ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS
Concept
15-20 points
Has a clear picture of what they
are trying to achieve. Adequate
description of what they are
trying to do and generally how
his/her work will contribute to the
final project.
10-14 points
Has a fairly clear picture of what
they are trying to achieve. Can
describe what they are trying to do
overall but has trouble describing
how his/her work will contribute to
the final project.
5-9 points
Has brainstormed their
concept, but no clear focus
has emerged. Goals/final
product not clearly defined.
0-4 points
Little effort has been spent on
brainstorming and refining a
concept. Unclear on the goals
and how the project objectives
will be met.
Script/
Storyboard
12-15 points
The storyboard illustrates the
video presentation structure with
thumbnail sketches of each
scene. Notes of proposed
transition, special effects, sound
and title tracks include text, color,
placement, graphics, etc. Notes
about proposed dialogue/
narration text are included.
8-11 points
The storyboard includes thumbnail
sketches of each video scene and
includes text for each segment of
the presentation, descriptions of
background audio for each scene,
and notes about proposed shots
and dialogue.
4-7 points
The thumbnail sketches on
the storyboard are not in
logical sequence and do not
provide complete
descriptions of the video
scenes, audio background,
or notes about the dialogue.
0-3 points
There is no evidence of a
storyboard or script.
Content/
Organization
15-20 points
The content includes a clear
statement of purpose or theme
and is creative, compelling and
clearly written. A rich variety of
supporting information in the
video contributes to the
understanding of the project’s
main idea. Events and messages
are presented in a logical order.
Includes properly cited sources.
10-14 points
Information is presented as a
connected theme with accurate,
current supporting information that
contributes to understanding the
project’s main idea. Details are
logical and persuasive information
is effectively used. The content
includes a clear point of view with a
progression of ideas and
supporting information. Includes
properly cited sources.
5-9 points
The content does not
present a clearly stated
theme, is vague, and some
of the supporting information
does not seem to fit the
main idea or appears as a
disconnected series of
scenes with no unifying main
idea. Includes few citations
and few facts.
0-4 points
Content lacks a central theme,
clear point of view and logical
sequence of information. Much of
the supporting information is
irrelevant to the overall message.
The viewer is unsure what the
message is because there is little
persuasive information and only
one or two facts about the topic
are articulated. Information is
incorrect, out of date, or
incomplete. No citations
included.