This document is made possible by the generous support of the American people through the United States Agency for International
Development (USAID). The contents are the responsibility of the authors and do not necessarily reflect the views of USAID or the United
States Government.
MONITORING AND EVALUATION SUPPORT ACTIVITY (MEASURE II)
DIGITAL ECOSYSTEM COUNTRY
ASSESSMENT (DECA)
January 2023
MONITORING AND EVALUATION SUPPORT
ACTIVITY (MEASURE II)
DIGITAL ECOSYSTEM COUNTRY
ASSESSMENT (DECA)
External Report
January 2023
Prepared under the USAID Bosnia and Herzegovina Monitoring and Evaluation Support Activity
(MEASURE II), Contract Number AID-167-I-17-00004, Task Order Number 72016819F00001
Submitted to:
USAID/Bosnia and Herzegovina, January 2023
Contractor:
American Institutes for Research® (AIR®)
ACKNOWLEDGEMENTS
The American Institutes for Research (AIR) was tasked by the United States Agency for International
Development in Bosnia and Herzegovina (USAID/BiH) under USAID/BiH’s Monitoring and Evaluation
Support Activity (MEASURE II) to conduct the Digital Ecosystem Country Assessment (DECA). The
DECA team included Anela Kadić Abaz, DECA Manager; Troy Etulain, Principal Investigator and
International Subject-Matter Expert; Sadik Crnovršanin, Local Subject-Matter Expert/Technical
Researcher; Amina Mahović, Research Assistant; Boris Badža, Geographic Information System (GIS)
Specialist/Research Assistant; Erol Barina, Research Assistant; and Haris Mešinović, Research Assistant.
The authors express deep gratitude to USAID/BiH DECA Team Lead, Anela Šemić, and Karl Wurster,
Director of USAID/BiH’s Economic Development Office, for providing critical insights and support
during all phases of conducting the DECA. The direction and input of Elma Bukvić Jusić, USAID/BiH
Contracting Officer’s Representative for MEASURE II, were indispensable to the successful completion
of this assessment. The authors wish to thank the USAID/Washington Development, Democracy, and
Innovation Department, notably Craig Jolley and Samantha Chen for their guidance, selfless sharing of
advice and experience, and a detailed review of the report. The authors also extend their sincere
appreciation to all stakeholders, including USAID staff members and implementing partners, government
institutions and agencies, donor and international financial organizations, civil society representatives,
academia, and media representatives who shared their knowledge, opinions, and ideas with the DECA
team and thereby made this assessment possible.
TABLE OF CONTENTS
EXHIBITS ..................................................................................................................................... I
ACRONYMS ..............................................................................................................................II
EXECUTIVE SUMMARY ..........................................................................................................1
Key Findings ...................................................................................................................................................... 1
INTRODUCTION ....................................................................................................................4
ABOUT THIS ASSESSMENT ..................................................................................................4
Road Map for the Report .............................................................................................................................. 5
PILLAR 1: DIGITAL INFRASTRUCTURE AND ADOPTION ........................................6
Connectivity Infrastructure, Security, Interoperability, and Competitiveness ................................. 6
Mobile Coverage ...................................................................................................................................... 9
Internet Use and Consumer Preferences ........................................................................................ 10
Prospects for Expanded Coverage .................................................................................................... 12
Affordability ............................................................................................................................................. 14
Digital Literacy ............................................................................................................................................... 15
The Digital Divide ......................................................................................................................................... 19
Critical Infrastructure, Geopolitics, and Cybersecurity Concerns ................................................... 21
PILLAR 2: DIGITAL SOCIETY, RIGHTS, AND GOVERNANCE ............................... 23
Media and Information Literacy ................................................................................................................. 24
Lack of Government Movement on Structured MIL Approach Despite Donor Interest .... 27
Hate Speech .................................................................................................................................................... 28
Civil Society .................................................................................................................................................... 30
Media ................................................................................................................................................................ 32
Digital Rights and Freedoms ....................................................................................................................... 36
Internet Freedom: Digital Repression .............................................................................................. 37
Digital Government: Delivery of Government Services ...................................................................... 38
E-services ................................................................................................................................................. 39
GSB and Data Exchange ....................................................................................................................... 41
Digital Signatures ........................................................................................................................................... 43
Digital Government: Management of Government Systems .............................................................. 45
Digital Government: Electronic Voting .................................................................................................... 47
Digital Government: Engaging Citizens and Organizations ................................................................. 48
Smart Cities .................................................................................................................................................... 48
Trafficking in Persons ................................................................................................................................... 49
PILLAR 3: DIGITAL ECONOMY ....................................................................................... 52
Digital Transformation Challenges for Businesses ................................................................................ 53
e-Commerce .................................................................................................................................................. 57
Digital Financial Literacy .............................................................................................................................. 59
Online Shopping and Consumer Behavior .............................................................................................. 60
Payment Systems ........................................................................................................................................... 61
Cryptocurrencies .......................................................................................................................................... 63
ICT Industry and Digital Talent Pool ........................................................................................................ 64
ANNEX A. METHODOLOGY ........................................................................................... 68
Methodology................................................................................................................................................... 68
Analysis ............................................................................................................................................................ 70
Limitations ....................................................................................................................................................... 70
ANNEX B. DEFINITIONS ................................................................................................... 72
ANNEX C: LITERATURE .................................................................................................... 75
ANNEX D. LIST OF RELEVANT LAWS/POLICIES/REGULATIONS/STRATEGIES88
ANNEX E. RELEVANT DONOR PROJECTS ................................................................. 92
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | i
EXHIBITS
Exhibit 1. Mobile network coverage in BiH, overlaid with population footprint (analysis performed
and maps produced by the DECA team in July 2022) ............................................................................................ 10
Exhibit 2. BiH internet usage and preference statistics .......................................................................................... 11
Exhibit 3. Fiber-optic cables in BiH, taken from the 20082025 FBiH and 20202025 RS spatial plans .... 12
Exhibit 4. Comparison of prices for different types of internet services in the Western Balkans
(2021) ................................................................................................................................................................................. 15
Exhibit 5. Financial literacy versus digital literacy versus media and information literacy.............................. 16
Exhibit 6. Percentage of people who feel comfortable with specific technologies .......................................... 18
Exhibit 7. Percentage of males and females that use the internet in Western Balkan countries, 2020...... 20
Exhibit 8. Connections between groups of media which have published the same disinformation at
least three times .............................................................................................................................................................. 32
Exhibit 9. Overview of trust providers in BiH (qualified electronic signatures) ............................................... 44
Exhibit 10. Digital technologies used by BiH companies ........................................................................................ 55
Exhibit 11. Areas in which support with digitalization is needed ......................................................................... 56
Exhibit 12. Use of e-commerce in BiH ....................................................................................................................... 59
Exhibit 13. Notice of the BiH Ministry of Finance about digital payment slips posted on a government
building ............................................................................................................................................................................... 62
Exhibit 14. Potential savings from an increase in the use of electronic payments in CBBH payment
systems (in USD) ............................................................................................................................................................. 63
Exhibit A-1. Summary of key informant interviews ................................................................................................. 69
ii | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
ACRONYMS
BAM Bosnia-Herzegovina Convertible Mark
BCX Balkan Crypto Exchange
BHRT Radio-Television of Bosnia and Herzegovina
BiH Bosnia and Herzegovina
BIRN Balkan Investigative Reporting Network
CA Certification Authority
CBBH Central Bank of Bosnia and Herzegovina
CDCS Country Development Cooperation Strategy
CERT Computer Emergency Response Team
CIDR Critical Infrastructure Digitalization and Resilience Project
CMDA Center for Media Development and Analysis
CRA Communications Regulatory Agency
CSIRT Computer Security Incident Response Team
CSO Civil Society Organization
DCX Digital Crypto Exchange
DECA Digital Ecosystem Country Assessment
DFC U.S. Government International Development Finance Corporation
DFS Digital Financial Services
DO Development Objective
EBRD European Bank for Reconstruction and Development
EC European Commission
Entso-E European Network of Transmission System Operators for Electricity
EU European Union
EUCOM United States European Command
FBiH Federation of BiH
FGDs Focus Group Discussions
GDP Gross Domestic Product
GDPR General Data Protection Regulation
GIS Geographic Information System
GIZ Deutsche Gesellschaft für Internationale Zusammenarbeit
GSB Government Service Bus
GNP Gross National Product
GSMA Global System for Mobile Communications
ICT Information and Communication Technology
IDDEEA Agency for Identification Documents, Registers and Data Exchange
IFC-EMMAUS International Forum of Solidarity-Emmaus
IOM International Organization for Migration
IR Intermediate Result
ISOBiH Independent System Operator
ISP Internet Service Provider
IT Information Technology
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | iii
ITA Indirect Tax Administration
ITU International Telecommunication Union
KIs Key Informants
KIIs Key Informant Interviews
LGU Local Government Unit
Mbps Megabits Per Second
MEASURE II Monitoring and Evaluation Support Activity
MIL Media and Information Literacy
MNO Mobile Network Operator
MOU Memorandum of Understanding
MVNO Mobile Virtual Network Operator
NATO North Atlantic Treaty Organization
NCMEC National Center for Missing and Exploited Children
NGO Non-governmental Organization
NIS Network and Information Security
NSCP-BiH National Survey of CitizensPerceptions in BiH
OPA Online Payment Platform
OSCE Organization for Security and Cooperation in Europe
OTI Office of Transition Initiatives
PDPA Personal Data Protection Agency
PISA Program for International Student Assessment
POS Point of Sale
RCC Regional Cooperation Council
RS Republika Srpska
RTRS Radio-Television of the Republika Srpska
SEENPM Southeast Europe Network for the Professionalization of Media
SEPA Single Euro Payments Area
SERC State Electricity Regulatory Commission
SMS Short Message Service
UN United Nations
UNDP United Nations Development Program
UNESCO United Nations Educational, Scientific and Cultural Organization
UNICEF United Nations Children’s Fund
USAID United States Agency for International Development
USD U.S. dollars
iv | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 1
EXECUTIVE SUMMARY
A digital ecosystem includes the stakeholders, systems, and enabling environments that empower
people, companies, organizations, and governments to achieve their goals. To identify opportunities,
maximize benefits, and manage the risks associated with digital technology in the world’s rapidly evolving
digital landscape, the United States Agency for International Development (USAID) designed the Digital
Ecosystem Country Assessment (DECA) as a reporting tool that will enhance the quality of inputs into
the planning and execution of USAID’s strategies and implementation of its activities. In late 2021,
USAID/Bosnia and Herzegovina (BiH) tasked its Monitoring and Evaluation Support Activity
(MEASURE II) to conduct a DECA for BiH. The assessment was guided by USAID’s strategic priorities in
BiH. USAID/BiH’s strategic priorities are defined in the 20202025 Country Development Cooperation
Strategy (CDCS) and include:
1. Improving the impact of inclusive citizen engagement by enhancing civil society
constituency connections, strengthening the information space, and increasing political and civic
leadership of BiH citizens, with specific focus on youth, women, and marginalized populations.
2. Strengthening governance effectiveness in targeted areas by addressing the problem of
high-level corruption in BiH, supporting reforms that are in line with European Union (EU)
regulations, and strengthening the protection of human rights.
3. Strengthening social cohesion by developing and empowering connections and building
solidarity among various groups in society, including civil society, the private sector, the
diaspora, and marginalized populations.
4. Boosting private-sector growth by supporting sectors that have the greatest growth
potential in BiH and increasing access to transparent financing.
Guided by these priorities, the DECA team assembled by MEASURE II collected and reviewed an
extensive list of relevant documents produced by USAID, its implementing partners, government
institutions and agencies, international organizations, academia, the non-governmental sector, and the
media. To extend the knowledge acquired through desk review, the DECA team organized, completed,
and analyzed data from 87 interviews and two focus groups with a total of 122 key informants. Finally,
the DECA team triangulated data obtained through desk review and interviews with data from the 2021
wave of the USAID/BiH’s National Survey of Citizens Perceptions in BiH (NSCP-BiH) to enrich the
understanding of BiH’s digital ecosystem and best inform assessment findings. Key DECA findings are
presented next.
KEY FINDINGS
Connectivity infrastructure in BiH is strong. Although all three primary mobile network operators
(MNOs) claim wide network coverage, enabling their consumer service throughout the country, BH
Telecom, HT Eronet, and M:Tel each predominantly serve a specific ethnic group in the area of the
country in which that group has a majority of residents. The internet service provider (ISP) market is
more diversified, especially with the growing presence of Telemach. However, the infrastructure that
the three dominant ISPs inherited from before the 1992–1995 war puts them in an advantageous
situation over new market competitors, especially since there is no infrastructure sharing among ISPs.
2 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Despite this situation, internet infrastructure covers 82 percent of BiH territory, with 99.7 percent of
the population covered by at least a 2G mobile signal and 85.3 percent of residents covered by a 4G
signal. Implementation of 5G is still in the planning phase.
Despite strong connectivity infrastructure, BiH’s digitalization process continues to be stymied by
political paralysis. For example, BiH remains the only country in Europe without a state-level computer
emergency response team (CERT), the required central point of contact for collaboration with the
European Union on cybersecurity. Additionally, BiH lacks a common understanding and definition of
critical digital infrastructure. Whereas RS adopted a Law on Critical Infrastructure, political turmoil has
resulted in the absence of adequate legislation at the state and Federation of BiH (FBiH) levels.
Political paralysis also hinders the enabling environment for and uptake of digital signatures. The national
legislation on e-signatures is not aligned with the EU Acquis Communautaire. Although three certified
authorities are registered at the state level—Indirect Tax Authority; Agency for Identification
Documents, Registers and Data Exchange (IDDEAA); and a private company, Halcom D.D.—the use of
e-signatures remains modest. In RS, certificates for e-signature can also be obtained from the Ministry of
Scientific and Technological Development, Higher Education and Information Society. The Ministry plays
the role of certificate authority issuer, central coordinator of all certificates, and certificate inspector.
However, “trust services” (which include certification authorities) have not been regulated by EU
member states since 2016. In addition, according to the EU Regulation on electronic identification and
trust services for electronic transactions in the internal market (eIDAS Regulation), qualified certificate
providers should be recognized independently of the Member State where the Qualified Trust Service
Provider is established or where the specific qualified trust service is offered.
The lack of utilization and accessibilit
y of e-signatures has been identified as a key limitation to further
development and provision of e-services to citizens and the business community. Complex and slow
administration creates space for corrupt behavior, hinders the business enabling environment, and
contributes to citizens’ dissatisfaction with public services, all of which are identified to be among drivers
of high emigration from BiH. A highly skilled labor force continues to leave the country and information
technology (IT) professionals are not an exception. The IT sector is the most prosperous sector in BiH;
however, it faces an estimated labor force deficit of 6,000 workers that the current formal education
system cannot fill. Attraction and retention of digitally skilled workforce are the most challenging for
government institutions that cannot provide working conditions as good as the private IT sector does.
Furthermore, data on digital literacy among the general population are limited. Yet a perception that
youth are more digitally skilled compared to adults is common. Digital divides persist to the detriment
of older generations, women from rural areas, and Roma populations. Whereas access to and use of
digital technology by Roma stems mainly from poor economic conditions, women from rural areas face
a “triple divide” that includes digital, rural, and gender factors. This issue extends to the use of digital
financial services (DFS). Although use of DFS is low in general, women less often than men own a credit
card, use e-banking services, engage in e-commerce, and make payments online. The barriers to
expanding the uptake of DFS in BiH include its challenging topography, the prevalence of traditional
social and financial structures that depend on community- and cash-based networks, low trust in digital
platforms, low levels of financial inclusion, and low digital literacy in particular.
Another challenge to accelerating digital ecos
ystem development relates to digital media. The ability of
citizens to recognize misinformation, disinformation, and malinformation is limited and this state of
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 3
affairs is especially alarming given that media in BiH tend to be ethnically polarized and work of
investigative journalists is frequently obstructed. There is no systematic approach to addressing the
digital literacy deficit, and stakeholders including government agencies, MNOs, banks, media, and civil
society believe that it is not their responsibility to help consumers improve their critical thinking skills
and increase their awareness of how digital systems work. At the same time, violation of digital rights in
BiH is rising. Violations commonly include online intimidation, manipulation and propaganda in the digital
environment, and information security breaches. Media freedom and the safety of journalists are
hindered; however, both preventive and repressive institutional measures on political pressure,
intimidation, and harassment towards journalists are missing. There is a worrisome rise of threats and
violence against female journalists as well as online violence manifested through social networks and
internet portals.
4 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
INTRODUCTION
In 2020, the United States Agency for International Development (USAID) adopted its first-ever Digital
Strategy
1
that aims to improve USAID development and humanitarian assistance outcomes through the
responsible use of digital technology and to strengthen the openness, inclusiveness, and security of
partner country digital ecosystems. A digital ecosystem includes the stakeholders, systems, and enabling
environments that empower people, companies, organizations, and governments to achieve their goals.
The Digital Strategy charts an agency-wide vision for development and humanitarian assistance in the
world’s rapidly evolving digital landscape.
The flagship initiative of the Digital Strategy is the Digital Ecosystem Country Assessment (DECA). The
DECAs will inform the development, design, and implementation of USAID’s strategies, projects, and
activities with regards to the digital landscape. It is a decision-making tool designed to help USAID
Missions identify opportunities, maximize benefits, and manage the risks associated with digital
technology.
In late 2021, USAID/Bosnia and Herzegovina (BiH) tasked its Monitoring and Evaluation Support Activity
(MEASURE II) to conduct a DECA for BiH.
ABOUT THIS ASSESSMENT
The DECA examines three broad areas to understand the opportunities and challenges in a country’s
digital ecosystem:
1. Digital Infrastructure and Adoption
2. Digital Society, Rights, and Governance
3. Digital Economy
The purpose of the DECA is to inform the development, design, and implementation of USAID’s
strategies, projects, and activities with regards to the digital landscape. It is a decision-making tool
designed to help USAID Missions identify opportunities, maximize benefits, and manage the risks
associated with digital technology.
In late 2021, USAID/BiH tasked its Monitoring and Evaluation Support Activity (MEASURE II) to conduct
a DECA for BiH. The BiH DECA was developed between December 2021 and September 2022. It
included desk research, consultations with USAID/BiH, and 87 key informant interviews (KIIs) and two
focus group discussions (FGDs) with a total of 122 participants from civil society, academia, the private
and public sectors, international development organizations, and USAID/BiH technical offices. Finally, the
DECA team triangulated data obtained through desk review and interviews with data from the 2021
wave of USAID/BiH’s National Survey of Citizens’ Perceptions in BiH (NSCP-BiH) to enrich the
understanding of BiH’s digital ecosystem and best inform assessment findings. Refer to Annex A for
more details on the applied methodological approach.
1
See https://www.usaid.gov/sites/default/files/2022-05/USAID_Digital_Strategy.pdf.pdf.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 5
Rather than act as an authoritative source on the country’s digital ecosystem, the DECA is intended to
be a rapid assessment of opportunities and challenges tailored to USAID’s programmatic priorities.
Thus, it may not cover all USAID/BiH program offices and activities in depth.
ROAD MAP FOR THE REPORT
This document provides extensive data and analysis on the status and trajectory of BiH’s digital
ecosystem.
Section 1 provides a summary of USAID/BiH’s priorities on which the DECA team focused while
researching the digital ecosystem in BiH.
Section 2 presents the key findings about BiH’s digital ecosystem. This section is organized into three
subsections by DECA pillar: (1) Digital infrastructure, access, and use; (2) Digital Society and
Governance; and (3) Digital Economy.
6 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
PILLAR 1: DIGITAL INFRASTRUCTURE AND ADOPTION
Digital infrastructure enables the flow of data and information between people and systems. Its key
aspects include network coverage, network performance, internet bandwidth, and spectrum allocation,
as well as security, interoperability, and telecommunications market dynamics. It is affected by
behavioral, economic, and social factors that influence the extent of digital literacy, affordability, and
adoption of digital solutions.
KEY FINDINGS
Three Mobile Network Operators (MNOs) with 5G are on the horizon: Overall,
connectivity infrastructure is strong, with 82 percent of the territory of BiH covered by mobile
networks. BiH has not yet introduced 5G, although BH Telecom started testing the technology in
2019. The lack of a national broadband strategy, as well as the lack of financial resources, have directly
affected the deployment of 5G and the overall growth in the information and communication
technology (ICT) sector.
Legacy of 4G licenses is a burden to MNOs: The 4G spectrum licenses granted to three MNOs
in 2017 included the requirement that they cover 90 percent of the country’s territory and
98 percent of its roads within five years, regardless of population density. These requirements were
unusual; it is more common for licenses to require a minimum percentage of population coverage.
The obligation has proved to be financially burdensome for MNOs and has slowed down the growth
trajectory of their businesses, while their counterparts in neighboring countries introduce 5G.
Pandemic-driven increase in demand: Due to the COVID-19 pandemic, citizens increasingly
turned to digital technologies, especially in areas such as education, shopping, and banking, among
others. This trend has implications for all levels of government. However, computer literacy data
show that 38.7 percent of the population ages 10 and above are computer illiterate, which indicates
that BiH still has significant room for improvement in enhancing the digital literacy of its citizens.
Although not documented, digital divides exist to the detriment of older generations, Roma, and
women from rural areas.
Cybersecurity concerns: There is no common understanding and definition of critical digital
infrastructure in BiH. Whereas Republika Srpska adopted a Law on Critical Infrastructure, political
turmoil has resulted in the absence of adequate legislation at the state and Federation of BiH levels.
Furthermore, BiH remains the only country in Europe without a state-level computer emergency
response team.
CONNECTIVITY INFRASTRUCTURE, SECURITY, INTEROPERABILITY, AND
COMPETITIVENESS
Since the 1992–1995 war, the telecommunications sector in BiH has been largely separated along ethnic
lines, as demonstrated by the market share of the country’s three largest MNOs. In FBiH, a majority of
consumers prefer either Sarajevo-based BH Telecom, which dominates in Bosniak majority areas, or
Mostar-based HT Eronet, which leads in Croat majority areas. In RS, Banja Luka-based M:Tel dominates
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 7
the market in the Serb-majority entity.
2
While no publicly available map of MNOs market share exists,
key informants (KIs) suggested it would follow the same boundaries as the regions with a majority of
one ethnic group. However, all three MNOs claim wide network coverage, thereby providing fair
service to their consumers throughout the BiH territory.
The ownership of the three MNOs varies. M:Tel was privatized in 2007, when it was sold to Telekom
Srbija,
3
the dominant fixed-line and mobile telephone provider in Serbia. The largest shareholder of both
BH Telecom and HT Eronet is the Government of FBiH, although it has different stakes in the two
companies. While the Government of FBiH holds 90 percent of BH Telecom shares,
4
it owns half of the
shares in HT Eronet, with the second largest company shareholder being Hrvatske Telekomunikacije
(39 percent),
5
the main telecom operator in Croatia. While it is possible to purchase a SIM card from
any of the three providers, the historical strength of the MNOs in the regions with a majority of one
ethnic group persists for various reasons, including the historical tendency for consumers of one
ethnicity to prefer the MNO controlled by members of their same ethnicity. Each group’s subsequent
loyalty to the MNO whose service to which they initially subscribed was prolonged by the long-standing
practice of offering lower prices for in-network calls. Until recently, MNOs that operated in multiple
countries offered cheaper calls between countries as part of their in-network service. For example, it
was cheaper to call a Telecom Serbia number from M:Tel than from other operators. However, on
July 1, 2019, an agreement was signed to reduce roaming fees affecting all MNOs operating across the
Western Balkans.
6
While there are only three MNOs, the internet service provider (ISP) market is more diversified. In
addition to BH Telecom, M:Tel, and HT Eronet, which provide mobile network services but are also the
primary means of internet access for a majority of BiH citizens, there are several ISPs that compete for
market share in the telecommunications sector, one of the most profitable sectors in BiH. The total
revenue generated by the sector in 2020 was more than 793 million USD, which equaled 3.54 percent of
BiH’s gross domestic product (GDP).
7
Although Telemach strengthened competition among ISPs
especially in FBiHBH Telecom, HT Eronet, and M:Tel continue to dominate the market.
The total number of mobile network subscriptions (3.8 million as of December 2021)
8
exceeds the total
population of BiH,
9
possibly indicating that people have more than one SIM card.
10
Although the number
2
International Trade Administration. (2021). BiHTelecommunication Industry. https://www.trade.gov/country-
commercial-guides/bosnia-and-herzegovina-telecommunications-industry
3
M:Tel. Ownership Structure. https://mtel.ba/n363/Investors#tab-three
4
The Sarajevo Stock Exchange. Share issue profile: BH Telecom DD Sarajevo.
http://www.sase.ba/v1/Tr%C5%BEi%C5%A1te/Emitenti/Profil-emitenta/symbol/BHTSR
5
The Sarajevo Stock Exchange. Share issue profile: JP HT DD Mostar. http://www.sase.ba/v1/en-us/Market/Issuers-
Securities/Issuer-profile/symbol/HTKMR
6
Regional Cooperation Council. (2021). Agreement on the price reduction of the roaming services in public
mobile communication networks in the Western Balkans Region.
https://www.rcc.int/download/docs/FINAL%20RRA2%20SIGNED.pdf/25c8b674d235cf5bc19894a8a24fbd6b.pdf
7
BiH Communication Regulatory Agency. (2021). Annual report of the Communications Regulatory Agency for 2020.
https://docs.rak.ba//documents/f8910d22-e538-4b11-9b21-4f7cfd0e0b88.pdf
8
Mobile network subscriptions reflect the number of prepaid and postpaid SIM cards active during the past three
months.
9
BiH Communications Regulatory Agency. (2021). Annual Report. https://docs.rak.ba//documents/fb41882e-cbe4-
4e8f-8efa-fe45a9376971.pdf
10
Data on SIM cards owned by tourists or members of the BiH diaspora community are unavailable. Thereby, it is
impossible to assess the extent to which these (potential) users contribute to the total number of mobile network
8 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
of postpaid subscriptions has increased over the past ten years, the number of active, prepaid SIM cards
remains almost three times higher (1 million postpaid cards vs. 2.8 million prepaid cards).
11
In April 2019, the Communications Regulatory Agency of BiH (CRA) issued 4G licenses to the three
MNOs with a validity period of 15 years and a
requirement to commence 4G services within one
month of the award.
12
Both 3G and 4G were
introduced in BiH significantly later than in
neighboring countries, mainly because CRA took a
long time to issue licenses for MNOs.
While there is competition in the country, the
current makeup of players is not likely to change.
BH Telecom, HT Eronet, and M:Tel are the only
licensed MNOs. BH Telecom is the market leader
in mobile network subscribers (43 percent of
market share), followed by M:Tel (35 percent), and
HT Eronet (21 percent). Together, these companies also control 81 percent of fixed-line connections.
13
Based on commercial agreements with the three licensed MNOs, BiH citizens may also use mobile
network services provided by mobile virtual network operators (MVNOs) Dasto Semtel, Logosoft,
Novotel, and Haloo.
14,15
However, the combined market share of these four operators does not exceed
one percent.
While the Law on Communications of BiH
16
allows MNOs to share infrastructure, the companies mostly
choose not to, because they consider the location and extent of their towers to be a primary means by
which they can outperform their competitors. This is true, even though the MNOs could have saved
significant resources while fulfilling the land coverage requirements stipulated in their 4G spectrum
licenses. According to KIs, the cooperation between MNOs is limited mostly to humanitarian relief
activities, through which they enable consumers to make donations by text message. Although setting up
a unique number for collecting monetary donations can be done to support humanitarian causes, it
entails significant costs; however, these services are not tax deductible for the customer.
17,18,19
The
costs associated with making humanitarian donations over the phone have led citizens to organize an
initiative to abolish value-added tax (VAT) and fees associated with humanitarian calls. However, changes
in the legislative framework were never made.
subscriptions in BiH.
11
BiH Communications Regulatory Agency. (2021). Annual Report. https://docs.rak.ba//documents/fb41882e-cbe4-
4e8f-8efa-fe45a9376971.pdf
12
ITU Office for Europe. (2020). 5G Country Profile Bosnia and Herzegovina
13
BiH Communications Regulatory Agency. (2021). Annual Report. https://docs.rak.ba//documents/fb41882e-cbe4-
4e8f-8efa-fe45a9376971.pdf
14
Ibid.
15
Two out of four MVNOs are owned by MNOs—specifically, M:Tel acquired Logosoft in 2017, and HT:Eronet
founded Haloo d.o.o. in 2020.
16
Official Gazette of BiH, No. 31/03, 98/12.
17
M:Tel. (2022). Price Overview: August 2022. https://mtel.ba/Binary/1772/cjenovnik.pdf
18
BH Telecom. (2021). Price List of Services in Domestic and International Traffic of BH Telecom.
https://www.bhtelecom.ba/wp-content/uploads/2021/04/Cjenovnik-V014.pdf
19
HT Eronet. Humanitarian telephone numbers. https://www.hteronet.ba/upoznajte-nas/humanitarni-telefoni-s127
Lack of a Broadband Strategy
Although the draft version of a strategy for the
development of broadband access in BiH for the
period 2019-2023 exists, it has not yet been
adopted. KIs did not provide comprehensive
reasoning on what may be preventing the
adoption of the strategy. This makes BiH the only
country in the neighborhood that lacks a
broadband strategy.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 9
MOBILE COVERAGE
A current map of mobile coverage in BiH is not available; however, data provided by CRA and
international agencies, including the International Telecommunication Union (ITU), show that mobile
penetration (the number of accounts per person) reached 106.7 percent in 2021. In the same year,
20
96 percent of the population was covered by a 3G mobile network (UMTS); 82 percent, by a 4G mobile
network (LTE).
21
According to KIs, CRA is in the process of mapping the country’s broadband infrastructure.
The result of this process will be a map with geolocated infrastructure that will serve, per an EU
request, as the primary source of telecommunications infrastructure information for the country.
Based on Global System for Mobile Communications (GSMA) network coverage maps
22
and geographic
information system (GIS) analysis performed by the DECA team, it is evident that 96.7 percent of the
territory of BiH is covered by 2G signals, whereas some smaller areas in the country are not covered by
any signal of any mobile network (Exhibit 1). Whereas 3G covers 80.5 percent of the territory of BiH,
only 48.9 percent of the territory is covered by a 4G signal. The data the DECA team obtained through
GIS analysis using the GSMA network coverage and Humanitarian Data Exchange (HDX) 2020
population tallies
23
also indicate that 99.7 percent of the BiH population has access to a 2G signal. In the
case of 3G coverage, this percentage is slightly lower (97.7 percent), while 85.3 percent of the
population has 4G access. As the maps in Exhibit 1 illustrate, 4G is most commonly used in densely
populated areas, leaving rural areas without its benefits.
Although BiH has not yet introduced 5G, BH Telecom started testing 5G technology in 2020, with
testing continuing into 2022. However, according to the ITU, the lack of a national broadband strategy is
“one of the most pressing issues for the development of broadband in the country in terms of market
competitiveness and growth in the ICT sector.” It has slowed the introduction of 5G technology in
the country.
24
20
BiH Communication Regulatory Agency. (2021). 2021 Annual Report: Communications Regulatory Agency.
https://docs.rak.ba//documents/92647e3b-3b39-40e3-88b0-5324ccec753f.pdf
21
In accordance with International Telecommunication Union (ITU) data practices, the data were taken from the
operator that reported the highest percentage of GSM, UMTS, and LTE network coverage. However, GSMA data
show that 4G coverage in BiH is only at 23 percent.
22
GSM Association. (2021). Network Coverage Maps. https://www.gsma.com/coverage/.
23
The Humanitarian Data Exchange. Bosnia and Herzegovina Population Counts.
https://data.humdata.org/dataset/worldpop-population-counts-for-bosnia-and-herzegovina
24
Halimić, E. (2021, October 9). The blockade of institutions is hampering the introduction of the 5G network in
BiH. Dnevni avaz. https://avaz.ba/vijesti/bih/687426/ponovo-kasnimo-za-regionom-i-evropom-blokada-institucija-
koci-i-uvodenje-5g-mreze-u-bih
10 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Exhibit 1. Mobile network coverage in BiH, overlaid with population footprint (analysis performed and
maps produced by the DECA team in July 2022)
Note: The average population density in BiH (state level) is between 66 and 69 people per square kilometer. The highest
population density values are in the Sarajevo Canton (more than 6,500 people per sq. km), while the lowest values (less than 10
people per sq. km) are in the southwest areas in Canton 10.
INTERNET USE AND CONSUMER PREFERENCES
According to data from the ITU and the BiH Agency for Statistics, 73.2 percent of the population in BiH
use the internet,
25
and about the same percentage of households have internet access at home.
26
Households in urban areas are more likely to have internet access (75 percent) compared to households
in rural areas (71 percent).
27
The most common reasons for private internet use include online and
video calls, text messaging through online tools, and participation in social networks.
28
The most
common reason people choose not to pay for internet service is that they do not perceive the benefits
of doing so. Of those who chose not to pay for internet service because they did not perceive the
25
ITU. (2021). Connectivity in education: Status and recent developments in nine non-European Union countries.
https://www.itu.int/dms_pub/itu-d/opb/phcb/D-PHCB-CONN_EDUC-2021-PDF-E.pdf
26
Agency for Statistics of BiH. (2021). Use of information and communication technologies in Bosnia and
Herzegovina. https://bhas.gov.ba/data/Publikacije/Bilteni/2021/IKT_00_2020_TB_1_BS.pdf
27
Ibid.
28
Ibid.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 11
benefit, 77 percent of respondents were adults and 33 percent were youth.
29
The next two most
common reasons for not having regular access to the internet are the lack of devices (33 percent of
adults and 31 percent of youth) and the cost of internet access (17 percent of adults and 33 percent of
youth). See Exhibit 2 for more details.
World Bank data reveal that fixed broadband subscriptions in BiH increased from 27 in 2000 to 770,624
in 2020.
30
Although the number of ISPs has declined over the past five years, the number of internet
subscribers has increased over the past ten years. In 2020, 60 ISPs operated in BiH.
31
Compared to the
previous year, the operators improved their offers by introducing new services and improving the ease
of using existing services. However, the operators face numerous problems in network expansions.
Exhibit 2. BiH internet usage and preference statistics
Source: National Survey of Citizens’ Perceptions in BiH (2021).
BiH still has a low rate (5.84 percent) of subscribers using fiber to the home (FTTH). The NSCP-BiH
found that digital subscriber line (DSL) is the most common means of connection for internet users in
rural areas (41.8 percent) and that cable is the most popular form of internet access for urban dwellers
(49.3 percent).
32
The deployment of fiber-optic technologies is still very slow, and it is characterized by
unequal conditions for the installation within the country, lack of coordination between operators, and
lack of a national broadband strategy. Complex construction permitting processes can also be linked to
slow fiber-optic implementation, especially in connecting the last segment of the last mile. In addition,
Speedtest Global Index ranks BiH 109th of 178 economies assessed in fixed broadband with a speed of
22.79 Megabits per second (Mbps). The global average is 59.75 Mbps.
33
29
USAID. (2022). 2021 National Survey of CitizensPerceptions in BiH (NSCP-BiH).
30
World Bank data. Fixed broadband subscriptions.
https://data.worldbank.org/indicator/IT.NET.BBND?locations=BA
31
BiH Communication Regulatory Agency. (2021). Annual report of the Communications Regulatory Agency for
2020. https://docs.rak.ba//documents/f8910d22-e538-4b11-9b21-4f7cfd0e0b88.pdf
32
USAID. (2022). 2021 National Survey of CitizensPerceptions in BiH (NSCP-BiH).
33
Ookla. (2021). Speedtest Global Index. https://www.speedtest.net/global-index
12 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Exhibit 3, created by the DECA team based on the synthesis of data from the spatial plans of FBiH and
RS, shows that almost all cities and towns in both entities are connected by the existing or planned
fiber-optic cable routes, which indicates that BiH, in planning and technical terms, has an adequate basis
for the development and improvement of fiber-optic infrastructure. It is worth noting that while other
maps of telecommunication infrastructure in BiH, such as the ITU’s Interactive Transmission Map,
34
show microwave networks crisscrossing the country, the microwave network was established to
facilitate communication between critical government agencies, including the police, security organs, and
others. The network is used neither by companies for retail connectivity services nor by MNOs or ISPs
to provide internet access to consumers.
Exhibit 3. Fiber-optic cables in BiH, taken from the 20082025 FBiH and 20202025 RS spatial plans
PROSPECTS FOR EXPANDED COVERAGE
Ethnic politics, market regulations, anticompetitive behavior, and corruption all affect the prospects for
expanding telecommunication infrastructure in BiH. Regulations governing network expansion give
municipalities the authority over the administrative procedures governing the construction of
telecommunication cables, as well as the ability to set utility fees. This, however, may provide space for
corrupt behavior or may be used as a means for reaching political goals. For example,
34
ITU. Interactive Transmission Map. https://www.itu.int/itu-d/tnd-map-public/
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 13
telecommunication companies may encounter hurdles in obtaining construction permits for the
completion of their infrastructure projects, because political parties who have decision-making power in
the local government unit (LGU) may be connected with, or may support, their competitors.
Additionally, about 12 percent of firms in BiH are asked or expected to give gifts or informal payments
when requesting a construction permit.
35
Even without corrupt behavior, however, LGUs are
characterized by slow and inconsistent procedures, making it challenging for MNOs and ISPs to
efficiently pursue national expansion plans.
36
The challenge for network expansion is exacerbated by the lack of infrastructure-sharing possibilities,
meaning that new market entrants are forced to build their own networks and are not allowed to lease
existing infrastructure, even if that infrastructure is not used by other companies in the market. This
situation benefits the BiH’s three MNOs that inherited infrastructure built before the breakup of
Yugoslavia.
37
Either inherited or built, each telecommunications operator maintains detailed information
on its own infrastructure. This information is, however, not regularly shared with relevant stakeholders.
Lack of transparency and information sharing raises security concerns as a number of incidents happen
due to lack of familiarity with the exact location of the telecommunication infrastructure. For example,
underground cables are commonly damaged during excavation by construction companies that are not
informed of the location or even the vicinity of underground cables.
Bilateral donors are ready to support digitalization processes in BiH. Annex E provides a list of ongoing,
digital-related projects supported by donors and international financial institutions in BiH. Expanding
connectivity to rural areas is one of the issues that donors are willing to support; however, they have failed
to find interested and motivated partners within government institutions. Meanwhile, the interviewed
government officials are concerned that without government intervention and support for initiatives that
seek to expand affordable broadband access throughout the country, operators inevitably will choose to
invest in higher earning locations and leave behind BiH’s marginalized locations and populations.
Aside from the BiH government’s potential role, there are other internet access initiatives. One
example is the joint Giga initiative in BiH, as part of which the United Nations Children’s Fund
(UNICEF), together with the ITU, aims to connect the country’s schools to the internet.
38
As a first
step, UNICEF mapped all of BiH’s public schools and found that almost every third school in BiH does
not have access to the internet.
39
It found that, at that cantonal level, the percentage of schools without
internet access can be as high as 40 percent.
40
35
World Bank Group. (2019). Enterprise Surveys: Bosnia and Herzegovina 2019. Country Profile.
https://www.enterprisesurveys.org/content/dam/enterprisesurveys/documents/country/Bosnia-and-Herzegovina-
2019.pdf
36
According to the World Bank data, it takes 103 days to issue a construction permit in BiH. Source: World Bank
Group. (2019). Enterprise Surveys: Bosnia and
Herzegovina 2019. Country Profile:
https://www.enterprisesurveys.org/content/dam/enterprisesurveys/documents/country/Bosnia-and-Herzegovina-
2019.pdf
37
Hosman, L., & Howard, P. N. (2010). Information Policy and Technology Diffusion: Lessons from Bosnia, Croatia,
Macedonia, Montenegro, Serbia, and Slovenia.
https://www.academia.edu/2668555/Information_Policy_and_Technology_Diffusion_Lessons_from_Bosnia_Croatia
_Macedonia_Montenegro_Serbia_and_Slovenia
38
Giga: Global initiative to
connect every school to the internet by 2030.
https://giga.global/about-us/
39
UNICEF. (2022). Mapping ICT resources
in primary and secondary schools
in BiH: Results.
40
Ibid.
14 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
AFFORDABILITY
Approximately 17 percent of BiH citizens who do not have regular internet access say the main reason
is cost. The affordability variable from the GSMA Mobile Connectivity Index was 52.0 for BiH, which
means that compared to the neighboring countries, BiH, along with North Macedonia (49.4), has the
highest mobile data prices in the Western Balkans.
41
The affordability variable shows the availability of
mobile services and devices at price points that reflect the level of income across a national population.
Comparatively, the ITU uses five different price benchmarks, or “baskets,” to compare prices for
different types of internet services. These are (1) fixed broadband basket, (2) data-only mobile
broadband basket, (3) mobile data and voice low-consumption basket, (4) mobile data and voice high-
consumption basket, and (5) mobile cellular low-usage basket. The ITU data show that in 2021, BiH had
the second cheapest, data-only mobile broadband basket
42
and mobile data and voice high-consumption
basket
43
in the Western Balkans and was above the Western Balkan average cost of the fixed broadband
41
GSMA Mobile Connectivity Index (2019).
https://www.mobileconnectivityindex.com/?search=crp#year=2019&zoneIsocode=MKD
42
The cheapest plan provides at least 2GB of high-speed data (≥256Kbit/s) over a 30-day (or 4-week) period from
the operator with the largest market share.
43
The cheapest plan provides at least 140 minutes of voice, 70 SMS, and 2 GB of high-speed data (≥256Kbit/s) over
a 30-day (or 4-week) period from the operator with the largest market share.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 15
basket,
44
mobile data and voice low-consumption basket,
45
and mobile cellular low-usage basket.
46,47
Exhibit 4 shows a more detailed comparison of prices for different types of internet services in the
Western Balkans.
Exhibit 4. Comparison of prices for different types of internet services in the Western Balkans (2021)
BIH CROATIA MONTENEGRO
NORTH
MACEDONIA SERBIA
WESTERN
BALKANS
(AVERAGE)
Fixed broadband basket
(5GB)
2.30 0.64 2.04 3.52 2.66 2.23
Data-only mobile
broadband basket (2GB)
1.35 0.71 2.26 1.95 1.48 1.55
Mobile data and voice
low-consumption basket
(70min+20sms+500MB)
2.03 0.57 2.26 2.35 0.78 1.60
Mobile data and voice
high-consumption basket
(140min+70sms+2GB)
2.54 0.71 2.79 3.31 2.58 2.39
Mobile cellular low-usage
basket (70min+20sms)
2.03 0.57 2.26 2.35 0.78 1.60
Note. All prices are shown as a percentage of GNI per capita
Source: ITU.
In April 2019 Albania, BiH, Kosovo, North Macedonia, Montenegro, and Serbia agreed to reduce
roaming charges for mobile subscribers traveling within the region. CRA published its decision on
May 12, 2021, that additional roaming charges for calls, SMS, and MMS would not be charged. Now
these countries are negotiating reduced data roaming tariffs with the EU because the roaming
agreements did not include data. This means that consumers still need to track their data usage while
using highly popular, over-the-top services such as WhatsApp and Viber while traveling abroad.
DIGITAL LITERACY
Digital literacy is “the ability to access, manage, understand, integrate, communicate, evaluate, and create
information safely and appropriately through digital devices and networked technologies for participation
in economic, social, and political life.
48
The concept overlaps with financial literacy and with media and
44
The cheapest plan provides at least 5GB of high-speed data (≥256Kbit/s) over a 30-day (or 4-week) period from
the operator with the largest market share.
45
The cheapest plan provides at least 70 minutes of voice, 20 SMS, and 500MB of high-speed data (≥256Kbit/s)
over a 30-day (or 4-week) period from the operator with the largest market share.
46
The cheapest plan provides at least 70 minutes of voice and 20 SMS (in predetermined on-net/off-net/fixed
ratios) over a 30-day (or 4-week) period from the operator with the largest market share.
47
ITU. (2022). ICT Price Baskets (IPB). https://www.itu.int/en/ITU-D/Statistics/Dashboards/Pages/IPB.aspx
48
USAID. (2022). Digital Literacy Primer.
https://www.usaid.gov/sites/default/files/2022-05/USAID_Digital_Literacy_Primer.pdf
16 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
information literacy (MIL). (See Exhibit 5.) MIL is discussed in detail under Pillar 2, and more information
on financial literacy is presented under Pillar 3.
Exhibit 5. Financial literacy versus digital literacy versus media and information literacy
Strengthening digital literacy in BiH is hindered by a number of factors. Comprehensive data on the state
of digital literacy of BiH citizens are not available as there has been no extensive or regular research on
the topic to date. Several different types of organizations in BiH have a stake in citizens’ access and
ability to use digital communications technology and have the capacity to influence or address digital
literacy in the country. These include MNOs and ISPs; education institutions; government agencies;
banks; traditional media; NGOs; advertisers; online retailers; and social media. However, the research
for this report found a consistent view by stakeholders that digital (as well as media and information)
literacy was someone else’s responsibility. Repeatedly, DECA KIs, including interviewed government
officials, civil society representatives, and informants from academic and media sectors, did not
acknowledge responsibility for contributing to improved digital literacy among BiH society and said it is
someone else’s responsibility to improve citizens’ digital literacy. Finally, there is a lack of a common
understanding of what digital literacy refers to, especially given that any definition of the concept
inevitably must adapt to emerging technologies and concepts, including the evolving challenges of online
misinformation, disinformation, and malinformation.
49
The last census, which included only basic concepts of computer literacy, was conducted in 2013.
50
Otherwise, proxy indicators (related to service availability and use) including affordability, consumer
readiness, and content and services are the only data available that can be used to indirectly assess
digital literacy.
51
49
The U.S. Cybersecurity and Infrastructure Security Agency publishedMis, Dis, Malinformation,” a guide for
these concepts. https://www.cisa.gov/sites/default/files/publications/election-disinformation-toolkit_508_0.pdf
50
BiH Agency for Statistics. (2013). Census of population, households and dwellings in BiH: Final results.
https://www.popis.gov.ba/popis2013/doc/RezultatiPopisa_BS.pdf
51
GSMA Mobile Connectivity Index. (2019).
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 17
Given the lack of regular local research on the state of digital literacy in BiH society, data from
international organizations offer some insights. For example, according to the ITU, 37 percent of BiH
citizens have basic IT skills,
52
and only 2 percent of individuals have advanced skills.
53
Men more often
than women have basic digital skills (19 percent of men compared to 14 percent of women); however,
women more often than men have advanced digital skills
54
(10 percent of women compared to
6 percent of men).
55
Citizens are also active users of social media networks, with 55 percent of the total
population in January 2021 identified as active on social media, according to the Digital Global portal.
56
However, usage of social media platforms does not necessarily predict the ability to use functionalities
such as creating and sharing media, organizing contacts, etc. (analogous skills that the ITU metric may
use to categorize individuals levels of digital literacy). For example, for the majority of young people in
BiH (83.5 percent), using the internet is the most important activity during their free time; it is even
more important than going out with friends or playing sports.
57
Yet according to 2019 Eurostat data,
BiH is among worst performing countries in Europe when digital skills of youth are assessed: Only
57 percent of young people ages 16 to 24 have basic or above-basic digital skills.
58
This indicates that the
frequency of internet use among youth does not predict how digitally skilled they are, which conforms
with the concern expressed by interviewed NGOs related to citizens’ ability to recognize and
comprehend the implications of misuse of technology. They believe that BiH society is unprepared for
negative uses and the impacts they cause.
However, the majority of BiH citizens feel confident in using different digital devices, including desktop
computers, laptops, smartphones, and tablets. As found by the 2021 wave of the NSCP-BiH and
confirmed by the majority of KIs, youth tend to be more confident in using digital devices compared to
adults. At the same time, although the majority of KIs do not think there are notable differences
between the digital literacy of men and women in BiH, women self-reported lower levels of confidence
in using a desktop computer, laptop, or tablet compared to their male counterparts (Exhibit 6).
59
https://www.mobileconnectivityindex.com/#year=2019&zoneIsocode=BIH&analysisView=BIH
52
In the ITU research mentioned on this page, the ITU defines basic skills as “… the highest value among the
following four computer-based activities: copying or moving a file or folder; using copy and paste tools to duplicate
or move information within a document; sending emails with attached files; and transferring files between a
computer and other devices.”
53
ITU. (2019). Digital Development dashboard: Bosnia and Herzegovina.
https://www.itu.int/en/ITU-D/Statistics/Documents/DDD/ddd_BIH.pdf
54
The ITU defines advanced (ICT) skills as “the value for writing a computer program using a specialized
programming language.
55
Agency for statistics of BiH. (2021). Men and Women in BiH.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/FAM_00_2021_TB_1_BS.pdf
56
Kemp, S. (2020). Digital 2020: Bosnia and Herzegovina. https://datareportal.com/reports/digital-2020-bosnia-and-
herzegovina
57
Friedrich Ebert Stiftung. (2019). Youth Study Bosnia and Herzegovina 2018/2019. https://library.fes.de/pdf-files/id-
moe/15262.pdf
58
Eurostat. Individuals’ level of digital skills (until 2019). Last update: March 30, 2022.
https://appsso.eurostat.ec.europa.eu/nui/submitViewTableAction.do
59
USAID. (2022). 2021 National Survey of CitizensPerceptions in BiH.
18 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Exhibit 6. Percentage of people who feel comfortable with specific technologies
Source: National Survey of Citizens’ Perceptions in BiH (2021).
Experts commonly lamented the lack of systematic digital literacy training in the country. While there is
some digital literacy training for schoolchildren, it is not built into the school curricula so that students
start young and proceed through increasingly advanced concepts during succeeding years of school. For
example, computer science is a school subject taught starting in first grade in Sarajevo Canton primary
schools. In other FBiH cantons, as well as in RS, computer science is not taught until the fifth or sixth
grade. In September 2021, however, RS launched a program calledDigital Worldthat provides basic
digital literacy training to all second graders.
60
In this course, students are taught how to recognize and
respond to malicious behavior on the internet.
61
However, there is no follow-on program for the
remaining grades. Even if they provide formal
education connected to digital literacy, schools in
BiH often lack the necessary equipment that
would ensure high-quality teaching. According to
the 2018 Program for International Student
Assessment (PISA), only one-third of schools in
BiH have a sufficient number of digital devices or
appropriate teaching software available in school.
Additionally, every second school in BiH lacks
sufficient internet speed to support online
learning.
62
60
Pedagogical Institute of RS. Digital World. https://www.rpz-rs.org/922/rpz-
rs/Nastavni/programi/za/nastavni/predmet/Digitalni/svijet/za/II/razreda/osnovne/skole
61
Srpska Café. (2021, July 29). Digitalni svijet: Učenici drugog razreda osnovne škole dobijaju novi predmet.
http://srpskacafe.com/2021/07/digitalni-svijet-ucenici-drugog-razreda-osnovne-skole-dobijaju-novi-predmet/
62
OECD. (2019). 2018 Program for International Student Assessment (PISA): Bosnia and Herzegovina. Student
PerformanceResources for education.
https://gpseducation.oecd.org/CountryProfile?primaryCountry=BIH&treshold=5&topic=PI#:~:text=In%20reading%2
0literacy%2C%20the%20main,30%20points%20higher%20for%20girls).
USAID/BiH supports e-learning and blended
learning in BiH
USAID/BiH, as part of its Strengthening Social
and Health Protection in Response to the
COVID-19 Pandemic in BiH Activity (2021
2023), implemented by UNICEF, works on
enhancing the capacities of schools to provide quality
e-learning and blended learning. The Activity focuses
on helping children acquire knowledge, skills, and
values, and access and operate in digital environment
safely and effectively. This includes ability to critically
evaluate information and communicate safely,
responsibly, and effectively using digital technology
and content.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 19
While leadership over the trajectory and fate of digital literacy in BiH remains unclear, a majority of KIs
said digital transformation in BiH has advanced as a result of the COVID-19 pandemic. The pandemic
not only required families in BiH to quickly transition to remote work and learning but also encouraged
them to turn to online shopping and banking. KIs reported that the need to use digital tools in the
absence of other alternatives strengthened the digital literacy of the BiH population, although no
research has been conducted to confirm this.
THE DIGITAL DIVIDE
Despite the generally strong connectivity infrastructure, digital
technology is not equally accessible or used by all members of
BiH society. A digital divide is evident among urban and rural
locations. Households from urban areas are more likely to
have a computer compared to households in rural areas
(65.6 percent versus 60.6 percent, respectively).
63
The same
applies to having internet access: 77.8 percent of households
in urban areas have internet access compared to 73.8 percent
of households in non-urban areas.
64
A digital divide is especially
visible among households with different monthly net incomes.
Whereas 93.4 percent of households earning more than 480
USD (900 BAM) a month own a computer and 97.1 percent
have access to the internet, only 47.1 percent of households with earnings less than 480 USD have a
computer, and only 63.8 percent of these households have internet access.
Socio-economic barriers limiting access to technological change and development are most evident
among Roma households. Roma are the largest minority group in BiH; the total population is 12,896,
according to the 2013 Census data.
65
However, estimates of the size of the Romani population range
between 40,000 and 75,000,
66
although these data are not officially confirmed. Roma in BiH face
cumulative and systematic discrimination and social exclusion,
67
with the digital environment being only
part of a more comprehensive issue to which this national minority group is subjected. For example,
there are ten Roma settlements around the country that lack access to electricity, let alone the
internet.
68
The main reason for the lack of access to electricity in these settlements is the inability of
households to cover electricity costs. Aside from these ten settlements, a large number of Roma
households struggle or cannot afford to pay for high electricity costs. Furthermore, strengthening the
63
Agency for Statistics of BiH. (2022). Use of Information and Communication Technology in BiH: 2021.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/IKT_00_2021_TB_1_HR.pdf
64
Ibid.
65
Agency for Statistics of BiH. (2013). Census of Population, Households and Dwellings in BiH - Final Results.
https://www.popis.gov.ba/popis2013/doc/RezultatiPopisa_BS.pdf
66
Romani Early Years Network (REYN). REYN Bosnia and Herzegovina. Access on: August 26, 2022.
https://reyn.eu/reynnationalnetworks/reyn-bosnia-and-herzegovina/
67
Civil Right Defenders. (2017). Roma in Bosnia and Herzegovina. https://crd.org/wp-content/uploads/2018/03/The-
Wall-of-Anti-Gypsyism-Roma-in-Bosnia-and-Herzegovina.pdf
68
According to DECA KI, the following Roma settlements do not have access to electricity: (i) Rakovica
(Municipality of Ilidza), (ii) Moscanica (Municipality of Stari Grad Sarajevo), (iii) Podhranj (Municipality of Gorazde),
(iv) Radimlja (Municipality of Stolac), (v) Prutace (District Brcko), (vi) Dolovi (Municipality of Zavidovici),
(vii) Hrastovi (Municipality of Kiseljak), (viii) Poljice (Municipality of Lukavac), (ix) Kupresani (Municipality of Jajce),
(x) Zivinice (Municipality of Zivinice).
The digital divide explained
The digital divide is the distinction
between those who have access and
can use digital products and services
and those Who are excluded. There
are often overlapping digital divides
that stem from inequities in literacy,
cost, social norms, or availability of
relevant content. Digital divides may
be associated with gender, economic
status, geography, and age among
other factors.
20 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
digital skills of Roma children is hindered by the lack of attainment of formal education. Although about
70 percent of Roma children enroll in the primary and secondary schools, less than half of them
complete the compulsory education.
69
As the COVID-19 pandemic accelerated the digital
transformation process across BiH, it broadened the digital
divide between Roma and other children. Roma children
could not afford devices and internet access, and they
lacked spaces where they could learn; therefore, they were
not able to attend online classes.
70
The situation is somewhat better when the digital divide is
assessed from a gender perspective. Approximately
79 percent of men and 73 percent of women between the
ages of 16 and 74 years old used the internet in 2021.
71
However good this may seem, when compared to the
neighboring countries, BiH has the lowest percentage of
women using the internet and is the second-worst
performer (together with Montenegro) when the percent
of men using the internet is assessed (Exhibit 7).
Although both men and women use the internet mostly to
make phone and video calls, send messages, and use social
networks, men, more often than women, engage in online
sale of goods and services (61.2 percent of men versus
38.8 percent of women), use internet banking (57.6 percent
of men versus 42.4 percent women), and play or download
games (56.5 percent of men versus 43.5 percent of
women).
72
These disparities conform with the gender
equality issues in BiH, including that men, more often than
women, have bank accounts
73
and spend less time than
women doing childcare and household work.
74
Although
there are no official data, experts believe that women from
rural areas are more marginalized than women from non-
rural areas when the use of ICT is assessed. According to
the Food and Agriculture Organization of the United
Nations, women in rural areas face a “triple divide” that
69
UNDP. The World Bank. EU. (2018). Roma at a Glance: Bosnia and Herzegovina. Fact Sheet.
https://www.undp.org/eurasia/publications/regional-roma-survey-2017-country-fact-sheets
70
UNICEF. (2021). Social Impacts of COVID-19 in BiH: Second Household Survey.
https://www.unicef.org/bih/media/6251/file/Social%20Impacts%20of%20COVID-19%20in%20Bosnia%20and%20Herz
egovina.pdf
71
Agency for Statistics of BiH. (2022). Use of Information and Communication Technology in BiH: 2021.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/IKT_00_2021_TB_1_HR.pdf
72
USAID/BiH. (2022). 2021 National Survey of CitizensPerceptions in BiH.
73
The World Bank. (2018). The Global Financial Inclusion Data/Global Findex - Bosnia and Herzegovina.
http://datatopics.worldbank.org/financialinclusion/country/bosnia-and-herzegovina
74
USAID/BiH. (2019). Gender Analysis for BiH: 2019 Follow-Up.
https://measurebih.com/uimages/Gender20Analysis20201920Follow-Up20Final20Report.pdf
Source: World Bank Data.
*Data for Kosovo from 2018.
Exhibit 7. Percentage of males and
females that use the internet in Western
Balkan countries, 2020
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 21
includes digital, rural, and gender factors. Coupled with the age factor, it puts women from rural areas in
an extremely vulnerable position.
75
Data on BiH reveal that older generations use digital technology less often. For example, 98.1 percent of
youth own a smartphone, compared to 79.6 percent of adults.
76
Youth in BiH are also more
comfortable using digital technologies than adults. The largest difference is related to laptop use, where
96.1 percent of youth and 82.6 percent of adults feel somewhat or very confident in using a laptop.
77
According to the Agency for Statistics of BiH, all students enrolled in higher level education use the
internet, compared to approximately 58 percent of retired citizens.
78
When only citizens using the
internet are observed, 100 percent of those ages 16 to 24 use the internet every or almost every day
compared to 97 percent of internet users ages 25 to 54 and 88 percent of internet users ages 55 to 74
who use the internet on (almost) a daily basis.
79
The age gap in having necessary skills and access to
hardware applies as well to the use of online public services. Only about 12 percent of citizens ages 55
to 74 use online public services compared to about 27 percent of citizens ages 25 to 54 and 23 percent
of citizens ages 16 to 24.
80
Key stakeholders interviewed by the DECA team agree that youth are more
likely to use digital technology and more easily adopt and adapt to new technologies compared to older
generations. This fact poses a challenge for the digital transformation of private entities as well as the
public sector, because the majority of people employed in the public sector, especially those in positions
of authority, are older.
CRITICAL INFRASTRUCTURE, GEOPOLITICS, AND CYBERSECURITY
CONCERNS
In BiH there is no common understanding or definition of critical infrastructure.
81
Whichever forms of
infrastructure might be included in a definition (bridges, fiber-optic cables, etc.) is important, because a
formal definition would have state-level policy implications. This is a challenge for the country’s
digitalization prospects because many different types of infrastructure play critical roles in BiH’s digital
ecosystem. The sectors listed in USAID’s regional Critical Infrastructure Digitalization and Resilience
(CIDR) project, which includes BiH, are energy, water, transport, healthcare, finance, and
telecommunications sectors. While telecommunications is listed as a distinct sector, all these sectors in
BiH rely heavily on digital tools and communications.
According to KIs, a Law on Security of Critical Infrastructure at the state level is under development.
However, experts are skeptical about its adoption. In July 2019, RS adopted an entity law that defines
activities aimed at protecting its industry, energy, ICT, transport, health, utilities, water management,
75
FAO. (2021). National Gender Profile of Agriculture and Rural Livelihoods: BiH.
https://eca.unwomen.org/sites/default/files/2022-01/2021-09-
01%20Gender%2C%20Agriculture%20an%20Rural%20Development%20in%20Bosnia%20and%20Herzegovina-
min.pdf
76
USAID/BiH MEASURE II. (2021). National Survey of Citizens’ Perceptions.
77
Ibid.
78
Agency for Statistics of BiH. (2022). Use of Information and Communication Technology in BiH: 2021.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/IKT_00_2021_TB_1_HR.pdf
79
Ibid.
80
Ibid.
81
Critical infrastructure is an asset or system that is essential for the maintenance of vital societal functions. For
more information, please see Annex B: Definitions.
22 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
food distribution infrastructure, and systems.
82
A draft FBiH law on critical infrastructure is already
prepared but has not yet been adopted. Most KIs agree that the reason laws such as this one are being
passed at the entity rather than state level is the resistance of RS to relinquishing control over any
sector to the state.
Indeed, the challenge in establishing a definition is not a matter of wordsmithing but, rather, determining
a politically agreeable set of implications of a definition, including the allocation of state resources to
protect or invest in officially designated critical infrastructure and to delegate responsibilities to state-
level institutions that could coordinate digitalization and cybersecurity issues.
One example of a critical national organization that is unable to be established due to the political
situation in BiH is a national computer emergency response team (CERT). In lieu of a national CERT, the
Organization for Security and Cooperation in Europe (OSCE) has established the Neretva working
group on cybersecurity, with a sub-working group on energy. The informal working group comprises
practitioners and experts from different sectors and all levels of authority sharing knowledge and
experience from the field, including representatives of three CERTs that currently operate in the
country: the CERT RS,
83
Academic CERT,
84
and CERT of the Ministry of Defense and the Armed Forces
of BiH.
85
The capacities of the three CERTs are limited, whereas BiH remains the only country in
Europe without a national CERT. The BiH Council of Ministers adopted the Strategy for the
Establishment of the BiH CERT in 2011; however, due to a lack of political support, it has not yet been
established.
82
Official Gazette of RS, No. 58/19.
83
The RS CERT became operational in 2015 under the auspices of the Ministry for Scientific and Technological
Development, Higher Education, and Information Society of RS. More information is available at
https://certrs.org/en/about/
.
84
Academic CERT was established in 2022 under the auspices of the University of Sarajevo. The establishment of
the Academic CERT was supported by the British Embassy in BiH and OSCE. The main purpose of the Academic
CERT is to provide cybersecurity-related support to academia, civil society, and independent media.
85
The Security Operation Center (SOC) of the CERT of the Ministry of Defense and the Armed Forces of BiH
became operational in early 2022. The SOC is working on supporting and protecting the cybersecurity of the
Ministry and Armed Forces.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 23
PILLAR 2: DIGITAL SOCIETY, RIGHTS, AND GOVERNANCE
The concepts included under Pillar 2 are individuals’ ideas and rights, including how they are held,
promoted, communicated, and contested. More specifically, digital society refers to digitizing the
processes, procedures, and means by which societal systems function. Analogously, digital rights and
governance are the rights that governmental systems offer their citizens through digital means.
KEY FINDINGS
The polarizations in the media reflect those in society: BiH is known for its highly polarized
society and fractionalized media that reflect the country’s long-standing ethnic divisions. Furthermore,
members of both traditional and online media perpetuate ethnic divisions. Journalists attempting to
report stories face multiple challenges, including restricted access to information and threats of
violence. Even though there are laws that require government officials to provide media with access
to information, these laws are not harmonized with other protection laws related to national security,
criminal procedures, and taxation. While there is a law on access to information, the lack of
harmonization contains a loophole which allows government officials to deny requests for information
but does not prevent them from later criticizing or correcting news stories for inaccuracies once they
are published. Likewise, journalists face a myriad of challenges in covering activities of elected officials.
State media also face severe financial challenges due to controversies related to their funding sources.
Internationalization of issues: Many issues related to the veracity of online information identified
in this assessment highlight how BiH is affected by misinformation spread through social media as well
as through sites over which the government has little control. At the same time, MIL remains modest,
making citizens vulnerable to such misinformation.
Hate speech: Hate speech continues to permeate traditional and social media. Whereas it is not
unusual for online hate speech to target citizens of different ethnicities, the most common victims are
migrants.
Only a few end-to-end e-services are currently available in BiH: Lack of e-signature
utilization and accessibility are identified as key limitations to advance the development and provision
of e-services to citizens and businesses. In addition, although interoperability frameworks are in place
at the state and entity levels, institutions are not required to exchange data over the government
service bus (GSB). The limited number of GSB services results in citizens and businesses continuing to
have to submit paper documents in person and, in many cases, the same document to many different
government offices.
Wish list of government services for digitalization: DECA KIs agree that not all government
services need to be digitalized. Instead, the focus should be on the services that citizens use most
frequently. From the perspective of citizens, these include the issuance of birth, death, and marriage
certificates; renewal of various citizen documents (e.g., ID cards and passports); voter registration and
car registration; applications for admission to a school or university; and issuance of construction
permits. From the perspective of businesses, KIs agree that the following services should be
prioritized: digitalization of construction permitting, issuance of tax payment certificates, business
registration, and social support payments.
24 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
MEDIA AND INFORMATION LITERACY
Media and information literacy” (MIL) refers to an individual’s capacity for and habit of thinking critically
about the information they are consuming, including an appreciation for the process by which
information is created and shared. MIL enables people to recognize the opinion presented as fact, when
elements of a story are missing, or when a necessary perspective from a stakeholder is absent. As noted
earlier in the report, this concept overlaps with digital literacy (see the Digital Literacy section) and
digital financial literacy.
MIL issues pervade nearly all aspects of BiH’s digital society, rights, and governance, with different
implications for government organizations, media outlets, NGOs, and individual citizens. MIL skills
require consumers to keep up to date on emerging and evolving concepts, including for youth who are
just beginning to consume media and adults who are trying to discern the veracity of information
conveyed through new technologies. These skills also require greater vigilance on the part of parents,
who may be unaware of what media their children are consuming and with whom they are interacting.
According to a Save the Children report on children’s behavior on the internet, parents do not prevent
children from using the internet in 48 percent of cases, primarily because their knowledge about it is
limited (70 percent).
86
“If we strengthen our educational system to create new generations of critical thinkers and cybersecurity
experts, then yes, in [the] near future, we’ll be able to build up on resilience in terms of cybersecurity,
information security, information disorder, warfare. It is possible. But at this moment, as we speak, our
resilience is very weak.”
BiH DECA Key Informant
In addition to the history of inter-ethnic conflict, MIL is challenged by the legacy of state television and
the roles that various levels of government play in financing their corresponding television outlets.
Radiotelevizija Bosne i Hercegovine (Radio-Television of Bosnia and Herzegovina; BHRT), a state-level
broadcaster, and two regional public broadcasters, Radio-Television of the FBiH and the Radio-
Television of the RS (RTRS), collect monthly radio and television fees from every household or legal
entity in BiH that owns a radio or television receiver. However, there are a number of media outlets
that political parties directly support, and in exchange for such support, they are used by the political
parties as an intermediary in achieving their political goals. Given BiH’s lack of a strong advertising
tradition, some local media have long relied on local governments for the vast majorityif not allof
their income. Nearly half of local radio stations in BiH are funded by local budgets. The condition of having
only one sponsor or buyer of advertising has affected the independent character of reporting and
squelched critical coverage of local authorities’ activities.
87
86
Save the Children. (2016). Behavior and Habits of Children on the Internet: Attitudes of Children, Parents, and
Computer Science Teachers. https://nwb.savethechildren.net/sites/nwb.savethechildren.net/files/library/Izvjestaj-
ponasanje-djece-na-internetu.pdf
87
Zurovac, Lj., Mosig, L., Madoleva, S. “Media Outlets in BiH”. Konrad Adenauer Stiftung. Accessed on July 26,
2022. https://www.kas.de/en/web/balkanmedia/media-outlets1
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 25
The MIL challenges in BiH are not new, and the situation is not improving. BiH is characterized as having
“ethnic populism” in which the media are polarized and report along ethnic and territorial lines.
88
A
2021 study by the Atlantic Initiative found that when responding to questions about why they feel
threatened, respondents frequently repeated truisms about ‘the otherthat are commonly seen in online
discussions and regularly used by ethno-nationalists—such as “Croats are marginalized by Bosniaksor
“NATO doesn’t want Serbs in BiH” or “No one cares about genocide committed against Bosniaks.”
89
Beyond these existing biases and the increasing amount
and effectiveness of online disinformation, citizens in BiH
face an immense challenge in basing their decisions upon
accurate information provided by traditional and online
news sources.
90
Yet in BiH, there are no systematic,
long-term strategies for the development of MIL.
91
Moreover, education on MIL is not adequately integrated
into the academic curricula in BiH.
92
Academic
institutions, the NGO sector, and to some extent the
private sector work to fill the void of nonexistent state
programs on MIL. The most common support for strengthening MIL provided by these organizations
includes workshops and training for students.
93
However, the majority of education programs are short-
term and limited by the duration of the donor projects as part of which they are being organized.
94
Because of financial sustainability challenges that the NGO sector encounters, further engagement of the
NGO sector in supporting MIL development almost exclusively depends on donor support.
95
Although
the media have great potential to support MIL development, especially by increasing the reach of MIL
88
Džananović, N. and Karamehić, M. (2016). Populist Political Communication in Europe. p.263. Routledge.
https://www.taylorfrancis.com/books/edit/10.4324/9781315623016/populist-political-communication-europe-toril-
aalberg-frank-esser-carsten-reinemann-jesper-str%C3%B6mb%C3%A4ck-claes-de-vreese
89
The Atlantic Initiative. (2021). Exploring Ethno-Nationalist Extremism in Bosnia and Herzegovina.
https://atlanticinitiative.org/wp-content/uploads/2021/07/Exploring-ethno-nationalist-extremism-in-Bosnia-and-
Herzegovina.pdf
90
Raskrinkavanje Media Literacy Project. Accessed January 6, 2022.
https://medijskapismenost.raskrinkavanje.ba/kakvi-mediji-trebaju-biti/kako-prepoznati-vjerodostojne-medije/koja-je-
razlika-izmedu-pravih-i-laznih-medija/
91
Hodžić, S. (2019). Media and Information Literacy in Bosnia and Herzegovina: Numerous Civil Society Initiatives
and Lack of Public Policies. In Media and Information Literacy in the Western Balkans: Unrealized Emancipatory
Potential.
https://www.novinarska-skola.org.rs/sr/wp-content/uploads/2019/04/MIL-Regional-publication-ENG-
final.pdf
92
USAID/BiH. (2016). Assessment of the Media Sector in BiH.
https://www.measurebih.com/uimages/Assessment%20of%20the%20Media%20Sector%20in%20B&H.pdf
93
Hodzic, S., Petkovic, B., Basic Hrvatin, S. (2019). Medijska i informacijska pismenost u Bosni i Hercegovini: brojne
inicijative civilnog sektora i nedostatak javnih politika.
https://www.media.ba/sites/default/files/medijska_i_informacijska_pismenost_u_bosni_i_hercegovini_final.pdf
94
Ibid.
95
Ibid.
Disinformation
Disinformation is false information that is
deliberately created or disseminated with the
express purpose to cause harm. Producers of
disinformation typically have political, financial,
psychological, or social motivations.
Source: Shorenstein Center, 2018 (the official
definition used by USAID as outlined in the
USAID's Disinformation Primer, 2021)
26 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
initiatives and raising citizens’ and the public sector’s awareness of related issues, their role in
strengthening MIL has been modest.
96
The public is aware of the
consequences of citizens’ lack of MIL.
The 2022 Balkan Barometer found
that 48 percent of BiH citizens believe
that propaganda and fake news
published by the media contribute to
violent extremism, and 38 percent
believe the same effect occurs when
they are shared through social
media.
97
This lack of progress was evident in
2020, when the University of
Sarajevo’s Faculty of Political Science
released their latest position
document on media literacy.
98
The
University found that the only
identifiable progress in improving MIL
since its 2018 position document was
the University’s adoption of the
Declaration on the Importance of
Media and Information Literacy in BiH
in 2019, which reiterated the urgent
need for strategic thinking on MIL.
99
Approximately 55 percent of BiH citizens feel confident in their ability to “identify news that
misrepresent reality.
100
Moreover, citizens perceive journalists, press and broadcasting management, and
online media as the top three spreaders of disinformation in BiH.
101
Although older generations in BiH
are more satisfied with the news they obtain from online news sites compared to the generation below
the age of 30 (49 percent of adults versus 37 percent of youth), older generations still trust traditional
media more than online news sources.
102
On the other hand, youth rely more on online sources for
news and information than traditional media. The 2021 NSCP-BiH found that 42 percent of youth get
96
Ibid.
97
2022 Balkan Barometer, https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20PO.pdf/21e2192c1d34cc6194ecb029d7b5997f.pdf
98
Ibid.
99
Institute for Social Research. (2019). Declaration on the Importance of Media and Information Literacy in BiH.
https://fpn.unsa.ba/b/wp-content/uploads/2020/12/Deklaracija-MIP-BIH-2019.pdf
100
Regional Cooperation Council (RCC), Western Balkans SecuriMeter 2022,
https://www.rcc.int/download/docs/Securimetar%202022_final.pdf/812a4b746e4de5f7f5b657c61a82cd34.pdf
101
2022 Balkan Barometer, https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20PO.pdf/21e2192c1d34cc6194ecb029d7b5997f.pdf
102
USAID. (2022). National Survey of CitizensPerceptions in Bosnia and Herzegovina (NSCP-BiH), 2021
Academia and Civil Society Picking Up the Slack on MIL
for Youth
Academic institutions and NGOs work to fill the void left by a
non-existent state program on MIL. For example, the university of
Sarajevo has developed an array of free online MIL courses
(courses are developed from UN Educational, Scientific and
Cultural Organization (UNESCO) resources). They include a 12-
module massively open online course (MOOC), a book, and
workshops organized in collaboration with school librarians. They
are also
working with 200 primary and secondary school teachers to roll
out a MIL curriculum in schools. University professors want to
develop and deploy MIL content that students can consume
throughout their schooling.
Mediacentar Sarajevo, an NGO, organizes MIL youth camps where
negative effects of current reporting trends are explained to
participants and uses roleplay to increase their appreciation of the
challenges faced while doing their jobs. They also organize Debate
Youth Camps to provide youth with skills to engage others on the
complexity of issues. In all these activities they include discussions
on media literacy. digital literacy. and digital security.
It may be necessary for academia and civil society to raise MIL for
children of a younger age. Researchers at the University of
Sarajevo found that youth in BiH are now reaching "digital
adulthood”, the point at which they are consuming all forms of
content, by age ten.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 27
their news from social media and 32 percent from online news sites. Only 11 percent and 16 percent of
youth respondents, respectively, relied on television and radio.
103
Youth in BiH display stronger MIL than their elders, and according to DECA KIs, they carry hopes for
long-term improvements in MIL in BiH. According to the 2021 NSCP-BiH, 45 percent of people under
the age of 30 were more likely to agree with the statement, “While reading, listening, and watching
messages from media, I wonder if that media content is produced to gain power, profit, or influence,”
compared to 39 percent of those older than 30. In response to the question, “To what extent do you
agree with the following statements? When I read, watch, or listen to news from any source, I consider
who was the author of this message,” 53 percent of respondents under the age of 30 agree or strongly
agree compared to 45 percent of those over 30 years in age.
LACK OF GOVERNMENT MOVEMENT ON STRUCTURED MIL APPROACH DESPITE
DONOR INTEREST
While the CRA and the Press and Online Media Council promote improved MIL in BiH,
104
the inability
of the government to establish an MIL strategy has been lamented by organizations like Mediacentar,
which said, The information and communication rights of citizens, freedom of expression, free access
to information and protection of privacy require the state to play an active role.
105
Additionally, the
media do not appear to consider improving society’s digital literacy or MIL to be its responsibility. As a
result, the government and media outlets have, in effect, transferred responsibility for evaluating the
veracity of information to citizens.
106
Even given the mistrust of media in BiH society, this is a missed
opportunity for the media to improve their perception and role as arbiters of information. It would be
easy for media outlets to add links to fact-checking tools such as Google’s Fact Check Explorer
107
or
other trusted fact-checking tools identified in the Rand Corporation’s “Tools that Fight Disinformation
Online.”
108
Easy access to tools not only gives readers and viewers a chance to validate the accuracy of
information but also conveys the idea that one can cross-reference information in general.
The University of Sarajevo’s 2018 position paper called for the government to designate a public
organization that would coordinate implementation of an MIL strategy. The University suggested that
the CRA, with support from the ministries of Civil Affairs, Communications and Transport and Security,
as well as the State Commission of BiH for Cooperation with the United Nations Educational, Scientific
and Cultural Organization (UNESCO), be the designated organization; however, that did not occur. The
previous paper also called for the integration of MIL in school curricula and continuing education
programs for adults, as well as strengthening libraries’ ability to offer MIL learning opportunities. These
recommendations were also not followed.
109
103
USAID. (2022). National Survey of Citizens Perceptions in Bosnia and Herzegovina (NSCP-BiH),2021.
104
Media and Information Literacy: A Time for a Strategic Approach
105
Mediacentar. Petković, B; Bašić Hrvatin S; Londo I; Hodžić S; Nikodinoska V; Milenkovski S; Pavlović P; Valić
Nedeljković,D; Janjatov Jovanović M. (2019). Media and Information Literacy in the Western Balkans: Unrealized
Emancipatory Potential.
https://www.media.ba/en/publication/media-and-information-literacy-western-balkans-
unrealized-emancipatory-potential
106
Ibid.
107
https://toolbox.google.com/factcheck/explorer
108
https://www.rand.org/research/projects/truth-decay/fighting-disinformation/search.html
109
Vajzović, E., Turčilo, L., Osmić, A., Silajdžić, L. & Cerić, H. (2020). Istraživanja o medijskoj i informacijskoj
28 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Disinformation, MIL, and digital literacy are priority topics for several key donors, including USAID (see
the text box below),
110
UNESCO, the European Commission (EC), and the United Nations
Development Programme (UNDP). One example is the trilingual Medijska pismenost (media literacy)
site,
111
funded by the EC and UNESCO and implemented by the CRA. The Government of RS has
conducted some unilateral work on MIL, such as a 2018 event titled “Strengthening Media Literacy in
RS,” which was organized by the RS Ministry of Transport and Communications.
112
HATE SPEECH
Addressing hate speech in BiH is especially challenging because the country’s legacy of entrenched inter-
ethnic conflict continues in verbal and written form online and is allowed or even supported by
commercial media outlets aligned with specific groups. In the same way that Facebook’s algorithms
prioritize the delivery of “angry, polarizing, divisive content,”
113
some electronic media owners in BiH
permit a spectrum of critical views that may include hate speech and views that validate their audiences’
pismenost: Istraživanje i razvoj. https://fpn.unsa.ba/b/wp-content/uploads/2021/03/Vajzovic-Emir-ur.-Medijska-i-
informacijska-pismenost-istrazivanje-i-razvoj-2020_predCIP.pdf
110
USAID. Fact Sheet: Media Engagement Activity in BiH. https://www.usaid.gov/bosnia-and-herzegovina/news-
information/fact-sheets/fact-sheet-media-engagement-activity-bosnia-and-herzegovina
USAID. Fact Sheet: Investigative Journalism in BiH. https://www.usaid.gov/bosnia-and-herzegovina/
fact-sheet/fact-sheet-investigative-journalism-bosnia-and-herzegovina
USAID. Fact Sheet: Balkan Media Assistance Program. https://www.usaid.gov/bosnia-and-herzegovina/fact-sheet/fact-
sheet-balkan-media-assistance-program
111
University of Sarajevo. (2020). Medijska i informacijska pismenost: istraživanje i razvoj, Institut za društvena
istraživanja fakulteta političkih nauka, Univerzitet u Sarajevu. https://fpn.unsa.ba/b/wp-
content/uploads/2020/12/MEDIJSKA-I-INFORMACIJSKA-PISMENOST-ISTRAZIVANJE-I-RAZVOJ_e-izdanje-1.pdf
112
Ibid.
113
CBS News. Facebook whistleblower says company incentivizes angry, polarizing, divisive content.Published on
October 4, 2021. https://www.cbsnews.com/news/facebook-whistleblower-frances-haugen-60-minutes-polarizing-
divisive-content/
A snapshot of USAID/BiH Media Programs addressing MIL
Media Engagement Activity (20212026)
USAID/BiH's newest media program has three objectives. including:
I. Enhance the operational capabilities of media outlets in business management and strategy, resource
mobilization, cybersecurity, and legal protection.
2. Improve the quality and reach of an expanded and diverse set of media partners/outlets, particularly
in the digital space
3. Expand collaboration and networking among media outlets.
Investigative Journalism (2020-2025)
This activity aims to provide direct financial support to independent media outlets to produce high-quality,
fact-based investigative reports on public corruption to increase the public’s awareness and unacceptance of
corruption.
The Balkan Media Assistance Program to Foster Organizational Readiness While Advancing
Resilient Development - BMAP Forward (2022-2027)
BMAP Forward is a regional activity covering BiH, Kosovo, Montenegro, North Macedonia, and Serbia. The
purpose of the Activity is to make media practitioners more competitive in the local, national, and cross-
border marketplaces and strengthen the sustainability of the independent media sector across the region,
thus amplifying independent voices.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 29
views and keep them and their associated revenues coming. On the other hand, some media outlets
combat online hate speech by giving users the ability to report any comments that are perceived to
contain hate speech. For example, one of the most popular online portals in BiH, Klix.ba, created a form
for users to report inappropriate comments. Data on reported comments are visible under each article
on the portal and are updated every hour.
Since there is no single, internationally accepted definition of hate speech,
114
and given the expanding
and evolving ways in which people express themselves online, the meaning of hate speech is fluid and
grows ever more undefinable in the BiH public sphere. Unsurprisingly, BiH struggles to find a balance
between allowing freedom of expression and sanctioning hate speech. The Law on Public Order and
Peace in the RS
115
recognizes the Internet as public space and stipulates sanctions against persons who
threaten peace and public order. However, the EU Delegation, the Office of the High Representative,
OSCE, and the Embassies of the U.S., Germany, the United Kingdom all expressed concerns that the RS
Law not being aligned with the EU and international standards. Likewise, the District Brčko and FBiH
criminalize hate speech, though only for statements made by journalists through traditional media. In the
case of these two territorial units, hate speech shared on social media or by email is not criminalized.
116
The initiatives to amend the BiH Criminal Code and FBiH Law on the Maintenance of Public Order and
Peace have not yielded any results so far. Because there still is no state-level law that defines or
regulates hate speech, and the related defamation and bullying are not criminal offenses, investigating and
proving hate speech in court are also difficult. It is ultimately up to the courts to determine whether
someone is guilty of hate speech. However, as has been done in several EU countries (e.g., Denmark,
France, Germany, and the United Kingdom), it is important to harmonize amended laws on crimes
against public order and peace with domestic and international standards in this domain so as to
establish a balance between effective measures against online harassment and the individual's right to
free expression.
Even though the challenges related to tracking and addressing hate speech are well understood, the
CRA can only react to objectionable content in traditional media, because it has not been mandated to
monitor online speech. Instead, several NGOs try to counter hate speech by monitoring and reporting
on it. For example, Sarajevo Open Center uses software like CrowdTangle and Pulsar to track trending
topics and narratives online that contain hate speech. OSCE developed a tool and for a while used it to
track hate speech on Facebook, Twitter, and Telegram and to identify networks of individuals who share
or amplify one another’s hate speech. Yet after Cambridge Analytica was caught using the same
Facebook data source for illegitimate political purposes, Facebook cut public access, and OSCE was
forced to discontinue the monitoring activity. Meanwhile, in 2021, Wired reported that while Facebook
claims to remove 90 percent of hate speech from its platform, in reality it deletes only three to
five percent of posts that contain hate speech.
117
Finally, several organizations work on identifying and
collecting data on hate speech cases. For example, the Balkan Investigative Reporting Network (BIRN)
maintains a database on hate speech that catalogs attacks while distinguishing between attacks, genocide
114
UN actions against hate speech: https://www.un.org/en/hate-speech/united-nations-and-hate-
speech/international-human-rights-law
115
RS Official Gazette, No. 11/15, 58/19
116
Special Report on Hate Speech in BiH (The Ombudsman for Human Rights of Bosnia and Herzegovina),
https://ombudsmen.gov.ba/Download.aspx?id=321&lang=EN
117
Noah Giansiracusa, “Facebook Uses Deceptive Math to Hide Its Hate Speech Problem”, October 15, 2021,
https://www.wired.com/story/facebooks-deceptive-math-when-it-comes-to-hate-speech/
30 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
denials, and war crime denials. The organization uses its database to map out how hate speech spreads
across multiple platforms. Likewise, the OSCE Mission to BiH produces a monthly update on hate
speech incidents and responses throughout BiH, called “Hate Monitor.
118
According to Hate Monitor,
there were 83 hate-motivated incidents in BiH since the beginning of 2022, most of which targeted
ethnicity or religion (82 percent).
119
Only two hate-motivated incidents referred to insulting phone,
internet, and SMS messages.
120
Migrant and Roma populations are among the groups most often targeted by hate speech online. The
Atlantic Initiative found that hatred for immigrants was the view shared among extremists across all
ethnic groups, that 56 percent are not welcome in the country.
121
One example is the Antimigrant.ba
portal, whose editor was indicted in 2021 by the BiH Prosecutor for “spreading national, racial and
religious intolerance.”
122
One expert suggested that many different kinds of
stakeholders need to be trained in recognizing and
responding to hate speech, including the police, lawmakers,
and members of the judiciary. Another suggested that
electronic media owners might implement measures across
their companies that would stem hate speech on their
platforms. Yet another expert identified a need for BiH to
establish a legal definition of hate speech that would enable
fines for violating it. Finally, one other organization believes
the country needs legal preconditions that would provide
structure for improving journalistic standards.
CIVIL SOCIETY
While BiH civil society does not have a long tradition,
123
it is seen to be filling the gaps in developing and
implementing digital literacy and MIL awareness-raising activities in BiH, and in monitoring hate speech.
Multiple organizations work on fact-checking and raising digital literacy through the creation of courses
delivered in person and online (e.g., SOC,
124
BIRN,
125
Zašto Ne,
126
MIL Institute at the University of
Sarajevo
127
). They are filling the gaps of what otherwise might be government-run programs, including
118
OSCE’s Hate Monitor: https://www.osce.org/hatemonitorbih
119
Ibid.
120
Ibid.
121
Atlantic Initiative. (2021). Exploring Ethno-Nationalist Extremism in BiH. https://atlanticinitiative.org/wp-
content/uploads/2021/07/Exploring-ethno-nationalist-extremism-in-Bosnia-and-Herzegovina.pdf
122
Radio Slobodna Evropa. “Why does hate speech spread freely in Bosnia and Herzegovina?” September 16, 2021
https://www.slobodnaevropa.org/a/govor-mrznje-bih-online-mreze-fatmir-alispahic/31463568.html
123
Bertelsmann Stiftung. (2022). The Bertelsmann Stiftung’s Transformation Index (BTI). Bosnia and Herzegovina
Country Report. https://bti-project.org/en/reports/country-report/BIH
124
More information is available at https://soc.ba/en/
125
More information is available at https://birn.eu.com/
126
More information is available at https://zastone.ba/
127
More information is available at https://fpn.unsa.ba/b/medijska-i-informacijska-pismenost/
First-ever verdict for hate speech on
social media
In 2022, the Court in Sarajevo issued a first-
ever verdict in which discrimination against
lesbian, gay, bisexual, transgender, and
intersex (LGBTI) persons was confirmed.
The verdict refers to a Facebook post of a
former member of the Cantonal Assembly
of the Sarajevo Canton in which she wrote
a hateful remark to the announcement of
the organizers of the first BiH Pride March.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 31
for teachers and students in elementary and secondary school.
128
Several NGOs publish articles about
fake news and hold events to discuss it.
For example, the association International Forum of Solidarity-Emmaus (IFS-EMMAUS) has been
managing the Safer Internet Center in BiH
129
since 2018. The Safer Internet Center is a part of the Child
Protection Consortium, a joint initiative implemented by UNICEF BiH, Save the Children, and
IFS-EMMAUS that works to prevent violence against children online. In 2010, IFS-EMMAUS established
an emergency line for reporting inappropriate content and all forms of child abuse committed through
communications technology.
Otherwise, fact checking organizations have a high level of capacity and significant history. Zašto Ne’s
Istinomjer (“Truthometer),
130
which fact-checks the statements of government officials at both the
state and local levels, was founded in 2010. For context, according to Reporters Lab, there were only 44
fact-checking organizations when they started in 2014,
131
a number that grew to 290 by 2020.
132
Zašto
Ne also organized the Political Accountability and New Technologies (POINT) Conference for nine
years.
133
They founded the Raskrinkavanje (“unmasking”) platform
134
in 2017, which applied a method
for identifying sources of disinformation and the connections between them. See Exhibit 8, which Zašto
Ne produced to visualize the networks of organizations that commonly share or reshare disinformation.
The COVID-19 epidemic affected the sustainability of BiH NGOs and their activities. According to the
Center for Civil Society Promotion, several NGOs had to close or suspend activities in 2020, but overall,
the sector remains stable. Even during the pandemic, NGOs were able to advocate for human rights and
democracy.
135
The country currently has more than 27,400 NGOs registered at the state, entity, and
cantonal levels, of which 25,646 are currently active.
136
However, citizens lack trust in NGOs’ work. According to the 2021 wave of the NSCP-BiH, about one-
third of citizens believe that NGOs mainly serve the interests of their international funders, 29 percent
of citizens believe NGOs serve the interests of their international funders, 18 percent claim NGOs are
highly influenced by political parties, and only 15 percent think NGOs can be trusted to do the right
thing for people in BiH.
137
According to the Bertelsmann Stiftung’s Transformation Index, only 6,000
128
Mediacentar. Petković, B; Bašić Hrvatin S; Londo I; Hodžić S; Nikodinoska V; Milenkovski S; Pavlović P; Valić
Nedeljković,D; Janjatov Jovanović M. (2019). Media and Information Literacy in the Western Balkans: Unrealized
Emancipatory Potential, p. 33.
https://www.media.ba/en/publication/media-and-information-literacy-western-
balkans-unrealized-emancipatory-potential
129
Safer Internet Centre. https://www.sigurnodijete.ba/
130
U.G Zašto Ne. Istinomjer. https://istinomjer.ba/
131
Stencel, M., Griffin, R. (2018). Fact-checking triples over four years. https://reporterslab.org/fact-checking-
triples-over-four-years/
132
Stencel, M., Luther J. (2020). Annual census finds nearly 300 fact-checking projects around the world.
https://reporterslab.org/annual-census-finds-nearly-300-fact-checking-projects-around-the-world/
133
POINT Conference Website. Accessed January 14, 2022. https://point.zastone.ba/point/
134 Raskrinkavanje.ba. https://raskrinkavanje.ba/
135
USAID. (2021). The NGO Sustainability Index for Bosnia and Herzegovina. pp.49-50.
https://www.fhi360.org/sites/default/files/media/documents/NGOsi-europe-eurasia-2020-report.pdf
136
Ministry of Justice of BiH. E-register of associations and foundations in BiH. Accessed on August 31, 2022.
http://zbirniregistri.gov.ba/Home
137
USAID/BiH. (2020). National Survey of Citizens’ Perceptions. http://measurebih.com/uimages/NSCP-
BiH20202020Report.pdf
32 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
NGOs in BiH include contact details, raising
questions about transparency. There are also
concerns that a significant proportion of
NGOs lack a constituency and are in fact
family businesses that prioritize revenue over
social impact. There are also NGOs that are
opaquely funded by elements within the
government and that engage in “illiberal and/or
anti-reform” activities.
138
The level of digitalization of NGOs in BiH
corresponds to the level of digital
sophistication of BiH society. While
knowledge and skills vary, generally those
located in urban areas tend to be more
sophisticated. Commonly, however, NGOs in
both urban and rural locations need help with
digitalization in ordinary daily subjects,
including for the use of digital financial tools.
Yet there are many cases of sophisticated
NGO use of technology in service of their
advocacy goals. According to the 2022 Balkan
Barometer, for example, 13 percent of NGOs
reported using social media to affect
government policy decisions.
139
Other NGOs
have begun using open data to develop their
advocacy materials.
140
MEDIA
While NGOs may find it possible to conduct objective research, the media in the country continue to face
many challenges in their work. One view that is widely reflected throughout the research holds that
[g]eneral assessments describe journalism in BiH as undergoing a permanent crisis, and most media in the
country as lacking the required capacities for quality journalism. Media reports lack a pluralist perspective
and in-depth information, the media are ethnically polarized, specialist and investigative journalism is very
rare, and there are frequent instances of speech, especially online, that directly incite intolerance.”
141
138
Bertelsmann Stiftung. (2022). The Bertelsmann Stiftung’s Transformation Index (BTI). Bosnia and Herzegovina
Country Report. https://bti-project.org/en/reports/country-report/BIH
139
2022 Balkan Barometer, https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20PO.pdf/21e2192c1d34cc6194ecb029d7b5997f.pdf
140
E.g., Pratimo tendere website established by the Assistance to Citizens in Fight Against Corruption (ACFC)
Activity, implemented by the Centers for Civic Initiatives, Transparency International, and Center for Media
Development and Analysis, and funded by USAID/BiH: https://pratimotendere.ba/bs-Latn-BA
.
141
Petković, B., et al. (2019). Media and Information Literacy in the Western Balkans: Unrealized Emancipatory
Potential. Sarajevo. Mediacentar. https://www.media.ba/en/publication/media-and-information-literacy-western-
balkans-unrealized-emancipatory-potential
Note. Graph created by Zašto Ne.
Exhibit 8. Connections between groups of media which
have published the same disinformation at least three
times
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 33
Media in BiH face a choice. If they want to be editorially and financially independent, and to provide
objective and quality news coverage, they likely will have small readerships and limited revenue. They
have to navigate diverse political pressures and trouble staying afloat. They are in a vulnerable position
because they are constantly being sued and are in dire need of financial assistance. Most media revenues
come from commercial activities, including but not limited to sponsorships, public relations services, and
small retail businesses (up to 40 percent); advertising (about 25 percent); and public funds (up to
25 percent). However, for most professional and independent media, foreign grants remain a crucial
source of revenue.
142
Journalists in BiH are often the target of both physical and nonphysical violence. Despite strong
advocacy from media workers, a state-level register of threats and attacks on journalists and media
workers has never been established.
143
The only official database administered by the government
institutions is the Registry of assaults, attacks and other incidents that relate to assaults and attacks on
journalists and other media staff, managed by the Ministry of Interior Affairs of RS since 2016. In
addition, the NGO sector collects data and informs on cases of attacks, threats, and pressure on
journalists. According to the BH Journalists Association and Free Media Helpline, there have been 190
cases of violence against journalists in the last four years (2018–2021). Most registered cases of violence
relate to attacks on journalists.
144
For example, in 2021, SafeJournalists recorded 26 cases of attacks,
threats, and pressure on journalists and media.
145
Eleven of these were cases of nonphysical threats and
harassment (e.g., surveillance or monitoring, disturbing phone calls, arbitrary judicial or administrative
harassment, aggressive statements by public officials, and other forms of pressure that may compromise
the safety of journalists); six threats against the life and physical safety of journalists (e.g., reference to
the murders of or inflicting harm on journalists, their friends, families, or sources); three attacks on
journalists that included actual physical or mental harm, abduction, breaking into a house/office,
confiscation of equipment, arbitrary detention, failed assassination attempts, or the like; and six threats
and attacks on media institutions, organizations, media outlets, and journalists’ associations (e.g., attacks
on the property of media outlets and organizations, their staff, confiscated equipment, aggressive
statements by public officials).
146
In addition, there is a worrisome rise of gender-based attacks; for
example, eight cases of threats and violence against female journalists were registered in 2021—three
more than in 2020.
147
However, attacks on male journalists still remain the highest in the total number
of registered cases of violence against journalists—44 percent of cases registered by SafeJournalists were
against male journalists, 23 percent, against female journalists; and 33 percent, against a group of
journalists that included both male and female media workers.
148
Of additional concern is the rising
incidence of online violence manifested through the growing number of threats that journalists receive
through social networks and internet portals.
149
According to the Registry of assaults, attacks. and other
142
USAID/BiH. (2020). Brief Media Assessment Update.
143
BH Journalists Association. (2021). Why is mapping of assaults and attacks on journalists within the institutions
important to us. E-Novinar Bulletin. Year VII, number 78. https://bhnovinari.ba/wp-content/uploads/2021/12/78-
IZDANJE-E-NOVINAR_ENG.pdf
144
Safejournalists. Statistics. https://old.safejournalists.net/ba/search-copy/
145
Safejournalists. (2022). Bosnia and Herzegovina: Indicators of the level of media freedoms and safety of
journalists in BiH 2021. https://safejournalists.net/wp-content/uploads/2022/06/BiH-ENG-2021.pdf
146
Ibid.
147
Ibid.
148
Safejournalists. Statistics. https://old.safejournalists.net/ba/search-copy/
149
Ibid.
34 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
incidents that relate to assaults and attacks on journalists and other media staff, 70 percent of assaults
and attacks on journalists recorded in the last two years relate to online violence and threats.
150
According to UNESCO and the International Programme for the Development of Communication,
journalists sometimes exercise self-censorship because they fear violent reprisal for things they write,
including from politicians.
151
As a result, a considerable
portion of citizens doubt media independence.
152
Specifically, half of BiH citizens think political and
government institutions have too much influence over
information shared on television, 42 percent of citizens
feel the same about newspapers, and 38 percent think
the same about online news sources.
153
Despite the alarming data, both preventive and
repressive institutional measures on political pressure,
intimidation, and harassment towards journalists are
missing. Media freedom and the safety of journalists are
hindered by a lack of legal provisions, mechanisms, or
guidelines that specifically address these concerns.
154
Under criminal codes in BiH, attacks on journalists are
not recognized as unique criminal offenses.
155
Similarly,
almost 40 percent of cases of violence against journalists do not reach the stage of legal proceedings,
156
while in 70 percent of cases, perpetrators go unpunished.
157
BiH is a particularly difficult country for journalists to do their work because long-standing, deep political
divisions are manifested in media outlets that reflect the divisions, and because of the market
characteristics for media to maintain commercial sustainability. According to the 2021 Vibrant
Information Barometer (the annual study formerly known as the Media Sustainability Index) report, in
BiH media,[T]he quality of information has decreased, mainly driven by an alarming number of false
and misleading content about COVID-19.”
158
During the pandemic, there were attempts by authorities
150
BH Journalists Association. (2021). Why is mapping of assaults and attacks on journalist within the institutions
important to us. E-Novinar Bulletin. Year VII, number 78. https://bhnovinari.ba/wp-content/uploads/2021/12/78-
IZDANJE-E-NOVINAR_ENG.pdf
151
Gengo, A; Omerovic, E; Cendic, K. (2019). Assessment of media development in Bosnia and Herzegovina: based
on UNESCO’s media development indicators. https://unesdoc.unesco.org/ark:/48223/pf0000371223
152
USAID/BiH. (2021). National Survey of Citizens’ Perceptions. http://measurebih.com/uimages/NSCP-
BiH20202020Report.pdf
153
Ibid.
154
European Commission. (2021). Bosnia and Herzegovina 2021 Report. https://neighbourhood-
enlargement.ec.europa.eu/bosnia-and-herzegovina-report-2021_en
155
Mediacentar. (2018). Mechanisms of protection against online violence. Handbook for journalists.
https://www.media.ba/sites/default/files/mc_mehanizmi-zastite_web.pdf
156
Safejournalists. Statistics. https://old.safejournalists.net/ba/search-copy/
157
„Around 70 percent of attacks on Bosnian journalists go unpunished“. N1 Sarajevo. Published on June 1, 2021.
https://ba.n1info.com/english/news/some-70-percent-of-attacks-on-bosnian-journalists-go-unpunished/
158
IREX. (2021). Vibrant Information Barometer. p.2. https://www.irex.org/sites/default/files/pdf/vibe-bosnia-
herzegovina-2021.pdf
Journalists in BiH are exposed to death
threats and harassment
Journalist Nikola Vučić of NI television channel
received death threats in May 2020 after a
sarcastic tweet he posted on a self-proclaimed
"corona-free zone" in the West Herzegovina
Canton, leading him to close his Twitter
account.
Similarly, in April 2021, journalist Eldin
Hadžović of the Prometej.ba portal published
an article entitled How the Mayor of Sarajevo
failed the first exam: They are not Serbian
criminals, but the RS Army", thereupon he
received threats via Facebook from a member
of the BiH Armed Forces BiH with numerous
curses and insults.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 35
to limit the ability of certain media outlets to report facts by limiting their access to press events.
159
As a
result, in 2020, the reported levels of citizens’ trust in television, online news sources, and newspapers
was modest at 51 percent, 35 percent, and 36 percent, respectively, reflecting decreases in trust levels
compared to previous years.
160
By the same token, according to the results of the 2022 Balkan
Barometer, among participants, 70 percent of BiH citizens view disinformation as a security threat and
73 percent as a problem for democracy in general. More than one-third think that disinformation is
spread online through social networks; 43 percent say that several times a month, they come across
news or information that they believe misrepresents reality or is even false; 38 percent say they
seldomly encounter such information; 72 percent think that media operate under political influence; and
every third respondent perceives that media can effectively scrutinize the government and make it
accountable to citizens.
161
Such observations add to calls for increased media development and MIL
capacity-building programs.
162
Laws covering the practice of journalism are applied inconsistently. According to an OSCE study,
80 percent of defamation lawsuits against journalists in BiH were brought by public officials, even though
courts have often cited the principle that it is acceptable to subject public officials to more scrutiny than
ordinary citizens.
163
Additionally, 30 percent of these cases last more than five years, meaning journalists
can face significant costs when sued.
Journalists also face the challenge of convicted criminals exercising their legal right to have past
convictions struck from official records, including online.
164
Many think that the right to have digital trails
expunged, a right most prominently offered under EU’s General Data Protection Regulation (GDPR),
extends to a desire for having misdeeds forgotten by the media as well.
Furthermore, BiH’s small market (a population of only 3.2 million) contributes to the polarization of its
media because companies must take stark positions to distinguish themselves. Also, political parties
mostly control the flow of advertising spending towards the media outlets with which they are aligned.
165
BiH is behind schedule with its digital conversion of television and radio broadcasting. It is one of 119
ITU member countries from Europe, Africa, the Middle East, and Central Asia that agreed to completely
switch their analog television and radio to digital broadcasting by June 7, 2015, under the GE06 Regional
Agreement. However, in BiH the first digital television broadcasting licenses were not issued until March
159
Ibid.
160
USAID/BiH. (2021). National Survey of Citizens’ Perceptions. http://measurebih.com/uimages/NSCP-
BiH20202020Report.pdf
161
Regional Cooperation Council. (2022). Western Balkans SecuriMeter 2022.
https://www.rcc.int/download/docs/Securimetar%202022_final.pdf/812a4b746e4de5f7f5b657c61a82cd34.pdf
162
“EU funded research shows polarized public trust in the media in BiH”. Webalkans Platform. Published on: June
4, 2021. https://webalkans.eu/en/news/eu-funded-research-shows-polarised-public-trust-in-the-media-in-bih/
163
Balkan Insight. (2020). Suing to Silence: Lawsuits Used to Censor Bosnian Journalists.
https://balkaninsight.com/2020/12/21/suing-to-silence-lawsuits-used-to-censor-bosnian-journalists/
164
Panić, K. (2021). Media Censorship in Bosnia Just Got a Lot Scarier. https://www.fairplanet.org/story/media-
censorship-in-bosnia-just-got-a-lot-scarier/
165
Džananović, N; Karamehić, M. (2016). Populist Political Communication in Europe.
36 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
2016,
166
and Sarajevo, Mostar, and Banja Luka did
not complete their digital conversions until
October 2016. One factor that affects digital
conversion is that there are no laws at the entity
level enabling the digital conversion of television
broadcasting. For more than three years, the two
main public television broadcasters have not been
able to agree on the equipment they need to buy
to facilitate the conversion. KIs also reported that
TV stations in particular would find it difficult to
replace their analog broadcasting equipment.
DIGITAL RIGHTS AND FREEDOMS
Formally, media freedom, and freedom of expression are codified in BiH law, most notably within the
Freedom of Access to Information Law of BiH, Entity-level/District Brcko Criminal Code, Entity-level
Defamation Laws, Copyright and Related Rights Laws, and Entity and Cantonal Laws on Public
Information/Media. In practice, however, these rights are not always observed. For example, on
March 6, 2021, journalist Nidžara Ahmetašević, who has been tracking migration issues in the Balkans
since 2015, and has published many articles on the Kosovo 2.0 website, was arrested while covering
human rights and migration issues and charged with “disturbing public order and peace and belittling an
official in the performance of official duties and tasks.”
167
According to Kosovo 2.0, this was not the first
time she had been detained.
168
It is not always bad news for journalists, however. In 2018, the Center
for Investigative Reporting in Sarajevo and journalist Selma Učanbarlić won a defamation lawsuit against
a doctor who insulted them on Facebook.
169
Additional challenges related to how existing laws in BiH affect digital rights and freedoms include the
lack of harmonization of key laws. The Freedom of Access to Information Acts of BiH are not
harmonized with the Law on Protection of Secret Data, the Law on Intelligence and Security Agency,
the Law on Criminal Procedure, and the Law on Tax Administration, meaning that officials have multiple
legal reasons for denying journalists access to information. This is not the end of the harmonization
challenge, however, given that BiH also aspires to join the European Union and must work on
harmonizing its laws with the Acquis Communautaire. This will be an ongoing challenge; as is the case
everywhere, information technologies evolve faster than the regulations meant to govern them.
170
The Personal Data Protection Agency (PDPA), among its many powers, is in charge of upholding the
digital rights afforded to BiH citizens under the Law on the Protection of Personal Data No. 49/06,
including the right (1) to be informed; (2) to access their personal data; (3) to have their data rectified;
(4) to have their personal data erased in case data are incorrect and incomplete; (5) to file an objection
166
“CRA issued the first licenses for digital broadcasting”. Buka. Published on: February 11, 2016.
https://6yka.com/kolumne/rak-izdao-prve-dozvole-za-digitalno-emitovanje
167
Civicus Monitor. (2021). https://monitor.civicus.org/country/bosnia-herzegovina/
168
Kosovo 2.0. (2021). https://kosovotwopointzero.com/en/violent-arrest-and-detention-of-nidzara-ahmetasevic/
169
IREX. (2020). Media Sustainability Index. p.5. https://www.irex.org/sites/default/files/pdf/media-sustainability-
index-europe-eurasia-2019-bosnia-herzegovina.pdf
170
Zašto Ne. (2019). Disinformation in the Online Sphere the Case of BiH. pg.15.
https://zastone.ba/app/uploads/2019/05/Disinformation_in_the_online_sphere_The_case_of_BiH_ENG.pdf
BiH's National Public Broadcaster Faces
Hard Times
In 2022, BHRT experienced considerable financial
difficulties with its debt reaching $33 million (63
million BAM) which led to blocking of the station's
accounts. The main reason for this situation was
the inability of BHRT to receive revenues from the
radio and television fee. which is guaranteed by the
Law on the Public System of BiH adopted in 2005.
Specifically, the Radio Television of Republika
Srpska (RTRS) neglected to transfer to the BHRT
50 percent of the revenues collected since 2017
,
which caused this accumulation of debt.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 37
if personal data were collected without their consent; and (6) to receive compensation for any physical
and consequential damage resulting from a violation of right to privacy. These rights were included as an
attempt to assist BiH in conforming as closely as possible to the EU’s GDPR, which became effective in
May 2018.
171
However, the current legislative framework on protection of personal data is not fully
aligned with the EU acquis. Moreover, PDPA received almost 1,300 complaints for potential abuses of
personal data in the period 2012–2021, 128 complaints on an annual basis, on average.
172
According to
PDPA data, in 2020, the dominant violations of the law included the breach of privacy through video
surveillance, illegal processing of an ID number, unwanted SMS messages for the purpose of direct
marketing, etc.
173
The CRA is pushing to have BiH adopt the European Electronic Communications Code, which is meant
to enable creation of a European Digital Single market. CRA would like to see a change in the law that
would allow them to switch from formally licensing electronic communications services to a system of
general authorization, so that the licensing process would no longer serve as a de facto barrier to
market entry. CRA wants this change even though they are financed in part by these licensing fees. They
also would like to see the law changed so that they can introduce 112 as the nationwide number for
emergency services.
INTERNET FREEDOM: DIGITAL REPRESSION
There is no evidence of cases of digital repression, including surveillance, censorship, social manipulation
and disinformation, internet shutdowns, and targeted persecution of online users by government
institutions in BiH. According to the Varieties of Democracy Institute, government institutions in BiH
have limited capacity to shut down the internet in the country or some of its regions, block access to
websites on the internet, and remove online content.
174
While it is hard to predict whether the
government would rely on the aforementioned capacities, if these were to exist, internet access and
content published or shared through online means in BiH remains unrestricted.
175
However, violations of digital rights in BiH are not uncommon. According to BIRN, there were 101
cases of digital rights violations between August 1, 2020, and August 31, 2021.
176
Most common
violations include pressures because of expression and activities on the internet, manipulation and
propaganda in the digital environment, and information security breaches.
177
171
Caselaw. (2021). Privacy Regulations in Bosnia & Herzegovina. https://caseguard.com/articles/privacy-
regulations-in-bosnia-herzegovina/.
172
Personal Data Protection Agency of BiH. (2022). Report on personal data protection in BiH in 2021.
http://azlp.ba/publikacije/?id=3601
173
Mediacentar. (2020). Lični podaci “na izvolite”. https://www.media.ba/bs/magazin-mreze-i-web/licni-podaci-na-
izvolite
174
V-Dem Institute. V-Dem Indicators. Country Graph. Accessed on September 6, 2022. https://www.v-
dem.net/data_analysis/CountryGraph/
175
Ibid.
176
BIRN. (2021). Online Intimidation: Controlling the Narrative in the Balkans. Annual digital Rights Report 2021.
https://balkaninsight.com/wp-content/uploads/2021/12/ONLINE-INTIMIDATION-CONTROLLING-THE-
NARRATIVE-IN-THE-BALKANS.pdf
177
Ibid.
38 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Disinformation is widely recognized as a problem among media and is seen as an issue of media
professionalism and independence.
178
RTRS and the Srna news agency were identified by Zašto Ne as
the producers of the greatest amount of disinformation in the country. In addition, Zašto Ne remarked
that during the 2018 elections, BiH citizens were “bombarded” with disinformation on social media.
179
The issue of sharing disinformation online was exacerbated during the COVID-19 pandemic by mounting
misinformation and disinformation about the virus and COVID-19 vaccines, including conspiracy
theories, that were shared online. Adding to the disinformation challenge in RS, in 2021 the RS
government passed a decree stating that it will not comply with the national law that makes genocide
denial a crime.
Media in BiH have been subject to cyberattacks. The BIRN database of registered digital rights violations
(August 2020 through August 2021) includes 22 cases of information security breaches,
180
with the
media being a victim in some of the recorded cases. For example, the
website nezavisne.com was the
target of a cyberattack in August 2021. Media outlets Žurnal and Nomad were targeted with distributed
denial of service attacks in February 2021.
181
The most recent attack occurred in early summer 2022,
when Buka’s Facebook page was hacked, disabling the page administratorsability to upload new posts
or edit existing ones or to perform any other activity on the page.
182
However, because of other
pressures they face, including verbal and physical threats and financial challenges, media in BiH do not
prioritize cybersecurity.
183
DIGITAL GOVERNMENT: DELIVERY OF GOVERNMENT SERVICES
There are various functioning e-government services in BiH, but these services lack interoperability,
which poses a challenge for streamlining service delivery. Even the most sophisticated internationally
funded e-government projects are stymied by the inadequate framework for e-signatures.
184
Very limited
ownership of e-signature technology in the economy and society has been identified as a key constraint
to the continued development and provision of e-services. Only a few end-to-end e-services are
currently available, but there are several closed-loop and isolated e-service systems, notably tax
administrations, which offer e-services based on their own internal regulations and allow taxpayers to
submit tax declarations using internally issued digital signatures.
178
Zašto Ne. (2019). Disinformation in the Online Sphere the Case of BiH.
https://zastone.ba/app/uploads/2019/05/Disinformation_in_the_online_sphere_The_case_of_BiH_ENG.pdf
179
Zulejhić, E. (2021). Research: Misinformation in the election process in BiH. https://zastone.ba/istrazivanje-
dezinformacije-u-izbornom-procesu-u-bih/
180
BIRN. (2021). Online Intimidation: Controlling the Narrative in the Balkans. Annual digital Rights Report 2021.
https://balkaninsight.com/wp-content/uploads/2021/12/ONLINE-INTIMIDATION-CONTROLLING-THE-
NARRATIVE-IN-THE-BALKANS.pdf
181
Civicus Monitor. (2021). https://monitor.civicus.org/country/bosnia-herzegovina/
182
Karic, Sejla. A Range of Digital Rights Violations Disrupts the Region. Balkan Investigative Research Network.
Published on: August 8, 2022. https://balkaninsight.com/2022/08/08/a-range-of-digital-rights-violations-disrupts-the-
region/
183
USAID/BiH. (2021). Brief Media Assessment Update.
184
USAID/BiH MEASURE-BiH. (2018). Assessment Of Bosnia and Herzegovina - Governance And E-
Administration. http://www.measurebih.com/uimages/MEASURE-BiH20E-Governance20E-
Administration20Assessment20Final20Report2012Dec2018.pdf
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 39
Many government processes, including those for
paying taxes or providing information to the statistics
agency, still require submission of paper forms. As a
result of long-standing challenges to horizontal and
vertical interoperability among public institutions in
BiH, citizens have long been expected to submit
documents in person, often going from one counter to
another, even though the Law on General
Administrative Procedures states that public
institutions should exchange the documents through
official channels.
185
Yet in mid-2022, BiH saw some key
changes that bode well for the digitalization process.
As of August 2022, all transit procedures and customs
declarations must be submitted to the system of the
Indirect Tax Administration, only by electronic means,
and every transit application must be certified with a
new qualified digital signature. Amendments to the
FBiH Law on Administrative Procedure, adopted in July 2022, will further enable electronic
communications and digital signatures in official administrative procedures and court proceedings. This
move, which was supported by the USAID E-Governance Activity,
186
will also pave the way for creation
of new end-to-end services offered by FBiH.
One of the key impediments to digital transformation of public administration in BiH is the capacity of
BiH institutions to maintain and further develop ICT systems that will support the maintenance of
existing ICT systems and established e-services, and that will foster development of new e-services.
187
Positive strides have been made, however. For example, the Indirect Taxation Authority has made
advancements in digitizing submission of excise declarations. Another example is CMDA, which has
developed the public procurement monitoring platform pratimotendere.ba, which uses green, yellow,
and red flags to indicate the corruption risk level of a procurement. The UNDP’s eCitizen application
enables governments to receive and respond to citizen requests and complaints if, for example, a
manhole cover is missing. UNDP believes that lower levels of government are much more interested in
cooperation and that eCitizen will enable more impactful services with time.
E-SERVICES
E-governance encompasses the use of digital services to enhance government services. These include
government-provided citizen and business services (such as tax payment, document requests, and
registration), government transparency (minutes of meetings, public procurement processes and plans),
and consultation practices (ranging from citizen involvement to e-voting).
185
Ibid.
186
USAID. Fact Sheet: E-Governance Activity. https://www.usaid.gov/bosnia-and-herzegovina/fact-sheet/fact-sheet-e-
governance-bosnia-and-herzegovina
187
Ibid.
Internet Governance in BiH
BiH created its own Internet Governance
Forum, the primary platform for internet
governance discussions in the country, in 2015.
Civil society organizations were most active in
2017, when the Center for Internet Governance
(a joint BiH and Bulgarian organization)
organized the School for Internet Governance in
Jahorina, BiH. Approximately 25 universities,
NGO, private sector, and government
representatives attended. The Council of Europe
representatives presented several tools and
described best practices. Little has been
published on the topic since 2017, the final year
the national Internet Governance Forum was
convened. Thereafter,
there has not been
significant interest or outside funding to
continue.
40 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
The focus on governance (rather than
government) emphasizes that digital services
can be provided at a variety of levels of
government (local through the state, by
public service providers, and by regional and
international organizations), and that they
require the participation of numerous
stakeholders. Citizenstrust in digital
communications and services, from data protection and privacy to reliability and digital skills, is linked to
e-governance. According to a report published by the initiative for digital transformation of the Western
Balkans (Digital WB6+),
188
compared with the European Union and the Western Balkans, BiH is in the
92nd place in the World Bank’s E-Government Index, well below the EU average and the last among
Western Balkans countries.
189
In its 2021 report on BiH, the EC highlights the slow implementation of e-services.
190
The legal
framework for user-centric administrative services varies substantially across the country. A new law on
electronic identification and trust services for electronic transactions, which complies with the EU
acquis, is still pending adoption. To foster efficient and user-centric administrative services delivery, BiH
must simplify and harmonize business registration procedures and ensure full, mutual recognition
between entities, including on concessions and licensing. Until then, the opinion of citizens about public
services is likely to remain very low.
Examples of progress achieved in e-government services thus far include the introduction of an
electronic system of business registers in Brčko District in April 2021 and the establishment of one-stop
shops for citizens or businesses in the RS and Brčko District.
191
Citizens can fully register a business or
make changes to existing registration without setting foot inside a bank or government building.
Furthermore, the Brčko District business registration system is the first government service that is
aligned with open-data standards by which business registration data are public and can be downloaded
in an open-data format. The Government of Brčko District is hoping to pave the way for new types of
services to be offered based on open data. The FBiH has been slower to implement e-registration
legislation, which was finally approved in November 2020.
192
It is expected that the FBiH will provide
188
According to this report, “The Digital WB6+ Initiative was established in April 2017 by Deutsche Telekom,
Telenor, Telekom Austria, EY, SAP as well as the Committee on Eastern European Economic Relations, Chambers
Investment Forum, German-Croatian Chamber of Commerce, German-Serbian Chamber of Commerce, Chamber
of Commerce and Industry of Serbia, Economic Chamber of Macedonia, Croatian Chamber of Economy, and
Hrvatska Udruga Poslodavaca to foster digital transformation in the Western Balkans and facilitate the path
towards the EU.”
189
The Digital WB6+ Initiative. (2018). The Impact of Digital Transformation on the Western Balkans.
https://wb6digital.files.wordpress.com/2018/01/wb6-study.pdf. According to this report, “The digital WB6+
Initiative was established in April 2017 by Deutsche Telekom, Telenor, Telekom Austria, EY, SAP as well as the
Committee on Eastern European Economic Relations, Chambers Investment Forum, German-Croatian Chamber
of Commerce, German-Serbian Chamber of Commerce, Chamber of Commerce and Industry of Serbia, Economic
Chamber of Macedonia, Croatian Chamber of Economy, and Hrvatska Udruga Poslodavaca to foster digital
transformation in the Western Balkans and facilitate the path towards the EU.”
190
European Commission. (2021). Bosnia and Herzegovina Report. https://ec.europa.eu/neighbourhood-
enlargement/bosnia-and-herzegovina-report-2021_en
191
E-Register of Business Subjects in the Brčko District of BiH. (n.d.). https://bizreg.osbd.ba/
192
FBiH Official Gazette, No. 27/05, 68/05, 43/09, 63/14, 85/21. https://www.feb.ba/wp-
USAID works on increasing the transparency of
public procurement in BiH
USAID/BiH's E-Governance Activity provides
technical assistance to the Public Procurement Agency
(PPA) to establish procurement IT and application and
related processes in four pilot cantons,
including
Sarajevo, Tuzla, Zenica, Doboj, and Gorazde.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 41
online business registration by the end of 2022, and that it will be based on the BiH state e-signature
law. RS had a long-term strategy for the development of e-government for 2019–2022. There was also a
program for public administration reform in 2018–2022. This allowed RS to move faster with some
digitization processes, but since the COVID-19 pandemic, the positive trend has slowed down. While
these are the only documents adopted that exist in BiH, they are not considered to be substantive.
The lack of utilization and accessibility of e-signatures has been identified as a key limitation to further
development and provision of e-services to citizens and the business community. Only a limited number
of end-to-end e-services are available at this time, because most of the existing processes require at
least one visit to a bank or government office to confirm payment. There are several closed-loop and
isolated e-service systems. examples of which include the tax administrations, which offer e-services
regulated by internal procedural guidebooks that rely on nonqualified digital signatures for taxpayers to
submit tax declarations. The lack of e-signature utilization is hindering almost all e-service projects,
whether or not they were set up to be closed-loop or hybrid solutions. In these systems, most work
can be done online, but paper documents must still be submitted. Instead of replacing hand-signed hard
copies with digital documents and e-signatures, agencies must process both digital copies and hand-
signed paper copies.
Whereas businesses in RS can submit their yearly balance sheets in electronic form, if signed in
accordance with the Law on Electronic Signature of RS,
193
according to the FBiH Law on Accounting and
Auditing,
194
in FBiH, yearly balance sheets must be submitted in paper form as well as on compact disc.
This is due in part to a lack of trust among accountants, the person who submits reports, and the
institutions that receive reports. Yet for many years, the tax administration has required medium and
large tax-paying organizations/entities to submit their tax declarations online and has allowed small tax-
paying organizations/entities to submit their declarations only in writing. Larger organizations are
presumed to have more technical capacity that would enable them to submit tax declaration
electronically. However, the tax administration is moving in the direction of having all taxpayers submit
their declarations electronically.
GSB AND DATA EXCHANGE
One important tool that will enable the government to deliver digital services more efficiently is the
GSB,
195
a system that enables government databases to exchange data and information. This is useful
when a government service requires data from multiple sources to be approved and provided.
GSB services were introduced in BiH in 2017. Specifically, with World Bank support through their
Investment and Institutional Strengthening Project, GSB was introduced at the BiH Council of Ministers,
FBiH Government, RS Government, and Brčko District Government levels. In addition, coordinating
bodies for GSB implementation have been established by the national government, as well as by the
content/uploads/2021/10/af930-zakon-o-registraciji-preciscen.pdf
193
Official Gazette of RS, No. 59/08.
194
Official Gazette of FBiH, No. 83/09, 15/21.
195
The term “bus” (short for omnibus”) comes from the computer hardware field and originally referred to a
bundle of parallel wires that connect key components, including the central processing unit, memory, and
peripherals. Today, any shared communication channel that allows different components to share information
might be referred to as a “bus.
42 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
governments of RS and FBiH.
196
In FBiH, GSB integrates the databases of Tax Administration and
Inspections. In RS, GSB integrates the databases of four government organizations, including the
Intermediary Agency for IT and Financial Services, the RS Tax Administration, the Health Insurance Fund
of RS, and the RS General Secretariat. All of these institutions were integrated within the GSB in 2017,
whereas no initiative or assessment of other institutions’ capacity to join GSB happened since then. The
entity- and state-level governments adopted the framework for interoperability, which defines the usage
of GSB as mandated data-exchange interoperability for all future IT projects, while following the
European Interoperability Framework 2.0.
197
However, the prospects for a well-functioning GSB face many challenges. First, implementation of GSB is
hindered by the long delay in establishing a certification authority (CA) in BiH. Second, the validity of
data exchanged electronically is not recognized under BiH law. BiH has established an interoperability
body, but the entities have several autonomous IT systems that vary in quality and that are not
interoperable with one another. Thus, the potential of the GSB limits the autonomous nature of these
systems and approaches.
Another challenge is the lack of qualified personnel to install, manage, and use these systems. For
example, FBiH estimates that 80 to 90 percent of the data in its database could and should be exchanged
between government agencies. However, according to DECA KIs, 90 percent of government workers
are not familiar with existing GSB interoperability infrastructure. Yet the General Secretariat of the
Government of FBiH, which is in charge of administering the GSB within the FBiH Government, is
concerned about whether they will be able to find people in BiH who are qualified to maintain and
further improve the GSB framework.
Additionally, public institutions are not required to obtain approval before installing IT systems. Even
though interoperability frameworks have been adopted at the state and entity levels and the national
interoperability framework suggests that BiH governmental offices exchange data over GSB, this data-
exchange effort produced limited results.
One approach might be to assign management of the GSB, including coordination with all government
agencies, to one institution or agency. Yet a well-functioning GBS would need to be maintained and
managed at all levels of government, requiring a level
of organizational sophistication beyond the capacity
of any existing institution.
In the meantime, as a result of the limited number of
GSB services, citizens and businesses must continue
to submit paper documents in person and, in many
cases, the same document to many different
government offices. The USAID E-Governance
Activity plans to extend the number of services
196
USAID/BiH MEASURE-BiH. (2018). Assessment Of Bosnia and Herzegovina - Governance And E-
Administration. p.10. http://www.measurebih.com/uimages/MEASURE-BiH20E-Governance20E-
Administration20Assessment20Final20Report2012Dec2018.pdf
197
FBiH: https://fbihvlada.gov.ba/bosanski/zakoni/2016/odluke/631.html ; State Level:
https://www.vijeceministara.gov.ba/elektronska_vlada/Akti/OdlukaSl53_18.pdf
Promising digital reforms
While BiH's digital ecosystem has many areas
where national reforms could advance the
digitalization process, some reforms were
mentioned repeatedly, by diverse stakeholders,
during the research, including
electronic data exchange recognized by the law
digitalization strategy
CERT
broadband plan
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 43
offered through the GSB to automate as many processes as possible and to validate citizen data on behalf
of citizens.
DIGITAL SIGNATURES
The BiH Parliament passed the Law on Electronic Signature in 2006 but has yet to implement it. The
implementation of the Law has long been delayed because the Bureau for Monitoring and Accreditation
of Certifiers was established only recently, in 2018. The corresponding entity legislation is not
harmonized with the EU acquis. It should be noted that the current Law on Electronic Signature of BiH
is harmonized with Directive 1999/93/EC, and it should be harmonized with Regulation 910/2014 of the
European Parliament and the Council of Europe. Because the European Union recognizes only the
supervisory body at the state level, it is necessary to harmonize regulations at lower government levels;
otherwise, electronic signatures issued on the basis of entity laws would not meet interoperability
requirements and could not be used outside BiH. At this moment, three certified authorities are
registered at the state level, including Halcom D.D. Ljubljana (since October 3, 2019), the BiH Indirect
Tax Authority (since May 12, 2021),
198
and, as of April 4, 2022, the Agency for Identification Documents,
Registers and Data Exchange (IDDEEA).
199
As outlined earlier in the report, the tax administrations in the FBiH and RS have for years used
internally self-signed e-signatures to facilitate e-taxation services. These closed-circuit IT systems have
successfully functioned for many years, enabling business-related tax declarations to be submitted
through e-tax services online systems.
Policy design and delivery capacities and mechanisms are insufficient because they are limited by
complex vertical and horizontal cross-government collaboration, which undermines the quality of public
service delivery and the country’s ability to grow. The pace of public administration reform is slow in
general. The Strategic Framework of Public Administration Reform in BiH 2018–2022
200
has expired,
with no clear replacement in sight.
201
The cost of e-signatures should also be considered because it has a direct relationship with citizensand
businesses’ desire for e-services. The volume of available e-services has to be high enough to justify the
initial cost. Exhibit 9 illustrates the costs of each qualified digital service.
198
BiH Ministry of Communications and Transport. (2021). Registar ovjeritelja u BiH (Registry of Certification
Authorities in BiH). http://www.mkt.gov.ba/Content/OpenAttachment?id=2ef8e2de-2ea7-4f83-bdf4-
580c1d74af1a&lang=bs
199
Ibid.
200
Public Administration Reform Coordinator’s Office. (2018). Strategic Framework for Public Administration
Reform in BiH 2018-2022. https://parco.gov.ba/en/rju/o-rju-2/strateski-okviri-za-rju/
201
UNDP. (2020). Digital Transformation in the Public Sector in BiH, Project Document. p. 4.
https://info.undp.org/docs/pdc/Documents/BIH/Digital_transfromation_prodoc.docx.pdf
44 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Exhibit 9. Overview of trust providers in BiH (qualified electronic signatures)
202
NAME
BIH OFFICE FOR
SUPERVISION AND
ACCREDITATION VALID FOR
COST IN USD
CITIZENS BUSINESSES
Halcom D.D. Registered
203
3 years
204
$125
205
$125
BiH Indirect Tax Authority Registered
206
5 years
207
$110
208
$110
RS Ministry of Scientific and
Technological Development,
Higher Education and Information
Society*
Not registered unknown $91 $607**
** Information is based on independent newspaper article (capital.ba).
** Businesses are issued a qualified electronic seal.
RS has a three-in-one solution, whereby its Ministry of Scientific and Technological Development, Higher
Education and Information Society plays the role of (1) CA issuer; (2) central coordinator of all
certificates, and (3) certificate inspector.
209
While the Ministry site claims that it issues digital certificates
“in accordance with relevant international standards and recommendations,” “trust services” (which
include certification authorities) have not been regulated by EU member states since 2016, and qualified
certificate providers “are recognized [sic] independently of the Member State where the Qualified Trust
Service Provider is established or where the specific qualified trust service is offered.”
210
Additionally,
according to the U.S. Government’s Chief Information Officers, the U.S. government has not run a CA
since 2016 and does not have any plans to do so in the future.
211
Because IDDEEA only recently became
a CA, citizens are hopeful that it will quickly start offering e-services. In the past, IDDEEA offered
several online services for identification document processing on its website that can now be converted
to end-to-end, fully digitized e-services based on its latest certification with the state-level Law on
Electronic Signature.
202
The Agency for Identification Documents, Registers, and Data Exchange (IDDEEA) was entered into the
Register of Trust Providers on 15 April 2022, but the cost and terms of its services have not yet been approved by
the BiH Council of Ministers. The draft decision can be accessed at the following link:
https://ekonsultacije.gov.ba/legislativeactivities/details/120188
203
BiH Ministry of Communications and Transport. (2020). List of registered providers.
http://www.mkt.gov.ba/Content/OpenAttachment?id=2ef8e2de-2ea7-4f83-bdf4-580c1d74af1a&lang=en
204
Halcom Certification Agency. (2019). Price list, https://support.halcom.com/wp-
content/uploads/2022/12/Cjenovnik-Halcom-CA-za-pravna-lica_2022.pdf
205
Ibid.
206
BiH Ministry of Communications and Transport. (2020). List of registered providers.
http://www.mkt.gov.ba/Content/OpenAttachment?id=2ef8e2de-2ea7-4f83-bdf4-580c1d74af1a&lang=en
207
BiH Indirect Tax Administration (ITA). ITA Rules and conditions.
http://ca.uino.gov.ba/bs/dokumenti/UINO_CP_1_0_BS.pdf
208
ITA. ITA certification price list. http://ca.uino.gov.ba/bs/usluge/cjenovnik.html
209
“Registration Body”, Ministry of Scientific and Technological Development, Higher Education and Information
Society of the Republic of Srpska
https://www.vladars.net/eng/vlada/ministries/MST/CA/about/regbody/Pages/default.aspx
210
European Commission. (2016). Questions & Answers on Trust Services under eIDAS. https://digital-
strategy.ec.europa.eu/en/news/questions-answers-trust-services-under-eidas
211
The HTTPS-Only Standard. Does the US government operate a publicly trusted certificate authority.
https://https.cio.gov/certificates/#does-the-us-government-operate-a-publicly-trusted-certificate-authority
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 45
DIGITAL GOVERNMENT: MANAGEMENT OF GOVERNMENT SYSTEMS
As in other sectors of society, polarized political interests have severely limited collaboration. In this
case, the polarization has resulted in diverse, non-interoperable e-governance systems. Furthermore,
polarization has led to a “piecemeal” approach in which international donors have a stake in where
various virtual tools and services are set up. There have been, however, multiple attempts to make
comprehensive reforms to these systems.
212
One idea that has been discussed has been a single,
digitized “centralized public procurement module system” that serves all branches of the national
government.
In BiH, the Ministry of Transport and Communications is responsible for core e-governance and digital
transformation, and the Council of Ministers has some administrative support roles. In RS the Ministry
of Scientific and Technological Development, Higher Education and Information Society is responsible
for the e-government strategy.
213
In FBiH, the General Secretariat is responsible for implementation of
some e-government services, such as implementation of a public key infrastructure. Otherwise, the
Ministry of Justice and the Ministry of Transport and Communications are responsible for digital
transformation.
214
212
Ibid.
213
UNDP. (2020). Digital Transformation in The Public Sector in Bosnia and Herzegovina: Project Document, p. 5.
https://info.undp.org/docs/pdc/Documents/BIH/Digital_transfromation_prodoc.docx.pdf
214
USAID/BiH MEASURE-BiH. (2018). Assessment of Bosnia and Herzegovina - Governance and E-Administration.
http://www.measurebih.com/uimages/MEASURE-BiH20E-Governance20E-
Administration20Assessment20Final20Report2012Dec2018.pdf
46 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 47
DIGITAL GOVERNMENT: ELECTRONIC VOTING
Electronic voting has not yet been implemented in BiH; however, initiatives to introduce electronic
voting at voting sites recently were introduced. In June 2021, the Research Sector of the Parliamentary
Assembly of BiH published a research brief, Electronic Voting in Elections in Some European Countries and
Brazil,
215
to educate BiH parliamentarians on how this technology is applied in other countries.
216
The
Election Law of BiH would have to be modified to allow fully electronic voting. Experts further believe
that implementation of e-voting in BiH would have to be accompanied by an information awareness
campaign.
The Central Election Commission (CEC) of BiH is
also an advocate for the introduction of new
technologies.
217
Furthermore, in December 2021
the Coalition for Free and Fair Elections Pod
lupom conducted a campaign in more than 70
cities and municipalities in BiH, during which more
than 70,000 citizens signed a petition calling for
prevention of election theft and fraud on election
day by introducing electronic voter identification
and ballot scanning machines.”
218
According to the
European Union, government officials in BiH have
never seriously considered deploying voting
machines to polling stations, because not all
citizens have internet access, and many of the
voters have low digital literacy levels, which could
lead to confusion while using the machines.
The European Union did support development of a strategy for the CEC. Although it was not formally
adopted, other donors began supporting aspects of the strategy, including ballot scanners and tablets
used for voter identification and data transfer from polling stations. For example, the CEC introduced an
SMS-based service for confirming the location of voters’ polling stations, which has the aim of shortening
the amount of time required to count ballots.
However, there are concerns related to digital voting. For example, violence against women increases
during the election processes and, in most cases, is initiated by social network users (74.7 percent).
215
BiH Parliamentary Assembly. (2021). Electronic voting in elections in some European countries and Brazil.
https://www.parlament.ba/Publication/Read/18753?title=elektronsko-glasanje-na-izborima-u-pojedinim-evropskim-
drzavama-i-brazilu&pageId=0&title=elektronsko-glasanje-na-izborima-u-pojedinim-evropskim-drzavama-i-
brazilu&pageId=0
216
BiH Parliamentary Assembly. (2021). Electronic voting in European countries and Brazil.
https://www.parlament.ba/Publication/Read/18753?title=elektronsko-glasanje-na-izborima-u-pojedinim-evropskim-
drzavama-i-brazilu&pageId=0&title=elektronsko-glasanje-na-izborima-u-pojedinim-evropskim-drzavama-i-
brazilu&pageId=0
217
Srpska Info. (2021). Kako izgleda elektronsko glasanje na izborima i zašto neke države dižu ruke od njega.
https://srpskainfo.com/ovom-bih-tezi-kako-izgleda-elektronsko-glasanje-na-izborima-i-zasto-neke-drzave-dizu-ruke-
od-njega/
218
Coalition for Free and Fair ElectionsPod lupom. https://podlupom.org/v2/
High Representative Imposed Technical
Changes to the Election Law
In July 2022, the High Representative of the
International Community in BiH, Christian
Schmidt, imposed technical changes to the
election law that improve the integrity of the
election process. including the introduction of
technology to monitor the election process. The
technical changes include the definition of the
abuse of information services of public institutions
for the election campaign. Also, technical
amendments have recognized hate speech as
strictly prohibited for election candidates,
especially emphasizing hate speech that occurred
via the internet and social media. Fines from 3,000
to 30,000 BAM are clearly stipulated for above
mentioned violations.
48 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Online psychological violence, however, is poorly regulated by the criminal codes in BiH.
219
And while
not strictly a digital question, it is worth noting that in BiH, no other ethnicity besides Serbs, Croats, and
Bosniaks are allowed to run for office.
220
This rule has remained in place, even after the European Court
of Human Rights ruled in 2009 that the rule constitutes discrimination.
DIGITAL GOVERNMENT: ENGAGING CITIZENS AND ORGANIZATIONS
Political fractions in BiH typically pander to their respective ethnic groups. According to USAID/BiH’s
study on e-governance and e-administration, “Confrontation among diverging political interests has led
to further fragmentation of e-governance systems and to a piecemeal approach among international
development organizations and agencies, which have tried many times and at different levels to jump-
start reform processes with little or no success.
221
Indeed, politicians in BiH promote and give
credence to conspiracy theories.
222
There is a consistent lack of a willingness to engage citizens and address media literacy, much less
algorithmic transparencywhich could help illuminate which opinions are held by people and those that
are generated automatically by computers. Furthermore, citizens are lethargic and unmotivated to
engage in civic or political activities, whereas their perception of NGOs acting as citizensagents is
generally poor.
223
SMART CITIES
There are several smart city initiatives in BiH, with a diversity of governments and private-sector
partners.
UNDP has supported smart city activities—for example, in Sarajevo and Banja Luka—through its
Accelerators Lab. These have included efforts to leverage technology to improve public transportation,
improve air quality, introduce smart parking, and more. In Banja Luka, one initiative implemented with
the Ministry of Internal Affairs saw the installation of a camera at an intersection to catch people driving
without a seat belt or speaking on their cell phones. Also, The Bit Alliance has collaborated with
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to implement smart city projects in
Prijedor, Tešanj, Zenica, Zvornik, and Pale. EBRD is financing an active traffic management system with
Sarajevo Canton that will enable traffic lights and tram systems to run more smoothly together.
In 2018, the City of Sarajevo signed an MOU with Huawei to implement smart city activities, including
“comprehensive supervision projects, intelligent management systems, public safety systems and
intelligent traffic control system.”
224
. In 2021, Huawei organized a smart technologies road show through
219
USAID/BiH MEASURE-BiH. (2019). Gender Analysis for Bosnia and Herzegovina: 2019 Follow-up.
https://measurebih.com/uimages/Gender20Analysis20201920Follow-Up20Final20Report.pdf
220
Bertelsmann Stiftung. (2022). The Bertelsmann Stiftung’s Transformation Index (BTI). Bosnia and Herzegovina
Country Report. https://bti-project.org/en/reports/country-report/BIH
221
USAID/BiH MEASURE-BiH. (2018). Assessment of Bosnia and Herzegovina E-Governance and E-Administration.
http://measurebih.com/assessment-of-bosnia-and-herzegovina-e-governance-and-e-administration-
222
Zašto Ne. (2019). Disinformation in the Online Sphere the Case of BiH. p.16.
223
USAID/BiH. (2021). 2020 National Survey of Citizens’ Perceptions. http://measurebih.com/uimages/NSCP-
BiH20202020Report.pdf
224
Xinhua Silk Road Database. (2018). Huawei aids Bosnia and Herzegovina in building smart cities.
https://en.imsilkroad.com/p/118790.html
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 49
several European cities, including Sarajevo and Banja Luka,
225
and sponsored trips to China and Dubai
for two state ministers to see the company’s latest innovations.
226
Case Study: Proactive Local Communities
The mayor of Tešanj, a municipality of 43,000 people in the FBiH, captured the imagination of what effective
leadership can do to advance BiH’s digital ecosystem. The inhabitants of the municipality characterized Suad
Huskić’s approach as forward-thinking and highly communicative.
Despite the municipality’s small size and financial difficulties, the mayor supported digital transformation of the
municipal services, and the municipality became one of the most advanced in the digital domain. The municipality
of Tešanj took the initiative and introduced a Document Management System (DMS) using their own funds several
years ago. Since then, all internal communication between municipal staff has been switched to digital format.
With the support of UNDP’s Municipal Environmental and Economic Governance (MEG) project, the Municipality
of Tešanj digitalized several e-citizen services, including online complaints - 48 hours, public hearings, e-forms, etc.
In 2021, Tešanj won a smart city project financed by GIZ support and implemented in collaboration with the Bit
Alliance and two IT companies. The smart city project includes the implementation of smart city solutions, such
as “GoParking” and “Citizen Patrol.” Local communities included in the project receive licenses to use the
abovementioned digital solutions, including technical support for the project’s duration.
Another bright example is the City of Prijedor, located in the RS, with more than 89,000 inhabitants. Their
digitalization path started in 2008, when they adopted a local development strategy that defined IT infrastructure
development as one of the key objectives. The City of Prijedor created several e-government processes, such as
a virtual register where persons whose registries are kept in the City of Prijedor, including diaspora, can obtain
excerpts from registries and proof of citizenship online. Similarly to the Municipality of Tešanj, Prijedor developed
a DMS with support from a local company the system helped them convert all requests into electronic format,
enabling citizens and municipal staff to monitor the status of requests online. As part of the MEG project, they
developed an online public debate, which has not been very popular among citizens compared to the platform for
online complaints on infrastructural problems that the municipality must respond to within 48 hours.
Proactive local communities such as Prijedor and Tešanj face interoperability issues because of the absence of the
DMS system at other levels of government that they share data with. In the context of e-government development,
local communities recognized that sharing information between institutions at different government levels is a
fundamental aspect that all institutions should recognize.
TRAFFICKING IN PERSONS
BiH is a country of origin, destination, and transit of trafficked persons. Victims of human trafficking in
BiH are forced to commit criminal acts, exploited for sex, and forced into manual labor exploitation,
domestic service, child pornography, and forced marriage.
227
Most of the identified potential victims of
225
Nemanja V. (2021). Huawei in Banja Luka and Sarajevo showed the future of smart technology.
www.nezavisne.com, https://www.nezavisne.com/nauka-tehnologija/internet/Huawei-u-Banjaluci-i-Sarajevu-
pokazao-buducnost-pametne-tehnologije/696623
226
Zoric, T. (2022). Huawei paid for the trip to two state ministers and invited them to presentations.
https://detektor.ba/2022/01/07/huawei-placao-put-dvojici-drzavnih-ministara-i-pozivao-ih-na-prezentacije/
227
Council of Ministers of BiH. (2020). Strategy for Combating Human Trafficking in BiH 2020-2023.
http://msb.gov.ba/PDF/290120205.pdf
50 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
human trafficking in BiH are children who are citizens of BiH.
228
BiH does not meet the standards for
the elimination of trafficking, yet it is making efforts to comply with the minimum standards.
229
The BiH Strategy for Combating Human Trafficking (2020–2023) recognizes the role of the digital
environment in the exploitation of female and male minors for pornography.
230
However, DECA KIs
perceive that digital tools are widely used by the perpetrators for other forms of human trafficking as
well, specifically for identification and communication with (potential) victims. Unfortunately, however,
there is no comprehensive study that has assessed and captured the use and role of digital tools in
trafficking persons in BiH. Yet the digital environment continues to pose a security risk, especially among
those with lower digital literacy, including children. According to a Save the Children study, almost every
second child in BiH received a message or accepted unknown persons as friends on social networks,
slightly less than one-third of children corresponded with strangers, and 11.4 percent of children agreed
to meet unknown persons they met online.
231
The government’s capacity to effectively address cybercrime, including online child sexual abuse, remains
modest.
232
In October 2021, the Government of FBiH adopted a strategic program for the safety of
children in the digital environment for the 20212024 period that aims to ensure the protection of the
youngest members of the population from risks in the online world.
233
The program does not refer to
human trafficking only but, rather, to all types of online child victimization. The Action Plan adopted as part
of the program envisages improvements in the current legislation, institutional capacities and cooperation,
prevention, and responsive measures related to online child abuse.
234
However, while none of the activities
outlined in the Action Plan have been implemented thus far, some of the activities envisaged by the Action
Plan exist in RS. For example, the Action Plan for FBiH includes activities related to the establishment of a
CERT for FBiH, strengthening digital literacy through a regular school curriculum, and establishing a
register of pedophiles in FBiH,
235
all of which are already implemented in RS.
CSOs and the international community are heavily engaged in preventing sexual exploitation and abuse
of children in the digital environment. A consortium for child protection in BiH, consisting of UNICEF,
228
GRETA. (2022). Evaluation Report: BiHThird Evaluation Round: Access to Justice and Effective Remedies for
Victims of Trafficking in Human Beings. https://rm.coe.int/greta-evaluation-report-bosnia-and-herzegovina-3rd-
evaluation-round/1680a70b3b
229
U.S. Department of State. (2021). 2021 Trafficking in Persons Report: BiH. https://www.state.gov/reports/2021-
trafficking-in-persons-report/bosnia-and-herzegovina/
230
Council of Ministers of BiH. (2020). Strategy for Combating Human Trafficking in BiH 2020-2023.
http://msb.gov.ba/PDF/290120205.pdf
231
Save the Children. (2016). Behavior and Habits of Children on the Internet: Attitudes of Children, Parents, and
Computer Science Teachers. https://nwb.savethechildren.net/sites/nwb.savethechildren.net/files/library/Izvjestaj-
ponasanje-djece-na-internetu.pdf
232
European Commission. (2021). Commission Staff Working Document: BiH 2021 Report. 2021 Communication
on EU Enlargement Policy. https://ec.europa.eu/neighbourhood-enlargement/bosnia-and-herzegovina-report-
2021_en
233
End Violence Against Children, Save the Children, HO International Forum of Solidarity-Emmaus, UNICEF.
(2021). Strategic Program: Children Safety in Digital Environment in FBiH (2021-2024).
https://nwb.savethechildren.net/sites/nwb.savethechildren.net/files/library/Knjiga%20Strate%C5%A1ki%20Program%
20WEB.pdf
234
Ibid.
235
In July 2022, the House of Peoples of the Parliament of FBiH adopted draft amendments to the FBiH Criminal
Code that will enable the establishment of a registry of pedophiles in FBiH. A forensic DNA database at the state
level has yet to be established.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 51
Save the Children, and IFS-EMMAUS, established the Safer Internet Center in BiH and introduced a web
platform, helpline, and hotline for reporting illegal content in the online environment (e.g., child abuse,
online child sexual abuse material, inappropriate online communication, child trafficking cases). This still
does not meet the EU expectation that BiH establish a coordination office to work with the European
Multidisciplinary Platform against Criminal Threats, which would seek to counter all forms of
cybercrime, including trafficking.
236
The UN’s International Organization for Migration (IOM) has worked to leverage technology to counter
the serious problem of trafficking of persons in BiH. With USAID support, they first created a database
of all trafficking victims and perpetrators in BiH and made it available to police officers working on
trafficking cases. Over time, they have improved the platform to enable NGOs working to counter
trafficking to enter data as well. IOM also created a web and mobile Tool for Vulnerability Assessment
and made it available for both Android and iOS mobile operating systems. The tool enables for people
to report situations they observe where they believe someone is being trafficked.
Despite these efforts, the number of convictions for online sexual trafficking or exploitation in BiH are
still low. In 2020, police identified 70 potential trafficking victims, and courts convicted only 34
perpetrators. The European Union believes that BiH laws need to be further aligned with the EU acquis
to increase the impact of law enforcement on the problem of cyber-trafficking.
236
European Commission. Bosnia and Herzegovina Report 2021. https://neighbourhood-
enlargement.ec.europa.eu/bosnia-and-herzegovina-report-2021_en
52 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
PILLAR 3: DIGITAL ECONOMY
Digital economy assesses the role of digital technology in economic activities. It explores the use of
digital technologies in the financial, trade, and fintech environment. This pillar also examines the
availability and characteristics of the country’s digital talent pool and its role in shaping the
digital economy.
KEY FINDINGS
Modest digital transformation hinders accelerated private-sector growth: Development of
BiH’s digital economy is limited by a persistently low level of technology adoption and digitalization in
both the public and private sectors, as well as by high levels of emigration. Despite a significant growth
of the ICT industry, the domestic economy overall is not sufficiently leveraging new technologies and
innovations so that businesses increase their competitiveness. Furthermore, schools and company
worker training programs are not producing enough qualified IT workers to meet the continuously
increasing demand. The COVID-19 pandemic highlighted the need for an accelerated digital
transformation in all industries, and the digitalization of business is justifiably seen as driving change in
business and consumer behavior and offering new growth prospects.
BiH is a net exporter of digital talent: Despite government inaction and policy failures, BiH is a
net exporter of talent, predominantly because of the leadership of private IT companies and (some)
higher education institutions in workforce training, which has enabled BiH IT companies to find their
place in international IT service markets.
Dynamic IT sector: The IT sector in BiH is one of the fastest-growing sectors. Employment in this
sector increased by 67 percent from 2015 to 2020,
237
and in 2020 it accounted for 4.5 percent of
BiH’s GDP.
238
The question for policymakers and donors is how they can help the rest of the
economy benefit from this growth.
Challenges to expansion of digital financial services (DFS): The barriers to expanding the
uptake of DFS in BiH include its challenging topography; the prevalence of traditional social and
financial structures that depend on community- and cash-based networks; low trust in digital
platforms; low digital literacy; and low levels of financial inclusion.
Recent policy changes bode well for digitalization: Both the FBiH government and the Indirect
Tax Authority have taken recent steps to make digital documents and signatures and digital processes
to be the norm. These steps are expected to lead consumers to increase their use of digital services.
237
German Cooperation Office (GIZ) in BiH. (2020). Innovation and digitalization in SMEs in Bosnia and
Herzegovina. https://b2bit.ba/wp-
content/uploads/2020/04/Innovation_and_digitalisation_in_SMEs_in_BH_BASELINE_STUDY_V2.pdf
238
Agency for Statistics of BiH. (2021). Gross Domestic Product of BiH 2020: Production Approach.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2021/NAC_02_2020_Y1_0_BS.pdf
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 53
DIGITAL TRANSFORMATION CHALLENGES FOR BUSINESSES
The digital transformation of BiH businesses is at a very early stage. Approximately 63 percent of all
enterprises have a website. Unsurprisingly, 89.5 percent of large and 78.6 percent of medium-sized
enterprises have websites, compared to 58 percent of small businesses.
239
Although the level of internet
usage among enterprises is high (99 percent have internet access),
240
the share of medium-to-high, value-
added and technology products is low, with the economy’s innovation performance
241
experiencing a
decrease over the last two years.
242
Companies have varying capacities to pursue digitalization on their
own. Many have low capacities and imperfect access to information and a lack of understanding of how
digitalization might affect their business models. Only 15 percent of businesses employ ICT professionals
(15.4 percent in RS;
243
data for FBiH are unavailable),
244
while 11 percent of companies have employees
responsible for digitalization and a team responsible for digital transformation.
245
At the same time, only
12 percent of enterprises organize and deliver training to improve the ICT skills of their employees.
246
In 2020, the COVID-19 pandemic wreaked havoc on the BiH economy, causing a 5.5 percent decrease
in GDP and the first decrease in fiscal revenues since 2009.
247
In that year, 20 percent of businesses sold
their products online, and 11 percent of businesses reported that they had increased their efforts to sell
goods or services online because of the pandemic.
248
While government officials interviewed shared that they are aware of the importance of innovation
capacity and its direct link to improved economic performance, the government in BiH (at any level) has
not made any major investments in building up innovation capacity. The authorities unresponsiveness
towards the ICT-centric innovation ecosystem is recognized as a major threat to the digital ecosystem
in BiH.
249
In the Global Innovation Index for 2021, an index that measures an economy’s innovative
capacity and output, BiH was ranked 75th out of 132 countries; neighboring Croatia, Montenegro, and
Serbia ranked 42nd, 50th, and 54th, respectively.
250
The country’s poor index ranking stems from
modest scores obtained across all seven index pillars,
251
with business sophistication and creative
239
Agency for Statistics of BiH. (2021). Gross Domestic Product of BiH 2020: Production Approach.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2021/NAC_02_2020_Y1_0_BS.pdf
240
Agency for Statistics of BiH. (2021). Usage of information and communication technologies in enterprises.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2021/IKT_04_2021_Y1_0_BS.pdf
241
While not a formal term, the European Commission in this report explains that it considered BiH’s
“preparations of industry towards a green, digital transformation and global competitiveness in line with the EU
industrial strategy” when evaluating the country’s innovation performance.
242
European Commission. (2021). Bosnia and Herzegovina Report. p. 89. https://ec.europa.eu/neighbourhood-
enlargement/bosnia-and-herzegovina-report-2021_en
243
RS Institute of Statistics. (2021). Statistical Yearbook of RS, 2021.
https://www.rzs.rs.ba/static/uploads/bilteni/godisnjak/2021/StatistickiGodisnjak_2021_WEB_II.pdf
244
Agency for Statistics of BiH. (2020). Usage of information and communication technologies in enterprises.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2020/IKT_04_2020_Y1_0_BS.pdf
245
Association for Digital Transformation in BiH. (2021). Studija o digitalnoj transformaciji kompanija u BiH.
https://www.udt.ba/wp-content/uploads/2021/11/Studija_final.pdf
246
Agency for Statistics of BiH. (2020). Usage of information and communication technologies in enterprises.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2020/IKT_04_2020_Y1_0_BS.pdf
247
https://bti-project.org/en/reports/country-report/BIH
248
Agency for Statistics of BiH. (2021). Usage of information and communication technologies in enterprises 2021.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2021/IKT_04_2021_Y1_0_BS.pdf
249
BiH Official Gazette, No. 46/17. https://docs.rak.ba/articles/aa3ed3af-d56e-4b8b-a62e-6816c2440397.pdf
250
Cornell University, INSEAD, and WIPO. (2020). Global Innovation Index 2021.
https://www.wipo.int/edocs/pubdocs/en/wipo_pub_gii_2021.pdf
251
Institutions, Human Capital and Research, Infrastructure, Market Sophistication, Business Sophistication,
54 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
outputs assessed as the least developed. For example,
only about one-third of BiH enterprises introduced new
or significantly improved products, services, or delivery
processes in the last three years. Most of these
(59 percent) were new only for the enterprises that
introduced them, whereas they already were available in
the market.
252
Almost two-thirds of companies
(62 percent) do not have a strategy for innovation, and
only 16 percent have a research and development
strategy.
253
As a result, BiH lags behind most Western
Balkan and European countries; only Albania ranked lower when the Global Innovation Index for 2021
was assessed.
254
Public and donor support for innovation in BiH is not substantial. Expenditures for research and
development amounted to only 0.2 percent of the country’s total GDP in 2020, half of which was spent
by higher education institutions (56 percent), followed by the business (39 percent) and government
sectors (5 percent).
255
The biggest portion of the funds invested in research and development in the
business sector comes from enterprises’ own resources (52 percent), followed by resources from the
private nonprofit sector (41 percent), government resources (4 percent), and funds from abroad
(3 percent).
256
According to a Regional Cooperation Council (RCC) study, only 33 percent of BiH
enterprises received financial support for innovation activities from government authorities at any
level.
257
Likewise, only 21 percent of enterprises are satisfied with support for innovative ideas from
public sources.
258
However, enterprises view the current level of collaboration between universities and
businesses seeking to solve practical problems as insufficient to strengthen innovation capacity in the
country.
259
They believe collaboration between universities and private sector has the greatest potential
to drive innovation, and since it is underutilized, the level of innovation in BiH is lower than it otherwise
might have been.
The level of adoption of advanced digital technologies is relatively low and uneven, with digital channels
used predominantly for social media (73 percent) and mobile services (46 percent).
260
As Exhibit 10
Knowledge and Technology Outputs, and Creative Outputs
252
Regional Cooperation Council. (2022). Balkan BarometerPrivate Sector Opinion.
https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20BO.pdf/56acb2cb729b5f1a74308ea7052bda10.pdf
253
Association for Digital Transformation in BiH. (2021). Studija o digitalnoj transformaciji kompanija u BiH.
https://www.udt.ba/wp-content/uploads/2021/11/Studija_final.pdf
254
Cornell University, INSEAD, and WIPO. (2020). Global Innovation Index 2021.
https://www.wipo.int/edocs/pubdocs/en/wipo_pub_gii_2021.pdf
255
Agency for Statistics of BiH. (2022). Science, Technology, and Digital Society: Research and Development, 2020.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2022/RDE_01_2020_Y1_1_BS.pdf
256
Ibid.
257
Regional Cooperation Council. (2022). Balkan BarometerPrivate Sector Opinion.
https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20BO.pdf/56acb2cb729b5f1a74308ea7052bda10.pdf
258
Ibid.
259
Ibid.
260
Association for Digital Transformation in BiH. (2021). Studija o digitalnoj transformaciji kompanija.
https://www.udt.ba/studija-o-digitalnoj-transformaciji-kompanija-u-bosni-i-hercegovini-i-faza/
Example of Donor Support for Business
Digital Transformation
UNDP's DigitalBIZ project introduced Digital
Pulse, a self-assessment online tool that
enables companies that want to digitalize to
assess their current digital performance and
provides recommendations for the immediate
steps to consider in addressing the identified
digital gaps.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 55
shows, one in three enterprises in BiH invests in technology for cyber-protection, whereas about
75 percent of businesses in BiH stated that they did not experience any internet security problems.
261
About 19 percent of companies have had security issues caused by viruses; 7 percent, by attacks on the
network; 8 percent, by ID misrepresentation or theft; and 4 percent, by illegal access to the network.
262
Exhibit 10. Digital technologies used by BiH companies
According to a study conducted by GIZ that focused on the tourism sector and the wood and metal
processing sectors, subject-matter experts (SMEs) operating in these sectors have the greatest need for
support in improving and digitalizing their business models, digitalizing their products and/or services
(e.g., introducing a new product with an integrated digital solution), improving their digital marketing,
and building digital technology skills among their employees (Exhibit 11).
263
A need for improving digital
marketing is especially important among tourism organizations. Whereas some organizations invested
heavily in their online presence, others have an almost invisible online presence and need support in
261
Regional Cooperation Council. (2022). Balkan Barometer 2022Private Sector Opinion.
https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20BO.pdf/56acb2cb729b5f1a74308ea7052bda10.pdf
262
Ibid.
263
GIZ. (2020). Innovation and Digitalisation in SMEs in BiH: Baseline Study. https://b2bit.ba/wp-
content/uploads/2020/04/Innovation_and_digitalisation_in_SMEs_in_BH_BASELINE_STUDY_V2.pdf
Source: Association for Digital Transformation in BiH.
56 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
creating and managing targeted, measurable, and conversion-driven social media posts and
campaigns.
264,265,266,267,268
Exhibit 11. Areas in which support with digitalization is needed
Source: GIZ.
Although local IT companies could help fill in the identifieddigital gaps of SMEs in BiH, cooperation
between the growing IT sector and other industries is relatively low. Thus far, only a small portion of IT
companies (26 percent) have developed a product/service for local SMEs, whereas the estimates show
that, even if the IT sector becomes more oriented to local SMEs as potential customers, the majority of
their work will remain focused on the market (58 percent).
269
Despite its importance for the economy, digitalization does not have a prominent place in the relevant
government strategic documents that define policies and guidelines for the development of reforms.
Additionally, business support services and products are limited, which is especially pronounced in the
area of support for business digitalization and other business innovations.
270
However, some progress
264
USAID. (2021). Digital Revolution Marketing and Social Media Campaign Plans: Tourism Organization Republika
Srpska.
265
USAID. (2021). Digital Revolution Marketing and Social Media Campaign Plans: Tourist Board of Herzegovina
and Neretva.
266
USAID. (2021). Digital Revolution Marketing and Social Media Campaign Plans: Trebinje Tourism Office.
267
USAID. (2021). Digital Revolution Marketing and Social Media Campaign Plans: Tourism Organization of Tuzla.
268
USAID. (2021). Digital Revolution Marketing and Social Media Campaign Plans: Visit Sarajevo.
269
Ibid.
270
DigitalBIZ Project. (2021). Digitalna transformacija u poslovnom sektoru (DigitalBIZ) - O nama.
USAID support digital transformation in the tourism sector
USAID/BiH, through its five-year Sustainable Economic Growth Activity in BiH (Turizam), is launching a digital
transformation initiative for the tourism sector. With tourism boards, clusters. and collaborating partners,
Turizam transfers innovations in online marketing and social media campaigns through training and deploys
matching marketing campaign funds close to $1 million.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 57
has been made. For example, the RS Ministry of
Scientific and Technological Development,
Higher Education and Information Society, the
RS Ministry of Economy and Entrepreneurship,
the RS Chamber of Commerce, Banja Luka
Innovation Center, and GIZ established a
network for digital transformation of the
economy in RS in late 2019. As part of this
initiative, the Center for Digital Transformation
of the Chamber of Commerce of the RS was
founded and modeled after the Center for
Digital Transformation in Serbia. The center aims
to support businesses in applying digital solutions
in their business processes to increase the
competitiveness of the economy. GIZ works on
the same initiative in Tuzla Canton as well.
E-COMMERCE
E-commerce, while small, is undoubtedly growing in BiH. In 2020, 17 percent of businesses sold goods
online and realized a 5 percent increase in business.
271
However, for the majority of companies engaged
in e-commerce (88 percent), the online sale of goods and services accounts for less than 50 percent of
total sales,
272
and approximately 70 percent of online merchants also have a physical store. In 2021, only
16 percent of small enterprises (10–49 employees) had online shops compared to 23 percent of
medium-sized enterprises (50–249 employees) and 25 percent of large companies (250+ employees).
273
Companies offering accommodation services and food (44 percent) and repair and maintenance of
computers and communication equipment (43 percent) have online sales more often than enterprises
engaged in other activities.
274
On the other hand, only 2 percent of companies engaged in electricity, gas,
steam, and water or wastewater management, and 6 percent of real estate companies sell their goods or
services online.
275
The extent of online sales to external markets is limited. Whereas 94 percent of
companies that were engaged in e-commerce sold their goods or services locally in 2020, only
31 percent made sales to EU countries and 18 percent to non-EU countries.
276
The situation is
somewhat worse when only SMEs are considered: In 2020, only 9 percent of small businesses and 12
(https://digitalnaekonomija.ba/bs-Latn-BA/about)
271
Agency for Statistics of BiH. (2022). Use of Information and Communication Technology in BiH, 2021.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/IKT_00_2021_TB_1_BS.pdf
272
Regional Cooperation Council. (2022). Balkan Barometer 2022Private Sector Opinion.
https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20BO.pdf/56acb2cb729b5f1a74308ea7052bda10.pdf
273
Agency for Statistics of BiH. (2022). Use of Information and Communication Technology in BiH, 2021.
https://bhas.gov.ba/data/Publikacije/Bilteni/2022/IKT_00_2021_TB_1_BS.pdf
274
Ibid.
275
Ibid.
276
Ibid.
The role of digital innovation hubs in
strengthening digital transformation
There are few digital innovation hubs (DIB) in BiH that
serve as one-stop-shops that help companies become
more competitive in their business and production
processes, products, or services using digital
technologies. These include: INTERA Technology Park
in Mostar, HUB387 Sarajevo, LabHub Sarajevo, and
Onex Banja Luka. The Innovation Center Banja Luka -
ICBL -
manages a business incubator where
approximately 80 percent of start-up companies are in
the ICT sector, the rest are in different business
service provision sectors. The Business Innovation and
Technology (BIT) Center in Tuzla is an incubator that
provides hard and soft infrastructure for ICJ-based
startups and SMEs. Since 2005, it has hosted over 53
companies, employed more than 500 highly skilled
individuals and has enabled more than 6,000 people to
improve technical and entrepreneurial skills through
workshops and training programs.
58 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
percent of medium enterprises sold their goods over online platforms to EU countries.
277
These data
indicate that smaller companies are struggling to implement online platforms necessary to reach broader
EU markets. Yet more than half (65 percent) of online sales in 2021 were made to the foreign market.
278
Online sale of goods is challenged by courier service costs defined by the Law on Post Offices of BiH.
According to the law, a minimum tariff for courier services is 9.01 BAM (almost 5 USD),
279
which
hinders the cost-effectiveness of online sale of low-cost products. International shipping fees are very
high, and complex export procedures make the sale of goods to international buyers, such as the
European Union or the United States, highly inefficient and uncompetitive.
Data presented by the eCommerce Association of BiH show positive trends, even in the face of
COVID-19 challenges. Between January 2020 and November 2021, the number of new online stores
increased by 35 percent.
280
The transaction volume increased by 350 percent, and the number of
transactions increased by 400 percent.
281
The popularity of e-commerce is fast growing in BiH. E-commerce trading platforms, such as OLX, have
seen a major increase in popularity. When comparing the number of products sold from March 2020 to
March 2021, sales increased from 3,169,750 articles to 4,318,754 articles, a 36 percent increase.
282
However, according to NSCP-BiH data, in 2021, only 39 percent of BiH citizens bought goods from
online stores of companies registered in BiH, 24 percent of citizens bought goods online outside of BiH,
20 percent bought services online, and only 16 percent used PayPal or other online payment
methods.
283
Men, more often than women, tend to buy goods online. Additionally, buying merchandise
online is more common among young people than adults. However, the largest discrepancies in
purchasing goods online are among citizens with different education levels and household income.
According to the multiple regression analysis run by the DECA team, education level is a predictor of
the use of e-commerce services. Specifically, the more educated an individual is, the more likely it is for
them to use e-commerce services. For example, citizens with a university diploma are almost two times
more likely to buy goods and services online and almost three times more likely to use PayPal or other
online payment methods compared to citizens with a secondary school diploma. Likewise, whereas the
majority of citizens with a household income exceeding 3,000 BAM per month buy goods online in BiH
(82 percent), every second citizen coming from a household with a monthly income of 1,001–3,000
BAM and every fourth citizen coming from a household with a monthly income of up to 1,000 BAM buy
goods online in BiH (Exhibit 12).
284
277
Association for Digital Transformation in BiH. (2021). Study of Digital Transformation of Companies in BiH.
https://www.udt.ba/wp-content/uploads/2021/06/Study-on-DT-in-BiH-phase-I-FINAL-web.pdf
278
Central Bank of BiH. (2022). Payment systems in BiH in 2021.
https://www.cbbh.ba/content/DownloadAttachment/?id=0c3f6563-7f6d-4f44-b9b1-057e75fb2a92&langTag=bs
279
Official Gazette of BiH, No. 33/05
280
eCommerce Association in BiH. (2022). https://e-comm.ba/
281
Ibid.
282
Blog.olx.ba. (2021). E-commerce in BiH. https://blog.olx.ba/2021/05/21/e-commerce-u-bih/
283
USAID. (2022). National Survey of CitizensPerceptions in BiH, 2021.
284
Ibid.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 59
Exhibit 12. Use of e-commerce in BiH
Source: National Survey of Citizens’ Perceptions in BiH (2021).
DIGITAL FINANCIAL LITERACY
Digital financial services are not used often by BiH citizens. Socio-economic conditions, coupled with
modest financial literacy, are the primary factors that impede greater financial inclusion of BiH
citizens.
285
In 2021, almost 2 million debit cards were in use;
286
however, only 9.7 percent of the
population had a credit card.
287
Both debit and credit cards are most often used to make payments in
super/hypermarkets
288
and in clothing/shoe stores, and to withdraw cash at banks/ATMs. In addition,
every second debit card holder uses their card when making payments at gas stations, whereas one in
two credit card holders uses a credit card to buy furniture or some technical equipment.
289
However,
only 33 percent of citizens (34 percent of men and 31 percent of women) use a credit card for everyday
payments, such as for groceries.
290
Likewise, every third BiH citizen uses online banking services
(33 percent of men and 31 percent of women) and pays bills online (27 percent of men and 24 percent
of women).
291
As with e-commerce services, more educated citizens are more likely to use DFS.
Specifically, highly educated citizens are almost ten times more likely to use a credit card and online
banking, and to pay bills online, compared to those with no secondary school diploma.
292
Yet according
to data published by the Central Bank of BiH, only 39 percent of e-banking users were actively using the
service in 2021.
293
285
Mastercard. (2022). MasterIndex 2022: BiH, Results on use of payment cards and online payments.
286
Central Bank of BiH. (2022). Card Operations in BiH: 2021.
https://cbbh.ba/press/ShowNews/1428?title=Karti%C4%8Dno-poslovanje-u-BiH-u-2021.:-Pove%C4%87anje-broja-
aktivnih-kartica,-vrijednosti-i-broja-transakcija
287
Center for Open Access in Science. (2021). Digital Literacy, Education and Employment Status:
Evidence from Bosnia and Herzegovina https://centerprode.com/ojss/ojss0502/coas.ojss.0502.03071h.pdf
288
Hypermarkets are large stores (larger than supermarkets) that offer a variety of products at their original or
discounted prices.
289
Ibid.
290
USAID. (2022). National Survey of CitizensPerceptions in BiH, 2021.
291
Ibid.
292
Ibid.
293
Central Bank of BiH. (2022). Payment systems in BiH in 2021.
https://www.cbbh.ba/content/DownloadAttachment/?id=0c3f6563-7f6d-4f44-b9b1-057e75fb2a92&langTag=bs
60 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Online payments have been increasing in the last three years by an average rate of 11.6 percent.
294
The
newnormalenvironment brought about by the COVID-19 pandemic is perceived to have contributed
to an increase in online payments. In addition, withdrawing cash from ATMs continues to increase by
8.2 percent annually, on average.
295
However, the former trend of strong traffic growth at point-of-sale
(POS) terminals decreased with the pandemic; using POS for making payments dropped by almost
8 percent in 2021.
296
Modest financial and digital literacy hinder the accelerated expansion of DFS. Citizens are mostly
concerned about someone else misusing their personal data and the security of online payments when
engaging in online banking or buying merchandise online.
297
Low trust in online services and limited
knowledge of technology indicate why the digital marketplace in BiH is a hybrid-mode marketplace in
which sales are digital but the final stage is door-to-door delivery service with payment on delivery.
(Fifty percent of e-commerce activities end with payment on delivery.)
298
The NSCP-BiH also found that
56 percent of all respondents think it is unsafe to enter confidential information online.
299
ONLINE SHOPPING AND CONSUMER BEHAVIOR
Among online shoppers, use of courier services that offer expeditious door-to-door delivery and
payment collection as one service is very popular. Couriers even provide services that let buyers open a
package and inspect the product before they pay for it. Importantly, no credit card is necessary to use
these services, which also contributes to the popularity of these services. The big players are Post.ba,
EuroExpress, X Express, In-time, and A2B, all of which provide a door-to-door delivery and payment
collection for a relatively low fee that ranges between approximately 5 and 9 USD.
Indeed, people still prefer to pay for their online purchases in cash. The reason for the low number of
people who pay for goods on digital platforms is that they do not trust these technologies. According to
a 2019 World Bank study of DFS in the Western Balkans implemented by Cambridge University,
77.7 percent of people who made online purchases paid for them in cash.
300
Additionally, it is still not
possible for consumers to pay most of their bills online, though energy companies continue to
encourage people to switch to electronic billing.
When it comes to digital money and online transfers, few local banks have created digital payment
services as part of their mobile banking system. One example is mCash
301
from Sberbank.ba. However,
the popularity of these systems is very low because they require a bank account and visits to an ATM to
withdraw cash based on a unique transaction PIN.
294
Ibid.
295
Ibid.
296
Ibid.
297
2022 Balkan Barometer, https://www.rcc.int/download/docs/Balkan%20Barometer%202022%20-
%20PO.pdf/21e2192c1d34cc6194ecb029d7b5997f.pdf
298
Mastercard. (2022). MasterIndex 2022: BiH, Results on use of payment cards and online payments.
299
USAID. (2022). National Survey of CitizensPerceptions in BiH, 2021.
300
“Fintech Innovation in the Western Balkans: Policy and Regulatory Implications & Potential Interventions”
https://www.jbs.cam.ac.uk/wp-content/uploads/2020/08/2020-ccaf-fintech-innovation-western-balkans.pdf
301
Sberbank.ba. mCash User Manual.
https://sberbank.ba/upload/docs/korisnicko_uputstvo_za_uslugu_mcash_Qyy.pdf
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 61
PAYMENT SYSTEMS
Currently, there are few online payment gateways in BiH. The two leading online payment getaways are
Monri (WebPay) and WSPay. Both of these gateways offer integration to checkout shopping carts in e-
shops. The Monri company is part of the Payten Group, which is also one of the largest POS terminal
providers for traditional shops. Two other getaways are owned by banks; the RaiffeisenBank - ePay
302
and Unicredit - pay@web
303
provided as services by local banks. Most banks have implemented 3D
secure service as part of their credit card protection for online payments. A 3D secure program is the
global standard for verifying customers’ identities in the system of secure internet transactions.
Additionally, the customer is required to verify their identity as a confirmation that they are the
authorized card holder.
304
With regards to payment systems, the Central Bank of BiH (CBBH) has operated a modern payment
system since introducing the new gyro clearing system in 2019. All interbank transactions of up to
10,000 BAM (approximately 5,800 USD)
305
are conducted through this system. Looking to the future,
BiH needs to adopt legislation to align with the EU acquis (Payment Service Directive II, the Electronic
Money Directive II, and the Single Euro Payments Area [SEPA] Regulation) to be able to accede to the
SEPA schemes for communities of banks or financial institutions outside the European Economic Area.
Currently, it is not possible to pay for government services with a credit card. When payments are
made to government accounts, public revenue payment slips—a special method of paymentare used.
They require additional information, including the budget allocation code, city code, reference numbers,
and citizen ID number, all of which are defined by instructions for allocating budget funds developed by
multiple ministries of finance. All these codes need to be provided for payments to be allocated to the
appropriate government institution. In addition, government institutions often require copies of payment
slips to be enclosed as part of the application process. Because there is no electronic payment system in
place for public service delivery, there are no fully digitalized public services. All services require citizens
to appear in person (multiple times) at relevant administrative points across the system.
Since 2002, a number of local banks have joined in the creation of the payment processor center called
BamCard.ba. BamCard is the only clearinghouse and processing center that supports banks’ card
businesses in BiH. They also provide additional services, such as the personalization of credit cards. The
majority of larger internationally owned banks use card processing centers outside BiH as part of their
global business practices.
The latest newcomer in digital services is OPA (Online Payment Platform). The OPA was created in
2019 as a joint venture of BH Telecom, Raiffeisen bank, Comtrade, and QSS.
306
BH Telecom is trying to
promote this payment platform as part of its online services with limited success. The platform includes
302
Raiffeisen bank BH. Spisak trgovaca e-pay. https://rbbh-aa0d.kxcdn.com/sites/default/files/dokument-u-
tekstu/Spisak%20e-pay%20052020.pdf
303
Unicredit Bank BH. E-commerce.
https://www.unicredit.ba/en/poduzetnici/proizvodi_i_usluge/karticno_poslovanje.html
304
More information is available here: https://www.youtube.com/watch?v=2kc-FjU2-mY
305
Where appropriate, amounts in Bosnian BAM were converted to USD using the BiH Central Bank official
exchange rate for December 31, 2021 (BAM:USD 1.726). https://www.cbbh.ba/CurrencyExchange/?lang=hr
306
Al Jazeera Balkans. OPA, a unique payment platform, introduced. Al Jazeera Balkans. Published on: December 5,
2019. https://balkans.aljazeera.net/news/economy/2019/12/5/predstavljena-opa-jedinstvena-platforma-za-placanje
62 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
online payment, money transfer, and mobile applications on Android and IOS devices but requires a link
to a checking account at Raiffeisen bank.
The 2022 MasterIndex, an annual survey of Mastercard holders, found that there are only approximately
9,500 POS devices in use per million residents in BiH, compared to an average of 24,400 per million
residents in Central European countries. For its part, the CBBH said in 2021 there were 30,371 POS
devices “installed.”
307
An example of this inefficiency is shown in Exhibit 13.
This image of a notice posted outside the Ministry of
Finance illustrates the digital divide and the slow
implementation of the e-signature law. On one hand,
commercial banks are slow to implement e-signatures
as part of the e-banking system, which exports
payment proof without digital signatures and only
includes an image of the stamp. On the other hand,
government institutions are trying to find an approach
to handling digital transformation based on outdated
laws and bylaws. As a result, the cost is borne by
citizens and businesses. While e-banking payment
transfers cost between 20 and 40 cents, paper-based
payment orderswhich also require clients to
physically visit the bank—cost between 1.50 and 1.80
USD. This is for the same transfer processed manually
by a bank teller. Considering that many government
services entail multiple payments, it is clear that costs
for citizens and businesses add up quickly.
According to the CBBH, in 2020 the CBBH payment
systems processed 43,774,406 transactions, 60 percent
of which were completed on the basis of paper-based payment orders (accompanied by paper payment
confirmation slips), and 40 percent were carried out in the form of electronic payments.
308
Considering
the difference in cost of paper-based and electronic payments (1.65 USD vs. 0.30 USD, respectively),
increasing the share of electronic payments could generate significant savings. Exhibit 14 provides an
overview of potential savings that would be generated even if the number of transactions remains the
same, but the ratio of electronic payments increases to 50 percent or 70 percent. One way to achieve
this outcome might be to reduce the number of payments required to access a government service. For
example, to register a car in the Sarajevo Canton, one must make three to five different payments to
different budget accounts.
309
307
Central Bank of BiH. Card operations in 2020: Increase of the number of active cards, the value and number of
transactions. CBBH. Published on: April 12, 2021. https://cbbh.ba/press/ShowNews/1337?lang=en
308
Central Bank of BiH. (2020). Payment Systems in BiH in 2020.
https://www.cbbh.ba/content/DownloadAttachment/?id=0c3f6563-7f6d-4f44-b9b1-057e75fb2a92&langTag=bs
309
Ministry of Interior Affairs. Canton Sarajevo. Administrative procedure for car registration in Canton Sarajevo.
https://ap.ks.gov.ba/administrativni-postupak/128
The notice reads, “The Ministry of Finance BiH, based
on its decision number 08-02-2-789-2/17 from
July 27, 2017, has proclaimed that there are no legal
grounds to accept validity of proof of electronic
payment to the Treasury accounts.”
Exhibit 13. Notice of the BiH Ministry of
Finance about digital payment slips posted
on a government building
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 63
Exhibit 14. Potential savings from an increase in the use of electronic payments in CBBH payment
systems (in USD)
# OF
TRANSACTIONS
% OF PAPER-
BASED
PAYMENT
TRANSACTIONS
% OF
ELECTRONIC
PAYMENTS
TOTAL COST OF
PAPER-BASED
PAYMENT
TRANSACTIONS
TOTAL COST
OF
ELECTRONIC
PAYMENTS
POTENTIAL
SAVINGS
(ESTIMATE)
Actual data 43,774,406 60% 40% 43,336,661.94 5,252,928.72
Scenario 1 43,774,406 50% 50% 36,113,884.95 6,566,160.90 5,909,544.81
Scenario 2 43,774,406 30% 70% 21,668,330.97 9,192,625.26 17,728,634.43
Note. Calculation conducted by the DECA team based on data provided in the CBBH’s Payment Systems in BiH in 2020 report.
CRYPTOCURRENCIES
There is no state-level regulation of cryptocurrencies in BiH, and the CBBH has no legal mandate to
define or regulate cryptocurrencies. Although there were some initiatives for drafting legislation allowing
the BiH government to regulate cryptocurrencies,
310
no law has ever been passed. Because
cryptocurrencies are not legal unless explicitly allowed by law, no banks currently deal with them. The
Government of RS made movements in regulating cryptocurrencies by adopting the Law on
Amendments to the Law on the Securities Market
311
in 2022. By amending the law, the RS Securities
Commission was given the role of keeping records of persons who provide virtual currency exchange
services and wallet depository services, and of cooperating and exchanging data, information, and
documentation with other competent authorities regarding the implementation of laws and other
regulations governing the prevention of money laundering and financing of terrorist activities.
312
Yet, for the past three years, the RS has been the site of the largest legal dispute in Europe related to
cryptocurrencies. In March 2022, a Banja Luka district court ordered the BiH affiliate of Italy-based
UniCredit Bank to pay approximately 144 million USD in compensation for its closure of the accounts
of Bitminer Factory, a cryptocurrency mining company based in Gradiška, RS, which had planned to use
environmentally friendly power from the Bočac 2 hydroelectric power station.
313
The Bitminer Factory
received payments for the tokens it planned to issue via UniCredit, and the bank said it could not engage
in such transactions.
314
The fine incurred was approximately 25 percent of UniCredit’s assets in BiH.
310
Erazo, Felipe. “Bosnia and Herzegovina is preparing a draft bill to regulate cryptocurrencies”. Bitcoin.com.
Published on May 12, 2021. https://news.bitcoin.com/bosnia-and-herzegovina-is-preparing-a-draft-bill-to-regulate-
cryptocurrencies/
311
Official Gazette of RS, No. 63/22.
312
Ibid.
313
Isichei, Anthonia. “UniCredit fined $144 million for illegally closing crypto mining firm’s accounts”.
CryptoPotato. Published on March 29, 2022. https://cryptopotato.com/unicredit-fined-144-million-for-illegally-
closing-crypto-mining-firms-accounts/
314
“Court orders Unicredit Bank Banja Luka to pay EUR 130 mil compensation to cryptocurrency miner”.
Intellinews. Published on: April 1, 2022. https://www.intellinews.com/court-orders-unicredit-bank-banja-luka-to-
pay-130mn-compensation-to-cryptocurrency-miner-240044/?source=bosnia-and-herzegovina
64 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
In the meantime, the CBBH, which is monitoring the experiences of other countries, maintains the
stance that cryptocurrencies should be treated as financial instruments rather than actual money.
315
In
May 2022
BiH, due largely to its lack of enabling legislation, was ranked the fourth least crypto-friendly
country in Europe by crypto proponents.
316
It is not clear whether relevant BiH authorities (including
Central Bank and banking agencies) are aware of or have plans to adopt and implement legal, regulatory,
supervisory, and enforcement frameworks that are consistent with international standards and guidance
that apply to the crypto/digital assets ecosystem.
The Balkan Crypto Exchange (BCX), established by Digital Assets Management, is the first platform in
BiH for buying, selling, exchanging, trading, storing, and managing digital assets. BCX works on the
principle of stock exchange business, wherein the Digital Crypto Exchange (DCX) offers ATMs for
several cryptocurrencies in eight locations throughout BiH.
317
The first BiH cryptocurrency in the
country is called RXC.
318
ICT INDUSTRY AND DIGITAL TALENT POOL
ICT is an emerging industry that employs 27,056 people in BiH (3.2 percent of the total number of
employed persons).
319
Women make up 38.4 percent of persons employed in the ICT sector.
320
As of
2021, the most prosperous sector in the ICT industry is the IT sector. About two-thirds of employees
in the IT sector are people younger than 35 years of age.
321
Between 2019 and 2021, the annual income
of IT companies in BiH increased by 23.7 percent on average each year. Estimates show that more than
75 percent of revenues generated by the IT sector came from exports.
322
In 2019, the average monthly
net salary in the IT sector was 920 USD, which was almost two times more than the overall average
salary in BiH.
323
The annual growth rate of the average salary in the IT sector is about 9 percent.
324
The majority of persons employed in the IT sector are young, highly educated workers (85.3 percent).
Three-quarters of employees are IT specialists, engineers, and other technical professionals, whereas
one-quarter comprises other specialists, for example, non-IT staff, administration, and human resources.
About 30 percent of employees in the IT industry are women. Three out of four IT specialists,
engineers, and other technical professionals are men, whereas slightly more women than men work as
315
“CBBH: Cryptocurrencies should be viewed as a financial instrument, not as money”. FENA News. Published
on: April 17, 2022. https://www.fena.news/bih/business-and-economy/cbbh-cryptocurrencies-should-be-viewed-as-
a-financial-instrument-not-as-money/
316
Buckler, N. “The Least Crypto-Friendly Countries in the world for Enthusiasts”. beINcrypto. Published on May
17, 2022. https://beincrypto.com/the-least-crypto-friendly-countries-in-the-world-for-enthusiasts/
317
DCX ATMs are available in Gradiška, Banja Luka, Prijedor, Derventa, Sarajevo, and Tuzla.
318
Crypto.ba. RXC White Paper. https://oblak.crypto.ba/s/TF8774EY5PjBKYD
319
Agency for Statistics of BiH. (2022). Persons in paid employment by activity, April 2022.
https://bhas.gov.ba/data/Publikacije/Saopstenja/2022/LAB_02_2022_04_1_BS.pdf
320
Ibid.
321
BIT Alliance. (2019). IT MANIFESTO: Strategic Plan of IT Industry Development in BiH.
https://www.dropbox.com/s/1tzm0gvjnx7v7q5/IT_Manifesto_ENG.pdf?dl=0
322
Government of Sarajevo Canton. (2021). Canton Sarajevo Development Strategy 2021-2027.
http://zpr.ks.gov.ba/sites/zpr.ks.gov.ba/files/strategija_razvoja_ks_2021-
2027._strateska_platforma_nacrt_prosirena_verzija_0.pdf
323
UNDP. (2020). Analiza potrebnih vještina za softversku industriju.
https://www.ba.undp.org/content/bosnia_and_herzegovina/bs/home/library/razvoj/analiza-potrebnih-vjetina-za-
softversku-industriju-u-bosni-i-her.html
324
Ibid.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 65
non-IT staff (administration, human resources, etc.) (54 percent).
325
These data conform with the
education statistics. For example, of the 4,224 students who studied computing in FBiH in the 2021–
2022 academic year, only 30 percent were women.
326
One of the biggest challenges to further growth of the IT sector in BiH is maintaining a qualified
workforce, given competition for talent and ongoing brain drain. Estimates show that BiH is facing a
deficit of about 6,000 people in the IT sector.
327
As of end-2019, the number of open positions for IT
specialists was much larger than the number of available IT specialists, with almost half of vacant
positions remaining unfilled.
328
As a result, BiH misses the opportunity to generate about 0.8 billion USD
each year.
329
To address this issue and ensure that the full potential of the IT sector is leveraged,
government authorities are introducing supportive measures, although these are still not substantial. For
example, in 2018 the University of Sarajevo initiated a two-year study of IT professionals, conducted at
two faculties (Faculty of Electrical Engineering Sarajevo and Faculty of Natural Sciences and Mathematics
Sarajevo) to enable professional development and training of programmers for IT needs through two-
year education program.
330
In 2022, the Government of the Sarajevo Canton decided to fully cover
costs of the study for students who enroll in the IT professional study programs in the 2022–2023
academic year.
331
325
UNDP. (2020). Analiza potrebnih vještina za softversku industriju.
https://www.ba.undp.org/content/bosnia_and_herzegovina/bs/home/library/razvoj/analiza-potrebnih-vjetina-za-
softversku-industriju-u-bosni-i-her.html
326
Institute for Statistics of FBiH. (2022). Higher Education 2021/2022. Statistical Bulleting 344. http://fzs.ba/wp-
content/uploads/2022/06/Bilten-2022.pdf
327
BIT Alliance. (2019). IT MANIFESTO: Strategic Plan of IT Industry Development in BiH.
https://www.dropbox.com/s/1tzm0gvjnx7v7q5/IT_Manifesto_ENG.pdf?dl=0
328
UNDP. (2020). Analiza potrebnih vještina za softversku industriju.
https://www.ba.undp.org/content/bosnia_and_herzegovina/bs/home/library/razvoj/analiza-potrebnih-vjetina-za-
softversku-industriju-u-bosni-i-her.html
329
BIT Alliance. (2019). IT MANIFESTO: Strategic Plan of IT Industry Development in BiH.
https://www.dropbox.com/s/1tzm0gvjnx7v7q5/IT_Manifesto_ENG.pdf?dl=0
330
“Published competitions for admission to the two-year IT specialist study at the University of Sarajevo”. Bit
Alliance. Published on June 13, 2018. https://bit-alliance.ba/bs/objavljeni-konkursi-za-upis-na-dvogodisnji-it-
specijalisticki-studij-na-univerzitetu-u-sarajevu/
331
Zugic, M. For Students Enrolling in the First Cycle of IT Study Programs, the Study Costs will be Borne by the
Sarajevo Canton. Accessed on July 22, 2022. https://vlada.ks.gov.ba/aktuelnosti/novosti/studentima-koji-upisuju-i-
ciklus-it-studijskih
Examples of initiatives to prepare BiH workers to enter the digital workforce
The USAID Workforce and Higher Access to Markets Activity in BiH (WHAM) focused on accelerating
employment in SMEs in the metal processing, wood processing, textile/apparel, and ICT sectors. Main
activities included provision of training or assistance with in-house training in the latest technologies.
As part of a 2019 pilot project in the RS 100 individuals with university diplomas who had not found a job
in their profession attended the first IT adult training program organized by the Ministry Of Science and
Technology Development, the Higher Education and Information Society of Republika Srpska at the
Innovation Center in Banja Luka.
Within the FBiH Civil Service Agency, an online platform was created to assist "the in-house training for
civil servants.
The e-Commerce Association has started offering an online course in conjunction with the Burch
University.
66 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Research shows, however, that the current education system cannot produce enough workers to meet
IT sector demand in the next 30 years. In addition, because of the low level of technical skills and a low
number of university graduates, 60 percent of IT companies must train new employees for four to six
months to bring them up to the required level of IT skills to do their jobs.
332
Considering that the IT
industry has been growing 10 times faster than the rest of the BiH economy, the problem of digital skills
within the BiH workforce is expected to
worsen.
333
At the same time, the IT sector
faces issues with IT workforce outflow. This
challenge stems from a broader brain drain
that BiH is experiencing. Current migration
flows from BiH are characterized
predominantly by the emigration of highly
skilled people.
334
According to the 2021
Global Cities Talent Competitiveness Index,
BiH ranks 132nd among 134 countries in
talent retention.
335
One of the biggest
challenges in attracting and retaining an IT
workforce within government institutions is
that BiH must comply with compensation
policies that make them less attractive
employers compared to those in the private
sector. Of 18 government institutions that
were asked whether they have issues with
attracting and retaining IT employees, all confirmed that they are facing this challenge. The record-high
brain drain causes enormous economic losses. Every work-capable person who emigrated from BiH
represents, on average, more than 25,000 USD of future annual GDP that could have been generated if
they were productively employed in BiH.
336
To combat brain drain and retain their employees, IT
companies are offering better employment conditions, higher salaries, and attractive benefits.
337
On the other hand, BiH’s comparative advantage for attracting investments into the IT sector builds on
a relatively low cost of labor, a time zone that at least partially overlaps with its most important
markets, and proficiency of IT experts in multiple European languages.
338
Diasporans are especially
332
UNDP. (2020). Analiza potrebnih vještina za softversku industriju.
https://www.ba.undp.org/content/bosnia_and_herzegovina/bs/home/library/razvoj/analiza-potrebnih-vjetina-za-
softversku-industriju-u-bosni-i-her.html
333
Ibid.
334
Efendic, A., Babic, B., Rebmann, A. (2014). Diaspora and Development: BiH.
https://doc.rero.ch/record/235757/files/30Diaspora_and_development_-_BiH.pdf
335
INSEAD (2021). The Global Talent Competitiveness Index 2021: Talent Competitiveness in Times of COVID.
https://www.insead.edu/sites/default/files/assets/dept/fr/gtci/GTCI-2021-Report.pdf
336
Westminster Foundation for Democracy. (2020). Cost of Youth Emigration from Bosnia and Herzegovina.
https://www.wfd.org/wp-content/uploads/2020/06/Cost-of-Youth-Emigration-from-BH_official_version-1-1.pdf
337
IOM. (2022). Emigration of Health and Information and Communication Technology Professionals from Bosnia
and Herzegovina: Challenges and Opportunities.
https://bih.iom.int/sites/g/files/tmzbdl1076/files/documents/emigration-of-health-and-information-eng.pdf
338
Government of Sarajevo Canton. (2021). Canton Sarajevo Development Strategy 2021-2027.
http://zpr.ks.gov.ba/sites/zpr.ks.gov.ba/files/strategija_razvoja_ks_2021-
2027._strateska_platforma_nacrt_prosirena_verzija_0.pdf
The Challenge of Brain Drain
According to the 2021 wave of NSCP-BiH, one in five
BiH citizens considers leaving the country, whereas
every third citizen who considers leaving BiH already
took some concrete steps towards emigration, i.e.,
applied for a job, education, or scholarship, submitted
residence visa application, collected information about
moving abroad, etc. Young people, more often than
adults, consider leaving the country (44 percent versus
14 percent, respectively). High unemployment and poor
living conditions are not the main drivers of emigration
in BiH. Instead, the main reasons why citizens consider
emigrating include: (i) access to better public services
(91 percent), (i) systemic corruption in BiH society (89
percent), (iii) better opportunities in life for their
children (88 percent), (iv) helping people/family by
sending help from abroad (84 percent), and (v) feeling
that their rights and freedoms are violated in BiH (79
percent).
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 67
interested in investing in the IT sector.
Diasporans perceive that the IT sector offers the
best prospects in terms of job creation and
income generation and is a low-hanging fruit for
investment, considering the IT sector does not
require large capital to start a business, unlike
some other sectors (e.g., metal processing).
However, investing in BiH is difficult, even for
the hardy investor. While the Law on the Policy
of Foreign Direct Investments,
339
allows foreign
investors to invest in any type of business in BiH
except the military, entering the country’s
market is challenging. BiH often ranks far lower
than its neighbors in ease of doing business, due
in part to the onerous procedures for starting a
new business. Aside from opaque public
procurement procedures and state-owned
monopolies,
340
other major challenges include “endemic corruption, complex legal/regulatory
frameworks and government structures, nontransparent business procedures, insufficient protection of
property rights, and a weak judicial system.”
341
Compounding an already arduous investment process,
the political challenges between RS and FBiH and the fact that entities have jurisdiction over their
respective financial sectors
342
mean that BiH does not constitute a single economic space.
343
This reality has a direct bearing on BiH’s EU ambitions. The EU Digital Agenda focuses on “creating
secure digital spaces and services, creating a level playing field in digital markets with large platforms and
strengthening Europe’s digital sovereignty.”
344
Given BiH’s trajectory towards EU membership, it is
unclear how this may affect the character of BiH’s digital outsourcing sector, or whether Western
Balkan countries may adopt data-sharing arrangements in the short term.
339
Official Gazette of BiH, No. 4/98, 17/98, 13/03, 48/10, 22/15
340
Bertelsmann Stiftung. (2022). The Bertelsmann Stiftung’s Transformation Index (BTI). Bosnia and Herzegovina
Country Report. https://bti-project.org/en/reports/country-report/BIH
341
U.S. Department of State. 2021 Investment Climate Statements: Bosnia and Herzegovina.
https://www.state.gov/reports/2021-investment-climate-statements/bosnia-and-herzegovina/
342
Fintech (World Bank)
343
Berelsmann Stiftung. (2022). Business Transformation Index (BTI). Bosnia and Herzegovina Country Report
2022. https://bti-project.org/en/reports/country-report/BIH
344
Ratcliff, C., Martinello, B., Ciucci M., Sofsky, F., Kaiser, K.P. “Digital Agenda for Europe.” European Parliament.
Published on January 2022. https://www.europarl.europa.eu/factsheets/en/sheet/64/digital-agenda-for-europe
Investment from the BiH Diaspora
According to the BiH Ministry of Human Rights and
Refugees, the BiH worldwide diaspora numbers about
2 million people in more than 50 countries. However,
the diaspora’s potential for supporting the country’s
socioeconomic development has not been fully
exploited.
USAID/BiH has been supporting diaspora investors
through its economic growth portfolio and diaspora
continues to be one of the strategic programming
priorities of the Mission. The USAID-funded Diaspora
Invest Activity, which closed in 2022, catalyzed the
economic contributions of the BiH diaspora to foster
the country’s socio-economic development by
engaging with the diaspora investors in a structured
way, providing incentives for diaspora investment, and
establishing local platforms for business services and
investment facilitation.
68 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
ANNEX A. METHODOLOGY
The BiH DECA was conducted by USAID/BiH’s Monitoring and Evaluation Support Activity
(MEASURE II), which put together a seven-member team which included five research specialists
(MEASURE II staff) and two digitalization specialists —one international and one localwith technical
expertise in digital infrastructure, access, media, governance, and digital financial services (DFS).
MEASURE II was able to adapt the National Survey of Citizens’ Perceptions (NCSP-BiH), one of its
annual products, to generate public opinion data about DECA-relevant issues. In addition, MEASURE II’s
prior support and familiarity with USAID/BiH and its 2020–2025 CDCS helped ensure smooth and
efficient adaptation of the DECA process and outputs to the needs of USAID/BiH. The results of the
DECA are expected to inform future USAID/BiH programs.
METHODOLOGY
The BiH DECA included the following four components:
1. USAID/BiH engagement: USAID/BiH designated its Digital Development Advisor as point of
contact (POC) within the Mission. This POC was responsible for leading communication with
the DECA implementation team, helping identify key informants, and reviewing relevant
documents during planning, analysis, and report-writing stages. The POC also attended selected
interviews during the interview stage and helped organize a virtual introduction and
presentation of preliminary DECA findings at USAID/BiH.
This modality of engagement with USAID/BiH was essential for ensuring the research team’s
understanding and alignment with USAID/BiH’s priorities, but it also helped in reaching target
interviewees and achieving the desired mix of interviewee profiles.
2. Desk research: The desk research used a standardized template the USAID/Washington
DECA team created, organized around four pillars (Mission priorities and background, digital
infrastructure and adoption; digital society, rights, and governance; digital economy). The
research team reviewed over 200 documents published by USAID/BiH and its IPs, government
institutions and agencies, international organizations, civil society, academia, and media.
Specifically, the desk research included three components:
a. quantitative analysis of open-source data and indices to produce regional comparisons
(e.g., GSMA, World Econom
ic Forum, International Telecommunication Union, and
Varieties of Democracy);
b. internet research guide
d by high-level questions under each pillar about the state of
BiH’s digital ecosystem; and
c. review of USAID/ BiH’s CDCS, funding allocations, and digitally relevant programming.
A complete list of reviewed documentation is provided in Annex C. The desk research was shared with
the USAID/BiH POC prior to the start of the key interviews stage and it was used to inform the
interview guides.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 69
3. Key informant interviews (KIIs): In close cooperation with USAID/BiH, the research team
compiled a list of target stakeholders across the private and public sectors, academia, civil
society, international organizations, government institutions and agencies, and within
USAID/BiH. An initial set of KIs were identified through USAID/BiH networks, with additional
KIs added during the research process and via referrals from completed interviews. The
research team regularly evaluated the list of scheduled interviews to ensure that the mix of KIs
is modified to fill identified gaps.
Exhibit A-1 presents the KIIs arranged by sector. The KIs were approximately evenly balanced between
the government on the state, entity, cantonal, and local level and the private sector. The private-sector
KIs included prominent IT and e-commerce companies, business associations, among others.
Exhibit A-115. Summary of key informant interviews
In observance of the public health restrictions related to the COVID-19 pandemic, the KIIs stage was
conducted virtually, mostly via the Zoom platform. The team held 87 KIIs and two focus group
discussions (FGDs) with 122 participants in total (some interviews were attended by two or three
interviewees). The research team typically conducted two to four interviews per day. All KIIs/FGDs
were attended by at least two team members, a lead interviewer and a notetaker. To improve the
conditions for triangulation of findings, the interview teams were not fixed, with team members changing
their partners and roles. The questions for each KII were drawn from the question bank which was
developed prior to the start of the KII stage, but the questions were tailored as needed based on the
profile of the given KI and information obtained in previous KIIs.
National Survey of Citizens’ Perceptions in BiH (NSCP-BiH): Relevant findings from the latest
wave of the NSCP-BiH (2021) were integrated into the DECA research process to fill gaps, confirm
findings, and illuminate individual-level perspectives on BiH’s digital ecosystem. The NSCP-BiH is an
annual survey (conducted since 2015) that explores citizens’ perceptions and experiences related to a
broad range of questions, including governance, the judiciary, elections, corruption, civil society, the
70 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
media, education, inter-ethnic relationships, violence, social inclusion, and emigration. The survey is
conducted with a nationally representative sample of 3,000 respondents. The seventh survey round was
conducted in January and February 2022, and it included questions about the BiH digital ecosystem:
satisfaction with online public services, ownership and use of digital devices, internet, and DFS. The
analysis of the responses has been integrated into the DECA report.
ANALYSIS
During the first phase of the DECA (desk research), the research team acquired a broad overview of
the state of the digital ecosystem in BiH. In order to fill in the gaps in knowledge and understanding that
were left following the desk research, the DECA team collected information from selected KIs.
During the interview stage, the research team conducted debriefs at least twice a week. These meetings
not only ensured that all team members were briefed on each interview but also facilitated the
identification and triangulation of emerging themes that were then tested in subsequent interviews.
Midway through the interviews, the team identified primary themes and commenced preliminary
synthesis of findings. Thematic coding was the main method used to analyze interview transcripts and
notes, and it was complemented by triangulation of findings within the research team.
Upon completing the KIIs, the team convened to revi
ew the identified main themes, triangulate findings
and confirm their validity against interview notes and complement them with the NSCP-BiH data. The
findings were organized, and the draft report was structured around the three DECA pillars (digital
infrastructure and adoption; digital society, rights, and governance; and digital economy).
LIMITATIONS
The DECA team employed different approaches to mitigate various potential research biases and ensure
the report’s findings are generated in a timely and objective fashion. The following summarizes the
limitations encountered and MEASURE II’s mitigation efforts:
Team members’ digital expertise: The majority of the team members were research specialists
with at best lay person’s understanding of digitalization issues. This limitation was to a considerable
extent overcome through the advice and guidance of two external experts – one international, one
local, who not only directed the efforts of the team’s generalist members, but also effectively
complemented one another. The two digitalization specialists also led or participated in a large majority
of most important or technically most intricate interviews. The team also made an effort to utilize prior
experience of its members by assigning the members with relevant backgrounds to each of the
DECA pillars.
Response bias: The assessment te
am triangulated data across multiple data sources, including KIIs,
NSCP-BiH, and the literature reviewed, to verify and enhance the credibility of findings and provide a
more comprehensive overview of challenges and opportunities for strengthening the digital
ecosystem in BiH.
Limitations related to ensuring potential KIs’ buy-in for participation in the research: A
large portion of KIIs were selected through USAID/BiH networks and partially complemented by
accessing the informal networks of the team’s two digitalization experts. Special efforts to reach KIs
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 71
from outside the capital of Sarajevo were relatively successful, although not as much as the virtual
format of interviews would allow.
Interviewer bias: Interviewers’ conduct and actions may lead KIs to respond in a certain way.
Therefore, the interviewers were trained to ask questions in a non-leading way. The assessment team
also made sure that respondents understood that their candid opinions were most highly appreciated
and ensured that respondents know that their responses would not be attributed to them and that their
identity would not be released.
Inability to conduct in-person KIIs due to the COVID-19 pandemic and related safety
measures: Because of the COVID-19 situation, the majority of KIIs were held in an online format.
72 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
ANNEX B. DEFINITIONS
Definitions from USAID Digital Strategy 2020-2024 unless otherwise mentioned.
Civil Society Organizations (CSOs): CSOs represent a wide array of stakeholders: community
groups, non-governmental organizations (NGOs), labor unions, indigenous groups, charitable
organizations, faith-based organizations, professional associations, and foundations.
Computer Emergency Response Team (CERT): group of security experts who respond to
cybersecurity incidents.
345
Critical Infrastructure: Critical infrastructure is an asset or system which is essential for the
maintenance of vital societal functions. The damage to a critical infrastructure, its destruction or
disruption by natural disasters, terrorism, criminal activity or malicious behavior, may have a significant
negative impact for the security of the European Union and the well-being of its citizens.
346
Cybersecurity: The prevention of damage to, protection of, and restoration of computers, electronic
communications systems, electronic communications services, wire communication, and electronic
communication, including information contained therein, to ensure its availability, integrity,
authentication, confidentiality, and non-repudiation.
Cyber Hygiene: The practices and steps that users of computers and other devices take to maintain
system health and improve online security. These practices are often part of a routine to ensure the
safety of identity and other details that could be stolen or corrupted.
Data Privacy: The right of an individual or group to maintain control over, and the confidentiality of,
information about themselves, especially when that intrusion results from undue or illegal gathering and
use of data about that individual or group.
Data Protection: The practice of ensuring the protection of data from unauthorized access, use,
disclosure, disruption, modification, or destruction, to provide confidentiality, integrity, and availability.
Digital Divide: The distinction between those who have access to the internet and can make use of
digital communications services, and those who find themselves excluded from these services. Often,
one can point to multiple and overlapping digital divides, which stem from inequities in access, literacy,
cost, or the relevance of services. Factors such as high cost and limited infrastructure often exacerbate
digital divides.
Digital Economy: The use of digital and internet infrastructure by individuals, businesses, and
government to interact with each other, engage in economic activity, and access both digital and
nondigital goods and services. As the ecosystem supporting it matures, the digital economy might grow
to encompass all sectors of the economy—a transformation driven by both the rise of new services and
entrants, as well as backward linkages with the traditional, predigital economy. A diverse array of
345
Technopedia. "Computer Emergency Response Team", accessed June 2022,
https://www.techopedia.com/definition/31003/computer-emergency-response-team-cert
346
European Commission. "Critical Infrastructure", accessed June 2022, https://ec.europa.eu/home-
affairs/pages/page/critical-infrastructure_en
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 73
technologies and platforms facilitate activity in the digital economy; however, much activity relies in
some measure on the internet, mobile phones, digital data, and digital payments.
Digital Ecosystem: The stakeholders, systems, and enabling environment that together empower
people and communities to use digital technology in order to gain access to services, engage with each
other, or pursue economic opportunities. A digital ecosystem is conceptually similar to, but broader
than, a digital economy. Although certain aspects of the digital ecosystem have country-wide reach,
other features differ across geographies or communities. The critical pillars of a digital ecosystem
include (1) a sound, enabling environment and policy commitment; (2) robust and resilient digital
infrastructure; (3) a capable workforce and digital service providers (e.g., both public and private
institutions); and (4) empowered end users of digitally enabled services.
Digital Identity: The widely accepted Principles on Identification
define identity as “a set of attributes
that uniquely describes an individual or entity.” Digital identification (ID) systems often require registering
individuals onto a computerized database and providing certain credentials (e.g., identifying numbers,
cards, digital certificates, etc.) as proof of identity. Government actors can set up these systems to
create foundational, national ID programs, or donors or non-governmental organizations (NGOs) for
functional purposes to identify beneficiaries, e.g., for humanitarian assistance and service delivery.
Digital Literacy: The ability to access, manage, understand, integrate, communicate, evaluate, and
create information safely and appropriately through digital devices and networked technologies for
participation in economic, social and political life. This may include competencies that are variously
referred to as computer literacy, information and communication technology literacy, information
literacy, and media literacy.
Digital Trade (or E-commerce): According to the World Trade Organization, the production,
distribution, marketing, sale, or delivery of goods and services by electronic means.
Disinformation: Disinformation is defined as false information spread with the specific intent to deceive,
manipulate, or influence behavior. It differs from misinformation because it requires malign intent.
E-government: E-government has been employed to mean everything fromonline government
servicestoexchange of information and services electronically with citizens, businesses, and other
arms of government.Traditionally, e-government has been considered as the use of ICTs for improving
the efficiency of government agencies and providing government services online. Later, the framework
of e-government has broadened to include use of ICT by government for conducting a wide range of
interactions with citizens and businesses as well as open government data and use of ICTs to enable
innovation in governance.
347
Hate Speech: The use of speech to make direct attacks against an individual or a group of people
based on a series of protected characteristics, such as race, ethnicity, nationality, religion, sex, sexual
orientation, gender identity, and physical or mental ability.
347
United Nations, E-governance, accessed June 2022, https://publicadministration.un.org/egovkb/en-
us/about/unegovdd-framework
74 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
Gross National Income: The gross national income (GNI), previously known as gross national
product (GNP), is the total domestic and foreign output claimed by residents of a country, consisting of
gross domestic product (GDP), plus factor incomes earned by foreign residents, minus income earned in
the domestic economy by nonresidents.
Internet Service Providers (ISPs): ISPs include both fixed-line and wireless technologies. Wireless
ISPs operate over unlicensed spectrum. ISPs include both small, local services and global providers.
Misinformation: Misinformation refers to any false or inaccurate information, such as rumors and
hoaxes. Social media platforms are regularly used to spread misinformation.
Mobile Network Operators (MNOs): MNOs provide cellular voice and data services. MNOs
provide internet services through wireless technologies, operating over licensed spectrum. Many
companies, such as BH Telecom or M:tel, are both ISPs and MNOs, because they offer both fixed and
mobile internet services.
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 75
ANNEX C: LITERATURE
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76 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
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regulations
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 77
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2020. Odluka o politici nulte tolerancije prema djelima seksualnog uznemiravanja i uznemiravanja na
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Regional Cooperation Council. Balkan Public Barometer.
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(DESI) in Western Balkan Economies. 2021. https://www.rcc.int/pubs/125/report-on-the-state-of-
application-of-digital-economy-society-index-desi-in-western-balkan-economies
Regional Cooperation Council. Western Balkans SecuriMeter. 2022.
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pdf
Resonant Voices. Accessed May 11, 2022. https://resonantvoices.info/
RS Institute of Statistics. Statistical Yearbook of RS, 2021.
https://www.rzs.rs.ba/static/uploads/bilteni/godisnjak/2021/StatistickiGodisnjak_2021_WEB_II.pdf
Rusi.org “Russia is Weaponising Bosnia and Herzegovina’s Gas Dependence.” Accessed June 2022.
https://rusi.org/explore-our-research/publications/commentary/russia-weaponising-bosnia-and-
herzegovinas-gas-dependence
Save the Children. Behavior and Habits of Children on the Internet: Attitudes of Children, Parents, and
Computer Science Teachers. 2016.
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internetu.pdf
Source.ba “Pročitajte šta znači ukidanje roaming ana Balkanu: Gdje ćete moći jeftino pričati, tipkati I
koristiti mobilni internet.” Accessed May 27, 2022.
https://www.source.ba/clanak/Haris/569118/Procitajte-sta-znaci-ukidanje-roaminga-na-Balkanu--Gdje-
cete-moci-jeftino-pricati-tipkati-i-koristiti-mobilni-internet
South East European Network for the Professionalization of Journalism (SEENPM). Media Trust in the
Western Balkans: Together Apart. 2021. https://seenpm.org/wp-content/uploads/2021/09/Resilence3-1a-
Media-trust.pdf
The Atlantic Initiative. Exploring Ethno-Nationalist Extremism in BiH. 2021.
https://atlanticinitiative.org/wp-content/uploads/2021/07/Exploring-ethno-nationalist-extremism-in-
Bosnia-and-Herzegovina.pdf
The Digital WB6+ Initiative. The Impact of Digital Transformation on the Western Balkans. 2018.
https://wb6digital.files.wordpress.com/2018/01/wb6-study.pdf
The GLOBSEC Vulnerability Index: Evaluating susceptibility to foreign malign influence in 8 Central
European & Western Balkan countries. Accessed May 11, 2022.
https://www.globsec.org/publications/the-globsec-vulnerability-index-evaluating-susceptibility-to-foreign-
malign-influence-in-8-central-european-western-balkan-countries/
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The Ombudsmen for Human Rights of BiH. Special Report on Hate Speech in BiH.
https://ombudsmen.gov.ba/Download.aspx?id=321&lang=EN
The Sarajevo Stock Exchange. Share issue profiles. Accessed June 2022. http://www.sase.ba/v1/en-
us/Market/Issuers-Securities/Issuer-profile
The University of New York in Prague. International Media Assistance in BiH: Lessons Learned.
December 2013.
Tomić, Stefan. A Comparative Study: Populism in Bosnia and Herzegovina and Serbia. 2020.
Vladisavljev, Stefan. “China’sDigital Silk RoadEnters the Western Balkans.” June 2021. China’s ‘Digital
Silk Road Enters the Western Balkans - BFPE English
Vajzović, Emir; Hibert, Mario; Turčilo, Lejla; Vučetić, Vuk; Silajdžić, Lamija. Media and Information
Literacy: Learning design for the digital age. 2021. https://fpn.unsa.ba/b/wp-
content/uploads/2021/04/MEDIJSKA-I-INFORMACIJSKA-PISMENOST-DIZAJN-UCENJA-ZA-
DIGITALNO-DOBA_e-izdanje-1.pdf
Vajzović, Emir. Media and Information Literacy: Research and Development. 2020.
https://fpn.unsa.ba/b/wp-content/uploads/2020/12/MEDIJSKA-I-INFORMACIJSKA-PISMENOST-
ISTRAZIVANJE-I-RAZVOJ_e-izdanje-1.pdf
UNDP. Analysis of Skills Needed by the Software Industry in BiH. 2019.
https://www.undp.org/bs/bosnia-herzegovina/publications/analiza-potrebnih-vje%C5%A1tina-za-
softversku-industriju-u-bosni-i-hercegovini
UNDP. Digital Transformation in the Public Sector in BiH Project (2020-2024). 2020.
https://info.undp.org/docs/pdc/Documents/BIH/Digital_transfromation_prodoc.docx.pdf
UNDP. “ICT sector as a strategic opportunity for advancement of economy in BiH.” Accessed May 11,
2022. https://www.undp.org/bosnia-herzegovina/news/ict-sector-strategic-opportunity-advancement-
economy-bih
UNDP. Kanton Sarajevo: Digitalna Uprava 2.0.
UNDP. Smart City Initiative. Accessed May 27, 2022. https://www.undp.org/bosnia-
herzegovina/projects/smart-city-initiative
UNDP Strategic Plan 2022-2025. UNDP Strategic Plan 2022-2025 | United Nations Development
Programme
UNDP. The World Bank. EU. Roma at a Glance: BiH Fact Sheet. 2018.
https://www.undp.org/eurasia/publications/regional-roma-survey-2017-country-fact-sheets
UNESCO. Assessment of media development in BiH: based on UNESCO’s media development
indicators. 2019. https://unesdoc.unesco.org/ark:/48223/pf0000371223
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UNICEF. “Mapiranje IKT Resursa Osnovnih I Srednjih Škola U BiH.” March 2022.
UNICEF. Social Impacts of COVID-19 in BiH: Second Household Survey. 2021.
https://www.unicef.org/bih/media/6251/file/Social%20Impacts%20of%20COVID-19%20in%20Bosnia%20an
d%20Herzegovina.pdf
UNIDIR. Cybersecurity Policy. Bosnia and Herzegovina - Cyber Policy Portal
United Nations Office on Drugs and Crime. The effects of the COVID-19 pandemic on trafficking in
persons and responses to the challenges. https://www.unodc.org/documents/human-
trafficking/2021/The_effects_of_the_COVID-19_pandemic_on_trafficking_in_persons.pdf
USAID. Digital Literacy Primer. How to Build Digital Literacy into USAID Programming.
USAID. FinTech Partnerships Playbook: How donors can pursue private sector engagement to
strengthen digital finance ecosystems. April 2019.
USAID and DAI. Digital Ecosystem Framework. August 2021.
https://www.usaid.gov/digital-
development/digital-ecosystem-framework
USAID’s Bureau for Development, Democracy, and Innovation (DDI). Artificial Intelligence Action Plan.
May 2022.
https://www.usaid.gov/sites/default/files/2022-08/USAID_AI_Plan_05122021.pdf
USAID/BiH’s E-Governance Activity. Regulation/Procedures or Amendments to E-Harmonized
Legislation. March 2022.
USAID/BiH’s Energy Policy Activity. Report on Gap Analysis Regarding BiH Cybersecurity Regulations
and Policies and its Compliance with ENC and EU Regulations. January 2021.
USAID/BiH’s INSPIRE Activity. Trafficking in persons court case analysis. June 2022.
USAID/BiH’s Monitoring and Evaluation Support Activity. Assessment of BiH E-governance and E-
administration. 2018.
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Administration20Assessment20Final20Report2012Dec2018.pdf
USAID/BiH’s Monitoring and Evaluation Support Activity. Brief Media Assessment Update. 2020.
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USAID/BiH’s Monitoring and Evaluation Support Activity. Diaspora Assessment. 2021.
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USAID/BiH’s Monitoring and Evaluation Support Activity. Gender Analysis for BiH: 2019 Follow-Up.
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USAID/OTI. Media Landscape Profile Bosnia and Herzegovina. June 2021.
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U.S. Department of State. 2021 Trafficking in Persons Report: BiH. 2021.
https://www.state.gov/reports/2021-trafficking-in-persons-report/bosnia-and-herzegovina/
Webalkans PLtform. EU funded research shows polarized public trust in the media in BiH. 2021.
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Westminister Foundation for Democracy. Cost of Youth Emigration from Bosnia and Herzegovina.
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BH_official_version-1-1.pdf
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Herzegovina-2019.pdf
World Bank. FinTech Innovations in the Western Balkans: Policy and Regulatory Implications & Potential
Interventions. April 2020. https://www.jbs.cam.ac.uk/wp-content/uploads/2020/08/2020-ccaf-fintech-
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World Bank. Western Balkans Regular Economic Report Greening the Recovery. 2021.
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no-20-fall-2021-greening-the-recovery
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https://openknowledge.worldbank.org/handle/10986/36945
World Economic Forum. The Global Competitiveness Report. 2019.
https://www.weforum.org/reports/how-to-end-a-decade-of-lost-productivity-growth
Xinhua Silk Road Information Service. Huawei aids BiH in building smart city. 2018.
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Zurovac, Lj. Mosig, L, Madoleva S. Konrad Adenauer Stiftung. Media Outlets in BiH. Accessed on July 26,
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Zulejhić, E. Research: Misinformation in the election process in BiH. 2021. https://zastone.ba/istrazivanje-
dezinformacije-u-izbornom-procesu-u-bih/
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ANNEX D. LIST OF RELEVANT LAWS/POLICIES/REGULATIONS/STRATEGIES
LAWS/POLICIES/REGULATIONS/STRATEGIES RELATED TO THE DIGITAL ECOSYSTEM
1. LAW ON
COMMUNICATIONS IN
BIH 2003
This Law regulates communications in Bosnia and Herzegovina, and the establishment and work of the Communications
Regulatory Agency of Bosnia and Herzegovina in accordance with the Constitution of Bosnia and Herzegovina, which
provides for the establishment and operation of common and international communications facilities. According to the
Law, communications include telecommunications, radio, broadcasting and associated services and facilities.
LINK
2. LAW ON ELECTRONIC
SIGNATURE 2006
The law regulates the use of electronic signatures in legal operations and other legal actions, as well as the rights,
obligations, and responsibilities in relation to electronic certificates (verifications).
LINK
3. LAW ON ELECTRONIC
LEGAL AND BUSINESS
TRANSACTIONS 2007
This Law regulates the legal framework for an electronic legal and business transaction, which includes the provision of
ICT services, the obligations of service providers, the conclusion of contracts, and the responsibility of service providers.
LINK
4. LAW ON ELECTRONIC
DOCUMENTS 2014
The Law applies to all public institutions, legal entities, and entrepreneurs whenever they participate in activities that
include using equipment and programs to produce, transfer, download, and maintain information in electronic form.
LINK
5. LAW ON TAX
ADMINISTRATION 2005
This Law introduces an obligation and regulates the tax administration on the territory of BiH.
LINK
6. POLICY OF ELECTRONIC
COMMUNICATION
SECTOR OF BIH 2017-
2021
The policy has set goals that need to be achieved in the sector of electronic communications and deadlines and has
identified the institutions in BiH for their realization.
LINK
7. BROADCASTING POLICY
2006
The policy of the broadcasting sector in BiH provides guidelines for implementing the provisions of the Law on
Communications and the obligations prescribed by European conventions and regulations of the European Union (EU),
also referred to as directives.”
LINK
8. THE INFORMATION
SOCIETY
DEVELOPMENT POLICY
20172022
The Policy defines activities that focus on further and accelerate the development of the ICT sector in BiH. The Council
of Ministers of BiH is responsible for implementing the Policy. At the same time, the Ministry of Communications and
Transport of BiH is accountable for monitoring the implementation in cooperation with the entity and Brčko District
competent institutions.
LINK
9. THE INFORMATION
SECURITY
DEVELOPMENT POLICY
OF BIH INSTITUTIONS
20172022
The Policy defines a set of documents that are the basis for implementing information security management systems in
the institutions. The policy treats the areas of information security management by the ISO/IEC 27001 standard.
LINK
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LAWS/POLICIES/REGULATIONS/STRATEGIES RELATED TO THE DIGITAL ECOSYSTEM
10. THE INFORMATION
SOCIETY MANAGEMENT
POLICY 2017-2022
The policy defines organizations’ relationships to information assets. In this context, its primary purpose is to inform
managers, technicians, and users about the essential requirements for protecting information assets, including those
attributes to people, hardware, and software resources and data.
11. LAW ON PROTECTION
OF SECRET DATA 2005
The Law regulates coon bases of a single system of designation, access to, use, keeping, and protection of confidential
data from unauthorized disclosure, destruction, and abuse within the competence of BiH, entities, and other levels of
government structure of BiH pertaining to public security, defense, foreign affairs or intelligence and security activities,
declassification of such information, and security clearance procedure and issuance of security authorization to access
confidential data.
LINK
12. LAW ON INTELLIGENCE
AND SECURITY AGENCY
2004
In line with the Law, the Intelligence and Security Agency was established, responsible for collecting, analyzing, and
distributing intelligence to protect the security, including sovereignty, territorial integrity, and constitutional order of
Bosnia and Herzegovina.
LINK
13. LAW ON THE
PROTECTION OF
PERSONAL DATA 2006
The Law on Protection of Personal Data covers the protection of personal data in the territory of Bosnia and
Herzegovina processed by all public institutions, as well as by natural and legal persons, less otherwise specified.
LINK
14. FREEDOM OF ACCESS
TO INFORMATION LAW
OF BIH 2003
The purposes of the Act are a) to acknowledge that information in the control of public authorities is a valuable public
resource and that public access to such information promotes greater transparency and accountability of those
authorities and is essential to the democratic process; b) to establish that every person has a right to access this
information to the greatest extent possible consistent with the public interest and that public authorities have a
corresponding obligation to disclose information; and c) to enable every natural person to request amendment of, and to
comment on, their personal information in the control of a public authority.
LINK
15. LAW ON THE PUBLIC
BROADCASTING
SERVICE OF BIH 2005.
The Law regulates the Public Broadcasting Service of BiH and, in particular, the issues of its registration, activity, and
organization.
LINK
16. LAW ON GENERAL
ADMINISTRATIVE
PROCEDURES 2002.
The Law determines the rules of administrative procedure to which the administrative bodies act, directly applying the
regulations and deciding on the rights and obligations or legal interests of natural persons and other parties.
LINK
17. BIH ELECTION LAW
2013.
This law shall regulate the election of the members and the delegates of the Parliamentary Assembly of BiH and the
members of the Presidency of BiH. It shall stipulate the principles governing the polls at all levels of authority in BiH.
LINK
18. STRATEGIC
FRAMEWORK OF
PUBLIC
ADMINISTRATION
REFORM IN BIH 2018
2022
The primary purpose of the PAR Strategy is to create and sustain a public administration capable of delivering quality
services to citizens and businesses, which would operate on the principles of good governance and ensure the
implementation of reforms required in the European integration process.
LINK
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LAWS/POLICIES/REGULATIONS/STRATEGIES RELATED TO THE DIGITAL ECOSYSTEM
19. STRATEGY FOR THE
ESTABLISHMENT OF
THE BIH CERT 2011
This document indicates the necessity and justification of the establishment of BIH CERT, provides guidelines whose
monitoring will result in the successful functioning of BIH CERT, and forms a strategic framework defining short-term and
midterm goals of BIH CERT.
LINK
20. BIH STRATEGY FOR
COMBATING HUMAN
TRAFFICKING (2020-
2023)
The strategy emphasizes the necessity of defining BiH policies to combat human trafficking for the next four-year period,
with particular attention to the planning of strategic goals and measures to prevent, suppress and combat various forms
of human trafficking.
LINK
21. FBIH STRATEGY FOR
DEVELOPMENT 2021-
2027
Recognized the importance of digital literacy – the FBiH will organize training programs, provide budget funds for free
and paid programs, develop action plans for digital education, and conduct awareness-raising campaigns on the need to
acquire digital skills.
LINK
22. FBIH STRATEGIC
PROGRAM FOR THE
SAFETY OF CHILDREN
IN THE DIGITAL
ENVIRONMENT FOR
THE PERIOD 2021-2024
The aim of the program is to ensure the protection of the youngest population from risks in the online world.
LINK
23. FBIH LAW ON
ELECTRONIC
DOCUMENT 2013
The Law regulates the right of federal and cantonal administrative bodies, local government authorities, companies,
institutions, and others to use electronic documents in business activities and in administrative proceedings in which
electronic equipment and programs can be used in the production, transmission, reception, and storage of information in
electronic form.
LINK
24. FREEDOM OF ACCESS
TO INFORMATION LAW
OF FBIH 2001
The Law regulates access to information for the purpose of:
1. Establishing that information under the control of a public authority represents a significant public good and
that public access to information promotes greater transparency and responsibility of public authorities, which
is necessary for the democratic process,
2. Determining that every person has the right to access public information, in accordance with the public
interest, and that public authorities have a corresponding obligation to communicate information,
3. Enabling any person to request changes and comment on their personal information under the control of a
public body.
LINK
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 91
LAWS/POLICIES/REGULATIONS/STRATEGIES RELATED TO THE DIGITAL ECOSYSTEM
25. RS LAW ON
ELECTRONIC
DOCUMENT,
ELECTRONIC
IDENTIFICATION, AND
CONFIDENTIAL
SERVICES IN
ELECTRONIC BUSINESS
OPERATIONS 2008
The law regulates the use of electronic signatures in legal operations and other legal actions, as well as the rights,
obligations, and responsibilities in relation to electronic certificates (verifications).
LINK
26. RS LAW ON CRITICAL
INFRASTRUCTURE 2019
The Law regulates the critical infrastructure of the RS, essential sectors of infrastructure in the RS, critical infrastructure
management, obligation to prepare risk analysis, security plan of critical infrastructure facilities, cooperation in the field of
critical infrastructure, handling of protected data, supervision over the implementation of the law.
LINK
27. RS LAW ON
INFORMATION
SECURITY 2019
This Law regulates measures for protection against security risks in ICT systems, responsibilities of legal entities, and use
of ICT systems.
LINK
28. FREEDOM OF ACCESS
TO INFORMATION LAW
OF RS 2001
The Law regulates access to information for the purpose of:
1. Establishing that information under the control of a public authority represents a significant public good and
that public access to information promotes greater transparency and responsibility of public authorities, which
is necessary for the democratic process,
2. Determining that every person has the right to access public information, in accordance with the public
interest, and that public authorities have a corresponding obligation to communicate information,
3. Enabling any person to request changes and comment on their personal information under the control of a
public body.
LINK
29. RS LAW ON TAX
PROCEDURE 2020
This Law governs the organization and competencies of the Tax Administration of the Republic of Srpska, rights, and
obligations of taxpayers, the tax procedure, payment of tax liabilities, regular and enforced collection of tax liabilities, as
well as other forms of termination of tax liabilities, tax audit, special audit, legal remedy procedure and supervision in the
tax field in the Republic of Srpska.
LINK
30. RS STRATEGY FOR THE
DEVELOPMENT OF
E-GOVERNMENT FOR
20192022
The strategy represents the continuation of intensive activities started in 2008 on the preparation and adoption of the
Strategy for the Development of the Electronic Government of the Republic of Srpska for the period 2009-2012, as well
as a series of activities implemented on the normative, technological and personnel modernization of the electronic public
administration system) in the Republic of Srpska.
LINK
31. BRCKO DISTRICT LAW
ON ELECTRONIC
SIGNATURE 2015
The law regulates the use of electronic signatures in legal operations and other legal actions, as well as the rights,
obligations, and responsibilities in relation to electronic certificates (verifications).
LINK
92 | DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) USAID.GOV
ANNEX E. RELEVANT DONOR PROJECTS
NO. DONOR NAME OF THE PROJECT DURATION AREA OF SUPPORT
BUDGET
(USD)
1. UNDP DigitalBIZ project (Initiation Stage
ended May 31,
2022)
Provides support for the digital transformation of the economy
through the necessary policies and regulatory changes, capacity
development, as well as the development of infrastructure for
technology transfer and fostering innovation.
463,700
2. UNDP,
Government of the
United Kingdom,
Government of the
Netherlands
Digital Transformation in the
Public Sector Project
20202024 Support governments and institutions across all levels to undergo
a digital transformation, through enhanced capacities for
transparent and effective policy-making, knowledge and resource
management.
5,000,000
3. UNDP IT Girls The rationale behind the IT Girls initiative lies in the cross-cutting
commitment for the participation of women and girls in the labor
market and their equal involvement in all career directions
outlined in frameworks for the protection and promotion of
women’s rights and national policies and legislation in BiH.
4. UNICEF GIGA Initiative 2019 Giga, an initiative launched by UNICEF and ITU in September
2019 to connect every school to the Internet and every young
person to information, opportunity, and choice, is supporting the
response to COVID-19, as well as looking at how connectivity can
create stronger infrastructures of hope and opportunity in the
time after COVID.
5. GIZ Strengthening Innovation and
digitalization in SMEs in Bosnia and
Herzegovina
20192022 Support SMEs in developing strategies for innovation and
digitalization, and also provide assistance in the implementation of
specific projects.
2,500,000
6. EU EU4Business 20182022 With the aim of strengthening BIH’s economy, the EU4Business
project stimulates the development of entrepreneurship, export-
oriented sectors, tourism and agriculture.
16,100,000
7. EU and EBRD Go Digital Programme 2022 Help SMEs invest in the digitalization of their businesses, alongside
other investments to improve productivity, operational efficiency
and resilience
8,500,000
USAID.GOV DIGITAL ECOSYSTEM COUNTRY ASSESSMENT (DECA) | 93
NO. DONOR NAME OF THE PROJECT DURATION AREA OF SUPPORT
BUDGET
(USD)
8. OSCE Mission in
BiH
Cybersecurity Programme Support to development of a harmonized strategic cybersecurity
framework, establishment of Computer Emergency Response
Teams (CERTs), and capacity building to fight cybercrime.
9. Development
Facility of the
European Fund for
Southeast Europe
(EFSE DF)
Programme to support the digital
transformation of microfinance
institutions
2022 The program assesses the digital readiness of the MFIs, diagnoses
organizational constraints, develops a business strategy for digital
transformation, and delivers a digital road map and action plan for
each of the institutions
10. Swiss SDC MarketMakers 20212026 The program strengthens underperforming market functions in
the IT and Business/Knowledge-Process-Outsourcing (BPO/KPO)
sectors in BiH. MM induces economic growth in private
companies and contributes to create new and better jobs. MM
further supports youth employment and entrepreneurship by
improving conditions for self-employment, business creation and
freelancing. Helped create a website to promote employment in
the IT sector: http://www.itkarijera.ba/
2,414,598
11. RCC Digital Transformation Support effective implementation of the Digital Agenda for the
Western Balkans through CRM, and Alignment of WB Digital
Agenda with EU Digital Single Market principles and practices and
relevant European strategies
12. WB Digital Highway for West Balkans
The Balkans Digital Highway initiative aims to improve access to
high-speed broadband services nationally and regionally, in and
between participating countries, by setting up a regional wholesale
broadband network over OPGW infrastructure of the
participating TSOs. Thanks to the outcomes of the Project, the
TSOs will be able, in collaboration with each other, to offer
seamless wholesale broadband services cross-border and across
participating countries.
16,600,000
MONITORING AND EVALUATION
SUPPORT ACTIVITY (MEASURE II)
Fra Anđela Zvizdovića 1
UNITIC Tower B, Floor 21
71000 Sarajevo
Bosnia and Herzegovina
Phone: +(387) 033 941 676
www.measurebih.com