THE FARMERS INSURANCE OPEN
JANUARY 23-29, 2017
SAN DIEGO’S PREMIER SOCIAL EVENT
THE FARMERS INSURANCE OPEN
The Farmers Insurance Open has become the
quintessential Southern California event. San
Diego’s marquee “see and be seen” opportunity, the
Tournament hosts a world-class field with a who’s
who of past champions, including Tiger Woods, Phil
Mickelson, Jason Day, and defending champion
Brandt Snedeker.
But the Tournament has become so much bigger
than “just” golf. Now an event with global appeal,
national attention, and regional focus, the Farmers
Insurance Open boasts a $25 million economic
impact on the City of San Diego while contributing $3
million in value to its charitable beneficiaries.
A CIVIC AMBASSADOR AND BENEFACTOR
SHINING THE SPOTLIGHT ON SAN DIEGO
101,312
ATTENDEES
22% FROM OUT OF MARKET
17 COUNTRIES REPRESENTED
50 STATES REPRESENTED
Featuring a largely affluent, college-educated, international demographic, The Farmers Insurance
Open is an ideal platform to showcase San Diego to the world, by promoting our region, generating
revenue for the city, for hotels, and for local businesses.
22.7 MILLION
TV
VIEWERS
18.5 HOURS LIVE TV COVERAGE
227
COUNTRIES BROADCASTED
$6 MILLION
IN LOCAL HOTEL REVENUE
TOURNAMENT FANS
GLOBAL EXPOSURE
CHAMPIONS FOR THE COMMUNITY
Since 1961, The Century Club of San Diego, the nonprofit organization that plans and hosts The
Farmers Insurance Open, has contributed more than $35 million to San Diego charities. Composed of
more than 50 local business leaders, The Century Club is dedicated to utilizing the city’s annual PGA
TOUR event to maximize support for local charities, schools, and military families through funding and
in-kind programs.
GOING GREEN
As an event dedicated to being environmentally responsible, The Farmers Insurance Open is proud to
be an active participant in the City’s commitment to sustainability. In 2016, the Tournament partnered
with the City’s Environmental Services Department to launch a food waste diversion program, the
largest local event at the time to do so.
4,000 lbs of food waste*
9,200 lbs of glass, plastic, &
aluminum*
16,620 lbs of cardboard*
*2016 event diversion metrics
13%
increase
over 2015
A COMMUNITY ASSET
For the last 55 years, the Century Club of San Diego has managed the City’s PGA TOUR event, The
Farmers Insurance Open, to maximize support for youth organizations while benefiting the local
economy.
COMMUNITY CHAMPIONS
By annually contributing $3
million in value to local charities,
schools, and military families
ECONOMIC DRIVER
By fueling $6 million in hotel
revenue in 2016 with an
estimated $25 million economic
impact
CIVIC AMBASSADOR
By attracting fans from all 50
states with global coverage
broadcast in 227 countries,
highlighting our beautiful city to
the world
COMMITTED PARTNER
By investing in Torrey Pines Golf
Course as well as exemplifying
the City’s dedication to
sustainability
THANK YOU
See You at Torrey!
JANUARY 23-29, 2017
