STYLE & REFERENCE
MANUAL
2021-22 Edition
Secondary/Post-Secondary
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 2
TABLE OF CONTENTS
Formatting Notes .............................................................................................................................3
PRODUCTION STANDARDS .......................................................................................................4
STYLE SECTION
Agenda .......................................................................................................................................5
Business Plan .............................................................................................................................6
Itinerary ......................................................................................................................................8
Legal Documents
Affidavit ...............................................................................................................................9
Interrogatories ....................................................................................................................10
Final Judgement .................................................................................................................11
Power of Attorney ..............................................................................................................12
Letter ........................................................................................................................................13
Marketing Plan .........................................................................................................................14
Medical Documents
SOAP Medical Transcription Form ...................................................................................16
HPIP Medical Transcription Form.....................................................................................17
Memorandum ...........................................................................................................................18
Minutes ....................................................................................................................................19
News Release ...........................................................................................................................20
Outline......................................................................................................................................21
Report .......................................................................................................................................22
Speech ......................................................................................................................................23
Table (with borders) .................................................................................................................24
Table (without borders)............................................................................................................25
Table of Contents .....................................................................................................................26
Title Page .................................................................................................................................27
Works Cited .............................................................................................................................28
REFERENCE SECTION
Two-Letter State Abbreviations ...............................................................................................29
Rules for Alphabetic Filing (ARMA) ......................................................................................30
Organizational Chart and Company Information ....................................................................33
Proofreader’s Marks.................................................................................................................34
Graphic Standards ....................................................................................................................35
Copyright & Fair Use Guidelines ............................................................................................38
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 3
Digital Solutions
STYLE & REFERENCE MANUAL
2021-22 Edition
Secondary/Post-secondary
Digital Solutions has established a standard style for all documents that are produced for the
Workplace Skills Assessment Program. These styles can be found on the following pages. Please
review the styles carefully in preparing the Workplace Skills Assessment Program documents.
Documents must be prepared using the formats specified in this manual. The Style &
Reference Manual is the final authority for scoring of Competitive Events.
Formatting Notes
Documents in the Style & Reference Manual may not show the correct top margins due to
the instruction box at the top of the page.
Use left justification of documents unless otherwise indicated.
Use a 12-point Times New Roman font unless otherwise indicatedincluding headers and
footers.
Default line spacing should be single spaced.
Default paragraph spacing before and after should be 0 pt.
Spacing Guidelines:
One or two spaces may be used between the two-letter state abbreviation and the ZIP code.
One or two spaces may be used following the end-of-sentence punctuation.
One or two spaces may be used after a colon.
For a dash, use either the dash key or two hyphens (no spaces before, between, or after).
Spacing must be consistent throughout the document.
When using the abbreviation for Post Office in an inside address, it should be as follows: P.O.
Numbers one to ten should be spelled out. Use Arabic for 11 and higher. The exception is in
medical reports. Arabic is to be used for all ages, dosages and frequencies, lab values, etc. as
indicated in AHDI guidelines.
In a series, the comma before the conjunction is optional.
Main and subheadings should be keyed in boldface in all documents except in the report format.
Header and footer margins are .5" unless otherwise indicated.
All signature lines will be 2".
Enumerations and bullets should be double spaced and formatted the same way in letters and
memos. (See memo for example.)
All long quotes are indented .5” from the right and left margins.
For reports: MLA Style should be followed. Bullets should not be used. Enumeration may be
used.
When you alphabetize your works cited, treat numbers in titles as though they were spelled out.
Please note: The Style & Reference Manual is the final authority for scoring Competitive
Events.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 4
PRODUCTION STANDARDS
Criteria for the evaluation of computer-generated items
I. Method of Evaluation
A. Contestant completion time will be used to determine ranking in case of a tie.
B. The same evaluator determines the document’s scoring level and calculates points earned.
C. Another evaluator calculates and verifies total points earned.
D. Left justification of documents is to be used unless otherwise indicated.
E. Use a 12-point Times New Roman font unless otherwise indicated.
F. Default line spacing should be single spaced.
G. Default paragraph spacing before and after should be 0 pt.
H. Spacing Guidelines:
One or two spaces may be used between the two-letter state abbreviation and the ZIP code.
One or two spaces may be used following the end of sentence punctuation.
One or two spaces may be used after a colon. For a dash, use either the dash key or two
hyphens (no spaces before, between, or after).
I. Spacing must be consistent throughout the document.
J. A word cannot have more than one error; for example, the word “bokkeepre” contains only one
error.
K. Software templates may be used where applicable but must be modified to meet the standards of
Digital Solutions.
L. A contestant may receive pro-rated credit for only one partially completed job.
M. More than one style may be accepted if a model is not shown in the Style & Reference Manual.
II. Scoring/Errors
Five levels of scoring:
0 errors (100% of assigned point value of each document)
1 error (90% of assigned point value of each document)
2 errors (70% of assigned point value of each document)
3 errors (50% of assigned point value of each document)
4 or more errors (0% of assigned point value of each document)
Each occurrence of the following counts as one error:
1. Misspelling
2. Typographical error
3. Grammatical error
4. Incorrect punctuation
5. Incorrect capitalization
6. Incorrect hyphenation
7. Addition of word(s)each word added is an error
8. Omission of word(s)each word omitted is an error
9. Omission of enclosure or attachment notation
10. Omission of reference initials
11. Omission of contestant number and/or job number (must have both right aligned in footer). If
all or part is missing, count as one error.
12. Format error: If it is clearly evident that the Style & Reference Manual format is not followed,
0% of the assigned point value for that document is awarded. If it is clearly evident that an
attempt was made to follow the Style & Reference Manual format, format mistakes will count
as one error each
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 5
DIGITAL SOLUTIONS (bold, all caps) DIGITAL SOLUTIONS (bold, all caps)
(DS)
Agenda (bold)
(DS)
Regular Meeting of Board of Directors (bold)
(DS)
Tuesday, March 29, 20__, 1 p.m. (bold)
(DS)
Board Room, Sixth Floor (bold)
(QS)
1. Call to OrderNancy Wells, Chief Executive Officer
(DS)
2. Roll CallHarvey Rosen, Secretary
3. Reading of the MinutesHarvey Rosen, Secretary
4. Treasurer’s Report—Julie Smith, Treasurer
5. Other Officer Reports
6. Committee Reports
AccountingLarry Owens
SocialBernice Adams (SS)
FundraisingKathy Ludwig
(DS)
7. Unfinished Business
Dues Increase (SS)
Name Change
(DS)
8. New Business
Purchase of Folders (SS)
Anniversary Celebration
(DS)
9. Date of Next Meeting
(DS)
10. Adjournment
Notes:
Do not enumerate if times are used.
If times are used, they can be aligned at the colon or left aligned.
Numbers may be left or right aligned.
Indents are all ¼” from previous level.
Do not include “Date of Next Meeting” unless a date is provided.
Agenda
Top Margin: 1"
Side Margins: 1"
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 6
Business Plan (bold)
Part IExecutive Summary (bold)
The Executive Summary describes the business plan in enough detail to encourage the
reader to turn the page and read the information contained in the section that follows. You
should pay close attention to what is written in this section. Often the reader will attempt to pass
judgment based on what is contained in this part of the plan. With this in mind, the individual
must generate a desire in the reader to want to invest and/or participate in the company. This is
typically the last segment of the Business Plan to be written.
Part IIDescription of Proposed Business (bold)
This section describes the company: what the company is, where the idea came from, and
other information that will intrigue the reader.
Part IIIObjectives of the Business (bold)
This section will contain the Mission and Vision statements of the company.
Part IVProposed Business Strategies (bold)
This section will touch on short-term goals and a long-range plan.
Part VProduct(s) and/or Service(s) to be Provided (bold)
The product and/or service to be provided by the company is described in this section.
Included in this write-up could be an explanation as to why people will buy the product or
service. What is unique about the product in relation to the competition is illustrated. Any
special information about the product is shown in detail and a physical representation of the
product or service needs to be presented (i.e., prototype or brochure).
Part VIManagement and Ownership of the Business (bold)
Create an organizational chart to identify the “key” players in the organization. Included
are the company’s officers and their roles and responsibilities. Outside investors and members
of the Board of Directors are identified. The descriptions of the company’s officers are to
illustrate their competencies and qualifications for filling their roles.
Part VIIMarketing Analysis (bold)
This section of the plan describes the target market and why these individuals were
chosen as the primary customers. Identifying your business and its competitive edge will be
illustrated in this section. The target customer needs to be described. Methods of identifying
and attracting customers, the type of sales force, and any specific distribution channels is to be
included, as is the company’s pricing policy.
Business Plan
Top Margin: 1"
Side Margins: 1"
Spacing of Body Text: SS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 7
Part VIIIFinancial Analysis (bold)
This section contains detailed financial information about the organization. The source of
start-up cash and major capital expenditures is to be identified. This section will provide a
balance sheet as it pertains to the opening day of business. This will define the financial standing
and situation when the customer is served.
(NOTE: The financial analysis section may be less detailed for Secondary students.)
Part IXSupporting Documentation (bold)
Include any and all information that supports your efforts in other sections. This may
include layouts, brochures, flyers, business cards, résumés, product designs, prototypes, etc.
These items and pages are not included in the total number of pages.
BUSINESS PLANSecond and Subsequent Page Header
Name of Company
(Key the word Page followed by the page number) Page 2
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 8
ITINERARY (bold)
(DS)
Nancy Wells (bold)
(DS)
April 1-3, 20__ (bold)
(QS)
Sunday, April 1 (bold)
(DS)
9:02 a.m. Depart Columbus, John Glenn Columbus International Airport (CMH)
Delta Airlines, Flight 684 (non-stop) (breakfast served)
(DS)
12:32 p.m. Arrive New York City, LaGuardia Airport (LGA)
(DS)
Monday, April 2 (bold)
9:30 a.m. Breakfast appointment with Jane Smith, Chamber of Commerce
representative, at the Plaza Hotel, 200 Broad Street, Circle Restaurant,
regarding survey for possible branch in New York City
1:00 p.m. Meeting with Phil Langton at the Waldorf Hotel, Suite #345
3:30 p.m. Appointment with Francis Evans at Citibank, 410 Norway Avenue,
regarding loan (take last quarter’s financial statements)
Tuesday, April 3 (bold)
8:00 a.m. Breakfast with Julie Crampton, Office Enterprises
3:00 p.m. Depart New York City, LaGuardia Airport (LGA) Delta Airlines, Flight
410 (non-stop)
4:15 p.m. Arrive Columbus, John Glenn Columbus International Airport (CMH)
Notes:
Times can be aligned at the colon or left aligned.
Indents are ½” from the left margin.
Detail information begins at 1.5” from the left margin.
Each entry is single spaced.
Itinerary
Top Margin: 1"
Side Margins: 1"
ITINERARYSecond and Subsequent Page Header
Right Align: Itinerary of ___
(Key the word Page followed by the page number) Page 2
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 9
STATE OF ________ (bold)
(DS)
COUNTY OF ________ (bold)
(DS)
AFFIDAVIT (bold)
(DS)
I, Mary R. Smith, upon oath, state as follows:
(DS)
1. On January 8, 20__, Thursday, …… that I never saw Mr. Jonah with any personnel files
that night.
(QS)
________________________ (2” line)
Mary R. Smith
(DS)
WITNESS my hand and official seal in the County and State aforesaid this _______ day of
(DS)
_________________ (1½" line), 20__.
(QS)
________________________ (2” line)
Notary Public
AFFIDAVITSecond and Subsequent Page Footer
Page 2 of 2Affidavit
Member ID
Job Number
Affidavit
Top Margin: 1”
Side Margins: 1”
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 10
IN THE CIRCUIT COURT OF THE
4TH JUDICIAL CIRCUIT IN AND
FOR JEFFERSON COUNTY, OHIO (bold)
(DS)
JAN CUMMENT,
(DS)
Plaintiff,
(DS)
v.
(DS)
SUSAN LONG, CASE NO. DA-4444
(DS)
Defendant.
________________________/ (2” line)
(DS)
INTERROGATORIES (bold)
(DS)
1. Please state your name and current address.
(QS)
2. List all former names and when you were known by those names. State all addresses where
you have lived for the past ten (10) years, the dates you lived at each address, your Social
Security number, and your date of birth.
(QS)
3. Describe any and all policies of insurance……..
13. Please state if you have ever been a party, either plaintiff or defendant, in a lawsuit other than
the current matter and if so, state whether you were plaintiff or defendant, the nature of the
action, and the date and court in which such suit was filed.
(QS)
(2” line, right aligned) ________________________
(Attorney of Record)
Interrogatories
Top Margin: 1"
Side Margins: 1"
INTERROGATORIES
Second and Subsequent Page Footer
Page 2 of 2Interrogatories
Member ID
Job Number
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 11
IN THE CIRCUIT COURT OF THE
4TH JUDICIAL CIRCUIT IN AND
FOR JEFFERSON COUNTY, OHIO (bold)
(DS)
JAN CUMMENT,
(DS)
Plaintiff,
(DS)
v.
(DS)
SUSAN LONG, CASE NO. DA-4444
(DS)
Defendant.
________________________/ (2" line)
(DS)
FINAL JUDGMENT (bold)
(DS)
THIS CAUSE having come on for trial on September 25, 20___, and in view of the
foregoing, it is
ORDERED AND ADJUDGED that Plaintiff JAN CUMMENT shall recover from
Defendant SUSAN LONG the total sum of Fifteen Thousand and 00/100 Dollars ($15,000.00),
for all of which let execution issue.
This judgment shall bear interest at the rate of seven percent (7%) per annum until paid in
full.
DONE AND ORDERED in Chambers at Fort Lauderdale, Jefferson County, Ohio, this
_______ day of __________________ (1½" line), 20___.
(QS)
________________________ (2” line)
COUNTY JUDGE
Copies furnished:
Final Judgement
Top Margin: 1"
Side Margins: 1"
Final JudgementSecond Page Footer
Page 2 of 2Final Judgement
Member ID
Job Number
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 12
DURABLE POWER OF ATTORNEY (bold)
(DS)
Know All Men By These Presents: (bold)
(DS)
That JUAN CIMMENT, Grantor, has made, constituted, and appointed, and by these
presents does make, constitute, and appoint KATHY CIMMENT SMITH his true and lawful
attorney-in-fact for him and in his name, place and stead, for the sole and singular purpose of:
executing any and all documents necessary or required to establish
or create a joint account between JUAN CIMMENT and KATHY
CIMMENT SMITH at Mingo National Bank or any other banking
or savings and loan institution, and further, KATHY CIMMENT
SMITH is further empowered to make, do, and transact any and
every kind of business of whatsoever kind and whatsoever nature
on behalf of Grantor,
(DS)
giving and granting unto KATHY CIMMENT SMITH, said attorney-in-fact, full power and
authority to do and perform all and every act and thing whatsoever requisite and necessary.
IN WITNESS WHEREOF, I have hereunto set my hand and seal this ___ day of
_________________ (1½" line), 20___.
(QS)
________________________ (2” line)
Notary Public
Signed and sealed in the presence of
(QS)
_________________________ (2” line) (2” line, right aligned) _______________________
Witness JUAN CIMMENT
(QS)
_________________________ (2” line)
Witness
Durable Power of Attorney
of Juan Cimment
(DS)
Page 1 Initials ____________ (this line is 10 pt. font size, 1” line)
(SS)
Power of Attorney
Top Margin: 1"
Side Margins: 1"
1” right/left indent
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 13
November 16, 20__ (use current date unless otherwise specified)
(QS)
Mr. Larry Brown, President
Brown Office Supplies
1101 Hortez Road
Chicago, IL 60601-1234
(DS)
Dear Mr. Brown
(DS)
ACCOUNT BALANCE (if no subject line, then only DS after salutation)
(DS)
Your current balance on the enclosed invoice is long overdue. We are planning to turn your
records over to a collection agency soon.
It is important that you contact our accounting department immediately to arrange an easy
payment plan that will be satisfactory to both parties.
Please contact Roger Owens, your account representative, at 601-555-0014.
(DS)
Sincerely
(QS)
Nancy Wells
Chief Executive Officer
(DS)
xx
(DS)
Enclosure(s)
(DS)
c Roger Owens
Harvey Rosen
Letter
First Page Top Margin: 2"
Second and Subsequent Page Top Margin: 1”
Side Margins: 1"
Use open punctuation
LETTERSecond and Subsequent Page Header
At left margin: Name of Addressee or Company
(Key the word Page followed by the page number) Page 2
Date
Spacing of Header Information: SS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 14
Marketing Plan (bold)
Part ISynopsis or Mini-plan (bold)
(DS)
This section contains an Executive Summary. An Executive Summary defines and
illustrates the content of the Marketing Plan. It should be no more than one page in length so as
to allow the reader to determine his/her interest in reading the balance of the plan.
Part IICompany Goals (bold)
(DS)
Included in this part of the Marketing Plan are the objective and/or goals established for
the organization. There are items that will generally result in and/or produce outcomes for the
company to achieve.
Part IIIDescription of Customers and Their Needs (bold)
(DS)
This section should define the target market for your product/service. In order to sell
products/services, marketing experts must understand the needs of consumers. Having a clear
understanding of customer motivations will provide a clear direction for the overall marketing
plan. Your market research should include the gathering of demographic information.
In the global market other considerations include communication, traditions and customs,
and buying habits. What does your research reveal about your target market?
Part IVDescription of Pricing Strategy (bold)
(DS)
Pricing involves many factors. The marketing plan must include your rationale for price
setting. Included in this section will be all the elements affecting the production process.
Differentiate between fixed and variable costs as well as the break-even point. Profit margin
should be established in this section.
Part VCompetition (bold)
(DS)
In this section you provide a clear picture of the overall market. How many other
firms/businesses offer the same product/service? What is your plan to win over the customer
base when they have a clear choice between your offerings and the other firms/businesses? Is
there a place for your business?
Part VIMarketing Mix (bold)
(DS)
A good marketing plan answers questions regarding the promotion of the product/service.
Will it appeal to buyers? How much should it cost? How does the seller get information
distributed to potential buyers? Where should the product/service be sold? How does this
product/service appeal to consumers in other countries? This section should include the factors
of price, promotion, and location.
Marketing Plan
Top Margin: 1"
Side Margins: 1"
Spacing of Body Text: SS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 15
Part VIIEconomic, Social, Legal, and Technological Trends (bold)
(DS)
Key factors in these areas have a dramatic effect on the success or failure of a business.
This section should include your research findings as they relate to the product/service you are
marketing. Make sure your findings relate specifically to your marketing plan.
Part VIIIHuman Resource Requirements (bold)
(DS)
What is the organizational structure of your business? This section should include an
organization chart that defines management, supervision, and all levels of employment within
your organization as well as job descriptions, required education and skills, and work experience
requirements.
Part IXMarketing Timeline (bold)
(DS)
No marketing plan can be implemented without a timeline for yourself and your
employees. Include timeframes for implementation of the specific strategies included in your
Marketing Plan. Detail employee responsibilities for the items in the timeframe. Timeframes
can be as short as one week or as long as one year.
Part XMethods of Measuring Success (bold)
(DS)
How will you determine the success of your marketing plan and your business?
MARKETING PLAN
Second and Subsequent Pages
Top Margin: 1"
Side Margins: 1”
Header: Name of Company
(Key the word Page followed by the page number) Page 2
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 16
Patient Name: PCP: (Right align Preferred Care Provider)
Date of Birth: mm/dd/yyyy
Date of Exam: mm/dd/yyyy Sex: (Right align gender)
(DS)
SUBJECTIVE: The patient is a 14-year-old female who fell from a horse on July 1, 20__. She
suffered a fracture of the right inferior pubic ramus.
(DS)
OBJECTIVE: Blood pressure 150/84, pulse 76 with an occasional irregular beat. Exam is
otherwise negative.
(DS)
ASSESSMENT: 1. Nondisplaced fracture, right pubic ramus.
2. Intense swelling.
3. Severe lower leg pain.
4. Hypertension.
(DS)
PLAN: The patient can discontinue crutches when swelling has decreased and there is no longer
a limp associated with pain.
(QS from last line of report to signature line.)
(2” line, right aligned)
Gene Loghlin, M.D.
(DS)
GL:xx
(DS)
D: mm/dd/yyyy (key date of dictation)
T: mm/dd/yyyy (key date of recorded transcription)
SOAPSecond and Subsequent Pages
Left Aligned: Patient Name:
Doctor’s Name:
Exam Date:
(At top left margin, key the word Page followed by the page number) Page
2
Spacing for paragraphs as shown above.
Spacing from heading to body of report: DS
SOAP Medical Transcription Form
Top Margin: 1”
Side Margins: 1”
Patient Name Line: 2.5" from top
Second Page Text begins: 1" from top
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 17
Patient Name: PCP: (Right align Preferred Care Provider)
Date of Birth: mm/dd/yyyy
Date of Exam: mm/dd/yyyy Sex: (Right align gender)
(DS)
HISTORY OF PRESENT ILLNESS: The patient is a 14-year-old female who fell from a horse
on July 1, 20__. She suffered a fracture of the right inferior pubic ramus.
(DS)
MEDICATIONS: 2 Advil every two hours as needed for pain and multivitamins with iron.
(DS)
PHYSICAL EXAMINATION: Blood pressure 150/84, pulse 76 with an occasional irregular
beat. Exam is otherwise negative.
(DS)
IMPRESSION: Nondisplaced fracture, right pubic ramus. Intense swelling. Severe lower leg
pain. Hypertension.
(DS)
PLAN: The patient can discontinue crutches when swelling has decreased and there is no longer
a limp associated with pain.
(QS from last line of report to signature line.)
(2” line, right aligned) ________________________
Gene Loghlin, M.D.
(DS)
GL:xx
(DS)
D: mm/dd/yyyy (key date of dictation)
T: mm/dd/yyyy (key date of recorded transcription)
HPIP Medical Transcription Form
Top Margin: 1
Side Margins: 1”
Patient Name Line: 2.5" from top
Second Page Text begins: 1" from top
HPIPSecond and Subsequent Pages
At top left: Patient Name:
Doctor’s Name:
Exam Date:
(At top left margin, key the word Page followed by the page number) Page 2
Spacing for paragraphs as shown above.
Spacing from heading to body of report: DS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 18
MEMORANDUM (16 pt. bold font)
(DS)
TO: Tom Carlson, Julie Smith, Roger Meyer, Edna Renick
(DS)
FROM: Harvey Rosen, Financial Services
(DS)
CC: Nancy Wells, CEO or Chief Executive Officer
(DS)
DATE: September 9, 20__
(DS)
SUBJECT: Mandatory Payroll Deductions
(DS)
It has come to my attention that some employees believe that payroll deductions are optional.
Please share the following information with the employees in your respective departments. It
can be found on page 23 of our Personnel Manual.
Digital Solutions is required by law to make certain deductions from your paycheck each time
one is prepared. Among these are your federal, state, and local income taxes and your
contribution to Social Security as required by law. These deductions will be itemized on your
check stub.
I’ve attached the Compensation section from our HR Manual for your reference. Highlights
from this section are listed below.
1. Direct Deposit
2. Payroll Deadlines
3. Making Changes to Tax Withholdings (W-4)
4. W-2 Form by January 30 of each year, current and former employees are provided W-2
Form for income tax purposes
If any of your employees have questions, please let me know; and I’ll be more than happy to
address them on an individual basis. Thank you for your time and attention to this matter.
(DS)
xx
(DS)
Enclosure(s) or Attachment(s) (use whichever is appropriate, if any)
Memorandum
Top Margin: 1"
Side Margins: 1"
MEMORANDUMSecond and Subsequent Page Header
At left margin: Name of Recipient
(at top left margin, key the word Page followed by the page number) Page 2
Date
Spacing of Heading Information: SS
Memo headings are
12 pt.
bold
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 19
DIGITAL SOLUTIONS (bold)
(DS)
Minutes (bold)
(DS)
Regular Meeting of Board of Directors (bold)
(DS)
September 22, 20__ (bold)
(QS)
A regular meeting of the Board of Directors of Digital Solutions was called to order at
700Morse Road, Suite 201, Columbus, Ohio, at 10 a.m. pursuant to the notice sent to all
Directors in accordance with the bylaws.
(DS)
The following directors were present, constituting all the directors: Jared G. Allison II,
Kenneth L. Calderone, Deborah Dean Daniels, and Gary Guyot.
Jared G. Allison II, Chairman, presided and David K. Rust, Assistant Secretary, recorded
the proceedings of the meeting.
The minutes of the last meeting were approved.
Mr. Allison introduced Gregory A. Horn, Executive Vice President of Operations, who
reported on August operations. Although sales were satisfactory, future prospects looked good.
Gary Guyot reviewed the recommendations for building a new facility or renovating the existing
facility to accommodate the corporation’s information processing needs over the next ten years.
The next meeting of the Board will be held on November 24, 20__, at 10 a.m.
There being no further business, the meeting was adjourned at 1:05 p.m.
(QS)
(2” line, right aligned) _________________________________
Secretary
MINUTESSecond and Subsequent Page Header
At left margin: Name of Company
(Key the word Page followed by the page number) Page 2
Date
Spacing of Heading Information: SS
Minutes
Top Margin: 1"
Side Margins: 1"
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 20
NEWS RELEASE (bold)
(DS)
From Nancy Wells
700 Morse Road, Suite 201
Columbus, OH 43214
614-555-5555
(DS)
Release June 1, 20__
(QS)
DIGITAL SOLUTIONS EXPANDS (bold)
(QS)
Digital Solutions is expanding its facilities by adding another 65,000 square feet of office
space. The renovations should be completed by June 15, 20__. The expansion project, headed
by Myrtle Warden, is anticipated to cost approximately $15.5 million. An additional 350
employees will be hired over the next two years.
This expanded facility will allow Digital Solutions to offer many more services,
especially in the area of training on specially designed software packages. An open house is
tentatively planned for July 5. More details will be forthcoming.
(more ...)
Notes:
Double space below the last line of the document, center, and insert the symbols # # #
(include spaces between number symbol).
For a one-page news release, omit (more …) and follow directions above.
NEWS RELEASESecond Page Header
(Page number align right) 2
Do not put the word “Page” in front of the page number.
News Release
Top Margin: 1"
Side Margins: 1"
Spacing of Body Text: DS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 21
OUTLINE SPACING (bold)
(QS)
I. VERTICAL SPACING
(DS)
A. Title of Outline
1. Two-inch top margin
2. Followed by three blank lines
B. Major Headings and Subheadings
1. All major headings followed by double space
2. All subheadings single spaced
(DS)
II. HORIZONTAL SPACING
(DS)
A. Title of Outline Centered Over Line of Writing
B. Major Headings and Subheadings
1. Identifying Roman numerals at left margin or aligned on periods
2. Identifying letters and numbers for each subsequent level of subheading aligned
below the first word of the preceding heading
Notes:
If complete sentences are used in outlines, they should be followed by an appropriate mark of
punctuation.
Do not use automatic numbering.
Define a New Multilevel list using the following settings:
Level #
Number alignment
Aligned at
Text indented at
1 (I)
Left
0”
0.25”
2 (A)
Left
0.25
0.5
3 (1)
Left
0.5
0.75
Define New List Style settings for each of the three levels to be Times New Roman, Regular,
12 pt. font.
Outline
Top Margin: 2"
Side Margins: 1"
Spacing of Body: SS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 22
Julie Smith (Sender’s Name)
(DS)
Roger Meyer (Recipient’s Name)
(DS)
Marketing Department (Name of Recipient’s Department or Job Title)
(DS)
8 October 20__ (use current date in military style (as shown)
(DS)
Report Format
(DS)
Whether written for personal or business use, a report should present a message that is
well organized, stated simply, and clear in meaning. A report that does not meet these criteria
reflects a lack of planning and preparation.
Planning a Report
Three steps should be taken in planning a report. Selecting the topic is not merely the
first step, but also the most important one. It is vital that you choose a topic in which you have
sufficient interest to do the necessary related reading and research (LePoole 197).
Preparing the Report
The following three steps should be utilized in preparing the report:
1. Look for data and authoritative statements.
2. Prepare a rough draft of the report, organizing the data into a series of related paragraphs. A
sentence that follows enumerated items within the same paragraph should begin at the left
margin.
3. Read the rough draft carefully.
Whether the report is typed or printed, it should be neat and arranged in proper format. A
neat report presented in an orderly style makes an immediate positive impression on the reader.
NOTE: The title is typed in Title Case (not
all caps) and is not bold.
ReportFirst Page and Subsequent Pages
(Right margin headerMember ID & Page #) xx-xx-xxxx 2
(Header: Member ID & Page #) Smith 1
Report
(MLA Style)
Top Margin: 1"
Side Margins: 1"
Spacing of Body: DS
NOTE: If the Sender is the member, use
Member ID as the Sender’s Name
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 23
BUSINESS PROFESSIONALS OF AMERICA (bold)
(DS)
National Leadership Conference (bold)
(QS)
Students from Johnson High School will attend the 20__ National Leadership Conference
of Business Professionals of America in New York, New York, April 22-April 26, 20__. The
theme of the conference is “Destination: Success.” During the five-day conference, the students
will participate in skills assessments, workshops, and an election campaign. Also, they will be
enjoying some of the sights in the New York area.
More than 6,000 students nationwide will attend the conference as top representatives
from the approximately 55,000 national members.
SPEECHSecond and Subsequent Page Header
(Page number right margin header) 2
Speech
Top Margin: 1"
Side Margins: 1"
Spacing in Body: QS
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 24
SALARY CHART (bold)
(DS)
Administrative Support Department (bold)
(QS)
Position
Current Salary
Percent
Increase
Amount
Increase
New Salary
Accountant
$26,000.00
6.5
$1,690.00
$27,690.00
Accounting Clerk
19,000.00
5.0
950.00
19,950.00
Administrative Assistant
23,000.00
5.5
1,265.00
24,265.00
Data Entry Clerk
16,500.00
4.5
742.50
17,242.50
Data Processing
Programmer
23,500.00
6.0
1,410.00
24,910.00
Executive Assistant
25,000.00
6.5
1,625.00
26,625.00
Office Assistant
16,000.00
0.5
80.00
16,080.00
Office Specialist
19,000.00
5.0
950.00
19,950.00
Total
$168,000.00
$8,712.50
$176,712.50
Notes:
Titles and subtitles should be boldfaced.
Column headings may be centered over column or blocked at left of column. Column headings should
be boldfaced. For two-line column headings, align headings at bottom of cell.
Borders are optional unless otherwise stated.
Always align contents to the bottom of the cell.
Use currency style as shown. Currency style: Dollar signs on 1
st
and total row ONLY (if applicable).
All columns containing numbers should be right or decimal aligned.
All columns containing text should be left aligned.
The body of the table may be single or double-spaced.
Tables formatted as an individual document should be centered horizontally and vertically. Tables
within a document should be centered horizontally unless otherwise indicated. Tables within a
document should be formatted with a DS before columns headings and after the table.
Total line should be boldfaced.
Table (with borders)
Top Margin: 1”
Side Margins: 1”
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 25
SALARY CHART (bold)
(DS)
Administrative Support Department (bold)
(QS)
Position
Current
Salary
Percent
Increase
Amount
Increase
New Salary
Accountant
(DS)
$26,000.00
6.5
$1,690.00
$27,690.00
Accounting Clerk
19,000.00
5.0
950.00
19,950.00
Administrative Assistant
23,000.00
5.5
1,265.00
24,265.00
Data Entry Clerk
16,500.00
4.5
742.50
17,242.50
Data Processing
Programmer
23,500.00
6.0
1,410.00
24,910.00
Executive Assistant
25,000.00
6.5
1,625.00
26,625.00
Office Assistant
16,000.00
0.5
80.00
16,080.00
Office Specialist
19,000.00
5.0
950.00
19,950.00
Total
$168,000.00
$8,712.50
$176,712.50
Notes:
Titles and subtitles should be boldfaced.
Column headings may be centered over column or blocked at left of column. Column headings should
be boldfaced. For two-line column headings, align headings at bottom of cell.
Borders are optional unless otherwise stated.
Always align contents to the bottom of the cell.
Use currency style as shown. Currency style: Dollar signs on 1
st
and total row ONLY (if applicable).
Single rule (underline) above the total numbers (if applicable).
All columns containing numbers should be right or decimal aligned.
All columns containing text should be left aligned.
The body of the table may be single or double-spaced.
Tables formatted as an individual document should be centered horizontally and vertically. Tables
within a document should be centered horizontally unless otherwise indicated. Tables within a
document should be formatted with a DS before columns headings and after the table.
Total line should be boldfaced.
Table (without borders)
Top Margin: 1”
Side Margins: 1”
Underline column
headings and DS
after heading.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 26
TABLE OF CONTENTS (bold)
(QS)
PREFACE ...................................................................................................................................... ii
(DS)
ALPHABETICAL LIST ............................................................................................................... iv
(DS)
I. INTRODUCTION
Philosophy........................................................................................................................... 2
(SS) Purpose ................................................................................................................................ 3
II. SOFTWARE COMPARISON
Cost Factors .........................................................................................................................5
Hardware Requirements...................................................................................................... 6
(SS) Implementation Plan ........................................................................................................... 7
Training Needs .................................................................................................................. 12
Miscellaneous Factors ....................................................................................................... 15
III. SUMMARY AND RECOMMENDATIONS
Summary ........................................................................................................................... 18
(SS) Recommendations ............................................................................................................. 22
BIBLIOGRAPHY ......................................................................................................................... 28
APPENDICES .............................................................................................................................. 30
(DS)
Appendix A: Glossary of Computer Terms ..................................................................... 31
(DS)
Appendix B: Organizational Chart .................................................................................. 35
Notes:
Roman numerals can be left or right aligned.
Page numbers should be right aligned with tab leaders.
Indents/tab stops start at the left margin and are ½” from the previous level.
Table of Contents
Top Margin: 2"
Side Margins: 1"
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 27
(Approximately 3.5” from top 14 pt. bold)
Research Paper Title
(Approximately 5” from top 14 pt. bold)
Member ID
(Approximately 8.5” from top 14 pt. bold)
Name of Contest
(DS)
Date
Title Page
Top Margin: 1”
Side Margins: 1”
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 28
Works Cited
(DS)
Cain, Kevin. "The Negative Effects of Facebook on Communication." Social Media Today RSS
N.p., 29 June 2012. Web. 02 Jan. 2013.
Gaitskill, Mary. Interview with Charles Bock. Mississippi Review 27.3 (1999): 129-50. Print.
Golding, William. Lord of the Flies. New York: Penguin, 2006. Print.
---. Lord of the Flies. New York: Penguin, 2008. Print.
Gross, Daniel. “The Recession is Over! Now What We Need is a New Kind of Recovery.”
Newsweek. 2 Aug. 2009: 32-37. Print.
Kunka, Andrew. "Re: Modernist Literature." Message to the author. 15 Nov. 2000. E-mail.
Musgrave, Gerald L. “Taxing Ourselves: A Citizen’s Guide to the Debate over Taxes, 4
th
ed.”
Business Economics 43.2 (April 2008): 78(2). Print.
Page, Susan. “Health Care Fight Tricky to Wage.” USA Today. 10 Aug. 2009: A.1. Print.
Rowley, Hazel. Franklin and Eleanor: An Extraordinary Marriage. New York: Farrar, 2010.
Kindle file.
Stein, Bob. "Computers and Writing Conference Presentation." Purdue University. Union Club
Hotel, West Lafayette, IN. 23 May 2003. Keynote Address.
“The Great Gatsby.” Novels for Students. Vol. 2. Detriot: Gale, 1997. 64-86. Print.
“2009 Commencement.” YouTube. YouTube, 27 May 2009. Web. 23 July 2009.
Notes:
The marking “---” is used to indicate a repeat in authors.
List alphabetically by author. If no specific author referenced, alphabetize by first letter of
first word of work cited.
Use ½” hanging indent.
Works Cited
Top Margin: 1"
Side Margins: 1”
Spacing of Body: DS
(Right margin headerMember ID & Page #) xx-xx-xxxx 13
WORKS CITEDSecond and Subsequent Page Header
(Right margin headerMember ID & Page #) xx-xx-xxxx 2
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 29
Two-Letter State Abbreviations
STATE, DISTRICT,
OR TERRITORY
TWO-LETTER
ABBREVIATION
STATE, DISTRICT,
OR TERRITORY
TWO-LETTER
ABBREVIATION
Alabama
AL
Montana
MT
Alaska
AK
Nebraska
NE
Arizona
AZ
Nevada
NV
Arkansas
AR
New Hampshire
NH
California
CA
New Jersey
NJ
Colorado
CO
New Mexico
NM
Connecticut
CT
New York
NY
Delaware
DE
North Carolina
NC
District of Columbia
DC
North Dakota
ND
Florida
FL
Ohio
OH
Georgia
GA
Oklahoma
OK
Guam
GU
Oregon
OR
Hawaii
HI
Pennsylvania
PA
Idaho
ID
Puerto Rico
PR
Illinois
IL
Rhode Island
RI
Indiana
IN
South Carolina
SC
Iowa
IA
South Dakota
SD
Kansas
KS
Tennessee
TN
Kentucky
KY
Texas
TX
Louisiana
LA
Utah
UT
Maine
ME
Vermont
VT
Maryland
MD
Virgin Islands
VI
Massachusetts
MA
Virginia
VA
Michigan
MI
Washington
WA
Minnesota
MN
West Virginia
WV
Mississippi
MS
Wisconsin
WI
Missouri
MO
Wyoming
WY
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 30
Rules for Alphabetic Filing (ARMA)
The following seven rules provide consistency in simplified filing.
1. Each filing unit in a filing segment is to be considered. This includes prepositions, conjunctions, and
articles. The only exception is when the word The is the first filing unit in a filing segment. In this case,
The is the last filing unit. Spell out all symbols (e.g., &, $, #) and file alphabetically.
2. Alphabetize by arranging files unit-by-unit and letter-by-letter within each unit.
3. File “nothing before something.” File single unit filing segments before multiple unit filing segments.
4. Ignore all punctuation when alphabetizing. This includes periods, commas, dashes, hyphens,
apostrophes, etc. Hyphenated words are considered one unit.
5. Arabic and Roman numbers are filed sequentially before alphabetical characters. All Arabic numerals
precede all Roman numerals.
6. Acronyms, abbreviations, and radio and television station call letters are filed as one unit.
7. File under the most commonly used name or title. Cross-reference under other names or titles, which
might be used in an information request.
Personal Names
1. Simple Personal Names
Use the last name (surname) as the first filing unit. The first name or initial is the second filing unit.
Subsequent names or initials are filed as successive units.
2. Personal Names with Prefixes
Surnames that include a prefix are filed as one unit whether the prefix is followed by a space or not.
Examples of prefixes are: D’, Da, De, Del, De la, Della, Den., Des, Di, Du, El, Fitz, L’, La, Las, Le,
Les, Lo, Los, M, Mac, Mc, O’, Saint, St., Ste., Te, Ten, Ter, Van, Van de, Van der, Von, Von der.
3. Personal Names with Personal and Professional Titles and Suffixes
Suffixes are not used as filing units except when needed to distinguish between two or more identical
names. When needed, a suffix is the last filing unit and is filed as written, ignoring punctuation.
Examples of suffixes are: Jr., III.
4. Personal Names which are Hyphenated
Ignore the hyphen and file the two words as one unit.
5. Pseudonyms and Royal and Religious Titles
Pseudonyms are filed as written. Personal names that start with a royal or religious title and are
followed by only a given name(s) are filed as written.
6. Foreign Personal Names
If the surname is identifiable, file the name as any other personal name is filed. If there is a question
about the surname, use the last name as the first filing unit and make a cross-reference from the first
name.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 31
7. Nicknames
When a person commonly uses a nickname as a first name, file using the nickname. Cross-reference
from the given name only if necessary.
Business Names
When the same filing segment is applicable to more than one location, filing order is determined by an
identifying location. In the case of banks, unions, etc., this location may be a branch, local number,
post, etc. For most businesses, it will be an address. When using an address, cities are considered
first, followed by states or provinces, street names, house number, and then building number, in that
order.
Address Arrangement
When the first units of street names are written as numbers, the street names are considered in
ascending numeric order and placed together before alphabetic street names.
Street names with compass directions are considered as written. Numbers after compass directions are
considered before alphabetic names (for example: East 8
th
, East Main, Franklin, SE Eighth, Southeast
Eighth, etc.).
If a filing unit within an address is not necessary for identification, it does not have to be used.
Business and Organization Names
1. Business and organization names are filed as written, using the business letterhead or trademark
as a guide. Names with prefixes follow the example for personal names with prefixes.
Note: When necessary to ensure information retrieval, cross-reference between acronyms and the
complete name.
2. Subsidiaries of businesses will be filed under their own name with a cross-reference to the parent
company, if needed.
3. Location words in business names will follow the standard rule that each word/filing unit is
treated as a separate filing unit.
4. Compass terms in business names: Each word/unit in a filing segment containing a compass term
is considered a separate filing unit. If the term includes more than one compass point, treat it as it
is written. Establish cross-references as needed.
U.S. Governmental/Political Designations
When filing governmental/political material, the name of the major/governmental/political entity is
filed first, followed by the distinctive name of the department, bureau, etc.
This rule covers all governmental and political divisions, agencies, department, committees, etc. from
the federal to the state, county/parish, city, district, and ward level.
(Examples on next page)
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 32
EXAMPLES:
Federal
The name of the major governmental entity, United States Government, is filed first followed by
the distinctive name of the department, office, service, bureau, etc. For example, Labor is the
distinctive part of the name Department of Labor, so it should be filed as Labor Department (of).
United States Government
Agriculture Department (of)
Natural Resources Office (of)
Forestry Service
United States Government
Environmental Protection Agency
State and Local
State, county, parish, city, town, township, and village governmental/political divisions are filed by
their distinctive names. The words “county,” “city” “department” etc., if needed and as
appropriate, are added for clarity and are considered filing units.
Ohio State (of)
Transportation Department (of)
Motor Vehicles Division (of)
Note: If “of” is not part of the official name as written, it is not added.
Foreign Governments
The distinctive name translated into English is the first filing unit. If needed, the balance of the
formal name of the government forms the next filing unit(s). Divisions, departments, and branches
follow in sequential order, reversing the written order where necessary to give the distinctive name
precedence in the filing arrangement.
States, colonies, provinces, cities, and other divisions of foreign governments are filed by their
distinctive or official names as translated into English. Cross-reference written name to official
native name where necessary.
Note:
The World Almanac and Book of Facts are excellent references for the translation of foreign
names into English and for clarification of relations between governments. Another source is
the book Counties, Dependencies, and Areas of Special Sovereignty published by U.S. Dept. of
Commerce, National Bureau of Standards, and Institute for Computer Sciences & Technology,
Gaithersburg, MD 20899.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 33
Digital Solutions
Organizational Chart and Company Information
Digital Solutions develops and sells software, hardware, and services. The services provided are:
1. Systems analysis
2. Software development and design
3. Marketing
4. Training development
5. Hardware and software sales
This large corporation has a branch office in the capital city of each membership state. The corporate
headquarters is located at 700 Morse Road, Suite 201, Columbus, OH 43214, and has 200+ employees.
Management includes:
Chief Executive Officer Nancy Wells
Financial Services Department Harvey Rosen
Information Technology Department Tom Carlson
Human Resources Department Julie Smith
Marketing Department Roger Meyer
Administrative Support Department Edna Renick
Chief Executive Officer
Financial Services
Information
Technology
Human Resources
Marketing
Administrative
Support
1. Accountant
2. Accounting
Clerk
3. Administrative
Assistant
4. Data Entry Clerk
5. Database
Assistant
6. Financial Analyst
7. Payroll Clerk
8. Spreadsheet
Specialist
1. Administrative
Assistant
2. Data Entry Clerk
3. Database
Specialist
4. Digital Media
Specialist
5. E-commerce
Specialist
6. Information
Processing
Assistant
7. Network
Administrator
8. PC Service
Technician
9. Programmer
10. Software
Engineer
11. Website
Developer
1. Administrative
Assistant
2. Human
Resources
Assistant
3. Information
Processing
Assistant
4. Insurance
Benefits Clerk
5. Management
Assistant
6. Medical Support
Assistant
7. Payroll Specialist
8. Wellness
Coordinator
1. Administrative
Assistant
2. Desktop
Publisher
3. Graphic Design
Assistant
4. Information
Processing
Assistant
5. International
Business
Coordinator
6. Management
Assistant
7. Research
Assistant
8. Small Business
Liaison
9. Website Liaison
1. Administrative
Assistant
2. Computer
Applications
Specialist
3. Desktop
Publishing
Assistant
4. Graphic Design
Assistant
5. Information
Processing
Specialist
6. Legal Research
Assistant
7. Management
Assistant
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 34
Proofreader’s Marks
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 35
Graphic Standards and Branding Guidelines
The logo for Business Professionals of America has been carefully researched from a legal standpoint.
The name is registered and the logo design protected by copyright and service mark. In order to obtain the
maximum benefit from the image package, it must be used consistently throughout the organization
locally, regionally, statewide and nationally. Additionally, the tagline, Giving Purpose to Potential, is
registered and protected by copyright.
Name Identification
State Associations will be Business Professionals of America, (State) Association. Chapters will be
identified as Business Professionals of America, (School Name) Chapter. The complete name will be
spelled out in all written materials. The acronym BPA may be used in text once the complete name has
been used.
The Tagline
The purpose of the organization’s tagline is to serve as a linking device between our organization and our
name. The official tagline is: Giving Purpose to Potential. To ensure that there is a clear communication
of Business Professionals of America, the tagline may be used with the logo for printed pieces. However,
this is not a requirement for use of the logo.
The tagline can be used on one line or two lines, depending on the size and shape of the graphic
piece.
The tagline should appear in red when used with the primary logo, and in blue when used in
conjunction to the banner logo. In other cases, where the printed piece is a one-color item, all art
printed shall appear in white, black, grey, red or navy.
The type style to be used for the tagline is Century Gothic or Arial, upper, and lower case, when
used outside of the logo lockup.
The tagline cannot appear in bold or italic.
The tagline cannot be underlined.
The Logo
The primary logo of Business Professionals of America includes the “bpa” mark on the left, a line
separator and the words “Business Professional of America” spelled out on the right.
The logo may include the official tagline: Giving Purpose to Potential, however it is not required.
When the tagline is included with the primary logo, it should appear and align under the word
“America”.
Minimum distance kept around the logo should remain proportionate to the size of the logo based
off of the circumference of the rounded/circle shape of each letter in the “bpa” mark.
The full color logo must not be used on a contrasting color background or over top of a photo
image. In these cases, the logo used should be a one-color treatment for visibility and clarity.
The logo is not to have the mark and words stacked.
The mark cannot be one full color and the words a different full color it must follow proper
use when in full color format.
When in full color format, the text cannot deviate from the primary logo color scheme.
The full color, primary logo must include the line separator.
The one-color version can only be printed in blue, red, black, gray or white.
If two colors are used, they must be the approved blue and red colors from the primary color
palette. No other two-color version is permitted.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 36
Usage of the mark without wording is permitted in some formats, including in social and other
digital media.
The mark can appear with or without a circle encompassing it.
When using the mark within the circle to identify a state or chapter, the name is not to appear
inside the circle and/or above the “bpa” mark. States and chapters are to appear under the mark
within the circle and the font color used should be the approved PMS color blue from either the
primary or secondary color palette.
There is a primary and a secondary color palette identified for the corporate color scheme as it relates to
the logo of Business Professionals of America. The color scheme for the full color logo is blue and red.
The two-color logo is to be used whenever your budget allows, using PMS ink. (See below)
The one-color version of the logo should ideally be navy blue; if your budget for the printed
publication does not allow for a colored ink, black, gray or white are also acceptable.
When the logo is printed in full color with the tagline, the tagline must be red.
If the logo is printed in one color (blue, red, black, gray or white), the tagline (if used) must be
printed in the same color.
To reduce the occurrence of inconsistent color, all printed pieces are to be printed with Pantone Matching
System (PMS) ink. The official PMS colors are to be used in every case except in full-color situations.
The PMS colors are as follows:
Primary Color Palette
Blue: PMS 302 Red: PMS 7627 Gray: PMS Warm Gray 1 Tan: PMS 466
Secondary Color Palette
Blue: PMS 2965 Red: PMS 7186 Yellow: PMS 7401 Light Blue: PMS 658
When creating art work for computer web pages, computer presentations, etc., the color compositions for
RGB (Red, Green, Blue) may be needed if you are composing in that format. They are as follows:
Primary Color Palette
Blue: 0/59/92 Red: 171/44/41 Gray: 214/209/202 Tan: 198/170/118
Secondary Color Palette
Blue: 0/38/62 Red: 200/16/46 Yellow: 245/225/164 Light Blue: 169/196/227
Typography
The official type design of Business Professionals of America are non-system fonts that include Josefin
Sans Bold, and Neutraface Text Book. However, system fonts have also been approved for use in cases
when states and chapters do not have access to the official non-system fonts. To complement the Business
Professionals of America logo, Arial or Century Gothic may be used. Both fonts offer many variations,
i.e., bold, light and italic. Suggested usage includes:
Arial Bold or Century Gothic Bold, Arial Bold Italic or Century Gothic Bold Italic, should be
used for headlines on corporate publications, exterior/interior signage, banners and posters.
Arial or Century Gothic are to be used for body copy on all Business Professionals of America
publications whether on the local, state or national level.
September 1, 2021 Release v1.0 Secondary/Post-secondary Style & Reference Manual | Page 37
Official Emblem
The Business Professionals of America emblem is one of long-standing tradition. The emblem is to be
used for ceremonial purposes only. The emblem may be used for the Emblem Building Ceremony and
portions of the Opening and Closing Ceremonies at the local, state or national level.
Ambition. Leadership. Sociability. Poise.
The four points of the BPA shield stand for Ambition, Leadership, Sociability and Poise. The shield itself
stands for honor and dignity and the importance of business in America. The stripes represent education,
citizenship, loyalty, patriotism, competency and dependability. The bar represents the service provided by
employees in business occupations. The quill and inkwell represent the stability of business occupations
through the ages and the torch represents worthy goals.
The official colors of the shield are navy blue, red and tan.
Printing Tips
Do:
Follow the graphic standards printed in this booklet.
Contact the National Center if there is the slightest doubt as to the procedures outlined.
Use the artwork provided for reproduction; additional artwork is available from the National
Center at cost.
Use the corporate logo and tagline as outlined in the official Brand Guide of the National Center.
Use the corporate colors PMS colors and numbers.
Don’t:
Substitute the emblem for the corporate logo.
Substitute other colors for the corporate colors.
Alter the design of the corporate logo or official emblem in any manner.
Alter, add or delete any part of the logo, tagline or emblem.
Note: Color separations and complete graphic standards are available from the National Center.
Home Page/Multimedia Graphic Standards
The graphic standards for the printed page should be observed in Internet, website or multimedia
presentation creation, whenever possible.
The rules for official logo colors should be observed. If PMS colors or RGB formulas are not available
options with your software and only preset color choices are available, then the nearest approximations to
the official logo colors should be chosen.
If animation is employed, the logo may change or evolve during animation, but its final state should be
either the one or two-color version of the logo without any distortion or color change.
Third dimension or depth may be added to the logo if it does not greatly distort the logo or change its
color.
As in the standards for the printed page, subdued colors which convey a “business look” should be used.
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Copyright & Fair Use Guidelines
Intellectual Property Guidelines
General Information About These Guidelines
The U.S. Copyright Act provides that only the copyright holder has the right to reproduce, distribute, display,
perform, or make derivatives of a copyrighted work.
An exception to this rule is called “fair use.” Four factors courts use to decide whether an unauthorized use of a
copyrighted work is “fair use” (and therefore permitted even though the copyright owner has not granted permission)
are: (1) the purpose and character of the use, i.e., if the work is used only for educational purposes, it is more
likely to be considered fair use, and if the use of the work is transformative (not mere copying), it is more likely to be
considered fair use; (2) the nature of the copyrighted work itself, i.e., if the work is published, use of that work is
more likely to be deemed fair use because the author has had the opportunity to control its first publication, also if the
work is primarily factual in nature, then use of it is more likely to be deemed fair use; (3) the amount of the
copyrighted work used, i.e., if a small amount of the copyrighted work is copied, then it is more likely to be
considered fair use; and (4) whether the use of the copyrighted work has a significant effect on the market for
the work, i.e., if the use would not replace sales of the work that would otherwise occur, it is more likely to be
deemed fair use.
Educational use is not automatically fair use, so you should follow the guidelines below to ensure your use does not
violate a copyright owner’s rights.
Always ask yourself whether something that is not your own could be copyright protected if it is music, a movie
clip, or a photo created by someone else, it could be.
Any materials you use in your presentation must have been legitimately acquired, meaning that whatever source the
materials are taken from cannot themselves have been engaging in copyright infringement (for instance, use of a
video that was clearly videotaped on a phone in a movie theater and then posted on the internet would not be
advisable, as that taping in the movie theater and posting of the video on the internet likely violated the rights of the
owner(s) of the copyright to the movie).
Works published before the specific date of January 1, 1923, are in the public domain, so you can use these works
freely without permission.
The following rules apply only to use of materials in your BPA presentation, and not for any other purpose.
No matter what, always credit all of your sources. This is important to avoid any potential plagiarism concerns.
Where the information is available, include the copyright notice, for instance: “Excerpt from ___ © 2016 XYZ
Publishing Co.”
Disclaimer
These guidelines are intended to convey general information about copyright and trademark law. They should not be
relied upon as legal advice. BPA’s services are educational in nature, and neither it nor any of its affiliates or staff are a
lawyer or law firm. BPA does not represent or advise clients in any matter and are not bound by the professional
responsibilities and duties of a legal practitioner. These guidelines are not an offer to represent you, nor are they intended
to create an attorney-client relationship. These guidelines are intended, but are not promised or guaranteed, to be correct,
complete and up-to-date. However, they may not reflect all recent legal developments and may not apply to the specific
circumstances of individual situations.
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Trademark Guidelines
A trademark may consist of a word, phrase, logo, symbol, design, sound, or combination of any of those listed (such
as Google®, the Nike® Swoosh, the shape of the Coca-Cola® bottle, and sports logos). A trademark owner can
register a trademark only in particular categories of goods or services for which it is using the mark.
Trademarks are not a significant concern in the context of your BPA competition submission because infringement
typically occurs when a trademark is used in connection with the sale of products or services, whereas here the use
would be as a reference to describe the products or services.
If you are concerned about the use of a trademark, you could refer to the product or service without including the
logo.
Be sure to use the registration symbol (“®”) where appropriate.
Copyright Guidelines - Specific Types of Material
What Is Covered
What You Can Use
Printed Materials
Poems
Stories
Essays
Articles
Picture, chart or
illustration in a book
Books
You may incorporate text into your project as follows without seeking permission of the
copyright owner (but you must always include a citation to your source). If you use more
content than is noted here, you will need to seek permission of the copyright holder.
o 10% of work or 1,000 words, whichever is less
o Articles, stories, or essays less than 2,500 words
o Poem of less than 250 words in its entirety
o Excerpt of 250 words from a poem of greater than 250 words
o One chart, picture, diagram, graph, cartoon or picture per book or per periodical issue
o Up to two pages from an illustrated work less than 2,500 words (such as a children’s
book)
“Consumables,” such as workbooks or standardized tests, may not be copied.
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Video or “Motion” Media
DVDs
Movie or TV show
clips from the
Internet
The material must be legitimately acquired (a legal copy, not illegally downloaded,
bootleg or home recording).
You may use 10% or three minutes (whichever is less) of “motion media” without seeking
permission (though, as always, cite your source).
Videos from websites ending in .gov are public domain and therefore may be used without
seeking permission (though cite your source).
If you are creating your own video from clips of other copyrighted videos, the video must
be “transformative,” i.e., a new use of the original video such as a commentary on or
criticism of it, as opposed to simply a reuse of the original video. Use only as much of
each copyrighted video as necessary.
If the video is from YouTube®, Facebook®, Periscope®, or another site where users
generate content, be especially careful to determine if it was posted by the creator. If so,
you can use up to 10% or three minutes of it (whichever is less) without seeking
permission, but be sure to cite your source. If it is a re-posting by a third party, determine
whether the original is available from another source. Do not include a video you have
reason to believe infringes a copyright in your presentation (a “bootleg” video recording,
for example).
What Is Covered
What You Can Use
Illustrations and Photographs
Photograph (e.g.,
from Google
Images)
Illustration
Collections of
photographs
Collections of
illustrations
Single images (such as those on Google® Images) may be used in their entirety without
seeking permission, but you will need to seek permission to use more than five images by
a single artist or photographer. Regardless, you must always credit your source, i.e., the
website from which the image was taken. This likely does not mean Google® (if you ran
a Google Image search), but rather the website where the picture was posted.
From a collection, not more than 15 images or 10 percent (whichever is less) may be used
without seeking permission (though you must credit your source).
If you are using an image you found on Pinterest® or Instagram®, try to determine who is
the owner of the image and, if necessary according to the rules set forth above, seek that
person’s permission to use it. Do not assume whoever posted the image is the owner.
(Although Pinterest’s Terms of Service do allow you to share/use photos that are posted
by others, that right is limited to use on Pinterest.)
If you are using an image you found on Twitter® or Facebook®, determine if the person
who posted it is the owner of the image. If so, you may use it without seeking permission.
This is because Twitter® and Facebook®’s Terms of Service, unlike Pinterest®’s and
Instagram®’s, allow you to share photos that are posted by others. If the person who
posted it does not own the image, however, you should determine who owns the rights to
the image and seek permission if necessary under the rules described above.
Again, regardless of whether permission to use an image is necessary, always cite your
source.
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What Is Covered
What You Can Use
Music
CDs/Tapes/Records
Audio from the Internet
Electronic music files
such as MP3s
Sheet Music
Up to 10%, but no more than 30 seconds (whichever is less), of the sheet music or
recording from an individual musical work may be used without seeking permission
(but always credit your source). If you use an entire song, you likely need to seek
permission for the use.
There is a separate copyright for the musical composition (i.e., sheet music of a song)
and the recording of a song. In other words, even if you only include portions of sheet
music or change the lyrics of a song, you should adhere to these guidelines. The
copyright to the sheet music of a song may be owned by a different person than the
owner of the copyright for a particular recording of a song.
Computer Software
Software (purchased or
licensed)
If you are using a framework that helps you build your software from scratch (such as
Game Engine), you likely do not need to worry about copyright concerns unless the
framework permits you to import portions of someone else’s software.
Software is copyrightable, so if your presentation uses someone else’s software, you
need to be protected either by fair use or the terms of a license the copyright holder
might have granted to a third party.
o Fair use will likely apply if you use only small portions of the software and the
end result is transformative.
o You should also check to see if the copyright owner of the software has
licensed it such that third parties like you are permitted to use it.
o If in doubt, do not include pre-existing software in your own software
competition entry.
Data Sets (Such as Spreadsheet Entries)
Spreadsheet (e.g.,
Excel document)
Tables
You may use up to 10% or 2500 fields or cell entries, whichever is less, without
seeking permission. Always credit your source, however.