Key Benets
• Protection and monitoring of
personal and sensitive data to fuel
data-driven digital transformation
and support for privacy and
compliance efforts
• Centralized visibility across data
platforms and types, providing
the support needed for today’s
complex environments
• Continuous risk analysis of
personal and sensitive data,
to prioritize resources and
investments across functional,
geographic, and line of
business views
• AI-driven detection to uncover
high-risk, anomalous data usage
• A single view of data subjects’
information to provide identity
capabilities (rights and consents
requests) required for GDPR,
CCPA and other privacy
legislation
• Automated orchestration and
protection with sensitive data
intelligence remediates privacy
and security risks
Metadata-driven Intelligence and Automation to Operationalize Privacy
Informatica
®
Data Privacy Management helps you discover, classify, analyze, protect and monitor
personal and sensitive data across your organization. It leverages articial intelligence (AI) to
deliver actionable data discovery and classication, risk scoring, data subject identity capabilities,
behavioral analytics, and automated protection in a single solution. It supports structured,
semi-structured and unstructured data in the cloud, on premises, in big data stores, and in
relational and mainframe systems.
Informatica Data Privacy Management helps you prioritize data protection and privacy investments,
policies, processes, and programs:
• Discover and classify your sensitive data: Gain global visibility into personal and sensitive
data across the enterprise with data classication, discovery, proliferation and process analysis,
user access, and activity correlation.
• Map individual identities to sensitive data: Understand sensitive data by individual identities
and quickly locate an individual’s sensitive data to support privacy requests.
• Analyze and monitor privacy risk: Track data risk and remediation of misuse and privacy
violations based on multiple factors, customize to your organization’s needs, and identify top
risk areas based on privacy regulation requirements. Risk simulation helps you understand
the impact of data controls before implementation.
• Continuously monitor data movement, access, and user activity: Leverage analytics to detect
suspicious or unauthorized data access by continuously correlating, baselining, analyzing, and
alerting on high-risk conditions and potential anomalous behaviors that threaten sensitive data.
• Protect personal and sensitive data and remediate risk: Automate the orchestration of data
security controls to protect data at rest and in use, prevent unauthorized access, and de-
identify/anonymize/pseudonymize sensitive data. Initiate remediation workflows with custom
scripting, automated email notications of security policy violations, ServiceNow integration,
and
out-of-the-box third-party protection integration.
Informatica Data
Privacy Management
1
Data Sheet