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Alternative Text
Every non-text element on your document (so, any image) must include Alternate Text that describes
the image. Alternate text allows visually impaired people to understand what the image means to
communicate. A screen reader will read the alt text in place of the image. The alt text needs to
describe the content without being too verbose or too vague. A simple trick to decide what to put for
your alternative text is to image you are describing the image to someone over the phone. The more
important the image is, the more descriptive you should be.
If the image is only used for decorative purposes and serves no other purpose, the alt text may be null
(alt=””). A simple test to decide if an image serves a purpose or is merely decorative is to ask yourself, “If
I did not use this image here, what would I put in its place?” If your answer is “nothing,” your alt text can
be null. To do this, simply leave the alternative text blank. You may also use a null alt text if the image is
described nearby in the body of the page.
Note: If this document will be converted to a PDF, any images with an alt text of null should be marked
as an artifact. This will allow assistive technology to skip this image since it does not add information to
the page.
Complex images such as pie charts, organizational charts, maps, and graphs need a detailed description.
The preferred way of doing this is to include the description in the surrounding content.
Add alt text to a picture or shape:
1. Right-click an image.
2. Select Format Picture > Size & Properties.
3. Select Alt Text.
4. Type a description and a title.