Multidomain MDM SaaS on Google Cloud Platform

informatica.com

Data Sheet

Multidomain MDM SaaS

on Google Cloud

Key Benets

• Improve customer retention,

loyalty and protability

• Optimize supply chain

resiliency, flexibility

and continuity

• Increase product

conversion rates, basket

size and protability

• Accelerate nancial

consolidation and reporting

• Gain greater accuracy

from forecasting, planning

and analysis

Digital Business Requires Multidomain Master

Data Management

Businesses in every industry feel today’s pressure to stay competitive in a

digital-rst world. So, they innovate their products and services. They look

for ways to transform their business models and operations. And they

strive to improve customer experience. Yet the critical data necessary to

improve business outcomes is fragmented. Some of it resides in line-of-

business applications. Other data is stored in analytical data stores on-

premises or in multiple cloud ecosystems.

Master data management helps you ensure the consistency and quality

for multiple domains of master data. This includes customer, product,

supplier, cost centers, locations and more. With multidomain MDM, you

can build a 360-degree view across the business to get insights into how

activities and relationships in different functional areas of the business

impact overall business performance.

To achieve strategic business objectives such as customer experience,

digital commerce, supply chain optimization and nance transformation,

your ability to manage multiple domains of master data is critical.

Building a 360-degree view across your business value chain can help

you improve key metrics such as:

• Revenue Growth. Drive growth by managing customer,

product and channel data to improve marketing analytics

and commerce operations

• Cost Optimization. Control costs by managing material, supplier

and purchase order data to improve procurement analytics and

logistics management

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• Business Innovation. Adapt to changing market conditions by

managing sales, operations and nance data to improve scenario

analysis and the introduction of new products and services

Key Capabilities

Informatica

Intelligent Master Data Management is the only offering

that manages all domains of master data in a single SaaS solution,

supported by the Informatica Intelligent Data Management Cloud (IDMC).

We provide market-leading capabilities built on a modern microservices

architecture and make extensive use of AI to automate and scale the

practice of mastering data. Precongured domain and industry content

and low-/no-code conguration simplify administration and stewardship

tasks, speeding deployment and streamlining ongoing management. AI-

powered automation and modern user interfaces increase productivity

and efciency, and the ability to manage multiple domains ensures long-

term return on investment.

Figure 1. Virtually everything you need to modernize the practice of master data management.

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Connectivity

Connectivity is important for master data discovery, third-party

enrichment, replication across applications, syndication to data pools, and

sharing across cloud, on-premises, mobile, and social processes. With

Multidomain MDM SaaS on the Informatica Intelligent Data Management

Cloud, you can choose from an extensive list of prebuilt connectors or

join hundreds of customers who have congured thousands of custom

connectors using low/no code development to integrate and share your

master data anywhere it’s needed.

Figure 2. Informatica Intelligent MDM SaaS out-of-the-box connector examples.

Featured

Browse All Connectors

Filter By All Lines of Business All Types Search Connectors

BigQuery

Cloud Storage

Spanner

BigTable

Google Sheets

Prebuilt Connectivity

and Scanners

Google Drive

Google Analytics

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Data Discovery, Proling and Cataloging

Google Cloud provides a scalable and secure cloud computing platform

that supports the deployment of the Informatica CLAIRE

AI (Articial

Intelligence) engine. This allows you to discover, classify and catalog your

master data assets across on-premises and multiple cloud environments.

This ability to leverage the strengths of Informatica AI-powered data

discovery together with Google Cloud and analytics tools allow you to

manage your data assets and drive business value more effectively.

Figure 3. Discover, prole and catalog master data across the enterprise.

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Data Modeling

Informatica Intelligent Multidomain MDM SaaS on Google Cloud is a true

multidomain solution. It provides prebuilt, extensible and customizable

data models for any type of master data. This includes (but is not limited

to) customer, material, supplier, employee, product, location, asset and

cost centers, along with verticalized variations of those domains. We’ve

also created “Smart Fields.” These Smart Fields leverage the CLAIRE

AI engine and allow you to quickly add and map new data sources for

common data types such as addresses, phone numbers and emails. And

you can easily manage all aspects of data modeling from a single pane of

glass.

Figure 4. Informatica MDM SaaS offers an intuitive low/no code model conguration interface.

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Hierarchies and Graph Relationships

Organizing master data into hierarchies is an essential aspect of

supporting multiple operational and analytical use cases. Informatica

supports virtually all types of hierarchies — balanced, unbalanced, ragged,

recursive and more — allowing you to dene parent-child relationships

between business entities. The CLAIRE AI engine also automates the

creation of a master data knowledge graph. It infers relationships between

master data entities, as well as the relationships between master data and

other types of data such as activity data.

Figure 5. Informatica Intelligent MDM SaaS master data knowledge graph.

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Data Integration, APIs and Synchronization

Once you’ve dened data models, hierarchies and relationships, you’ll

need to onboard data. Informatica Intelligent Multidomain MDM SaaS

on Google Cloud leverages the integration services of the Intelligent

Data Management Cloud™ (IDMC) to support multiple patterns for both

ingress and egress of master data such as bulk, batch, and real-time ETL,

SOAP, EJB and REST APIs, and message queues. This messaging, API

and event-based publishing capabilities help you seamlessly orchestrate

the exchange of master data used in business processes at virtually any

latency across cloud, mobile and on-premises applications.

You can simplify data integration mappings using a canonical staging

model. The “Smart Field Mapping” functionality uses the CLAIRE AI engine

to automate the onboarding of master data by identifying source elds

and mapping them to master data models.

Figure 6. Accelerate master data onboarding with AI-powered “Smart Field Mapping.”

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Data Quality and Enrichment

The primary goal of master data management is accurate, complete

and consistent data about the core business entities used to run your

business. Through embedded Cloud Data Quality services, Informatica

Intelligent Multidomain MDM SaaS on Google Cloud supports batch

and real-time modes of proling, parsing, standardization, validation and

enrichment. Additionally, reference data management capabilities let

you embed validation rules and reference data lookups into operational

processes and allow API calls to be made to external data providers like

Dun & Bradstreet and Acxiom.

You can use blended machine learning techniques such as deterministic,

heuristic and probabilistic to automate proling, cleansing and

standardization. The CLAIRE AI engine can also recommend and

associate data quality rules with master data elds and automate

the execution of those rules across all the master data sources in an

enterprise.

Another benet of “Smart Field” capabilities: context aware elds within

the data model. This means the system automatically knows how to

standardize and verify address, phone number and email data. With

Informatica Data as a Service, a simple click of a checkbox allows you to

automatically validate this information against authoritative sources such

as a national postal database.

Figure 7. Informatica Intelligent MDM SaaS “Smart Fields” automate data validation.

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Match, Merge and Survivorship

One unique advantage of MDM is that it allows you to consolidate multiple

records of a domain accurately and precisely into the best version of

the truth. Consistent master data is much easier to maintain once you

have deduplicated and consolidated records in a single golden record.

Informatica uses a combination of declarative rules and AI algorithms

to improve data-matching accuracy. The Intelligent Match feature of the

CLAIRE AI engine allows business subject matter experts to use machine

learning to train the match engine simply by going through a few founds

of matching records. Intelligent Match provides full transparency into the

calculation behind the match score for any given match pair.

Figure 8. Train match algorithms in hours instead of days with the “Intelligent Match” feature.

The patented trust framework denes survivorship rules and calculates

trust scores at the attribute level. This lets you pick the most recent,

correct and trusted source for each eld. For example, CRM is usually

a good source for phone numbers and email addresses, but a shipping

system is usually a better source for address elds. Trust rules are applied

automatically when two records are merged, when you update any source

record and when you unmerge records.

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Process Management and Workow

Embedded Cloud Application Integration services within IDMC provide

a full BPM engine within MDM that implements WS-BPEL 2.0 and

BEPEL4People-compliant process models. These services encompass

event processing, service orchestration and process management. The

product covers all applicable business functions internal to MDM, such

as task management and conditional routing. It also integrates MDM into

large business processes, such as delivering personalize

The product also provides out-of-the-box workflows with the precongured

multi-step approval process, “Save the Draft” functionality within

workflows, and an out-of-the-box dashboard measuring workflow

progress. Prebuilt functions include create and update, as well as domain-

specic workflows. Workflows are easily customized with a user-friendly,

low- / no-code interface.

Figure 9. Integrate master data into larger business processes like order tracking.

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Stewardship and Task Management

A congurable task inbox shows data stewards their list of current tasks

and the status of each task, with drill down to the underlying subtasks.

Data stewards (or a task administrator) can reassign tasks to other

users to complete. Conditional notication and routing capabilities speed

identication and remediation of issues.

Figure 10. Informatica Intelligent MDM SaaS features a congurable task inbox.

The CLAIRE AI engine helps data stewards and business users improve

data quality at the point of entry. When you’re trying to enter records

that are like existing records, a “Similar Records” recommendation panel

slides onto the screen. This helps prevent data duplication and the need

to match and merge records later.

Business Entity Services APIs allow you to embed master data

stewardship into business applications and processes. You can make

REST calls to create, update, delete and search for base object records

and related child records in a business entity. You can also create, update

and delete attachments to tasks and records.

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Data Governance

Informatica Intelligent MDM SaaS on the Google Cloud maintains a

highly governed set of core attributes. These attributes are the basis of a

common denition of master data entities to ensure completeness and

consistency across the enterprise. Master data policies are enforced to

stay compliant with both internal standards and external regulations.

For example, we can execute internal controls for separation of duties

by enforcing a rule that the creator and approver of changes must be

different people. The product keeps a complete audit trail of changes,

including who, what and when. This audit trail includes a timeline

capability to search for, view and compare effective dates.

Figure 11. Easily track and audit changes to master data.

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Data Privacy

Master data may also contain sensitive data about customers, employees

and partners that are subject to a variety of data privacy regulations. As

part of the master data discovery process, the CLAIRE AI engine can

identify and classify personal data, allowing you to associate privacy

policies and map rules for enforcement. You can also master consent —

including where the consent was given, when consent has been revoked,

and what types of data can be used for which purpose — as an attribute of

the master data record, to better understand how you should use the data.

Figure 12. Examples of privacy policies that apply to personal data.

You can use your own policies and user authorizations to set and

enforce access controls and can dynamically mask master data at

query time. Multidomain MDM SaaS on Google Cloud provides real-time

monitoring and protection as part of API-based master data exchange

in business processes. You can audit, record and block sensitive data

leakage in API requests and responses. You can also select the type

of information to protect — such as credit card numbers, personally

identiable information (PII) and tax identication numbers — and set

the level of protection of each information type for requests, responses

or both.

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Security

With increased global connectivity and cyberattacks on the rise, protecting

your master data is critical. That is why we build products with security as

a primary design principle and follow the Informatica Secure Development

Lifecycle to eliminate security defects as we develop products.

We maintain the most stringent cloud security certicates. Data at rest

is encrypted using an AES-128 key, while data in transit use TLS-1.2

or greater protocol. Our cloud security program focuses efforts and

resources across the following areas:

• Application security

• Identity and access management

• Vulnerability management

• Security incident response

• Training and awareness

• Business continuity and disaster recovery

• Governance, risk management, and compliance

Informatica Multidomain MDM SaaS on Google Cloud supports cell-level,

role-based security. Roles are highly granular and flexible, which allows

administrators to implement safeguards that align with the security

policies of their organization.

A user account inherits the privileges congured for any role to which the

user account is assigned. Multiple authentication options are available,

including password-based, SSO-based, certicate-based or token based,

and master data can be dynamically masked at query time.

Figure 13. User account management is done centrally for all services.

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Dashboards and Insights

The business user’s experience is critical to the success of master

data management programs. After studying the context in which

different people — such as business users, data stewards, application

administrators, and analytics teams — use master data management

solutions (including their end-to-end interaction processes) we were able

to design intuitive interfaces, guided workflows, and machine learning

recommendations that increase adoption, productivity, and agility.

Congurable, role-based dashboards summarize information and present

an easily digestible view that is contextualized for the person who is

using it. And in addition to ensuring the core master data is correct, you

can enrich it and link it with other information, such as activity data,

to enable drill down for detailed analysis and insights. Alerts highlight

changes, and recommendations from the CLAIRE AI engine help guide

user actions. Additionally, calculated elds, such as churn scores, and

data from non-mastered and other external sources, such as social

media, can be inserted into the dashboards for a comprehensive, single

view of a record.

Figure 14. A modern cloud experience that increases adoption, productivity and agility.

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Data Sharing and Marketplace

Broad and consistent use of master data throughout the organization

improves analytics, operations and decision making. We enable self-

service access to master data through a data marketplace that provides

create and publish, search and shop, and fulll and track capabilities

to help you build a data-driven organization. The CLAIRE AI engine

uses content-based ltering, user ranking and data similarity to make

recommendations about master data to use.

Data usage terms and conditions are applied based on the type of

master data being accessed, to provide guidance to data consumers

regarding how to use sensitive and personal information compliantly

and ethically. Once usage policies have been accepted, users can

automate provisioning (for example, into cloud data lakes for AI projects)

of master data.

Figure 15. Easily nd and access master data through the data marketplace.

Summary

With Multidomain MDM SaaS on Google Cloud, you can experience a

modern and all-in-one MDM solution using a cloud-native microservices

architecture delivered through the Intelligent Data Management Cloud,

user-centric design principles, and AI-powered automation of the

CLAIRE AI engine. Like all technology-enabled business disciplines, the

capabilities required for the practice of master data management are

constantly evolving to address changing business needs. Multidomain

MDM SaaS on Google Cloud provides a solution that can help you meet

these evolving requirements.

Informatica (NYSE: INFA)

brings data to life by

empowering businesses to

realize the transformative

power of their most critical

assets. When properly

unlocked, data becomes a

living and trusted resource

that is democratized across

your organization, turning

chaos into clarity. Through

the Informatica Intelligent

Data Management Cloud™,

companies are breathing

life into their data to drive

bigger ideas, create improved

processes, and reduce costs.

, our

AI engine, it’s the only cloud

dedicated to managing data of

any type, pattern, complexity,

or workload across any

location — all on a single

platform. Informatica. Where

data comes to life.

IN03-0423-4560

trademarks of Informatica LLC in the United States and other countries. A current list of Informatica trademarks

is available on the web at https://www.informatica.com/trademarks.html. Other company and product names

may be trade names or trademarks of their respective owners. The information in this documentation is subject

to change without notice and provided “AS IS” without warranty of any kind, express or implied.

You’ll benet from features such as:

• A modern cloud experience that increases adoption, productivity

and agility. We looked at how different people — such as data

stewards, application administrators, business analysts, and analytics

teams — use master data management solutions (including their end-

to-end interaction processes). The result? Intuitive interfaces, guided

workflows, and machine learning recommendations that will make

it easier for you to discover, curate, and consume master data for

analytical and operational use.

• An easy-to-manage solution that speeds deployment and reduces

the cost of ownership. Integrating all the data management

capabilities required for the practice of master data management

— such as data and process integration, API management, data

quality, data modeling, hierarchy and graph relationship management,

workflow and task management, and security — in a single solution

with pre-congured domain and industry content, simplifying

implementation and administration of multidomain master

data management.

• A comprehensive solution that accelerates business outcomes.

An ability to manage multiple domains of master data and the

relationships between domains such as customer to product and

product to supplier, as well as connecting master data and other types

of data like transactions and interactions supports a broad range of

digital transformation use cases such as customer experience, digital

commerce, supply chain optimization, and nance transformation.

This ability to scale across functional areas of the business ensures

long-term value.

For More Information

Learn more about Informatica AI-powered Master Data Management on

our solutions page. Discover more about the Informatica and Google

Cloud strategic partnership here.