3.1
Foster positive relationships with customers to enhance company
image.
Performance Indicator
BA-3.1.1
Explain the nature of positive customer relations (CR:003, LAP-CR-003)
(CS)
Performance Indicator
BA-3.1.7
Build and maintain relationships with customers (CR:030) (SP)
Performance Element
BA-3.2
Resolve conflicts with/for customers to encourage repeat business.
Performance Indicator
BA-3.2.2
Demonstrate strategies for handling customer/client complaints (CR:010,
LAP-CR-010) (CS)
Performance Element
BA-3.3
Reinforce company's image to exhibit the company's brand promise.
Performance Indicator
BA-3.3.1
Identify company's brand promise (CR:001, LAP-CR-006) (CS)
Performance Element
BA-3.4
Understand the nature of customer relationship management to show
its contributions to a company.
Performance Indicator
BA-3.4.2
Explain the role of ethics in customer relationship management (CR:017,
LAP-CR-017) (SP)
Performance Indicator
BA-3.4.3
Describe the use of technology in customer relationship management
(CR:018) (SP)
BusAdm Core Standard
BA-4
Economics (EC): Understands the economic principles and concepts
fundamental to business operations
Performance Element
BA-4.1
Understand fundamental economic concepts to obtain a foundation
for employment in business.
Performance Indicator
BA-4.1.1
Distinguish between economic goods and services (EC:002, LAP-EC-010)
(CS)
Performance Indicator
BA-4.1.2
Explain the concept of economic resources (EC:003, LAP-EC-014) (CS)
Performance Indicator
BA-4.1.4
Determine economic utilities created by business activities (EC:004, LAP-
EC-013) (CS)
Performance Indicator
BA-4.1.5
Explain the principles of supply and demand (EC:005, LAP-EC-011) (CS)
Performance Indicator
BA-4.1.6
Describe the functions of prices in markets (EC:006, LAP-EC-012) (CS)
Performance Element
BA-4.2
Understand the nature of business to show its contributions to
society.
Performance Indicator
BA-4.2.1
Explain the role of business in society (EC:070, LAP-EC-070) (CS)
Business, Finance, Marketing & Management CTE Program Standards 17
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
BA-4.2.2
Describe types of business activities (EC:071, LAP-EC-071) (CS)
Performance Element
BA-4.3
Understand economic systems to be able to recognize the
environments in which businesses function.
Performance Indicator
BA-4.3.1
Explain the types of economic systems (EC:007, LAP-EC-017) (CS)
Performance Indicator
BA-4.3.4
Identify factors affecting a business's profit (EC:010, LAP-EC-002) (CS)
Performance Indicator
BA-4.3.5
Determine factors affecting business risk (EC:011, LAP-EC-003) (CS)
Performance Indicator
BA-4.3.6
Explain the concept of competition (EC:012, LAP-EC-008) (CS)
Performance Element
BA-4.4
Acquire knowledge of the impact of government on business
activities to make informed economic decisions.
Performance Indicator
BA-4.4.1
Determine the relationship between government and business (EC:008,
LAP-EC-016) (CS)
Performance Element
BA-4.5
Analyze cost/profit relationships to guide business decision-making.
Performance Indicator
BA-4.5.1
Explain the concept of productivity (EC:013, LAP-EC-018) (CS)
Performance Indicator
BA-4.5.2
Analyze impact of specialization/division of labor on productivity (EC:014,
LAP-EC-007) (SP)
Performance Indicator
BA-4.5.5
Describe the concept of economies of scale (EC:077) (MN)
BusAdm Core Standard
BA-5
Emotional Intelligence (EI): Understands techniques, strategies, and
systems used to foster self-understanding and enhance relationships
with others
Performance Element
BA-5.1
Foster self-understanding to recognize the impact of personal feelings
on others.
Performance Indicator
BA-5.1.3
Recognize and overcome personal biases and stereotypes (EI:017, LAP-
EI-139) (PQ)
Performance Indicator
BA-5.1.4
Assess personal strengths and weaknesses (EI:002, LAP-EI-017) (PQ)
Performance Element
BA-5.11
Manage internal and external business relationships to foster positive
interactions.
Performance Indicator
BA-5.11.2
Foster positive working relationships (EI:037, LAP-EI-037) (CS)
Performance Indicator
BA-5.11.3
Establish strategic relationships with others (EI:114) (MN)
Performance Element
BA-5.3
Apply ethics to demonstrate trustworthiness.
Performance Indicator
BA-5.3.1
Demonstrate honesty and integrity (EI:022, LAP-EI-138) (PQ)
Performance Indicator
BA-5.3.11
Manage commitments in a timely manner (EI:077, LAP-EI-077) (CS)
Performance Element
BA-5.5
Identify with others' feelings, needs, and concerns to enhance
interpersonal relations.
Performance Indicator
BA-5.5.3
Maintain the confidentiality of others (EI:103) (CS)
Performance Indicator
BA-5.5.4
Exhibit cultural sensitivity (EI:033, LAP-EI-033) (CS)
Performance Element
BA-5.6
Use communication skills to foster open, honest communications.
Business, Finance, Marketing & Management CTE Program Standards 18
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
BA-5.6.3
Foster open, honest communication (EI:129, LAP-EI-129) (SP)
Performance Element
BA-5.7
Use communication skills to influence others.
Performance Element
BA-5.9
Implement teamwork techniques to accomplish goals.
Performance Indicator
BA-5.9.1
Participate as a team member (EI:045, LAP-EI-045) (CS)
Performance Indicator
BA-5.9.2
Use consensus-building skills (EI:011, LAP-EI-019) (SP)
BusAdm Core Standard
BA-7
Financial Analysis (FI): Understands tools, strategies, and systems
used to maintain, monitor, control, and plan the use of financial
resources
Performance Element
BA-7.1
Understand the fundamental principles of money needed to make
financial exchanges.
Performance Indicator
BA-7.1.1
Explain forms of financial exchange (cash, credit, debit, electronic funds
transfer, etc.) (FI:058) (PQ)
Performance Indicator
BA-7.1.2
Identify types of currency (paper money, coins, banknotes, government
bonds, treasury notes, etc.) (FI:059) (PQ)
Performance Indicator
BA-7.1.3
Describe functions of money (medium of exchange, unit of measure, store
of value) (FI:060) (PQ)
Performance Indicator
BA-7.1.4
Describe sources of income (wages/salaries, interest, rent, dividends,
transfer payments, etc.) (FI:061) (PQ)
Performance Indicator
BA-7.1.5
Explain the time value of money (FI:062) (CS)
Performance Indicator
BA-7.1.6
Explain the purposes and importance of credit (FI:002, LAP-FI-002) (CS)
Performance Indicator
BA-7.1.7
Explain legal responsibilities associated with financial exchanges (FI:063)
(CS)
Performance Element
BA-7.11
Manage financial resources to ensure solvency.
Performance Indicator
BA-7.11.1
Describe the nature of budgets (FI:106, LAP-FI-106) (SP)
Performance Indicator
BA-7.11.2
Explain the nature of operating budgets (FI:098) (SU)
Performance Indicator
BA-7.11.3
Describe the nature of cost/benefit analysis (FI:357, LAP-FI-357) (MN)
Performance Indicator
BA-7.11.4
Determine relationships among total revenue, marginal revenue, output,
and profit (FI:358) (MN)
Performance Indicator
BA-7.11.5
Develop company's/department's budget (FI:099, LAP-FI-099) (MN)
Performance Indicator
BA-7.11.8
Interpret financial statements (FI:102) (MN)
Performance Indicator
BA-7.11.9
File business tax returns (FI:652) (ON)
Performance Indicator
BA-7.11.10
Verify the accuracy of business financial records (FI:653) (ON)
Performance Element
BA-7.2
Analyze financial needs and goals to determine financial
requirements.
Performance Indicator
BA-7.2.2
Set financial goals (FI:065) (CS)
Business, Finance, Marketing & Management CTE Program Standards 19
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Element
BA-7.3
Manage personal finances to achieve financial goals.
Performance Indicator
BA-7.3.1
Explain the nature of tax liabilities (FI:067) (PQ)
Performance Indicator
BA-7.3.2
Interpret a pay stub (FI:068) (PQ)
Performance Indicator
BA-7.3.3
Prepare bank account documents (e.g., checks, deposit/withdrawal slips,
endorsements, etc.) (FI:560) (PQ)
Performance Indicator
BA-7.3.4
Maintain financial records (FI:069) (PQ)
Performance Indicator
BA-7.3.5
Read and reconcile bank statements (FI:070) (PQ)
Performance Indicator
BA-7.3.6
Calculate the cost of credit (FI:782) (CS)
Performance Indicator
BA-7.3.7
Demonstrate the wise use of credit (FI:071) (CS)
Performance Indicator
BA-7.3.8
Validate credit history (FI:072) (CS)
Performance Indicator
BA-7.3.9
Make responsible financial decisions (FI:783) (CS)
Performance Indicator
BA-7.3.10
Protect against identity theft (FI:073) (CS)
Performance Indicator
BA-7.3.11
Pay bills (FI:565) (CS)
Performance Indicator
BA-7.3.14
Prepare personal income tax forms (FI:074) (CS)
Performance Element
BA-7.7
Acquire a foundational knowledge of accounting to understand its
nature and scope.
Performance Indicator
BA-7.7.1
Describe the need for financial information (FI:579, LAP-FI-579) (CS)
Performance Indicator
BA-7.7.2
Explain the concept of accounting (FI:085, LAP-FI-085) (CS)
Performance Indicator
BA-7.7.3
Discuss the role of ethics in accounting (FI:351, LAP-FI-351) (SP)
Performance Indicator
BA-7.7.4
Explain the use of technology in accounting (FI:352) (SP)
Performance Indicator
BA-7.7.5
Explain legal considerations for accounting (FI:353) (SP)
Performance Element
BA-7.8
Implement accounting procedures to track money flow and to
determine financial status.
Performance Indicator
BA-7.8.1
Describe the nature of cash flow statements (FI:091, LAP-FI-091) (SP)
Performance Indicator
BA-7.8.2
Prepare cash flow statements (FI:092) (MN)
Performance Indicator
BA-7.8.3
Explain the nature of balance sheets (FI:093, LAP-FI-093) (SP)
Performance Indicator
BA-7.8.4
Describe the nature of income statements (FI:094, LAP-FI-094) (SP)
Performance Element
BA-7.9
Acquire a foundational knowledge of finance to understand its nature
and scope.
Performance Indicator
BA-7.9.1
Explain the role of finance in business (FI:354, LAP-FI-354) (CS)
Performance Indicator
BA-7.9.2
Discuss the role of ethics in finance (FI:355, LAP-FI-355) (SP)
Performance Indicator
BA-7.9.3
Explain legal considerations for finance (FI:356) (SP)
Business, Finance, Marketing & Management CTE Program Standards 20
Instructional Element
MBA
Research
Standard
Objective/Outcome
BusAdm Core Standard
BA-8
Human Resources Management (HR): Understands the tools,
techniques, and systems that businesses use to plan, staff, lead, and
organize its human resources
Performance Element
BA-8.1
Understand the role and function of human resources management to
obtain a foundational knowledge of its nature and scope.
BusAdm Core Standard
BA-11
Operations (OP): Understands the processes and systems
implemented to monitor, plan, and control the day-to-day activities
required for continued business functioning
Performance Element
BA-11.3
Implement safety procedures to minimize loss.
Performance Indicator
BA-11.3.1
Follow instructions for use of equipment, tools, and machinery (OP:006)
(PQ)
Performance Indicator
BA-11.3.2
Follow safety precautions (OP:007) (PQ)
Performance Element
BA-11.5
Implement security policies/procedures to minimize chance for loss.
Performance Indicator
BA-11.5.1
Explain routine security precautions (OP:013) (CS)
Performance Element
BA-11.9
Utilize project management skills to improve workflow and minimize
costs.
Performance Indicator
BA-11.9.3
Evaluate project success (OP:521, LAP-OP-521) (CS)
Performance Element
BA-11.10
Implement purchasing activities to obtain business supplies,
equipment, resources, and services.
BusAdm Core Standard
BA-12
Professional Development (PD): Understands concepts, tools, and
strategies used to explore, obtain, and develop in a business career
Performance Element
BA-12.1
Acquire self-development skills to enhance relationships and improve
efficiency in the work environment.
Performance Element
BA-12.5
Participate in career planning to enhance job-success potential.
Performance Indicator
BA-12.5.4
Identify sources of career information (PD:022) (CS)
Performance Indicator
BA-12.5.6
Explain employment opportunities in business (PD:025, LAP-PD-025) (CS)
Performance Element
BA-12.6
Implement job-seeking skills to obtain employment.
Performance Indicator
BA-12.6.1
Utilize job-search strategies (PD:026) (PQ)
Performance Indicator
BA-12.6.2
Complete a job application (PD:027) (PQ)
BusAdm Core Standard
BA-13
Strategic Management (SM): Understands tools, techniques, and
systems that affect a business's ability to plan, control, and organize
an organization/department
Performance Element
BA-13.2
Utilize planning tools to guide organization's/department's activities.
Performance Indicator
BA-13.2.7
Develop action plans (SM:012) (ON)
Performance Element
BA-13.4
Identify potential business threats and opportunities to protect a
business’s financial well-being.
Performance Indicator
BA-13.4.2
Conduct a risk assessment of an event (SM:076) (SP)
Business, Finance, Marketing & Management CTE Program Standards 21
Instructional Element
MBA
Research
Standard
Objective/Outcome
Performance Indicator
BA-13.4.3
Identify speculative business risks (SM:077) (MN)
Business, Finance, Marketing & Management CTE Program Standards 22
Marketing Pathway Standards
The Marketing Pathway is designed to prepare students for a career in marketing, advertising, sales,
communications, and merchandising. Standards include:
â—Ź Marketing Core Cluster Standards
â—Ź Marketing Communications Pathway Standards
â—Ź Marketing Management Pathway Standards
â—Ź Merchandising Pathway Standards
â—Ź Professional Selling Pathway Standards
â—Ź Business Administration Core Standards for Marketing Pathway
Marketing Pathway Courses
â—Ź Marketing (12164)
â—Ź Graphic Design (10202)
â—Ź Digital Marketing (12169)
â—Ź Web Development (10111)
â—Ź Advertising & Selling (12165)
â—Ź Sports & Entertainment Marketing (12163)
Marketing Core Cluster Standards
MBA
Research
Standard
Objective/Outcome
Mrkt-2
Product/Service Management (PM): Understands the concepts and
processes needed to obtain, develop, maintain, and improve a product
or service mix in response to market opportunities and to build brand
for the organization
Mrkt-2.1
Acquire a foundational knowledge of product/service management to
understand its nature and scope.
Mrkt-2.1.1
Explain the nature and scope of the product/service management function
(PM:001, LAP-PM-017) (SP)
Mrkt-2.1.2
Identify the impact of product life cycles on marketing decisions (PM:024,
LAP-PM-024) (SP)
Mrkt-2.1.3
Describe the use of technology in the product/service management function
(PM:039) (SP)
Mrkt-2.1.4
Explain business ethics in product/service management (PM:040, LAP-PM-
040) (SP)
Mrkt-2.2
Generate product ideas to contribute to ongoing business success.
Mrkt-2.2.1
Identify product opportunities (PM:134) (SP)
Mrkt-2.2.2
Identify methods/techniques to generate a product idea (PM:127, LAP-PM-
127) (SP)
Mrkt-2.2.3
Generate product ideas (PM:128) (SP)
Mrkt-2.5
Position company to acquire desired business image.
Mrkt-2.5.1
Explain the nature of corporate branding (PM:206, LAP-PM-020) (SP)
Business, Finance, Marketing & Management CTE Program Standards 23
MBA
Research
Standard
Objective/Outcome
Mrkt-2.5.2
Describe factors used by businesses to position corporate brands (PM:207)
(SP)
Mrkt-2.6
Position products/services to acquire desired business image.
Mrkt-2.6.1
Describe factors used by marketers to position products/services (PM:042,
LAP-PM-042) (SP)
Mrkt-2.6.5
Identify company’s unique selling proposition (PM:272, LAP-PM-272) (MN)
Mrkt-2.6.6
Develop strategies to position products/services (PM:043) (MN)
Mrkt-3
Channel Management (CM): Understands the concepts and processes
needed to identify, select, monitor, and evaluate sales channels
Mrkt-3.1
Acquire foundational knowledge of channel management to
understand its role in marketing.
Mrkt-3.1.1
Explain the nature and scope of channel management (CM:001, LAP-CM-
002) (CS)
Mrkt-3.1.3
Describe the use of technology in the channel management function
(CM:004) (CS)
Mrkt-3.2
Manage channel activities to minimize costs and to determine
distribution strategies.
Mrkt-3.2.1
Coordinate channel management with other marketing activities (CM:007)
(SP)
Mrkt-3.2.5
Select channels of distribution (CM:010) (MN)
Mrkt-4
Marketing-Information Management (IM): Understands the concepts,
systems, and tools needed to gather, access, synthesize, evaluate, and
disseminate information for use in making business decisions
Mrkt-4.2
Understand marketing-research activities to show command of their
nature and scope.
Mrkt-4.2.1
Explain the nature of marketing research (IM:010, LAP-IM-010) (SP)
Mrkt-4.4
Understand data-collection methods to evaluate their appropriateness
for the research problem/issue.
Mrkt-4.4.1
Describe data-collection methods (e.g., observations, mail, diaries,
telephone, Internet, discussion groups, interviews, scanners, tracking tools)
(IM:289, LAP-IM-017) (SP)
Mrkt-4.5
Interpret marketing information to test hypotheses and/or to resolve
issues.
Mrkt-4.5.1
Explain techniques for processing marketing data (IM:062) (SP)
Mrkt-4.5.3
Explain the use of descriptive statistics in marketing decision making
(IM:191) (SP)
Mrkt-5
Market Planning (MP): Understands the concepts and strategies
utilized to determine and target marketing strategies to a select
audience
Business, Finance, Marketing & Management CTE Program Standards 24
MBA
Research
Standard
Objective/Outcome
Mrkt-5.1
Develop marketing strategies to guide marketing tactics.
Mrkt-5.1.1
Explain the concept of marketing strategies (MP:001, LAP-MP-002) (CS)
Mrkt-5.1.2
Identify considerations in implementing global marketing strategies (MP:002)
(MN)
Mrkt-5.2
Select target market appropriate for product/business to obtain the
best return on marketing investment (ROMI).
Mrkt-5.2.2
Identify market segments (MP:004) (MN)
Mrkt-5.2.3
Develop customer profile (MP:031) (MN)
Mrkt-5.2.4
Select target market (MP:005) (MN)
Mrkt-5.3
Employ marketing-information to plan marketing activities.
Mrkt-5.3.4
Conduct market analysis (market size, area, potential, etc.) (MP:009) (MN)
Mrkt-5.3.5
Conduct SWOT analysis for use in the marketing planning process (MP:010,
LAP-MP-010) (MN)
Mrkt-5.3.9
Forecast sales for marketing plan (MP:014) (MN)
Mrkt-5.3.10
Set marketing goals and objectives (MP:015) (MN)
Mrkt-5.3.12
Set marketing budget (MP:017) (MN) Develop marketing plan (MP:018)
(MN)
Mrkt-6
Pricing (PI): Understands concepts and strategies utilized in
determining and adjusting prices to maximize return and meet
customers’ perceptions of value
Mrkt-6.1
Develop a foundational knowledge of pricing to understand its role.
Mrkt-6.1.1
Explain the nature and scope of the pricing function (PI:001, LAP-PI-001)
(SP)
Mrkt-6.1.2
Describe the role of business ethics in pricing (PI:015) (SP)
Mrkt-6.1.3
Explain the use of technology in the pricing function (PI:016) (SP)
Mrkt-7
Promotion (PR): Understands the concepts and strategies needed to
communicate information about products, services, images, and/or
ideas to achieve a desired outcome
Mrkt-7.1
Acquire a foundational knowledge of promotion to understand its
nature and scope.
Mrkt-7.1.1
Explain the role of promotion as a marketing function (PR:001, LAP-PR-002)
(CS)
Mrkt-7.1.2
Explain the types of promotion (i.e., institutional, product) (PR:002, LAP-PR-
004) (CS)
Mrkt-7.2
Understand promotional channels used to communicate with targeted
audiences.
Mrkt-7.2.1
Explain types of advertising media (PR:007, LAP-PR-003) (SP)
Business, Finance, Marketing & Management CTE Program Standards 25
MBA
Research
Standard
Objective/Outcome
Mrkt-7.2.3
Explain the nature of direct marketing channels (PR:089) (SP)
Mrkt-7.3
Understand the use of an advertisement’s components to
communicate with targeted audiences.
Mrkt-7.3.1
Explain the components of advertisements (PR:014) (SP)
Mrkt-7.4
Understand the use of public-relations activities to communicate with
targeted audiences.
Mrkt-7.4.1
Identify types of public-relations activities (PR:252) (SP)
Mrkt-7.4.2
Discuss internal and external audiences for public-relations activities
(PR:253) (SP)
Mrkt-8
Selling (SE): Understands the concepts and actions needed to
determine client needs and wants and respond through planned,
personalized communication that influences purchase decisions and
enhances future business opportunities
Mrkt-8.1
Acquire a foundational knowledge of selling to understand its nature
and scope.
Mrkt-8.1.1
Explain the nature and scope of the selling function (SE:017, LAP-SE-017)
(CS)
Mrkt-8.1.2
Explain the role of customer service as a component of selling relationships
(SE:076, LAP-SE-076) (CS)
Mrkt-8.2
Acquire product knowledge to communicate product benefits and to
ensure appropriateness of product for the customer.
Mrkt-8.2.1
Acquire product information for use in selling (SE:062, LAP-SE-062) (CS)
Mrkt-8.2.2
Analyze product information to identify product features and benefits
(SE:109, LAP-SE-109) (SP)
Mrkt-8.3
Understand sales processes and techniques to enhance customer
relationships and to increase the likelihood of making sales.
Mrkt-8.3.1
Explain the selling process (SE:048, LAP-SE-048) (CS)
Mrkt-8.3.2
Discuss motivational theories that impact buying behavior (SE:359) (SP)
Business, Finance, Marketing & Management CTE Program Standards 26
Marketing Communications Pathway Standards
MBA
Research
Standard
Objective/Outcome
Communication
Mrkt-10
Communication Skills (CO): Understands the concepts, strategies,
and systems used to obtain and convey ideas and information
Mrkt-10.1
Apply verbal skills to obtain and convey information.
Mrkt-10.1.1
Make client presentations (includes strategies and research findings)
(CO:174) (SP)
Mrkt-10.2
Write internal and external business correspondence to convey and
obtain information effectively.
Mrkt-10.2.1
Prepare contact reports (CO:175) (SP)
Mrkt-10.2.2
Maintain day-to-day content on social platforms (CO:193) (SP)
Mrkt-10.2.3
Write white papers (CO:178) (SP)
Mrkt-10.2.4
Write pitch/sales letters (CO:179) (SP)
Mrkt-10.2.5
Write new-business pitches (CO:177) (SP)
Mrkt-10.2.6
Write management reports (CO:176) (MN)
Mrkt-10.3
Manage communications efforts to protect brand viability.
Mrkt-10.3.1
Explain the nature of communications plans (CO:195) (SP)
Mrkt-10.3.2
Implement a communications plan (CO:196) (SP)
Mrkt-10.3.6
Develop a crisis management plan (CO:200) (MN)
Communication
Mrkt-11
Customer Relations (CR): Understands the techniques and strategies
used to foster positive, ongoing relationships with customers
Mrkt-11.1
Foster positive relationships with customers to enhance sales.
Mrkt-11.1.1
Use digital media to enhance customer post-sales experience (CR:028)
(SP)
Mrkt-11.2
Use communication skills to foster ethical interactions.
Mrkt-11.2.1
Apply ethics to digital communications (EI:073) (CS)
Mrkt-11.2.2
Gain commitment from client (EI:068) (SP)
Mrkt-11.2.3
Obtain buy-in to strategic thinking (EI:071) (MN)
Mrkt-11.4
Manage internal and external business relationships to foster positive
interactions.
Mrkt-11.4.1
Foster client-agency relationship (EI:067) (SP)
Mrkt-11.4.2
Build rapport with suppliers (EI:065) (SP)
Communication
Mrkt-14
Marketing (MK): Understands the tools, techniques, and systems that
businesses use to create exchanges and satisfy organizational
objectives
Business, Finance, Marketing & Management CTE Program Standards 27
MBA
Research
Standard
Objective/Outcome
Mrkt-14.1
Understand marketing’s role and function in business to facilitate
economic exchanges with customers.
Mrkt-14.1.1
Differentiate between service marketing and product marketing (MK:008)
(CS)
Mrkt-14.1.2
Discuss the relationship between promotion and marketing (MK:018) (CS)
Communication
Mrkt-15
Information Management (NF): Understands tools, strategies, and
systems needed to access, process, maintain, evaluate, and
disseminate information to assist business decision-making
Mrkt-15.1
Acquire information to guide business decision-making.
Mrkt-15.1.1
Describe current issues/trends in marketing communications (NF:206) (SP)
Mrkt-15.1.2
Identify trends in social-media space (NF:210) (SP)
Communication
Mrkt-18
Product/Service Management (PM): Understands the concepts and
processes needed to obtain, develop, maintain, and improve a product
or service mix in response to market opportunities and to build brand
for the organization
Mrkt-18.1
Understand product/service management activities to demonstrate in-
depth understanding of their nature and scope.
Mrkt-18.1.1
Explain the concept of “product” in marketing communications (PM:091)
(SP)
Mrkt-18.1.2
Describe services offered by the marketing-communications industry
(PM:220) (SP)
Mrkt-18.2
Generate marketing-communications ideas to contribute to ongoing
marketing communications success.
Mrkt-18.2.1
Generate marketing communications ideas (PM:187) (SP)
Mrkt-18.2.2
Screen marketing communications ideas (PM:188) (MN)
Mrkt-18.2.3
Develop a creative concept (PM:226) (MN)
Mrkt-18.5
Evaluate the effectiveness of the marketing-communications mix to
make product-mix decisions.
Mrkt-18.5.1
Identify techniques that can be used to evaluate product-mix effectiveness
(PM:247) (MN)
Mrkt-18.5.2
Modify product mix (PM:250) (MN)
Communication
Mrkt-19
Marketing-Information Management (IM): Understands the concepts,
systems, and tools needed to gather, access, synthesize, evaluate,
and disseminate information for use in making business decisions
Mrkt-19.1
Plan marketing-research activities to ensure appropriateness and
adequacy of data-collection efforts.
Mrkt-19.1.1
Analyze media research tools (IM:303) (MN)
Business, Finance, Marketing & Management CTE Program Standards 28
MBA
Research
Standard
Objective/Outcome
Mrkt-19.1.2
Select appropriate research techniques for marketing communications
(IM:464) (MN)
Mrkt-19.3
Collect marketing information to ensure accuracy and adequacy of
data for decision-making in marketing communications.
Mrkt-19.3.1
Gather brand information (IM:361) (SP)
Mrkt-19.3.2
Conduct pre-campaign testing (IM:323) (SP)
Mrkt-19.3.3
Track performance of promotional activities (IM:410) (SP)
Communication
Mrkt-20
Market Planning (MP): Understands the concepts and strategies
utilized to determine and target marketing strategies to a select
audience
Mrkt-20.1
Select target market appropriate for product/business to obtain the
best return on marketing investment (ROMI).
Mrkt-20.1.1
Identify ways to segment markets for marketing communications (MP:028)
(SP)
Mrkt-20.1.2
Describe the nature of target marketing in marketing communications
(MP:029) (SP)
Mrkt-20.1.3
Use digital tools to aid in market segmentation (MP:039) (MN)
Communication
Mrkt-22
Promotion (PR): Understands the concepts and strategies needed to
communicate information about products, services, images, and/or
ideas to achieve a desired Promotion (PR)
Mrkt-22.3
Use product placement to build brand and to promote products.
Mrkt-22.3.1
Explain the use of product placement (PR:323) (SP)
Mrkt-22.3.2
Identify opportunities for product placement (PR:331) (MN)
Mrkt-22.4
Understand the use of direct marketing to attract attention and to build
brand.
Mrkt-22.4.1
Discuss types of direct mail tactics (PR:301) (SP)
Mrkt-22.4.2
Explain the nature of online advertising (e.g., advergaming, virtual worlds,
display ads, banner ads, pop-up ads, pay-per-click ads, etc.) (PR:164) (SP)
Mrkt-22.4.3
Explain the nature of email marketing tactics (PR:165) (SP)
Mrkt-22.4.4
Explain the role of business websites in digital marketing (PR:364) (SP)
Mrkt-22.4.5
Explain the use of social media for digital marketing (PR:365) (SP)
Mrkt-22.4.8
Discuss the use of podcasts/webcasts (PR:298) (SP)
Mrkt-22.4.10
Explain the use of video/images for digital marketing (PR:366) (SP)
Mrkt-22.4.12
Explain mobile marketing applications (PR:367) (SP)
Mrkt-22.4.13
Discuss the use of search-engine optimization tactics for digital marketing
(PR:299) (SP)
Business, Finance, Marketing & Management CTE Program Standards 29
MBA
Research
Standard
Objective/Outcome
Mrkt-22.5
Develop content for use in marketing communications to create
interest in product/business/idea.
Mrkt-22.5.1
Identify effective advertising headlines (PR:330) (SP)
Mrkt-22.5.2
Explain the use of storytelling in marketing (PR:388) (SP)
Mrkt-22.5.4
Write copy for advertisements (PR:368) (SP)
Mrkt-22.5.7
Write direct-mail letters (PR:122) (SP)
Mrkt-22.5.10
Write e-mail marketing copy (PR:362) (SP)
Mrkt-22.5.12
Write content for use on the website (PR:370) (SP)
Mrkt-22.5.13
Write content for use in social media (PR:371) (SP)
Mrkt-22.5.17
Write mobile marketing content (PR:372) (SP)
Mrkt-22.7
Critique advertisements to ensure achievement of marketing
communications goals/objectives.
Mrkt-22.7.1
Check advertising proofs (PR:130) (SP)
Mrkt-22.7.2
Evaluate storyboards for broadcast advertisements (PR:309) (MN)
Mrkt-22.7.3
Assess collateral pieces for direct marketing (PR:261) (MN)
Mrkt-22.7.4
Critique advertisements (PR:272) (MN)
Mrkt-22.9
Manage media planning and placement to enhance return on
marketing investment.
Mrkt-22.9.4
Select advertising media (PR:010) (MN)
Mrkt-22.9.7
Schedule ads and commercials (PR:131) (SP)
Mrkt-22.11
Utilize publicity to inform stakeholders of business activities.
Mrkt-22.11.2
Write a press release (PR:057) (SP)
Mrkt-22.11.3
Create a public-service announcement (PR:268) (SP)
Mrkt-22.11.4
Create a press kit (PR:226) (SP)
Mrkt-22.16
Plan marketing communications to maximize effectiveness and to
minimize costs.
Mrkt-22.16.4
Develop offline campaign to drive traffic to online platforms (PR:380) (MN)
Mrkt-22.16.5
Determine appropriateness of promotional strategy across product lines
(PR:159) (MN)
Mrkt-22.16.9
Develop an advertising campaign (PR:079) (MN)
Mrkt-22.16.11
Develop digital marketing strategies (PR:383) (MN)
Mrkt-22.16.12
Develop social media plan (PR:384) (MN)
Business, Finance, Marketing & Management CTE Program Standards 30
MBA
Research
Standard
Objective/Outcome
Communication
Mrkt-23
Selling (SE): Understands the concepts and actions needed to
determine client needs and wants and respond through planned,
personalized communication that influences purchase decisions and
enhances future business opportunities
Mrkt-23.2
Utilize sales processes and techniques to determine and satisfy
customer needs.
Mrkt-23.2.1
Pitch marketing communications idea to client (SE:347) (SP)
Mrkt-23.2.2
Present an advertising campaign to clients (SE:395) (SP)
Business, Finance, Marketing & Management CTE Program Standards 31
Marketing Management Pathway Standards
MBA
Research
Standard
Objective/Outcome
Management
Mrkt-25
Financial Analysis (FI): Understands tools, strategies, and systems
used to maintain, monitor, control, and plan the use of financial
resources
Mrkt-25.2
Manage marketing finances to monitor and measure return on
marketing investment (ROMI).
Mrkt-25.2.1
Allocate marketing budget (FI:320) (MN)
Mrkt-25.2.2
Calculate return on marketing investment (ROMI) (FI:321) (MN)
Management
Mrkt-31
Product/Service Management (PM): Understands the concepts and
processes needed to obtain, develop, maintain, and improve a product
or service mix in response to market opportunities and to build brand
for the organization
Mrkt-31.4
Plan product/service management activities to facilitate product
development.
Mrkt-31.4.1
Create a product/brand plan (PM:218) (MN)
Mrkt-31.4.3
Develop new-product launch plan (PM:227) (MN)
Mrkt-31.4.4
Coordinate product launches (PM:217) (MN)
Mrkt-31.6
Assess product packaging to improve its function and to improve its
brand recognition.
Mrkt-31.6.1
Assess product-packaging requirements (PM:213) (SP)
Mrkt-31.6.2
Evaluate graphic design on packages (PM:236) (SP)
Mrkt-31.6.3
Evaluate adequacy of product packaging (PM:233) (SP)
Mrkt-31.6.4
Conduct reviews of product packaging (PM:216) (MN)
Management
Mrkt-33
Marketing-Information Management (IM): Understands the concepts,
systems, and tools needed to gather, access, synthesize, evaluate,
and disseminate information for use in making business decisions
Mrkt-33.8
Analyze marketing information to facilitate product/service
management decisions.
Mrkt-33.8.2
Measure brand value (IM:460) (MN)
Mrkt-33.8.4
Predict brand share (IM:384) (MN)
Mrkt-33.8.7
Conduct product analysis (IM:324) (MN)
Mrkt-33.8.8
Evaluate competitive products (IM:457) (MN)
Mrkt-33.8.10
Identify new-product opportunities (IM:366) (MN)
Mrkt-33.8.11
Determine needed product adaptations (IM:471) (MN)
Mrkt-33.9
Manage marketing information to guide and assess promotional
activities.
Business, Finance, Marketing & Management CTE Program Standards 32
MBA
Research
Standard
Objective/Outcome
Mrkt-33.9.1
Measure media audience (IM:374) (SP)
Mrkt-33.9.2
Leverage data to recommend personalized, relevant campaigns (IM:472)
(SP)
Mrkt-33.9.3
Leverage data to support real-time customization of customer interactions
(IM:473) (SP)
Management
Mrkt-35
Pricing (PI): Understands concepts and strategies utilized in
determining and adjusting prices to maximize return and meet
customers’ perceptions of value
Mrkt-35.1
Employ pricing strategies to determine optimal pricing.
Mrkt-35.1.1
Determine cost of product (breakeven, ROI, markup) (PI:019) (MN)
Mrkt-35.1.2
Calculate break-even point (PI:006, LAP-PI-006) (MN)
Mrkt-35.1.3
Establish pricing objectives (PI:044) (MN)
Mrkt-35.1.4
Select pricing policies (PI:068) (MN)
Mrkt-35.1.5
Determine terms of trading (PI:063) (MN)
Mrkt-35.1.6
Determine discounts and allowances that can be used to adjust base prices
(PI:022) (MN)
Mrkt-35.1.7
Set prices (PI:007) (MN)
Mrkt-35.1.8
Adjust prices to maximize profitability (PI:008) (MN)
Mrkt-36.2
Participate in company’s community outreach involvement to foster a
positive company image and to meet other professionals.
Mrkt-36.2.1
Explain the importance of company involvement in community activities
(PR:315) (SP)
Mrkt-36.3
Plan marketing communications to maximize effectiveness and to
minimize costs.
Mrkt-36.3.3
Develop communications objectives (PR:287) (MN)
Mrkt-36.3.4
Develop promotional-mix activities (PR:289) (MN)
Mrkt-36.3.5
Develop advertising plans to achieve communications objectives (PR:286)
(MN)
Mrkt-36.3.6
Develop sales promotion plan to achieve communications objectives
(PR:292) (MN)
Mrkt-36.3.7
Develop public relations/publicity plan to achieve communications
objectives (PR:290) (MN)
Business, Finance, Marketing & Management CTE Program Standards 33
Merchandising Pathway Standards
MBA
Research
Standard
Objective/Outcome
Merchandising
Mrkt-47
Operations (OP): Understands the processes and systems
implemented to monitor, plan, and control the day-to-day activities
required for continued business functioning
Mrkt-47.4
Acquire foundational knowledge of distribution to understand its role
and function.
Mrkt-47.4.1
Explain the nature and scope of distribution (OP:522) (CS)
Mrkt-47.4.3
Describe the use of technology in distribution (OP:524) (SP)
Mrkt-47.4.4
Explain legal considerations in distribution (OP:525) (SP)
Mrkt-47.4.5
Describe ethical considerations in distribution (OP:526) (SP)
Mrkt-47.5
Utilize order-fulfillment processes to move product through the supply
chain.
Mrkt-47.5.1
Use an information system for order fulfillment (OP:380) (CS)
Mrkt-47.6
Implement receiving processes to ensure accuracy and quality of
incoming shipments.
Mrkt-47.6.1
Explain the receiving process (OP:384) (CS)
Mrkt-47.6.2
Explain stock-handling techniques used in receiving deliveries (OP:385)
(CS)
Mrkt-47.6.3
Process incoming merchandise (OP:386) (CS)
Merchandising
Mrkt-49
Product/Service Management (PM): Understands the concepts and
processes needed to obtain, develop, maintain, and improve a product
or service mix in response to market opportunities and to build brand
for the organization
Mrkt-49.1
Apply quality assurances to enhance product/service offerings.
Mrkt-49.1.1
Determine the impact of product standards’ issues associated with global
business (PM:278) (SP)
Mrkt-49.2
Utilize assortment-mix strategies to create maximum mix of products at
minimum cost.
Mrkt-49.2.1
Obtain samples (PM:253) (SP)
Mrkt-49.2.2
Determine quality of merchandise to offer (PM:223) (SP)
Mrkt-49.2.7
Develop seasonal assortment strategies (PM:230) (MN)
Mrkt-49.3
Develop merchandise plans (budgets) to guide selection of retail
products.
Mrkt-49.3.1
Explain the nature of merchandise plans (budgets) (PM:061) (SP) Calculate
open-to-buy (PM:058) (SP)
Mrkt-49.3.2
Create/maintain daily sales plan (PM:219) (SP) Identify emerging trends
(PM:257) (SP)
Business, Finance, Marketing & Management CTE Program Standards 34
MBA
Research
Standard
Objective/Outcome
Mrkt-49.3.3
Plan stock (PM:062) (SP)
Mrkt-49.4
Perform buying activities to obtain products for resale.
Mrkt-49.4.1
Write purchase orders (PM:258) (SP)
Mrkt-49.4.5
Determine quantities to buy/reorder (PM:261) (SP)
Mrkt-49.4.6
Determine when to buy/reorder (PM:262) (SP)
Merchandising
Mrkt-52
Pricing (PI): Understands concepts and strategies utilized in
determining and adjusting prices to maximize return and meet
customers’ perceptions of value
Mrkt-52.1
Employ pricing strategies to determine optimal pricing.
Mrkt-52.1.1
Select approach for setting a base price (cost, demand, competition)
(PI:018) (MN)
Mrkt-52.1.2
Determine cost of product (breakeven, ROI, markup) (PI:019) (MN)
Mrkt-52.1.3
Calculate break-even point (PI:006, LAP-PI-006) (MN)
Merchandising
Mrkt-53
Promotion (PR): Understands the concepts and strategies needed to
communicate information about products, services, images, and/or
ideas to achieve a desired outcome
Mrkt-53.1
Advertise to communicate promotional messages to targeted
audiences.
Mrkt-53.1.1
Proof ads (PR:346) (SP)
Mrkt-53.1.2
Analyze ad performance (PR:258) (MN)
Mrkt-53.2
Utilize special events to increase sales.
Mrkt-53.2.1
Plan special events (PR:360) (SP)
Mrkt-53.2.2
Prepare store/department for special event (PR:068) (SP)
Mrkt-53.3
Employ visual merchandising techniques to increase interest in
product offerings.
Mrkt-53.3.1
Explain the use of visual merchandising in retailing (PR:023) (CS)
Mrkt-53.3.2
Distinguish between visual merchandising and display (PR:302) (CS)
Mrkt-53.3.3
Place merchandise for impact (PR:342) (SP)
Mrkt-53.3.4
Determine on-floor assortments (PR:284) (SP)
Mrkt-53.4
Implement display techniques to attract customers and increase sales
potential.
Mrkt-53.4.1
Explain types of display arrangements (PR:026) (CS)
Mrkt-53.4.2
Maintain displays (PR:052) (CS)
Mrkt-53.4.8
Create displays (PR:047) (SP)
Mrkt-53.5
Manage promotional activities to maximize return on promotional
efforts.
Business, Finance, Marketing & Management CTE Program Standards 35
MBA
Research
Standard
Objective/Outcome
Mrkt-53.5.1
Develop promotional calendar (PR:209) (SP)
Mrkt-53.5.2
Plan/Schedule displays/themes with management (PR:077) (SP)
Merchandising
Mrkt-54
Selling (SE): Understands the concepts and actions needed to
determine client needs and wants and respond through planned,
personalized communication that influences purchase decisions and
enhances future business opportunities
Mrkt-54.1
Acquire product knowledge to communicate product benefits and to
ensure appropriateness of product for the customer.
Mrkt-54.1.1
Explain the use of brand names in selling (SE:019) (CS)
Business, Finance, Marketing & Management CTE Program Standards 36
Professional Selling Pathway Standards
MBA
Research
Standard
Objective/Outcome
Selling
Mrkt-59
Selling (SE): Understands the concepts and actions needed to
determine client needs and wants and respond through planned,
personalized communication that influences purchase decisions and
enhances future business opportunities
Mrkt-59.1
Understand sales activities to show command of their nature and
scope.
Mrkt-59.1.1
Explain the impact of sales and buying cycles (SE:380) (SP)
Mrkt-59.1.2
Describe the impact that digital communication is having on selling (SE:490)
(SP)
Mrkt-59.3
Perform pre-sales activities to facilitate sales presentation.
Mrkt-59.3.5
Determine sales strategies (SE:377) (SP)
Mrkt-59.3.7
Prepare sales presentation (SE:067) (SP)
Mrkt-59.4
Employ sales processes and techniques to enhance customer
relationships and to increase the likelihood of making sales.
Mrkt-59.4.1
Build rapport and credibility with prospect (SE:483) (SP)
Mrkt-59.4.10
Close the sale (SE:895, LAP-SE-895) (SP)
Mrkt-59.4.12
Oversee fulfillment/completion of sale (SE:485) (SP)
Mrkt-59.11
Control sales activities to meet sales goals/objectives.
Mrkt-59.11.1
Set sales quotas (SE:282) (MN)
Mrkt-59.11.2
Analyze sales reports (SE:363) (MN)
Mrkt-59.11.3
Monitor sales performance (SE:391) (MN)
Business, Finance, Marketing & Management CTE Program Standards 37
Business Administration Core Standards for Marketing Pathway
MBA
Research
Standard
Objective/Outcome
BA-1
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
BA-2
Communication Skills (CO): Understands the concepts, strategies, and
systems used to obtain and convey ideas and information
BA-2.1
Read to acquire meaning from written material and to apply the
information to a task.
BA-2.1.1
Identify sources that provide relevant, valid written material (CO:054) (PQ)
BA-2.1.3
Apply written directions to achieve tasks (CO:056) (PQ)
BA-2.2
Apply active listening skills to demonstrate understanding of what is
being said.
BA-2.2.1
Explain communication techniques that support and encourage a speaker
(CO:082) (PQ)
BA-2.2.2
Follow oral directions (CO:119) (PQ)
BA-2.2.3
Demonstrate active listening skills (CO:017, LAP-CO-017) (PQ)
BA-2.3
Apply verbal skills to obtain and convey information.
BA-2.3.2
Ask relevant questions (CO:058) (PQ)
BA-2.3.4
Provide legitimate responses to inquiries (CO:060) (PQ)
BA-2.3.5
Give verbal directions (CO:083) (PQ)
BA-2.3.6
Employ communication styles appropriate to target audience (CO:084) (CS)
BA-2.3.11
Make oral presentations (CO:025, LAP-CO-025) (SP)
BA-2.4
Record information to maintain and present a report of business
activity.
BA-2.4.2
Organize information (CO:086) (CS)
BA-2.5
Write internal and external business correspondence to convey and
obtain information effectively.
BA-2.5.2
Select and utilize appropriate formats for professional writing (CO:088) (CS)
BA-2.5.4
Write professional emails (CO:090) (CS)
BA-2.5.8
Write persuasive messages (CO:031) (SP)
BA-2.5.9
Write executive summaries (CO:091) (SP)
BA-2.5.10
Prepare simple written reports (CO:094) (SP)
BA-2.5.11
Explain how digital communications (e.g., email, text messages, chats)
exposes business to risk (CO:202) (SP)
BA-2.5.12
Adapt written correspondence to targeted audiences (CO:203) (SP)
Business, Finance, Marketing & Management CTE Program Standards 38
MBA
Research
Standard
Objective/Outcome
BA-2.5.13
Use data visualization techniques (e.g., infographics, heat-maps, dynamic
model outputs) (CO:204) (SP)
BA-2.5.15
Write proposals (CO:062) (MN)
BA-2.6
Use social media to communicate with a business's stakeholders.
BA-2.6.1
Describe the impact of a person's social media brand on the achievement of
organizational objectives (CO:205) (CS)
BA-2.6.2
Distinguish between using social media for business and personal purposes
(CO:206) (CS)
BA-2.7
Communicate with staff to clarify workplace objectives.
BA-2.7.2
Choose and use appropriate channel for workplace communication (CO:092)
(CS)
BA-3
Customer Relations (CR): Understands the techniques and strategies
used to foster positive, ongoing relationships with customers
BA-3.1
Foster positive relationships with customers to enhance company
image.
BA-3.1.1
Explain the nature of positive customer relations (CR:003, LAP-CR-003)
(CS)
BA-3.1.6
Interpret business policies to customers/clients (CR:007) (CS)
BA-3.1.7
Build and maintain relationships with customers (CR:030) (SP)
BA-3.2
Resolve conflicts with/for customers to encourage repeat business.
BA-3.2.2
Demonstrate strategies for handling customer/client complaints (CR:010,
LAP-CR-010) (CS)
BA-3.3
Reinforce company's image to exhibit the company's brand promise.
BA-3.3.1
Identify company's brand promise (CR:001, LAP-CR-006) (CS)
BA-3.4
Understand the nature of customer relationship management to show
its contributions to a company.
BA-3.4.2
Explain the role of ethics in customer relationship management (CR:017,
LAP-CR-017) (SP)
BA-3.4.3
Describe the use of technology in customer relationship management
(CR:018) (SP)
BA-4
Economics (EC): Understands the economic principles and concepts
fundamental to business operations
BA-4.1
Understand fundamental economic concepts to obtain a foundation for
employment in business.
BA-4.1.2
Explain the concept of economic resources (EC:003, LAP-EC-014) (CS)
BA-4.1.4
Determine economic utilities created by business activities (EC:004, LAP-
EC-013) (CS)
Business, Finance, Marketing & Management CTE Program Standards 39
MBA
Research
Standard
Objective/Outcome
BA-4.1.5
Explain the principles of supply and demand (EC:005, LAP-EC-011) (CS)
BA-4.1.6
Describe the functions of prices in markets (EC:006, LAP-EC-012) (CS)
BA-4.2
Understand the nature of business to show its contributions to society.
BA-4.2.1
Explain the role of business in society (EC:070, LAP-EC-070) (CS)
BA-4.2.2
Describe types of business activities (EC:071, LAP-EC-071) (CS)
BA-4.3
Understand economic systems to be able to recognize the
environments in which businesses function.
BA-4.3.6
Explain the concept of competition (EC:012, LAP-EC-008) (CS)
BA-4.4
Acquire knowledge of the impact of government on business activities
to make informed economic decisions.
BA-4.5
Analyze cost/profit relationships to guide business decision-making.
BA-4.5.2
Analyze impact of specialization/division of labor on productivity (EC:014,
LAP-EC-007) (SP)
BA-5
Emotional Intelligence (EI): Understands techniques, strategies, and
systems used to foster self-understanding and enhance relationships
with others
BA-5.1
Foster self-understanding to recognize the impact of personal feelings
on others.
BA-5.1.3
Recognize and overcome personal biases and stereotypes (EI:017, LAP-EI-
139) (PQ)
BA-5.1.4
Assess personal strengths and weaknesses (EI:002, LAP-EI-017) (PQ)
BA-5.11
Manage internal and external business relationships to foster positive
interactions.
BA-5.11.2
Foster positive working relationships (EI:037, LAP-EI-037) (CS)
BA-5.11.3
Establish strategic relationships with others (EI:114) (MN)
BA-5.3
Apply ethics to demonstrate trustworthiness.
BA-5.3.1
Demonstrate honesty and integrity (EI:022, LAP-EI-138) (PQ)
BA-5.3.11
Manage commitments in a timely manner (EI:077, LAP-EI-077) (CS)
BA-5.5
Identify with others' feelings, needs, and concerns to enhance
interpersonal relations.
BA-5.5.3
Maintain the confidentiality of others (EI:103) (CS)
BA-5.5.4
Exhibit cultural sensitivity (EI:033, LAP-EI-033) (CS)
BA-5.6
Use communication skills to foster open, honest communications.
BA-5.6.3
Foster open, honest communication (EI:129, LAP-EI-129) (SP)
BA-5.6.6
Use social media to solicit new ideas and solutions (EI:107) (SP)
Business, Finance, Marketing & Management CTE Program Standards 40
MBA
Research
Standard
Objective/Outcome
BA-5.7
Use communication skills to influence others.
BA-5.7.1
"Sell" ideas to others (EI:108, LAP-EI-108) (SP)
BA-5.9
Implement teamwork techniques to accomplish goals.
BA-5.9.1
Participate as a team member (EI:045, LAP-EI-045) (CS)
BA-5.9.2
Use consensus-building skills (EI:011, LAP-EI-019) (SP)
BA-7.3
Manage personal finances to achieve financial goals.
BA-7.3.7
Demonstrate the wise use of credit (FI:071) (CS)
BA-7.3.9
Make responsible financial decisions (FI:783) (CS)
BA-7.3.10
Protect against identity theft (FI:073) (CS)
BA-9
Marketing (MK): Understands the tools, techniques, and systems that
businesses use to create exchanges and satisfy organizational
objectives
BA-9.1
Understand marketing's role and function in business to facilitate
economic exchanges with customers.
BA-9.1.2
Describe marketing functions and related activities (MK:002, LAP-MK-001)
(CS)
BA-9.2
Acquire foundational knowledge of customer/client/business behavior
to understand what motivates decision-making.
BA-9.2.1
Explain factors that influence customer/client/business buying behavior
(MK:014, LAP-MK-014) (SP)
BA-11
Operations (OP): Understands the processes and systems
implemented to monitor, plan, and control the day-to-day activities
required for continued business functioning
BA-11.3
Implement safety procedures to minimize loss.
BA-11.3.1
Follow instructions for use of equipment, tools, and machinery (OP:006)
(PQ)
BA-11.3.2
Follow safety precautions (OP:007) (PQ)
BA-11.9
Utilize project management skills to improve workflow and minimize
costs.
BA-11.9.3
Evaluate project success (OP:521, LAP-OP-521) (CS)
BA-12
Professional Development (PD): Understands concepts, tools, and
strategies used to explore, obtain, and develop in a business career
BA-12.1
Acquire self-development skills to enhance relationships and improve
efficiency in the work environment.
BA-12.5
Participate in career planning to enhance job-success potential.
BA-12.5.4
Identify sources of career information (PD:022) (CS)
Business, Finance, Marketing & Management CTE Program Standards 41
MBA
Research
Standard
Objective/Outcome
BA-12.5.6
Explain employment opportunities in business (PD:025, LAP-PD-025) (CS)
BA-12.6
Implement job-seeking skills to obtain employment.
BA-12.6.1
Utilize job-search strategies (PD:026) (PQ)
BA-12.6.2
Complete a job application (PD:027) (PQ)
BA-13
Strategic Management (SM): Understands tools, techniques, and
systems that affect a business's ability to plan, control, and organize
an organization/department
BA-13.2
Utilize planning tools to guide organization's/department's activities.
BA-13.2.7
Develop action plans (SM:012) (ON)
Business, Finance, Marketing & Management CTE Program Standards 42
Business Management Pathway Standards
The Business Management Pathway is designed to prepare students for a career business management and
administration. Standards include:
â—Ź Business Management Pathway Standards
Business Management Pathway Courses
â—Ź Business Leadership (12052)
â—Ź Business Law (12054)
â—Ź Accounting I (12108)
Business Management Pathway Standards
MBA
Research
Standard
Objective/Outcome
BusAdm Core Standard BA-1
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
Performance Element BA-1.1
Acquire foundational knowledge of business laws and regulations to
understand their nature and scope.
Performance Indicator BA-1.1.1
Comply with the spirit and intent of laws and regulations (BL:163, LAP-BL-
163) (CS)
Performance Element BA-1.5
Apply knowledge of business ownership to establish and continue
business operations.
BA-1.5.1
Explain types of business ownership (BL:003, LAP-BL-001) (CS)
BusAdm Core Standard BA-2
Communication Skills (CO): Understands the concepts, strategies, and
systems used to obtain and convey ideas and information
Performance Element BA-2.1
Read to acquire meaning from written material and to apply the
information to a task.
BA-2.1.1
Identify sources that provide relevant, valid written material (CO:054) (PQ)
BA-2.1.3
Apply written directions to achieve tasks (CO:056) (PQ)
Performance Element BA-2.2
Apply active listening skills to demonstrate understanding of what is
being said.
Performance Indicator BA-2.2.1
Explain communication techniques that support and encourage a speaker
(CO:082) (PQ)
BA-2.2.2
Follow oral directions (CO:119) (PQ)
BA-2.2.3
Demonstrate active listening skills (CO:017, LAP-CO-017) (PQ)
BA-2.3
Apply verbal skills to obtain and convey information.
BA-2.3.2
Ask relevant questions (CO:058) (PQ)
BA-2.3.4
Provide legitimate responses to inquiries (CO:060) (PQ)
BA-2.3.6
Employ communication styles appropriate to target audience (CO:084) (CS)
Business, Finance, Marketing & Management CTE Program Standards 43
MBA
Research
Standard
Objective/Outcome
Performance Element BA-2.4
Record information to maintain and present a report of business
activity.
BA-2.4.2
Organize information (CO:086) (CS)
Performance Element BA-2.5
Write internal and external business correspondence to convey and
obtain information effectively.
BA-2.5.2
Select and utilize appropriate formats for professional writing (CO:088) (CS)
BA-2.5.4
Write professional emails (CO:090) (CS)
BA-2.5.8
Write persuasive messages (CO:031) (SP)
BA-2.5.9
Write executive summaries (CO:091) (SP)
Performance Indicator BA-2.5.11
Explain how digital communications (e.g., email, text messages, chats)
exposes business to risk (CO:202) (SP)
BA-2.6
Use social media to communicate with a business's stakeholders.
Performance Indicator BA-2.6.1
Describe the impact of a person's social media brand on the achievement of
organizational objectives (CO:205) (CS)
Performance Indicator BA-2.6.2
Distinguish between using social media for business and personal purposes
(CO:206) (CS)
BA-2.7
Communicate with staff to clarify workplace objectives.
Performance Indicator BA-2.7.2
Choose and use appropriate channel for workplace communication (CO:092)
(CS)
BusAdm Core Standard BA-3
Customer Relations (CR): Understands the techniques and strategies
used to foster positive, ongoing relationships with customers
Performance Element BA-3.1
Foster positive relationships with customers to enhance company
image.
Performance Indicator BA-3.1.1
Explain the nature of positive customer relations (CR:003, LAP-CR-003)
(CS)
Performance Indicator BA-3.1.6 Interpret business policies to customers/clients (CR:007) (CS)
BA-3.1.7
Build and maintain relationships with customers (CR:030) (SP)
BA-3.1.8
Explain management's role in customer relations (CR:008) (MN)
BA-3.2
Resolve conflicts with/for customers to encourage repeat business.
Performance Indicator BA-3.2.2
Demonstrate strategies for handling customer/client complaints (CR:010,
LAP-CR-010) (CS)
BA-3.3
Reinforce company's image to exhibit the company's brand promise.
BA-3.3.1
Identify company’s brand promise (CR.001, LAP-CR-006) (CS)
Performance Element BA-3.4
Understand the nature of customer relationship management to show
its contributions to a company.
Performance Indicator BA-3.4.1
Discuss the nature of customer relationship management (CR:016, LAP-CR-
016) (SP)
Business, Finance, Marketing & Management CTE Program Standards 44
MBA
Research
Standard
Objective/Outcome
Performance Indicator BA-3.4.2
Explain the role of ethics in customer relationship management (CR:017,
LAP-CR-017) (SP)
Performance Indicator BA-3.4.3
Describe the use of technology in customer relationship management
(CR:018) (SP)
BusAdm Core Standard BA-4
Economics (EC): Understands the economic principles and concepts
fundamental to business operations
Performance Element BA-4.1
Understand fundamental economic concepts to obtain a foundation for
employment in business.
Performance Indicator BA-4.1.1
Distinguish between economic goods and services (EC:002, LAP-EC-010)
(CS)
BA-4.1.2
Explain the concept of economic resources (EC:003, LAP-EC-014) (CS)
Performance Indicator BA-4.1.4
Determine economic utilities created by business activities (EC:004, LAP-
EC-013) (CS)
BA-4.1.5
Explain the principles of supply and demand (EC:005, LAP-EC-011) (CS)
BA-4.1.6
Describe the functions of prices in markets (EC:006, LAP-EC-012) (CS)
BA-4.2
Understand the nature of business to show its contributions to society.
Performance Indicator BA-4.2.1 Explain the role of business in society (EC:070, LAP-EC-070) (CS)
BA-4.2.2
Describe types of business activities (EC:071, LAP-EC-071) (CS)
Performance Element BA-4.3
Understand economic systems to be able to recognize the
environments in which businesses function.
BA-4.3.3
Explain the concept of private enterprise (EC:009, LAP-EC-015) (CS)
BA-4.3.6
Explain the concept of competition (EC:012, LAP-EC-008) (CS)
Performance Element BA-4.4
Acquire knowledge of the impact of government on business activities
to make informed economic decisions.
Performance Indicator BA-4.4.1
Determine the relationship between government and business (EC:008,
LAP-EC-016) (CS)
BA-4.5
Analyze cost/profit relationships to guide business decision-making.
BA-4.5.1
Explain the concept of productivity (EC:013, LAP-EC-018) (CS)
Performance Indicator BA-4.5.2
Analyze impact of specialization/division of labor on productivity (EC:014,
LAP-EC-007) (SP)
BA-4.5.5
Describe the concept of economies of scale (EC:077) (MN)
BusAdm Core Standard BA-5
Emotional Intelligence (EI): Understands techniques, strategies, and
systems used to foster self-understanding and enhance relationships
with others
Performance Element BA-5.1
Foster self-understanding to recognize the impact of personal feelings
on others.
Performance Indicator BA-5.1.3
Recognize and overcome personal biases and stereotypes (EI:017, LAP-EI-
139) (PQ)
Business, Finance, Marketing & Management CTE Program Standards 45
MBA
Research
Standard
Objective/Outcome
BA-5.1.4
Assess personal strengths and weaknesses (EI:002, LAP-EI-017) (PQ)
Performance Element BA-5.11
Manage internal and external business relationships to foster positive
interactions.
BA-5.11.2
Foster positive working relationships (EI:037, LAP-EI-037) (CS)
BA-5.11.3
Establish strategic relationships with others (EI:114) (MN)
BA-5.3
Apply ethics to demonstrate trustworthiness.
BA-5.3.1
Demonstrate honesty and integrity (EI:022, LAP-EI-138) (PQ)
BA-5.3.11
Manage commitments in a timely manner (EI:077, LAP-EI-077) (CS)
Performance Element BA-5.5
Identify with others' feelings, needs, and concerns to enhance
interpersonal relations.
Performance Indicator BA-5.5.3 Maintain the confidentiality of others (EI:103) (CS)
BA-5.5.4
Exhibit cultural sensitivity (EI:033, LAP-EI-033) (CS)
BA-5.6
Use communication skills to foster open, honest communications.
BA-5.6.3
Foster open, honest communication (EI:129, LAP-EI-129) (SP)
BA-5.7
Use communication skills to influence others.
BA-5.9
Implement teamwork techniques to accomplish goals.
BA-5.9.1
Participate as a team member (EI:045, LAP-EI-045) (CS)
BA-5.9.2
Use consensus-building skills (EI:011, LAP-EI-019) (SP)
BusAdm Core Standard BA-6
Entrepreneurship (EN): Understands the concepts, processes, and
skills associated with identifying new ideas, opportunities, and
methods and with creating or starting a new project or venture
BA-7.3
Manage personal finances to achieve financial goals.
BA-7.3.7
Demonstrate the wise use of credit (FI:071) (CS)
Performance Indicator BA-7.3.9 Make responsible financial decisions (FI:783) (CS)
BA-7.3.10
Protect against identity theft (FI:073) (CS)
Performance Element BA-7.7
Acquire a foundational knowledge of accounting to understand its
nature and scope.
BA-7.7.1
Describe the need for financial information (FI:579, LAP-FI-579) (CS)
BA-7.11
Manage financial resources to ensure solvency.
Performance Indicator BA-7.11.4
Determine relationships among total revenue, marginal revenue, output, and
profit (FI:358) (MN)
BA-7.11.10
Verify the accuracy of business financial records (FI:653) (ON)
BusAdm Core Standard BA-8
Human Resources Management (HR): Understands the tools,
techniques, and systems that businesses use to plan, staff, lead, and
organize its human resources
Business, Finance, Marketing & Management CTE Program Standards 46
MBA
Research
Standard
Objective/Outcome
Performance Element BA-8.1
Understand the role and function of human resources management to
obtain a foundational knowledge of its nature and scope.
Performance Indicator BA-8.1.1
Discuss the nature of human resources management (HR:410, LAP-HR-
035) (CS)
BusAdm Core Standard BA-11
Operations (OP): Understands the processes and systems
implemented to monitor, plan, and control the day-to-day activities
required for continued business functioning
Performance Element BA-11.1
Understand operation's role and function in business to value its
contribution to a company.
BA-11.1.1
Explain the nature of operations (OP:189, LAP-OP-189) (CS)
BA-11.1.2
Discuss the role of ethics in operations (OP:190, LAP-OP-190) (SP)
BA-11.1.3
Describe the use of technology in operations (OP:191) (SP)
Performance Element BA-11.2
Adhere to health and safety regulations to support a safe work
environment.
BA-11.2.1
Describe health and safety regulations in business (OP:004) (PQ)
BA-11.3
Implement safety procedures to minimize loss.
Performance Indicator BA-11.3.1
Follow instructions for use of equipment, tools, and machinery (OP:006)
(PQ)
BA-11.3.2
Follow safety precautions (OP:007) (PQ)
BA-11.3.3
Maintain a safe work environment (OP:008) (CS)
BA-11.3.4
Explain procedures for handling accidents (OP:009) (CS)
BA-11.3.5
Handle and report emergency situations (OP:010) (CS)
BA-11.5
Implement security policies/procedures to minimize chance for loss.
BA-11.5.1
Explain routine security precautions (OP:013) (CS)
Performance Element BA-11.8
Acquire a foundational knowledge of project management to
understand its nature and scope.
Performance Element BA-11.9
Utilize project management skills to improve workflow and minimize
costs.
BA-11.9.1
Plan project (OP:519, LAP-OP-519) (CS)
BA-11.9.2
Monitor projects and take corrective actions (OP:520, LAP-OP-520) (CS)
BA-11.9.3
Evaluate project success (OP:521, LAP-OP-521) (CS)
Performance Element BA-11.10
Implement purchasing activities to obtain business supplies,
equipment, resources, and services.
BA-11.10.2
Place orders/reorders (OP:016) (CS)
BA-11.10.3
Maintain inventory of supplies (OP:031) (CS)
Performance Element BA-11.11
Understand production's role and function in business to recognize its
need in an organization.
Business, Finance, Marketing & Management CTE Program Standards 47
MBA
Research
Standard
Objective/Outcome
BA-11.11.1
Explain the concept of production (OP:017, LAP-OP-017) (CS)
Performance Element BA-11.16
Maintain property and equipment to facilitate ongoing business
activities.
Performance Indicator BA-11.16.1
Comply with policies and procedures for use of property and equipment
(OP:442) (CS)
BusAdm Core Standard BA-12
Professional Development (PD): Understands concepts, tools, and
strategies used to explore, obtain, and develop in a business career
Performance Element BA-12.1
Acquire self-development skills to enhance relationships and improve
efficiency in the work environment.
BA-12.5
Participate in career planning to enhance job-success potential.
BA-12.5.4
Identify sources of career information (PD:022) (CS)
BA-12.5.6
Explain employment opportunities in business (PD:025, LAP-PD-025) (CS)
BA-12.6
Implement job-seeking skills to obtain employment.
BA-12.6.1
Utilize job-search strategies (PD:026) (PQ)
BA-12.6.2
Complete a job application (PD:027) (PQ)
BusAdm Core Standard BA-13
Strategic Management (SM): Understands tools, techniques, and
systems that affect a business's ability to plan, control, and organize
an organization/department
BA-13.2
Utilize planning tools to guide organization's/department's activities.
BA-13.2.1
Explain the nature of business plans (SM:007, LAP-SM-007) (MN)
BA-13.2.2
Develop company goals/objectives (SM:008) (ON)
BA-13.2.7
Develop action plans (SM:012) (ON)
BA-13.2.8
Develop business plan (SM:013, LAP-SM-013) (ON)
Performance Element BA-13.4
Identify potential business threats and opportunities to protect a
business’s financial well-being.
Performance Indicator BA-13.4.2 Conduct a risk assessment of an event (SM:076) (SP)
BA-13.4.3
Identify speculative business risks (SM:077) (MN)
Business, Finance, Marketing & Management CTE Program Standards 48
Entrepreneurship Pathway Standards
The Entrepreneurship Pathway is designed to prepare students for a starting their own business, supporting
entrepreneurial initiatives, and fostering entrepreneurial mindsets. Standards include:
â—Ź Entrepreneurship Pathway Standards
Entrepreneurship Pathway Courses
â—Ź Entrepreneurship (12053)
â—Ź Business Leadership (12052)
â—Ź Business Law (12054)
â—Ź Marketing (12164)
â—Ź Accounting I (12108)
Entrepreneurship Pathway Standards
MBA
Research
Standard
Objective/Outcome
BA-1
Business Law (BL): Understands business's responsibility to know,
abide by, and enforce laws and regulations that affect business
operations and transactions
BA-1.1
Acquire foundational knowledge of business laws and regulations to
understand their nature and scope.
BA-1.1.1
Comply with the spirit and intent of laws and regulations (BL:163, LAP-BL-
163) (CS)
BA-1.5
Apply knowledge of business ownership to establish and continue
business operations.
BA-1.5.1
Explain types of business ownership (BL:003, LAP-BL-001) (CS)
BA-2
Communication Skills (CO): Understands the concepts, strategies, and
systems used to obtain and convey ideas and information
BA-2.1
Read to acquire meaning from written material and to apply the
information to a task.
BA-2.1.1
Identify sources that provide relevant, valid written material (CO:054) (PQ)
BA-2.1.3
Apply written directions to achieve tasks (CO:056) (PQ)
BA-2.2
Apply active listening skills to demonstrate understanding of what is
being said.
BA-2.2.1
Explain communication techniques that support and encourage a speaker
(CO:082) (PQ)
BA-2.2.2
Follow oral directions (CO:119) (PQ)
BA-2.2.3
Demonstrate active listening skills (CO:017, LAP-CO-017) (PQ)
BA-2.3
Apply verbal skills to obtain and convey information.
BA-2.3.2
Ask relevant questions (CO:058) (PQ)
BA-2.3.4
Provide legitimate responses to inquiries (CO:060) (PQ)
Business, Finance, Marketing & Management CTE Program Standards 49
MBA
Research
Standard
Objective/Outcome
BA-2.3.5
Give verbal directions (CO:083) (PQ)
BA-2.3.6
Employ communication styles appropriate to target audience (CO:084) (CS)
BA-2.3.11
Make oral presentations (CO:025, LAP-CO-025) (SP)
BA-2.4
Record information to maintain and present a report of business
activity.
BA-2.4.2
Organize information (CO:086) (CS)
BA-2.5
Write internal and external business correspondence to convey and
obtain information effectively.
BA-2.5.2
Select and utilize appropriate formats for professional writing (CO:088) (CS)
BA-2.5.4
Write professional emails (CO:090) (CS)
BA-2.5.8
Write persuasive messages (CO:031) (SP)
BA-2.5.9
Write executive summaries (CO:091) (SP)
BA-2.5.11
Explain how digital communications (e.g., email, text messages, chats)
exposes business to risk (CO:202) (SP)
BA-2.5.13
Use data visualization techniques (e.g., infographics, heat-maps, dynamic
model outputs) (CO:204) (SP)
BA-2.5.15
Write proposals (CO:062) (MN)
BA-2.6
Use social media to communicate with a business's stakeholders.
BA-2.6.1
Describe the impact of a person's social media brand on the achievement of
organizational objectives (CO:205) (CS)
BA-2.6.2
Distinguish between using social media for business and personal purposes
(CO:206) (CS)
BA-2.7
Communicate with staff to clarify workplace objectives.
BA-2.7.2
Choose and use appropriate channel for workplace communication (CO:092)
(CS)
BA-3
Customer Relations (CR): Understands the techniques and strategies
used to foster positive, ongoing relationships with customers
BA-3.1
Foster positive relationships with customers to enhance company
image.
BA-3.1.1
Explain the nature of positive customer relations (CR:003, LAP-CR-003)
(CS)
BA-3.1.6
Interpret business policies to customers/clients (CR:007) (CS)
BA-3.1.7
Build and maintain relationships with customers (CR:030) (SP)
BA-3.2
Resolve conflicts with/for customers to encourage repeat business.
BA-3.2.2
Demonstrate strategies for handling customer/client complaints (CR:010,
LAP-CR-010) (CS)
Business, Finance, Marketing & Management CTE Program Standards 50
MBA
Research
Standard
Objective/Outcome
BA-3.3
Reinforce company's image to exhibit the company's brand promise.
BA-3.3.1
Identify company’s brand promise (CR:001, LAP-CR-006) (CS)
BA-3.4
Understand the nature of customer relationship management to show
its contributions to a company.
BA-3.4.1
Discuss the nature of customer relationship management (CR:016, LAP-CR-
016) (SP)
BA-3.4.2
Explain the role of ethics in customer relationship management (CR:017,
LAP-CR-017) (SP)
BA-3.4.3
Describe the use of technology in customer relationship management
(CR:018) (SP)
BA-4
Economics (EC): Understands the economic principles and concepts
fundamental to business operations
BA-4.1
Understand fundamental economic concepts to obtain a foundation for
employment in business.
BA-4.1.2
Explain the concept of economic resources (EC:003, LAP-EC-014) (CS)
BA-4.1.4
Determine economic utilities created by business activities (EC:004, LAP-
EC-013) (CS)
BA-4.1.5
Explain the principles of supply and demand (EC:005, LAP-EC-011) (CS)
BA-4.1.6
Describe the functions of prices in markets (EC:006, LAP-EC-012) (CS)
BA-4.2
Understand the nature of business to show its contributions to society.
BA-4.2.1
Explain the role of business in society (EC:070, LAP-EC-070) (CS)
BA-4.2.2
Describe types of business activities (EC:071, LAP-EC-071) (CS)
BA-4.3
Understand economic systems to be able to recognize the
environments in which businesses function.
BA-4.3.2
Identify the impact of small business/entrepreneurship on market economies
(EC:065) (CS)
BA-4.3.3
Explain the concept of private enterprise (EC:009, LAP-EC-015) (CS)
BA-4.3.6
Explain the concept of competition (EC:012, LAP-EC-008) (CS)
BA-4.4
Acquire knowledge of the impact of government on business activities
to make informed economic decisions.
BA-4.4.1
Determine the relationship between government and business (EC:008,
LAP-EC-016) (CS)
BA-4.5
Analyze cost/profit relationships to guide business decision-making.
BA-4.5.1
Explain the concept of productivity (EC:013, LAP-EC-018) (CS)
BA-4.5.2
Analyze impact of specialization/division of labor on productivity (EC:014,
LAP-EC-007) (SP)
BA-4.5.5
Describe the concept of economies of scale (EC:077) (MN)
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Objective/Outcome
BA-5
Emotional Intelligence (EI): Understands techniques, strategies, and
systems used to foster self-understanding and enhance relationships
with others
BA-5.1
Foster self-understanding to recognize the impact of personal feelings
on others.
BA-5.1.3
Recognize and overcome personal biases and stereotypes (EI:017, LAP-EI-
139) (PQ)
BA-5.1.4
Assess personal strengths and weaknesses (EI:002, LAP-EI-017) (PQ)
BA-5.3
Apply ethics to demonstrate trustworthiness.
BA-5.3.1
Demonstrate honesty and integrity (EI:022, LAP-EI-138) (PQ)
BA-5.3.11
Manage commitments in a timely manner (EI:077, LAP-EI-077) (CS)
BA-5.5
Identify with others' feelings, needs, and concerns to enhance
interpersonal relations.
BA-5.5.3
Maintain the confidentiality of others (EI:103) (CS)
BA-5.5.4
Exhibit cultural sensitivity (EI:033, LAP-EI-033) (CS)
BA-5.6
Use communication skills to foster open, honest communications.
BA-5.6.3
Foster open, honest communication (EI:129, LAP-EI-129) (SP)
BA-5.6.6
Use social media to solicit new ideas and solutions (EI:107) (SP)
BA-5.7
Use communication skills to influence others.
BA-5.7.1
"Sell" ideas to others (EI:108, LAP-EI-108) (SP)
BA-5.9
Implement teamwork techniques to accomplish goals.
BA-5.9.1
Participate as a team member (EI:045, LAP-EI-045) (CS)
BA-5.9.2
Use consensus-building skills (EI:011, LAP-EI-019) (SP)
BA-5.11
Manage internal and external business relationships to foster positive
interactions.
BA-5.11.2
Foster positive working relationships (EI:037, LAP-EI-037) (CS)
BA-5.11.3
Establish strategic relationships with others (EI:114) (MN)
BA-6
Entrepreneurship (EN): Understands the concepts, processes, and
skills associated with identifying new ideas, opportunities, and
methods and with creating or starting a new project or venture
BA-6.1
Understand fundamental factors about entrepreneurship to recognize
its role and importance in the economy
BA-6.1.2
Explain the role requirements of entrepreneurs and owners (EN:040) (SP)
BA-6.1.3
Describe the use of business ethics in entrepreneurship (EN:044, LAP-EN-
044) (SP)
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Objective/Outcome
BA-6.2
Employ entrepreneurial discovery strategies to generate feasible ideas
for business ventures.
BA-6.2.1
Explain the need for entrepreneurial discovery (EN:001) (ON)
BA-6.2.2
Discuss entrepreneurial discovery processes (EN:002) (ON)
BA-6.3
Develop concept for new business venture to evaluate its success
potential.
BA-6.3.1
Describe entrepreneurial planning considerations (EN:007) (ON)
BA-6.3.3
Assess start-up requirements (EN:009) (ON)
BA-6.3.4
Assess risks associated with venture (EN:010) (ON)
BA-6.3.5
Describe external resources useful to entrepreneurs during concept
development (EN:011) (ON)
BA-6.3.6
Assess the need to use external resources for concept development
(EN:012) (ON)
BA-6.3.7
Select strategies to protect intellectual property (EN:013) (ON)
BA-6.3.8
Use components of business plan to define venture idea (EN:014) (ON)
BA-6.3.9
Select market-entry strategies for conducting business internationally
(EN:122) (ON)
BA-6.4
Determine needed resources for a new business venture to contribute
to its start-up viability.
BA-6.4.1
Describe processes used to acquire adequate financial resources for venture
creation/start-up (EN:015) (ON)
BA-6.4.2
Select sources to finance venture creation/start-up (EN:016) (ON)
BA-6.4.3
Explain factors to consider in determining a venture's human-resources
needs (EN:017) (ON)
BA-6.4.7
Assess the costs/benefits associated with resources (EN:021) (ON)
BA-6.5
Actualize new business venture to generate profit and/or meet
objectives.
BA-6.5.1
Establish banking procedures (EN:042) (ON)
BA-6.5.2
Use external resources to supplement entrepreneur's expertise (EN:022)
(ON)
BA-6.5.4
Establish line of credit (EN:043) (ON)
BA-6.5.5
Evaluate risk-taking opportunities (EN:024) (ON)
BA-6.5.6
Explain the need for business systems and procedures (EN:025) (ON)
BA-6.5.7
Describe the use of operating procedures (EN:026) (ON)
BA-6.5.8
Explain methods/processes for organizing workflow (EN:027) (ON)
BA-6.5.9
Develop and/or provide product/service (EN:028) (ON)
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Objective/Outcome
BA-6.5.10
Use creative problem-solving in business activities/decisions (EN:029) (ON)
BA-6.5.11
Explain the impact of resource productivity on venture success (EN:030)
(ON)
BA-6.5.12
Create processes for ongoing opportunity recognition (EN:031) (ON)
BA-6.5.13
Develop plan to invest resources into improving current products or creating
new ones (EN:032) (ON)
BA-6.5.14
Adapt to changes in business environment (EN:033) (ON)
BA-7
Financial Analysis (FI): Understands tools, strategies, and systems
used to maintain, monitor, control, and plan the use of financial
resources
BA-7.1
Understand the fundamental principles of money needed to make
financial exchanges.
BA-7.1.1
Explain forms of financial exchange (cash, credit, debit, electronic funds
transfer, etc.) (FI:058) (PQ)
BA-7.1.4
Describe sources of income (wages/salaries, interest, rent, dividends,
transfer payments, etc.) (FI:061) (PQ)
BA-7.1.5
Explain the time value of money (FI:062) (CS)
BA-7.1.6
Explain the purposes and importance of credit (FI:002, LAP-FI-002) (CS)
BA-7.2
Analyze financial needs and goals to determine financial requirements.
BA-7.2.2
Set financial goals (FI:065) (CS)
BA-7.3
Manage personal finances to achieve financial goals.
BA-7.3.10
Protect against identity theft (FI:073) (CS)
BA-7.3.7
Demonstrate the wise use of credit (FI:071) (CS)
BA-7.3.9
Make responsible financial decisions (FI:783) (CS)
BA-7.7
Acquire a foundational knowledge of accounting to understand its
nature and scope.
BA-7.7.1
Describe the need for financial information (FI:579, LAP-FI-579) (CS)
BA-7.8
Implement accounting procedures to track money flow and to
determine financial status.
BA-7.9
Acquire a foundational knowledge of finance to understand its nature
and scope.
BA-7.9.1
Explain the role of finance in business (FI:354, LAP-FI-354) (CS)
BA-7.9.2
Discuss the role of ethics in finance (FI:355, LAP-FI-355) (SP)
BA-7.9.3
Explain legal considerations for finance (FI:356) (SP)
BA-7.11
Manage financial resources to ensure solvency.
BA-7.11.1
Describe the nature of budgets (FI:106, LAP-FI-106) (SP)
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Objective/Outcome
BA-7.11.2
Explain the nature of operating budgets (FI:098) (SU)
BA-7.11.4
Determine relationships among total revenue, marginal revenue, output, and
profit (FI:358) (MN)
BA-7.11.6
Forecast sales (FI:096) (MN)
BA-7.11.10
Verify the accuracy of business financial records (FI:653) (ON)
BA-9
Marketing (MK): Understands the tools, techniques, and systems that
businesses use to create exchanges and satisfy organizational
objectives
BA-9.2
Acquire foundational knowledge of customer/client/business behavior
to understand what motivates decision-making.
BA-9.2.1
Explain factors that influence customer/client/business buying behavior
(MK:014, LAP-MK-014) (SP)
BA-11
Operations (OP): Understands the processes and systems
implemented to monitor, plan, and control the day-to-day activities
required for continued business functioning
BA-11.2
Adhere to health and safety regulations to support a safe work
environment.
BA-11.3
Implement safety procedures to minimize loss.
BA-11.3.2
Follow safety precautions (OP:007) (PQ)
BA-11.8
Acquire a foundational knowledge of project management to
understand its nature and scope.
BA-11.9
Utilize project management skills to improve workflow and minimize
costs.
BA-11.9.1
Plan project (OP:519, LAP-OP-519) (CS)
BA-11.9.2
Monitor projects and take corrective actions (OP:520, LAP-OP-520) (CS)
BA-11.9.3
Evaluate project success (OP:521, LAP-OP-521) (CS)
BA-11.10
Implement purchasing activities to obtain business supplies,
equipment, resources, and services.
BA-11.10.2
Place orders/reorders (OP:016) (CS)
BA-11.10.3
Maintain inventory of supplies (OP:031) (CS)
BA-11.11
Understand production's role and function in business to recognize its
need in an organization.
BA-11.11.1
Explain the concept of production (OP:017, LAP-OP-017) (CS)
BA-11.16
Maintain property and equipment to facilitate ongoing business
activities.
BA-11.16.1
Comply with policies and procedures for use of property and equipment
(OP:442) (CS)
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Research
Standard
Objective/Outcome
BA-12
Professional Development (PD): Understands concepts, tools, and
strategies used to explore, obtain, and develop in a business career
BA-12.1
Acquire self-development skills to enhance relationships and improve
efficiency in the work environment.
BA-12.5
Participate in career planning to enhance job-success potential.
BA-12.5.4
Identify sources of career information (PD:022) (CS)
BA-12.5.7
Explain career opportunities in entrepreneurship (PD:066, LAP-PD-066)
(CS)
BA-12.6
Implement job-seeking skills to obtain employment.
BA-13
Strategic Management (SM): Understands tools, techniques, and
systems that affect a business's ability to plan, control, and organize
an organization/department
BA-13.2
Utilize planning tools to guide organization's/department's activities.
BA-13.2.1
Explain the nature of business plans (SM:007, LAP-SM-007) (MN)
BA-13.2.2
Develop company goals/objectives (SM:008) (ON)
BA-13.2.7
Develop action plans (SM:012) (ON)
BA-13.2.8
Develop business plan (SM:013, LAP-SM-013) (ON)
BA-13.4
Identify potential business threats and opportunities to protect a
business’s financial well-being.
BA-13.4.2
Conduct a risk assessment of an event (SM:076) (SP)
BA-13.4.3
Identify speculative business risks (SM:077) (MN)