November 2022 | On Nigeria 2.0 Learning Brief 2
traditional media, digital media, and social media. In the aggregate, these data streams enable
EnCompass, in partnership with subcontractors Playspread and Pulsar, to measure the quantity of
corruption-related reporting on different topics across the media and social media landscape, and
assess the quality of investigative journalism in Nigeria. Each year, data is collected in five languages,
as noted below, and translated into English for analysis. For the purposes of Learning Brief #6- Media
Monitoring 2021 Report, only digital and traditional media were analyzed. Social media will be
analyzed in Learning Brief #5- Amplifying Investigative Journalism.
Data streams
Traditional media
The traditional media data stream captures TV and radio segments in English, Hausa, Yoruba, Igbo,
and Pidgin. EnCompass developed a list of criteria to purposively sample traditional media consisting
of Nigerian radio and TV sources based on the reach, popularity, corruption-related reporting, and
reputation of each source. A variety of news sources that met these criteria were then selected
based on the diversity of languages, with a minimum of two news sources selected for each
language. The regional coverage for each news source ensures the sample covers all major regions of
Nigeria.
Traditional media sources inclusion criteria include:
• National, regional, and state-level reach, measured by viewership
• Popularity at national, regional, and state levels
• Coverage of corruption-related news reporting
• Reputation as a quality radio and TV source
• Diversity of Nigerian languages
•
On Nigeria 2.0 grantee organizations partnered with radio and TV sources
A total of nine national, regional, and state-level TV channels were selected for their strong
penetration nationally as well as in the North Central, North East, North West, South West, South
East, and South South regions of Nigeria. Five of the TV channels are nationally broadcast, while four
of the TV channels are regionally focused.
The 11 radio stations include one national station and ten stations with regional and state focus.
Three stations are government sponsored: Rhythm FM, KSMC Kaduna, and Rock City FM. One
station, Wazobia FM Lagos, has a wide reach and is in Pidgin, thereby popular with southern
populations. Radio stations vary in terms of focus – from world news, investigative news, politics, and
talk radio.
The 20 traditional media sources produce four breaking news segments each day and are aired in the
morning, afternoon, later afternoon, and evening. The most watched TV segment and the most
listened to radio segment were in the evenings, therefore one hour of breaking news was sampled