Reporting and Monitoring Software
for Online Marketers
Bring your online marketing data
together in a single report
SEO example report
Sample Report
Creating a SEO report with Swydo is super simple. With a click, you can connect to a data source, like a Google Search . Then
select the information you want to include through pre-defined KPIs values or widgets (table/charts) - or create your own.
Widgets can be refined through settings like segmentation, filtering and by chart or table, and you can further customize your
report - and provide additional insight - through text and image/screenshot widgets. And every report can be saved and easily
re-used for other clients. Best of all - you can combine data sources in one report to provide comprehensive insights across all
paid advertising campaigns, SEO, and website analytics.
Google Search Console
IMPRESSIONS
2,854
CTR
10.23%
∞%
CLICKS
292
∞%
TOP KEYWORDS
Keyword Impr. Clicks CTR Avg. position
Keyword 1 905 124 13.7% 5.4
Keyword 2 188 39 20.74% 3.7
Keyword 3
159 23 14.47% 4.2
Keyword 4
102 23 22.55% 5.9
Keyword 5
68 10 14.71% 5.5
1,422 219 15.4
% 4.9
TOP PAGES
Pages Impr. Clicks CTR Avg. position
Page 1
2,309 269 11.65% 4.9
Page 2
159 7 4.4% 18.5
Page 3
110 5 4.55% 12.9
Page 4
34 1 2.94% 5.7
Page 5
24 1 4.17% 8.5
2,636 283 10.74
% 10.1
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
Website performance (organic)
SESSIONS
14,531
-2%
NEW USERS
9,293
-3.5%
12,500 targeted
GOAL CONVERSION RATE
0.49%
6.5%
GOAL COMPLETIONS
71
4.4%
TRANSACTIONS
43
38.7%
50 targeted
TRANSACTION REVENUE
€ 18,620.24
5.3%
€ 25,000.00 targeted
TRANSACTIONS & REVENUE
YEAR-TO-DATE
Jan, 2017 Mar, 2017 May, 2017 Jul, 2017 Sep, 2017 Nov, 2017
Transactions
Revenue
Transactions Revenue
0
40
80
€0
€20,000.00
€40,000.00
MONTHLY RESULT
Nov 1, 2017 - Nov 30, 2017 Oct 2, 2017 - Oct 31, 2017
Sessions
14,531 14,823 -2
%
Users
11,207 11,474 -2.3
%
New users
9,293 9,635 -3.5
%
Pages / session
3.91 3.81 +2.6
%
Avg. session duration
2m 22s 2m 17s +4.2
%
Bounce rate
51.55
% 51.62% -0.1%
Goal conversion rate
0.49
% 0.46% +6.5%
Goal completions
71 68 +4.4
%
Transactions
43 31 +38.7
%
Revenue
€ 18,620.24 € 17,684.68 +5.3%
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
WEEKLY PERFORMANCE
Month Sessions Users
New
users
Pages /
session
Avg.
session
duration
Bounce
rate
Goal
conversion
rate
Goal
completions Transactions Revenue
November
2017
14,531 12,234 9,293 3.91 2m 22s 51.55
% 0.49% 71 43 € 18,620.24
Week
47
3,380 2,843 2,166 3.72 2m 18s 52.13% 0.53% 18 5 € 1,578.72
Week
45
3,361 2,771 2,128 3.93 2m 36s 51.74
% 0.33% 11 9 € 4,090.61
Week
46
3,295 2,760 2,070 4.02 2m 18s 52.02
% 0.36% 12 13 € 7,425.93
Week
48
2,538 2,168 1,647 3.91 2m 16s 49.25
% 0.75% 19 7 € 2,277.91
Week
44
1,957 1,692 1,282 4.03 2m 21s 52.43
% 0.56% 11 9 € 3,247.07
14,531 12,234 9,293 3.91 2m 22s 51.55% 0.49% 71 43 € 18,620.24
NEW VISITORS
YEAR-TO-DATE
Jan, 2017 Feb, 2017 Mar, 2017 Apr, 2017 May, 2017 Jun, 2017 Jul, 2017 Aug, 2017 Sep, 2017 Oct, 2017
Nov,
2017
New users
Jan 1, 2017 - Nov 30, 2017
New users
Feb 2, 2016 - Dec 31, 2016
0
5,000
10,000
15,000
CONVERSION (BY TOTAL CONV.)
Goal Goal name Total conv. Total conv. value
48
€ 18,843.63
4
Goal
24 € 0
15
Goal 17 € 0
3
Goal
8 € 0
6
Goal
8 € 0
105
€ 18,843.63
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
ECOMMERCE PRODUCT PERFORMANCE (TOP 5 BY REVENUE)
Product name Item quantity Unique purchases Item revenue
Product 1
1 1 € 1,575.00
Product 2
1 1 € 1,540.00
Product 3
1 1 € 1,325.00
Product 4
1 1 € 995.00
Product 5
1 1 € 975.00
172 61
€ 15,010.60
DEVICE CATEGORY PERFORMANCE
Device
category Sessions Users
New
users
Pages /
session
Avg. time
on page
Bounce
rate
Goal
conversion
rate
Goal
completions Transactions Revenue
desktop 8,788 6,724 5,559 4.11 52s 47.45
% 0.63% 55 29 € 14,575.34
mobile 4,359 3,344 2,772 3.47 42s 57.95
% 0.28% 12 11 € 2,977.80
tablet 1,384 1,121 962 4.08 40s 57.44
% 0.29% 4 3 € 1,067.10
14,531 11,189 9,293 3.91 49s 51.55
% 0.49% 71 43 € 18,620.24
CHANNEL GROUPING PERFORMANCE (GOAL COMPLETIONS & REVENUE)
Organic Search Direct Paid Search Display Referral Social
Goal completions
Revenue
Goal completions Revenue
0
40
80
€0
€10,000.00
€20,000.00
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
CHANNEL GROUPING PERFORMANCE
Channel
grouping Sessions Users
New
users
Pages /
session
Avg.
session
duration
Bounce
rate
Goal
conversion
rate
Goal
completions Transactions Revenue
Organic
Search
14,531 11,207 9,293 3.91 2m 22s 51.55
% 0.49% 71 43 € 18,620.24
Paid
Search
7,883 6,499 5,591 2.4 1m 11s 71.05
% 0.25% 20 33 € 9,593.42
Direct 3,637 2,894 2,612 4.08 2m 23s 49.79
% 0.82% 30 12 € 5,811.63
Social 1,011 829 697 4.02 1m 59s 57.96
% 0.2% 2 0 € 0
Referral 993 557 368 5.81 5m 45s 35.75
% 0.5% 5 9 € 2,620.28
Display 702 399 45 3.25 1m 36s 71.51
% 0.71% 5 0 € 0
28,757 22,385 18,606 3.57 2m 8s 56.84
% 0.46% 133 97 € 36,645.57
LANDING PAGE PERFORMANCE (TOP 5 BY NEW USERS)
Landing page path Sessions Users
New
users
Goal
conversion
rate
Goal
completions Transactions Revenue
/path 1
2,625 1,883 1,138 0.65% 17 11 € 6,684.44
/path 2
363 320 227 0% 0 0 € 0
/path 3
102 94 82 0% 0 0 € 0
/path 4
83 80 71 1.2% 1 0 € 0
/path 5
85 81 68 5.88% 5 0 € 0
14,531 12,978 9,293 0.71
% 71 43 € 18,620.24
HISTORICAL TABLE
PAST 6 MONTHS
Month Sessions Users
New
users
Pages /
session
Avg.
session
duration
Bounce
rate
Goal
completions
Goal
conversion
rate Transactions Revenue
November
2017
14,531 11,207 9,293 3.91 2m 22s 51.55
% 71 0.49% 43 € 18,620.24
October
2017
15,096 11,728 9,833 3.81 2m 17s 51.76
% 68 0.45% 32 € 18,033.77
80,591 63,704 53,496 3.83 2m 19s 52.12
% 402 0.5% 201 € 85,028.45
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
Month Sessions Users
New
users
Pages /
session
Avg.
session
duration
Bounce
rate
Goal
completions
Goal
conversion
rate Transactions Revenue
September
2017
14,020 11,122 9,454 3.77 2m 16s 52.52
% 79 0.56% 40 € 17,338.45
August
2017
11,518 9,354 8,031 3.68 2m 10s 53.55
% 62 0.54% 26 € 9,081.60
July 2017 12,269 9,907 8,188 3.97 2m 26s 51.35
% 47 0.38% 32 € 13,166.02
June 2017 13,157 10,386 8,697 3.8 2m 23s 52.22
% 75 0.57% 28 € 8,788.37
80,591 63,704 53,496 3.83 2m 19s 52.12
% 402 0.5% 201 € 85,028.45
Made with
swydo.com | [email protected] | phone: +1 917 464 2535 (CET)
SEO Example Report
November 1, 2017 - November 30, 2017
compared to the previous period
