spanned Cantonese, Putonghua, English, Portuguese, German, Japanese, Korean, Thai, French,
Spanish, Russian, Indonesian, Hokkien and Chaozhouese.
In 2015, 8,523,600 tourists visited Macao on package tours, representing a decrease of 7.6
percent over 2014. Most package tourists, totalling 6,899,900, came from mainland China, 5.7
percent less than in 2014. The second and third-largest sources of package tourists were Taiwan
and Korea, with 479,900 and 325,900, respectively.
In 2015, a total of 1,510,200 Macao residents travelled abroad. Of these, 610,200 joined outbound
group tours. The most popular destination was mainland China, with 474,100 (77.7 percent) residents
visiting. Taiwan was the second most-popular tourism destination for Macao residents, attracting
36,700 visitors or six percent of the total. Hong Kong ranked third, attracting 22,200 visitors or 3.6
percent of the total. A total of 900,000 residents engaged with travel agent services without joining
guided tours, 5.3 percent less than in 2014.
MacaoGovernmentTourismOfce
The functions of the Macao Government Tourism Ofce (MGTO) include assisting the formulation
and implementation of local tourism policies; enhancing development and diversity of the tourism
industry; and monitoring tourism and related business and issuing licences, in order to realise the
Government’s overall tourism objectives.
The MGTO has set up representative ofces in many countries and regions around the world,
including the Hong Kong SAR, Japan, South Korea, Thailand, Singapore, Malaysia, Indonesia,
France, the United Kingdom and Ireland, the United States of America, Russia, Australia and New
Zealand.
Macao’s tourism industry was also actively promoted by three overseas ofces: the Tourism
Section of the Ofce of the Macao Special Administrative Region in Beijing, Macau Economic
and Cultural Ofce in Taiwan, and Macau Tourism Promotion and Information Center in Portugal.
The objective for 2015 was to commence different projects that tap into the “Belt and Road”
initiative and develop Macao as a world tourism and leisure centre. Work included compiling
the Master Plan for Tourism Industry Development; enhancing regulation of the industry and
optimising tourism management and licensing services; continuing the Quality Tourism Services
Accreditation Scheme and providing professional training for the industry; launching four tourism
walking routes under the Step Out, Experience Macau’s Communities Programme, rening the
existing four walking routes and bus tour; enhancing community and cultural tourism through
the Community Tourism Plan, Tourism Awareness Campaign and Cultural Tourism Programme;
promoting tourism products overseas, using celebrity endorsers and information technology to
widen the impact of advertising as well as connect to development of smart tourism; and continue
participating in conferences and events hosted by international tourism organisations to promote
Macao as a branded tourism destination.
Tourism Planning
In pursuing the building of Macao as a world tourism and leisure centre, the MGTO commenced the
Tourism
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