Male'and'Female'Interactions'
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!!!!!!!!Montana&English&Journal& Volume'43' Spring'2022'
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relationships! occur! when! text! and! pictures! have!
separate! meanings! but! work! together! in! non-
contentious! ways.! Counterpoint! or! deviation! is!
when!the!text!and!picture!have!opposite!meanings.!
Sometimes! words! and! pictures! align! to!
communicate!similar!information,!and!other!times!
they! offer! counterpointing! viewpoints! that! can!
contradict!one!another!(Nikolajeva!&!Scott,!2000).!!
Gender(and(Feminist(Theories(
This!study!aligns!with!gender!and!feminist!
theories,! which! recognize! that! there! are!
stereotypes! present! in! media! culture! (Tuchman,!
2000).! According! to! Butler! (2011),! gender! is!
performative! in! every! culture! (i.e.,! people! have!
their!own!unique!ways!of!expressing!their!gender),!
and! there! are! modes! through! which! people!
perform! gender! (i.e.,! fashion,! language,! symbols)!
(Butler,! 2011).! However,! what! an! individual!
intends!to!perform!in!terms!of!gender!may!differ!
from! how! others! interpret! or! perceive! them!
(Butler,! 2011;! Goffman,! 1979).! Goffman! (1 979)!
noted! that! the! gender! identities! portrayed! in! a!
society! tell! a! person! what! their! expectations! are!
within! that! society.! Stereotypes! exist! in! which!
females! are! marginalized,! victimized,! objectified,!
as! well! as! considered! homemakers! or! inferior! to!
males! (Butler,! 2011;! Gerbner,! 1972;! Tuchman,!
2000).!!
In!this!study,!gender!is!considered!from!a!
binary! perspective.! The! concept! of! gender! as! a!
binary!of!female!and!male!is!a!social!construction!
(Butler,!2011).!Therefore,!gender!is!not!biological!
but! rather! something! made! up! or! created! by!
society.! Butler! (2011)! stated! that! in! any! society,!
gender! is! not! always! consistent! or! coherent.!
Gender! intersects! with! race,! class,! ethnicity,! sex,!
and! region! which! suggests! culture!
impacts/influences!gender!and!vice!versa.!Diprose!
(1991)! emphasized! this! idea! by! noting! that! the!
body!is!a!material!and!a!mode!of!expression.!When!
society! labels! someone! with! a! specific! gender,!
there! are! cultural! implications! for! that! gender.!
Gender! is! often! associated! with! specific!
stereotypes! which! are! frequently! accepted! and!
perpetuated! in! the! dominant! culture! (Butler,!
2011).!!!
Cultural!stereotypes!and!bias!also!affect!the!
way!that!people!interpret!gender!representations!
in!media.!While!interacting!with!comics!or!manga,!
students!can!see!differences!in!the!way!females!and!
males! are! portrayed! and! continue! to! perpetuate!
and!confirm!these!stereotypes!through!discussion!
(Cook!&!Frey,!2017;!Mofatt!&!Norton,!2008;!Silva,!
2018).! In! a! study! of! student! interpretations! of!
,"-.$+!comics,!Mofatt!&!Norton!(2008)!found!that!
students! assumed! heteronormative! (i.e.,!
heterosexuality! being! the! default)! relationships!
between!characters.!Further,!students!would!often!
take! the! male! characters’! side! in! arguments! or!
adopt! a! more! patriarchal! view.! In! a! classroom!
study! exploring! comics,! C ook! and! Frey! (2017)!
found!that!students!could!visually!analyze!comics,!
form!opinions,!and!discuss!social!issues!within!the!
comics,! including! sexism.! Students! questioned!
pictures! and! formed! conclusions! based! on! color,!
body! image,! language,! and! dress! o f! characters.!
Therefore,!it!is!vital!to! consider!and!analyze!gender!
representations! in! popular! media! within! the!
classroom.!!
Methods(
In! this! study,! I! used! a! qualitative!
multimodal!content!analysis!approach.!Qualitative!
multimodal! content! combines! qualitative! content!
analysis!with!theo ries!of!social!semiotics!and!visual!
culture! to! better! understand! the! meaning!
potentials!of!multimodal!texts.!Qualitative!content!
analysis! allows! for! the! methodical! coding! and!
identification!of!themes!around!visual,!textual,!and!
linguistic! data! through! the! researcher's!
interpretation! (Hsieh! &! Shannon,! 2005;! Mayring,!
2000).! Furthermore,! it! helps! researchers!
determine!the!differences!in!representation!across!
individual! and! multiple! modes! (Serafini! &! Reid,!
2019).!
(
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Perez: Male and Female Interactions: A Multimodal Analysis of Shonen
Published by ScholarWorks at University of Montana, 2021