Creating a Facebook Group for your HEU Union Local
All locals struggle with how to best engage their members in the
work of the union. Facebook is a tool that can help you inform
members about issues, local meetings, union conferences and
educational opportunities.
It can also help facilitate action, discussion and solidarity.
Before you create a Facebook group for your local, it’s important to think about your objectives.
What do you want to achieve with this tool?
Like a union local meeting, it’s the responsibility of the local to create a safe and welcoming
space on Facebook. For example, it’s important to avoid adopting an angry, sarcastic, or critical
tone in your posts. Instead, adopt an honest, direct and respectful tone.
Every time you post, make sure you are working towards your objective and appealing to your
members in the tone you want to convey.
We recommend that you create a PRIVATE GROUP on Facebook. The alternative option is a
“page,” but a page is entirely public, may disappear from your members’ newsfeed, and is not
as useful for facilitating small group discussion, and sharing internal union information.
Why have a private group?
• If your main objective is member engagement, a private group will allow members to
feel more secure discussing their issues.
• The public will not be able to see who is in the group and any posts. Only current group
members can see the posts and participate.
• You can control access to the group. People can ask to join, or be added by an
administrator.
• In groups, members receive notifications by default when any member posts in the
group.
• Group members can participate in chats, upload photos to shared albums, and
collaborate on group docs.