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SEO – AUDIT REPORT
FOR
ABC CORPORATION
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SEO EXECUTIVE SUMMARY
Top On-Page Structure Action Items
Top Off-Page Structure Action Items
Top Linking/Social Action Items
SEO SCORECARD
CONTENT ANALYSIS
Content Analysis
Content Score
KEYWORD FOCUS
Analysis
Recommendations
Guidelines
U R L STRUCTURE
Analysis
Recommendations
Guidelines
TITLE TAGS
Analysis
Recommendations
Guidelines
META DESCRIPTION
Analysis
Recommendations
Guidelines
META KEYWORDS
Analysis
Recommendations
Guidelines
HEADING TAGS
Analysis
Recommendations
Guidelines
DUPLICATE CONTENT
Analysis
Recommendations
Guidelines
5
6
9
11
13
15
17
21
22
24
2 | TABLE OF CONTENTS
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INTERNAL LINKING & ANCHORTEXT
Analysis
Recommendations
Guidelines
IMAGE NAMES & ALT TAGS
Analysis
Recommendations
Guidelines
NO-FOLLOW ANCHOR TAGS
Analysis
Recommendations
Guidelines
INDEX OPTIMIZATION ANALYSIS
PAGE EXCLUSIONS
Analysis
Recommendations
Guidelines
PAGE INCLUSIONS
Analysis
Recommendations
Guidelines
URL REDIRECTS
Analysis
Recommendations
Guidelines
BROKEN LINKS
Analysis
Recommendations
Guidelines
26
28
29
30
32
33
34
35
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PAGE LOAD SPEED
Analysis
Recommendations
Guidelines
OFF-PAGE STRUCTURAL ANALYSIS
BACKLINK ANALYSIS
Analysis
Recommendations
Guidelines
LINKING ROOT DOMAINS
Analysis
Recommendations
Guidelines
AUTHORITY & TRUST
Analysis
Recommendations
Guidelines
SOCIAL MEDIA & VISIBILITY
Analysis
Recommendations
Guidelines
COMPETITIVE LINK COMPARISON
Analysis
TOP CATEGORY PAGE AUDIT
Analysis
KEYWORDS & COMPETITORS ANALYSIS
Analysis
CONCLUSION
36
38
40
41
43
44
46
48
61
63
4 | TABLE OF CONTENTS
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SEO EXECUTIVE SUMMARY
This prioritized list shows the key elements to optimize, from highest to Lowest
priority, for the three main areas of SEO; Content, Indexing and Linking/Social.
Top On-Page Structure Analysis Action Items
Keyword Focus
Optimize the landing pages for relevant keywords in order to drive more traffic.
Landing pages may have to be created/optimized for identified keywords.
Title Tags
We recommend writing a unique and concise title for each of your pages that
contains your most important and relevant keywords.
Meta Description Tags
We recommend that Meta Descriptions should be re-written for each page that has
an overly long, short or otherwise un-optimized.
Duplicate Content
Rewrite for Duplicate product description, Remove and Modify the duplicate content
where necessary. We recommend to remove Shipping & Returns from product pages
and create individual page.
Top Indexing Action Items
Page Exclusions
Need to update the Sitemap.xml submitting it through your Google and Bing
Webmaster Tools accounts.
Page Load Speed
The size and number of images on the site have to be optimized.
Broken Links
Remove the link leading to the error page or replace it with another resource.
Off-Page Structural Analysis Action Items
Backlink Analysis
Remove toxic links & increase quality and variety of backlinks with relevant anchor
text.
Linking Root Domains
Emphasize on building worthy content, guest blog posts, and high profile press
mentions.
Social Media Visibility
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Need to build strong and relevant audience base and brand awareness through social
media especially on Facebook.
5 | ACTION ITEMS
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SEO SCORECARD
SEO Element
SCORE
Content Analysis
6
Keyword Focus
6
URL Structure
6
Title Tags
3
Meta Descriptions
2
Meta Keywords
10
Heading Tags
3
Duplicate Content
1
Internal Linking and Anchor Text
7
Image Names and ALT Tags
9
No-Follow Anchor Tags
10
On-Site Structure Score
57%
Indexing & Page Inclusions
7
Page Exclusions
10
URL Redirects
10
Broken Links
7
Page Load Speed
3
Indexing Score
74%
Backlink Analysis
3
Linking Root Domains
5
Authority & Trust
6
Social Media & Visibility
3
Competitive Link Comparison
5
Off-Page Structure Score
44%
Overall SEO Score
58%
A score of 10 is perfect execution and a score of 1 means that element is missing entirely. These
areas are addressed in the following report. In each overview section the issues are color coded
as follows:
1-3$Major$
4-7$Avg.$
8-10$ Minor$
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ON-PAGE STRUCTURAL
ANALYSIS
6 | SEO SCORECARD
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7 | ON-PAGE AUDIT
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On-Page Analysis Overview
On-Page Structural Analysis
The On-Page SEO audit addresses all the on-site SEO content related issues found on
ABCCorporation.com, Implementing the recommended changes should provide valuable SEO
benefits. There are 11 main on-site SEO topics covered, as follows:
For each main on-site SEO topic, there are 3 sub sections: Analysis, Recommendations and
Guidelines.
• The Analysis section details the findings from our analysis.
• The Recommendations section identifies our proposed action items.
• The Guidelines section gives specific instructions for implementing the required changes.
1-3$Major$
4-7$Avg.$
8-10$ Minor$
8 | ON-PAGE OVERVIEW
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Top Action Items
Keyword focus
Title tag
Meta description
Heading tag
URL structure
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On-Page Analysis/ Content
Analysis
We found that there is significant opportunity to include content and relevant targeted keywords
at Product level. Lack of a text description of the product makes it difficult for the page to be in
the top 10 of a search engine query, even in the case of low-frequency queries.
Issues
Number of Pages
Webpages with very low content and
targeted keywords
8,877 low text content on the page
Product Page with Fairly Good Content – Snapshot 1
Product Page with no information – Snapshot 2
Very!less!info!
about!the!product!
6
Difficult Fix
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Recommendations
• <Recommended Next Steps and best practices>
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On-Page Analysis/ Keyword Focus
Analysis
This section analyzes how well you’ve identified and targeted the keywords that people use to
find your website. While the site does an excellent job of targeting brand terms, product related
keywords are not generating enough traffic to the site. There are 43,258 keywords that are
ranked under 100 and optimized for 3,362 landing pages of ABCCorporation site.
Recommendations
A) For the keywords selected for this audit, we will provide detailed recommendations in
the following sections.
B) Huge number of keywords driving traffic to just less number of pages of the site:
• <Recommended Next Steps and best practices>
C) For keywords that are ranked under 100, but receive no traffic:
• <Recommended Next Steps and best practices>
D) Product Landing Pages optimized for just 1 or 2 keywords but not driving any traffic:
• <Recommended Next Steps and best practices>
To adhere to the guidelines from the search engines, ideally a unique page should exist for every
root keyword term for which ABCCorporation.com wishes to rank.
Guidelines
• <Recommended Next Steps and best practices>
Issue
Number of Keywords / Pages
Huge number of keywords driving traffic to just
less number of pages of the site.
22,454 keywords for just 229 pages
Keywords that are ranked under 100, however
not driving traffic to the webpages
20,653 keywords
Product Landing Pages optimized for just 1 or 2
keywords but not driving any traffic
1,937 Landing Pages
Difficult
Fix
6
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Double Click on Spreadsheet Icon to go through the list
• 22,454 keywords for just 229 pages – Only review
<excel list attached>
• 20,653 keywords – Potential keywords that can be optimized. This may include
some of the 48 keywords that are already selected for this audit
<excel list attached>
• 1,937 Landing Pages – Landing pages that need to be optimized to drive more
traffic.
<excel list attached>
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On-Page Analysis/ URL Structure
Analysis
We found the URL structure to be free of special characters and unnecessary parameters.
However, more readable URL structure can significantly increase the engagement rate it gets
from search-engine users.
URL Structure – Snapshot-1
URL Structure – Snapshot-2
These!URLs!are!part!of!
how!searchers!choose!
which!link!to!click!
Need!to!include!
categories!and!
subcategories!in!the!URL!
structure.!
Good!practice!is!to!match!the!URL!with!the!product!name!
and!include!them!in!a!relevant!folder!(i.e.!category/sub-
category).!
Difficult
Fix
6
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Recommendations
Overall no immediate action is needed. However, inclusion of categories or sub categories is
strongly advised.
Guidelines
A site’s URL structure is extremely important to both users and search engines. Poor URL
structure can hurt rankings, prevent pages from being indexed and lower your click-through-rate
(CTR).
• It is extremely important that URLs be readable, user friendly, and that they contain the
keyword of the page. Always separate keywords with dashes, not underscores. If
relevant, a geo-qualifier
• <Recommended Next Steps and best practices>
One example of a proper URL structure might be:
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On-Page Analysis/ Title Tag
Analysis
Optimal length for search engines are between 30 and 65 characters and We found the following
issues
Issues
Number of Pages
Duplicate Title Tags
275 Pages
Too Short Title Tags
272 Pages
Duplicate Title Tag - Snapshot
Short Title Tag – Snapshot
Duplicate <title> tags make it difficult for search engines to determine which of a website’s
pages is relevant for a specific search query, and which one should be prioritized in search
results. Pages with duplicate titles have a lower chance of ranking well and are at risk of being
banned. Moreover, identical <title> tags confuse users as to which webpage they should follow.
Recommendations
We recommend writing a unique and concise title for each of your pages that contains your most
important and relevant keywords.
URL:!http://www.ABCCorporation.com/ignition-coil-
briggs-stratton/p/60331/!
URL:!http://www.ABCCorporation.com/ignition-coil-
briggs-stratton/p/60330/!
Difficult
Fix
3
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Guidelines
After the URL, the second most important place on a page to have the keyword is the Title tag.
The Title tag is the first description of the page that search engine users will read, and it is
extremely important to both users and search engines that it contain the keyword they are
searching for. This will not only help to improve rankings, but can significantly improve your
click-through-rate as well.
A proper Title tag will:
Be 15-65 characters in length (30-65 is ideal).*
Be unique to that page (don’t use the same title tag on multiple pages).
Use the keyword of that page twice if space permits (once at the start, followed by separator
such as a colon, hyphen, or pipe, and then once again in a call to action). If the character limit
prevents the use of the keyword twice, use it once in a good call to action, with the keyword as
close to the beginning of the Title tag as possible.
One example of a proper title tag structure might be:
Page URL
Page Title
Keywords
http://www.ABCCorporation.com/
oilers/c/5800028/
<Title>
ABCCorporation
Or
<Title>
ABCCorporation
Keyword 1
Keyword 2
Keyword 3
Double Click on the spreadsheet icon to see the full list
• Duplicate Title Tag list
• <excel list attached>
• Too Short Title Tag
• <excel list attached>
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On-Page Analysis/ Meta Description
Analysis
The meta description tag serves the function of advertising copy. It draws readers to a website
from the SERP and thus, is an extremely important part of search marketing. Crafting a readable,
compelling description using important keywords can improve the click-through rate for a given
webpage. To maximize click-through rates on search engine result pages, it's important to note
that Google and other search engines bold keywords in the description when they match search
queries.
Optimal length for search engines is between 150 and 160 characters and we found the
following issues
Issues
Number of Pages
Duplicate Meta Descriptions
1,427 Pages
Short meta Descriptions
429 Pages
Missing Meta Descriptions
36 Pages
Duplicate Meta Description – Snapshot
Snapshot!-1!
Difficult
Fix
2
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Short Meta Description – Snapshot
Snapshot!-2!
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Missing Meta Description Snapshot
Recommendations
• <Recommended Next Steps and best practices>
Guidelines
• <Recommended Next Steps and best practices>
One example of a Meta Description might be:
URL
URL
Current Meta Description
*****************************************************
Suggested Meta Description
**********************************************
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Double Click on the spreadsheet icon to see the full list
Duplicate Meta Descriptions – Rewrite original meta-tags
<excel list attached>
Short meta Descriptions - Write longer, more descriptive meta descriptions
<excel list attached>
Missing Meta Descriptions – Write original, descriptive meta descriptions
<excel list attached>
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On-Page Analysis/ Meta Keywords
Analysis
Guidelines
• <Recommended Next Steps and best practices>
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10
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On-Page Analysis/ Heading Tag
Analysis
A key feature of the Hummingbird algorithm is Google’s drive and ability to look past the
keywords in a search query and extract the user’s intent. By understanding the search intent
behind a target keyword query, an H1 can be crafted to speak directly to that intent. If Google
agrees with your interpretation of the user’s intent and it is effectively communicated in the H1
tag, this can certainly lead to a ranking promotion.
Issues
Number of Pages
More than 1 H1 Heading (Blank H1)
27 Pages
Duplicate H1 and title tags
14 Pages
Missing H1 Heading
6 Pages
Duplicate H1 Heading – Snapshot
Recommendations
We recommend remove Multiple H1 and Duplicate H1 tag from the pages and New H1 Tag
should be re-written for for all 37 pages.
Guidelines
• <Recommended Next Steps and best practices>
Double Click on the icon to see the list
Easy Fix
3
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More than 1 H1 Heading (Blank H1) – Retain only one H1 tag
<excel list attached>
Duplicate H1 and title tags – Update unique H1 tags
<excel list attached>
Missing H1 Heading – Incorporate H1 tags
<excel list attached>
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On-Page Analysis/ Duplicate Content
Analysis
Duplicate content is identical content found on two or more pages on your site. Search engines
may penalize your site if too much duplicate content is found. ABCCorporation site has large
amount of Duplicate Content
Issues
Number of Pages
Duplicate Content Pages
8,707 Pages
Duplicate Content – Snapshot – Type 1
Example!
1!
Example!
1!
Text!used!is!almost!
same!
Difficult Fix
1
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Duplicate Content – Snapshot – Type 2
Recommendations
For duplicates in product description, rewrite original content that is descriptive of the product
and is optimized for keywords.
We recommend removing the duplicate content pages and modifying the content on the various
pages to ensure that each page has unique & relevant.
We also recommend removing “Shipping & Returns” Section from all the product pages and
creating a new landing page that contains all the information about Company’s Shipping &
Return Policy and FAQs. This can be referenced as a link in each page.
Snapshot just for your reference - Tractor Supply Company Return Policy Webpage
Shipping!&!Returns!
content!available!in!
all!the!product!pages!
!
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On-Page Analysis/ Internal Link& Anchor Text
Analysis
We found a significant amount of keyword rich internal linking throughout the site, which is great!
However, we found most of the product pages have product code number based instead of
keywords based anchor text.
Issues
Number of Pages
Anchor Text in Numeric
All Product Pages
Numeric Anchor Text – Snapshot
Easy Fix
7
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Recommendations
Effective anchor text should be done with users in mind. Include Product related keyword
instead using numbers or product codes. Please avoid exact match of the Product title.
Example:
For the above products anchor text / internal link could be “ASC Cultivator Shank”
Guidelines:
Internal and inbound links have a significant impact on a website's organic search value and
performance. Anchor text provides direction on the context of a link, influencing the value it adds
to the recipient domain. Keep a text link to 8 to 15 words maximum as a best practice unless it is
a image alt text.
Can!be!replace!
with!Product!
name!
!
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!
Double click on icon to go through the list
Duplicate Content
<excel list attached>
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On-Page Analysis/ Image Alt Tags
Analysis
Image Alt tags are being used in all the images throughout the site, and the usage appears to be
correct.
Issues
Number of Pages
Missing Alt Attributes
No Issues
Recommendations
No action is required now
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9
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On-Page Analysis/ NoFollow Tags
Analysis
Rel-Canonical links being used in all the relevant category and product pages and the usage
appears to be correct.
Issues
Number of Pages
Nofollow Tags
-----
Recommendations
No action is required now
Guidelines
Google measures how different pages link together, and assigns a weight to those links based
on
traffic, relevancy, age, size, content, and hundreds of other components.
The rel="nofollow" attribute is an element in an <a> tag that tells crawlers not to follow the link
(e.g., "<a href="http://example.com/link" rel="nofollow">Nofollow link example</a>")."Nofollow"
links don’t pass any link juice to referred webpages. That’s why it is not recommended that you
use nofollow attributes in internal links. You should let link juice flow freely throughout your
website. Moreover, unintentional use of nofollow attributes may result in your webpage being
ignored by search engine crawlers even if it contains a valuable content.
NoFollow tags should be used only on blog comments, site-wide external links, and on any
internal links
pointing to low quality or otherwise user-worthless pages.
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10
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INDEXING OPTIMIZATION
ANALYSIS
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Indexing Optimization Analysis Overview
Indexing Analysis
The Indexing analysis addresses all of the SEO Indexing related issues found on
ABCCorporation.com.
Implementing the recommended changes should provide valuable SEO benefits to
ABCCorporation.com. There are 7 main SEO indexing topics covered, as follows:
For each main on-site SEO topic, there are 3 sub sections: Analysis, Recommendations and
Guidelines.
• The Analysis section details the findings from our analysis.
• The Recommendations section identifies our proposed action items.
• The Guidelines section gives specific instructions for implementing the required changes.
1-3$Major$
4-7$Avg.$
8-10$ Minor$
Top Action Items
Index & Page Inclusions
Broken Links
Site-Speed
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Page Exclusions(Robot.txt)
Analysis
A robots.txt file was found, and was very well optimized. Page level Meta robots tags such as
the
NoODP and NoYDir tags were present and used correctly.
Recommendations
No Changes Required for now.
Guidelines
Robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how
to crawl and index pages on their website.
Robots.txt needs to be placed in the top-level directory of a web server in order to be useful.
Example: http://www.example.com/robots.txt
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10
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Index & Page Inclusions
Analysis
For ABCCorporation, Google has 24,300 indexed and Bing has 49,200 indexed however there
are 24,056 listed in the sitemap. This level of variance means that there are indexing issues
present that are causing the search engines to maintain an incorrect index.
Channel
Number of Pages
Google
24,300
Bing
49,200
Sitemap
24,056
Recommendations
We recommend to update the Sitemap.xml submitting it through your Google and Bing
Webmaster Tools accounts.
Every page indexed enables the domain to rank for search terms contained on those pages,
which means an additional point of entry. Therefore, it is important to keep track of how many
pages there are and
how many are indexed.
Guidelines
An XML sitemap should be created for every website, and should be updated and re-submitted
whenever changes are made to the site.
Easy Fix
7
!
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URL Redirects
Analysis
The standard non-WWW to WWW redirects are in place. The only 302 redirects we found were
for Ad Retarget, which is fine. 301 redirects appeared to be used correctly.
Issues
Number of Pages
URL Redirects
---
Recommendations
No changes are needed now.
Guidelines
Unless a redirect is truly temporary (such as for a time sensitive promotion), 302 redirects should
never be used. 302 redirects don’t pass any link value, and are essentially a dead end for SEO.
In
almost every scenario where a redirect is needed, a 301 redirect should be used.
Any page that changes URLs or is deleted needs a 301-permanent redirect to tell search engines
and users that the page has moved/is gone. There should never be more than one URL path to a
page.
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10
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Broken Links
Analysis
We found 13 pages with 404 error. This is a very small number of errors when compared to the
total
number of pages that exist, and can be quickly and easily fixed.
Issues
Number of Pages
External Broken Links
13 Pages
Recommendations
Target webpages return errors, we recommend to remove the link leading to the error page or
replace it with another resource.
Guidelines
Because Google and other search engines crawl the web link-to-link, broken links can cause
SEO
problems for a website. When Google is crawling a site and hits a broken link, the crawler
immediately leaves the site. If Google encounters too many broken links on a site it may deem
that
site a poor user experience, which can cause a reduced crawl rate/depth, and both indexing and
ranking problems.
Broken external links lead users from one website to another and bring them to non-existent
webpages. Multiple broken links negatively affect user experience and may worsen your search
engine rankings because crawlers may think that your website is poorly maintained or coded.
Double click on icon to go through the list
Broken Links
Easy Fix
8
!
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Page Load Speed
Analysis
Based on the Google Analytics data, page load speed is 7.73 seconds that is below average and
is slow enough to impact the your site visitors journey on the site.
Issues
Number of Pages
Page Load Time
7.73 Sec
335 requests is a significant number, and the number of items loading is a key factor in load
speed.We recommend that no page call in more than 30-40 times, preferably fewer if possible.
In addition, a page size of 3.9mb is significant.
From what we’re seeing, numerous images on the home page are the causing of the slow load
speed.
Recommendations
The size and number of images on the site have to be optimized
We recommend that page size be kept to 500kb or less than 1MB to avoid load speed issues
and recommend reducing the image file sizes as much as possible for images. Or Categories
and Popular items should be displayed Instead of displaying the products on the home page.
Guidelines
Page load speed officially became a part of the Google search ranking algorithm. For usability
reasons, best practices dictate that a web page should load within 1-2 seconds on a typical DSL
connection. However, as per Google Webmaster Tools data a load time of 1.4 seconds is the
threshold between a fast page and a slow page. That means, ideally, that every page on your
website should load in 1.4 seconds or less, to receive the maximum SEO benefit for fast loading
pages.
Moderate Fix
3
!
!
!
Google gathers page load time data through actual user experience data collected with the
Google search toolbar, and may also be combining that with data collected as Google crawls a
website. As such, page load speed in terms of the ranking algorithm is being measured using the
total load time for a page, exactly as a user would experience it.
!
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OFF-PAGE STRUCTURAL ANALYSIS
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Off-Page Structural Analysis Overview
Off-Page Structure Analysis
The Off-Page analysis addresses all external issues found & related to ABCCorporation.com.
It refers to techniques that can be used to improve the position of a web site in the search
engine results page (SERPs) outside the boundaries of ABCCorporation website. There are 7
main SEO indexing topics covered, as follows:
For each main on-site SEO topic, there are 3 sub sections: Analysis, Recommendations and
Guidelines.
• The Analysis section details the findings from our analysis.
• The Recommendations section identifies our proposed action items.
• The Guidelines section gives specific instructions for implementing the required changes.
1-3$Major$
4-7$Avg.$
8-10$ Minor$
Top Action Items
Backlinks
Linking Root Domains
Social Media Visibility
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!
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Backlink Analysis
Analysis
We found 4,020 backlinks coming from referring domains, This is a significant number of links,
but it is still far behind many of the ranking competitors in your space.
This bar graph shows the distribution of all analyzed backlinks according to their toxic level.
There are 52 links are toxic and 148 links are potentially toxic
Recommendations
Remove toxic links & increase quality and variety of backlinks with relevant anchor text.
Immediate action is required to clean up the toxic backlinks either Disavow Links or get in touch
with referring domain owners if unable to delete it. Toxic backlinks are the unnatural links that
harm the search rankings of a website. Google’s Penguin update focuses on penalizing the
websites that have a bad backlinks profile.
In addition, Backlinking opportunities have to be actively explored in order to stay competent
with search engines as most of the competitors have significantly larger number and variety of
backlinks.
Guidelines
Google, and all search engines for that matter, look at links as a signal as to how legitimate a
website is. One of the key ranking factors is inbound links, and Google looks at those for the
following:
• Quantity – The total number of links coming in.
• Trust/Quality – Which sites links are coming from, and where on those sites the links
appear.
• Authority – The online authority of the linking website.
• Topical Relevancy – How relevant the website and the page linking to you are to your
website.
• Anchor Text – The text of the link pointing to you. They also look at the text immediately
surrounding a link for topical clues.
• Velocity/Trajectory – The rate at which new links are created/found. Consistency is key.
Difficult Fix
3
!
!
!
Double Click on Icon to go through the list
Toxic Links
<excel list attached>
Potentially Toxic Links
<excel list attached>
!
!
!
Linking Root Domains
Analysis
We found 286 linking root domains pointing into ABCCorporation, however the number is still far
behind many of the ranking competitors in your space.
We also noticed that Domain and Trust Score is very low for most of the linking domains
This graph shows the referring domains Trust Score and Domain Score
Recommendations
We recommend working to significantly increase the number of linking root domains, there is still
significant room for improvement.
We also recommend emphasizing on domain diversity (getting links from many different
domains) and domain authority (a mix of high and medium quality sites). The creation of link
worthy content, guest blog posts, and high profile press mentions should be a key focus. Should
be aware of low quality sites.
Guidelines
The very best links come from trusted domains (sites like the New York Times, Wall Street Journal,
---------------------------------******************************
Difficult Fix
5
!
!
!
Authority & Trust
Analysis
The Domain Authority is on a 100-point scale, with any site above 40 are considered a fairly
good quality site, and sites above 70 are considered truly high quality. mozRank and mozTrust
are very like Google’s PageRank, and serve to measure the distance of your site from trusted
and authoritative websites.
ABCCorporation.com is below average in terms of trust and authority
Recommendations
By further increasing the number of high-quality inbound links, and especially the number of high-quality
linking root domains, the trust and authority of ABCCorporation.com will continue to increase. By
focusing link building efforts on ever higher quality websites these metrics will increase faster than
they would with links from average sites.
Social Media activity will also contribute to increasing Domain Authority for ABCCorporation.com
Guidelines
Pages earn mozRank based on the number and quality of other pages linking to them. The higher
the quality of the incoming links, the higher the mozRank. mozTrust is determined by calculating link
“distance” between a given page and a seeded trust source on the Internet, such as .edu and .gov
pages.
Moderate Fix
6
!
!
!
Social Media & Visibility
Analysis
ABCCorporation.com is below average in terms social media activity and engagement.
Social Media Audience Overview
Weekly Activity
Engagement
• ABCCorporation’s audience size, activities and engagement is below average compared
to the competitors.
• Competitors have huge number of followers on Facebook and better engagement rate
when compared. RuralKing is enhancing their audience engagement through their
product review, short product videos, DIY videos and product offer images.
• They have also adopted contest and poll ideas to improve their engagement. Rural king
has also implemented store on their Facebook page which contributes to increase the
site visits.
Difficult Fix
3
!
!
!
Recommendations
There are opportunities in building audience base and brand awareness through social media especially
on Facebook. Extending the reach and engaging the audience through coupons and a deal offer increase
the site engagement as well as the conversions. Competitors have significant Social media presence and
is an essential channel to develop and grow in the medium term.
Guidelines
Social media and SEO are the two tightly interlink strategies. Social channels not only gain traffic and
ranking to the site, but will helps in customer engagement with quality content and with active participation.
If done perfectly then we can expect great outcomes. With social signals, brand popularity will be increased.
Increase in brand reputation do affect the SEO and also business.
!
!
!
Competitive Link Comparison
Analysis
Observations
Observations based on analysis
Recommendation
• <Recommended Next Steps and best practices>
Difficult Fix
5
!
!
!
TOP CATEGORY PAGE
AUDIT
!
!
!
Category Page – <Long tailed target keyword>
URL: <Landing page URL>
Analysis
On-Page Elements for Seed Keywords
On-Page Elements for Shortlisted Keywords
Category Page – Snapshot 1
* Grades are assigned between A - F based on how well a site is performing against the factors used for the
audit. A being highly optimized to F being very low on the parameters used for the audit
>>Page!Title!&!Meta!Description!should!be!
rewritten!with!relevant!key!phrases.!
!
!
!
Recommendations
• <Recommended Next Steps and best practices>
Double click on the icon to go through the backlinks domain
<excel list attached>
>>Usage!of!the!
targeted!keywords!are!
not!better!than!
competitors.!
!
!
!
TARGET KEYWORDS AND
COMPETITORS ANALYSIS
!
!
!
Keywords & Competition
Analysis
The Data is for 48 Shortlisted Keywords
Ranking Distribution against Shortlisted keywords
Recommendations
Conclusion
By working to fix the on-site issues, off-site issues identified in the audit and implementing
content and backlink recommendations we will be able to achieve higher rankings for relevant
and competitive keywords.
!
!
!
