Angela Yehl
96
1. What kind of knowledge does the methodology aim to produce?
2. What kinds of assumptions does the methodology make about the world? (i.e.,
ontological perspective) and
3. How does the methodology conceptualize the role of the researcher in the
research process (i.e., reflexivity)?
In ending each chapter by answering these three epistemological questions, Willig
provides an excellent summation of the approach and enables the reader to practice their
own consideration of these variables when determining the most appropriate approach.
Willig’s book is both introductory and scholarly, and is organized in such a way
that the reader is methodically guided through the basic tenets of qualitative research,
principles of design, specific methodologies, and finally, practical applications of
qualitative research. Also included in each chapter, is a helpful “how-to” guide for
writing up the research report, specific to each approach. Given the flexibility provided to
qualitative researchers in the way they write up their work, Willig provides guidance with
regard to the organization and necessary components of the qualitative research report.
The six approaches delineated throughout the book are: (a) Grounded Theory, (b)
Phenomenology, (c) Case Study, (d) Discursive Psychology, (e) Foucauldian Discourse
Analysis, and (f) Narrative Psychology/Memory Work.
Throughout each chapter, Willig provides an introduction to the approach,
describes the procedures involved in data collection and analysis, and discusses both
advantages and disadvantages, including limitations to using the approach. She also
addresses specific epistemological difficulties, such as the use of triangulation, and
generalizability in utilizing a case study approach. In addition to these constructs, she
discusses ethical considerations and the value of each approach, as well as prevalence of
use in the context of research in the area of psychology. Willig’s organization within and
among chapters facilitates understanding of the concepts as they build upon each other.
Her positioning of the chapters on Discursive Psychology and Foucauldian Discourse
Analysis to follow such concepts as phenomenology helps the reader first understand the
idea of perceptions constructing phenomena, then transition to the more complex
approaches which consider the role of language in managing “stake” in social interactions
and in constructing subject positions.
In the final chapter, Willig looks at how qualitative research is currently evaluated
in the field and puts forth a series of criteria by which “good” qualitative research is
measured. These include criteria established by both Henwood and Pidgeon (1992) and
Elliott, Fischer, and Rennie (1999), and include guidelines, which acknowledge both the
scientific rigor and unique attributes of qualitative research (i.e., creativity and
idiosyncrasy). These include such considerations as, the importance of fit, integration of
theory, reflexivity, providing credibility checks, coherence, documentation, theoretical
sampling and negative case analysis, sensitivity to negotiated realities, and transferability.
Inclusion of these sets of criteria provides the student researcher a check-list by which to
measure future qualitative research projects to ensure adherence to scientific value. In
this chapter, Willig does an exceptional job of bringing the reader back to the basic
principles of design outlined in Chapter 2, and emphasizes that a high quality research