we
are
Our
brand
story
These are the three
most important words
in the Lynn University
vocabulary. They are the
foundation of our mission
and represent our brand
promise to students,
parents, colleagues,
alumni, supporters
and the community.
Lynn’s people have long been pioneers:
from the dedicated nuns who broke ground
on a new campus in uncharted territory to the
entrepreneurs who believed a young startup
would someday become the top-ranked university
it is today. We are, at heart, defiantly optimistic.
We come from everywhere and believe we can
do anything. Our pioneering spirit inspires us to
continually explore new programs, new markets
and new approaches that position our graduates
for a prosperous future.
Our brand is more than a name or a logo. It is
who we are, what we believe, and how we serve
our students and our community. To deliver our
brand promise powerfully and effectively, all of our
interactions must be consistent. As members of
the Lynn University family, we are all responsible
for maintaining a positive identity and delivering
on our mission.
Innovative.
Global.
Personalized.
3
Mission
Lynn University’s mission is to provide an
innovative, global and personalized education
that enables students to realize their potential.
Innovative
We believe education demands
bold, persistent experimentation.
We are agile and forward-looking,
and we embrace new ideas and
technology to constantly improve
and adapt.
Global
We see strengths in differences. We
gain unique insights from our diverse
backgrounds, interests and abilities.
We encourage dialogue to learn
from each other and take action
as thoughtful and informed global
citizens.
Personalized
We provide a remarkable
educational experience and
seek to build lifelong relationships.
We are dedicated, accessible and
responsive to students, parents,
colleagues, alumni and supporters.
We go above and beyond the call of
duty because we believe education
can build a better world.
Brand values
Innovative. Global. Personalized.
These ideals describe the education we provide and the
behaviors we value. They guide how we work together toward
our mission to help students realize their potential.
4
Our brand story | key messages
Global
We see strengths in differences.
We come from everywhere and believe
we can do anything.
We believe in the power of education
to build a better world.
• Approximately 3,000 students from
100 countries
• Consistently ranked by U.S. News &
World Report for most international
students
• Curriculum immerses students in
community, culture and careers to create
global citizens
Innovative
We speak the universal language of possible.
We offer a whole new style of teaching and
learning.
The best classrooms aren’t always rooms
(and the best books aren’t always books).
• Twice named among the nation’s most
innovative schools by U.S. News &
World Report
• An industry leader in iPad-powered
learning:
– Mobile technology is limitless
– Faculty-produced e-books save
students up to 90 percent off the cost
of traditional textbooks
• An early adopter of new learning models,
including three-year bachelor’s degrees,
boot camps and social impact programs
Key message(s) Supporting points
Key
messages
Personalized
We’re not for profit, we’re for people.
We do things big schools only wish they
could.
All styles are welcome.
• CliftonStrengths assessments tailor
educational experiences to each
student’s abilities
• 17:1 student-faculty ratio; academic
advisers and peer mentors ensure
students receive plenty of one-on-one
attention
• Nationally recognized Institute for
Achievement and Learning empowers
students with learning differences
• Consistently recognized in The Chronicle
of Higher Education’s “Great Colleges to
Work For” report
5
Our brand story | writing and visual style
Global
We encourage dialogue to learn from
each other, and we seek to be clearly
understood.
Therefore, our grammar, word choice,
punctuation and presentation must
be impeccable.
Our colorful, vibrant photography
features our people in action and
demonstrates our community’s diverse
cultures, strengths and lifestyles.
Innovative
Innovation requires agile and forward-
looking people.
Agility means that we are swift, so our
language is clear, simple, to the point.
Forward-looking means we’re at the
forefront of change, so our writing
style is active. We use short sentences
and active verbs.
Our design style is simple and modern.
We use white backgrounds and
uncluttered spaces to create a blank
canvas. This showcases our logo and
our people, the two most important
elements of Lynn’s visual identity.
We use only images, colors and design
elements required to tell the story. If it
doesn’t add meaning, we don’t use it.
We refresh our materials frequently to
ensure fashion and technology are current.
Writing style* Visual style
Writing and
visual style
Personalized
We put people ahead of systems,
technology or bureaucracy, so we
avoid jargon, acronyms or technical
terms. (But if we absolutely must, then
we clearly define them first.)
We are dedicated, and we believe we
are building something important, so
we’re positive when we talk or write.
We use original photography that
captures natural activity and authentic
behaviors, not stock images or clip art.
*To ensure quality and consistency,
university communications follow
standards set by the Associated
Press Stylebook, which is the leading
reference for most forms of public-
facing corporate communication. The
Stylebook offers a basic reference to
grammar, punctuation and reporting
principles, including many definitions
and usage rules as well as styles for
capitalization, abbreviation, spelling
and numerals. Additionally, the
marketing and communication team
maintains a custom stylebook that
defines university-specific grammar
protocols.
See: apstylebook.com
6
Our brand story | name and description
Name
Our formal name is Lynn University. When
used in copy, the complete name “Lynn
University” should be used on first reference.
Thereafter, “Lynn” may be used.
The university’s formal name must appear
on all legal documents and university
publications. Capitalize the word “university”
only when referencing the proper name of
the university, as in Lynn University. DO NOT
capitalize “university” when it stands alone.
ALWAYS use Lynn for shorthand (as in Duke)
instead of LU (as in State U).
Description
Use this standard description in press
releases and materials that require an
“elevator pitch.” When limited by character
count or page space, you may shorten
the standard description by eliminating
full sentences. Do not rework the copy.
About Lynn University
Lynn University is an independent
college based in Boca Raton, Florida,
with approximately 3,000 students from
nearly 100 countries. U.S. News & World
Report has named it among the most
innovative and international universities.
Lynn’s NCAA Division II Fighting Knights
have won 24 national titles, its Conservatory
of Music features a world-renowned faculty
of performers, and its nationally recognized
Institute for Achievement and Learning
empowers students with learning differences.
The school’s Dialogues curriculum and
award-winning iPad program help Lynn
graduates gain the intellectual flexibility and
global experience to fulfill their potential in an
ever-changing world. For more information,
visit lynn.edu.
Shortened example:
About Lynn University
Lynn University is an independent
college based in Boca Raton, Florida, with
approximately 3,000 students from nearly
100 countries. U.S. News & World Report
has named it among the most innovative and
international universities. For more information,
visit lynn.edu.
Name and
description
one
organization.
Our
visual
identity
People trust brands they recognize.
Using the same logo, colors and visual
styles provides a dependable experience
across all communication channels.
Inconsistency creates confusion.
An irregularly executed visual identity sends
mixed signals and creates questions about
quality and professionalism. Repetition
ensures people remember us.
Creating brand awareness is a process,
and it requires support at all levels of
the organization.
These visual identity guidelines maximize
Lynn’s reach and create a credible and
memorable brand image.
Visual identity includes
all the visible elements
of our brand.
one
brand.
8
Our logo is our central brand symbol.
Use it consistently to foster brand awareness.
logo
9
Lynn University seal
Lynn University logo
Lynn logo variations
Our visual identity | logo | architecture
Where to use:
The Lynn University seal is reserved for
official and ceremonial uses only. Its use
must be approved by the Office of the
President or the Office of Marketing and
Communication.
The Lynn University logo and the Lynn
University seal should never be used
together.
Where to use:
Use the Lynn University logo
on he majority of university
communications.
The Lynn University logo and the
Lynn University seal should never
be used together.
Where to use:
Use these to help promote services
that are otherwise not evident when
using the Lynn University logo.
These logo variations should be
used sparingly.
The Lynn logo variations and the Lynn
University seal should never be used
together.
Logo architecture
This logo architecture identifies our entire organization—our
business areas and marketing offers. It is important that we
use it consistently so that we are seen as one brand and
one company.
Approval from the Office of Marketing and Communication
is required for all communications that use the university
logo, logo variations or seal.
10
Our visual identity | logo | guidelines
A logo is like a signature. A person’s signature stands for
their word. The Lynn University logo stands for our word,
delivering a promise of the Lynn experience wherever it
is placed. The logo must be used consistently so people
can instantly recognize Lynn and trust the quality of our
products, services and other offerings.
Our logo is a graphic representation of our organization’s
name. Our marks are symbols that represent subsets
of our organization such as athletics teams or student
organizations.
Our logo is our central brand symbol. Our logos and
marks should not be altered in any way.
Color
The Lynn University logo, logo variations and seal
are available in a one-color execution only—Lynn
Blue and white.
Backgrounds
The Lynn University logo, logo variations and seal should
always appear on a white background. For apparel and
promotional items or in cases where white background
is not an option, you may also:
• Use white logo on Lynn Blue
• Use Lynn Blue logo on Lynn Gray
Logo guidelines
Exclusion zone
The exclusion zone around the
Lynn University logo and all logo
variations is 0.25’’ all around.
Minimum size
The minimum size of the Lynn
University logo is 0.5’’ wide.
Lynn Blue on white White on Lynn Blue Lynn Blue on Lynn Gray
11
Our visual identity | logo | guidelines
Incorrect backgrounds
The Lynn logos should never appear on photographic
backgrounds, textures or on any colors that are not
in the primary color palette. Never use the white logo
on any color other than Lynn Blue.
Conservatory of music
Alterations
Never alter a Lynn logo or mark.
12
Our visual identity | logo | guidelines
Placement
In printed materials, the Lynn University logo and logo
variations should always be left aligned. Place it at the
top or bottom left, depending on the application.
All logo files are set at 100 percent. For print materials,
use the logo files exactly as provided. This ensures the
art appears in the same dimensions across all pieces.
Do not resize or stretch the logo.
Remember: Consistency is key.
Stationery
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payments and no entrance exams. Apply or learn more today.
iPad is a registered trademark of Apple Inc. Lynn University does not discriminate on the basis of race, color, gender, religion, sexual orientation, national origin, disability, genetic information, age, pregnancy or parenting status, veteran status or retirement status in its activities and programs.
In accordance with Title IX of the Education Amendments of 1972, Lynn University does not discriminate on the basis of sex. Inquiries concerning the application of the non-discrimination policy may be directed to the University Compliance Officer/Title IX Coordinator at 3601 N. Military Trail,
Boca Raton, FL 33431; via email at [email protected]; by phone at +1 561-237-7727 or to the U.S. Dept. of Education OCR. Lynn University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate, master’s and doctoral degrees.
Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call +1 404-679-4500 for questions about the accreditation of Lynn University. ©2018 Lynn University
+1 561-237-7900 | lynn.edu/boca-chamber
Earn the degree you’ve always wanted
Enroll at Lynn and get your bachelor’s, master’s or doctoral degree—
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Advertisements
Examples:
3601 North Military Trail, Boca Raton, FL 33431
1-561-237-7000 | 1-800-888-5966 | lynn.edu
Name Surname
Company Name
12 The Street
Town Name, State Zip Code
Date
Dear Member
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Etiam purus risus, molestie dapibus, dignissim a, feugiat sit
amet, elit. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris mollis libero
quis quam. Maecenas ultricies. Duis dignissim, arcu adipiscing porta auctor, leo ero
s pulvinar nulla, id consequat urna
pede at elit. Integer dictum, tellus sed rutrum porta, tellus arcu lacinia ante, sed feugiat ante massa commodo felis.
Curabitur molestie porta purus. Pellentesque vel mi. Curabitur blandit neque sit amet diam. Suspendisse pulvinar nisl
a odio. Sed ornare. Donec eu elit vitae massa faucibus ultricies.
Phasellus risus. Fusce eget justo sed velit auctor sollicitudin.
Suspendisse interdum elementum enim. Vivamus sit
amet ante eget pede interdum ornare. Quisque sollicitudin. Aliquam at mauris non tellus mattis fermentum. In hac
habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non,
dapibus in, odio. Donec eu elit vitae massa faucibus ultricies.
Fusce elementum. Donec eleifend molestie ante. Morbi ju
sto augue, dapibus sit amet, vestibulum a, luctus vitae,
leo. Praesent ut nibh. Pellentesque vehicula sollicitudin nunc. Pellentesque habitant morbi tristique senectus et netus
et malesuada fames ac turpis egestas. Donec eu elit vitae massa faucibus ultricies. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Donec sollicitudin pretium ipsum. Aliquam nisl
leo,
varius interdum, varius vitae, ullamcorper at, nunc. Aliquam elit. Cras porta, massa ornare fringilla viverra, orci enim
tincidunt sem, ut euismod eros nulla quis nisl. Maecenas iaculis. Sed imperdiet. Pellentesque ullamcorper.
Phasellus risus. Fusce eget justo sed velit auctor sollicitudin. Suspendisse interdum elementum enim. Vivamus sit
amet ante eget pede interdum ornare. Quisque sollicitudi
n. Aliquam at mauris non tellus mattis fermentum. In hac
habitasse platea dictumst. Donec at nisl in metus sagittis faucibus. Nullam purus. In arcu nisi, hendrerit a, mollis non,
dapibus in, odio. Donec eu elit vitae massa faucibus ultricies.
Yours sincerely,
Name Surname
:
13
spirit mark
The spirit mark is a simplified version of the Fighting
Knights logo to demonstrate team spirit on promotional
items and apparel.
14
Lynn Gray/white on Lynn Blue
Our visual identity | spirit mark | guidelines
The Office of Marketing and Communication must
approve the use of this mark, and it must be produced
by a procurement-approved vendor.
The spirit mark should always be used in addition to the
Lynn University primary logo. Place the logo and mark
in separate locations on an object; never connect them.
The Fighting Knights spirit mark should never be used
in place of the primary logo.
Color
The spirit mark is available in these
one-color and two-color executions.
Backgrounds
The spirit mark may be used on white,
Lynn Blue and Lynn Gray backgrounds.
Spirit mark
Lynn Blue/Gray on white
Lynn Blue/white on Lynn Gray White on Lynn Blue
Exclusion zone
The exclusion zone for
the spirit mark is 0.25’’
all around.
Minimum size
The minimum size of the
spirit mark is 0.5’’ wide.
15
Our visual identity | spirit mark | guidelines
Placement
The spirit mark should always be used in addition to the
Lynn University logo. Place the logo and mark in separate
locations on a document or object; never connect them.
Always lead with the Lynn logo on the front.
Front Back
Front
Back
Front Back
Front Back
Front Back
Front Back
Examples:
16
Our visual identity | spirit mark | student organizations | guidelines
Minimum size
The minimum size of the
spirit mark for a student
organization is 1’’ wide.
Lynn Blue/Gray on white
Lynn Gray/white on Lynn BlueLynn Blue/white on Lynn Gray
White on Lynn Blue
Student groups that want a logo expressing their
connection to Lynn University may request spirit marks
featuring their student organization name. The Office of
Marketing and Communication and Division of Student
Affairs will determine approved uses.
Student organizations that use a Lynn-branded student
organization mark are required to follow the university’s
typography and color guidelines. Any student use of
Lynn University’s name, logos and marks must comply
with all university policies and procedures. Any student
organization using the mark shall not represent itself
as acting on behalf of Lynn University as an official
representative or employee.
The Office of Marketing and Communication will host training
sessions upon request for student organizations interested
in using the university’s visual identity and branding.
Student organizations are not required to use the student
organization mark and may create their own logos. All
student-created organization logos must be completely
distinct from university logos and cannot contain any
Lynn brand marks.
Color
The spirit mark for student organizations is available
in these one-color and two-color executions.
Backgrounds
The spirit mark for student organizations may be used
on white, Lynn Blue and Lynn Gray backgrounds.
Exclusion zone
The exclusion zone
for the spirit mark for
a student organization
is 0.25’’ all around.
Spirit mark for student organizations
17
Our visual identity | spirit mark | student organizations | guidelines
Examples:
18
Our visual identity | spirit mark | club sports | guidelines
Spirit mark for club sports
Minimum size
The minimum size of the
spirit mark for club sports
is 1’’ wide.
Lynn Blue/Gray on white Lynn Gray/white on Lynn Blue
Lynn Blue/white on Lynn Gray
White on Lynn Blue
Any club sports team that wants a logo expressing its
connection to Lynn University may request a spirit mark
featuring its team name. The Office of Marketing and
Communication and Student Affairs will determine
approved uses.
Club sports teams that do not have an NCAA athletic team
counterpart at the university (for example, ice hockey) may
use their sport as a team name. Club sports teams that
do have an NCAA athletic team counterpart (for example,
soccer) must use the word “club” in their team name.
Club sports teams that use a Lynn mark are required to
follow the university’s typography and color guidelines. Any
student use of Lynn University’s name, logos and marks
must comply with all university policies and procedures.
Color
The spirit mark for club sports is available
in these one-color and two-color executions.
Backgrounds
The spirit mark for club sports may be used
on white, Lynn Blue and Lynn Gray backgrounds.
Exclusion zone
The exclusion zone
for the spirit mark for
club sports is 0.25’’
all around.
19
Our visual identity | spirit mark | club sports | guidelines
Examples:
20
Colors, like language, communicate. They influence how people view
the “personality” of a brand. Our blue, white and gray palette helps make
us instantly recognizable. It creates a professional, clean and modern
look. Using too many colors dilutes the brand, but consistent and
controlled use of color can intensify and clarify our communications.
We are one brand, one team, one organization, and using one color
palette creates the brand consistency and awareness we strive
for. Therefore, we intentionally do not use different color palettes
to represent individual departments, colleges or programs.
color
21
Our visual identity | color | primary
Primary colors
Lynn University’s official colors are blue and white. Our
primary color palette is blue, white and gray. Color studies
show that these colors symbolize traits that fit the character
of our brand.
It is important to use the primary color palette correctly.
Use white and gray to provide a neutral backdrop. This
sets a blank canvas for the sophisticated use of Lynn
Blue as our identifying university color.
Lynn Gray
PMS Cool Gray 5
CMYK 13.9.10.27
RGB 177.179.179
Web #B1B3B3
White
CMYK 0.0.0.0
RGB 255.255.255
Web #FFFFFF
Lynn Blue
PMS 293
CMYK 100.68.2.2
RGB 0.61.165
Web #003DA5
Blue signifies confidence
and integrity.
White stands for good
and represents humility.
Gray conveys maturity
and intelligence.
22
Typography can strongly affect how people react to a document.
Careful selection and consistent use of a chosen typeface can
be just as important as the use of graphics, color and images
in creating and solidifying a professional brand.
typography
23
Our visual identity | typography | font
45 Helvetica Neue Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
45 Helvetica Neue Light Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
75 Helvetica Neue Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
75 Helvetica Neue Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Aa
Aa
Aa
Aa
Use Helvetica Neue Light, Bold, Italic and Bold Italic
to maintain consistency in our messaging and branding.
For business documents, Arial is an acceptable substitution
if Helvetica Neue is not available.
Lynn University font
24
Our visual identity | typography | typesetting guidelines
Color: When printing Pantone Matching System
(PMS) colors, always use Cool Gray 11. When printing
documents on digital printers or standard office printers
(which use CMYK four-color process), choose black
at 75 percent opacity.
Headlines: Helvetica Neue Light, PMS Cool Gray 11 or
PMS 293. Use sentence case with no punctuation. Vary
headline size depending on the space provided, but do
not use less than 20-point size. For two-line or longer
headlines, tighten leading by hand where necessary.
NOTE: Leading refers to the space between two lines
of type (also known as line spacing).
Subheads: Helvetica Neue Light, PMS Cool Gray 11
or PMS 293, use point size/leading 14/0. Use sentence
case with AP- style punctuation.
Section head: Helvetica Neue Light, PMS 293, point size/
leading 12/0. Use sentence case and AP-style punctuation.
Body copy: Helvetica Neue Light, PMS Cool Gray 11,
point size/leading 10/13. Space permitting, use two returns
between sections for airiness. If text does not fit available
space, request edits from the writer to reduce character
count. Bold can be used sparingly to call out copy.
First-level bullets: Use round bullets and do not indent.
Use 0.15 tab after bullet to indent the copy. For example:
• this is first level
Second-level bullets: Use en dash for second-level bullets,
and indent 0.15 inch. After en dash, tab 0.25 to start text.
For example:
• this is first level
this is first level
– this is second level
this is second level
Use a 4pt. return between multiple bullets.
Callouts: PMS 293, Cool Gray 11 and tints of Cool Gray 11
CTAs: Helvetica Neue Light, PMS 293 or Cool Gray 11.
Use dashes, not periods, for phone numbers. In web
addresses, omit “http://” and “www.” and use Helvetica
Neue Bold. For example:
+1 561-237-7900
lynn.edu
+1 561-237-7900 | 1-800-888-5966
lynn.edu/comprograms
Spacing: Always use one space between sentences.
Use one space between state and ZIP code in an address.
Disclaimers and copyrights: Typeset in 5 pt. Helvetica
Condensed Light, PMS Cool Gray 11.
Photo captions: Typeset in 8 pt. Helvetica Condensed
Light, PMS Cool Gray 11.
Misc.: Always left align copy. Always pay close attention to
rags (irregular or uneven vertical margins in a block of type)
and adjust as needed. Avoid hyphens, widows and orphans.
Avoid tracking whenever possible, but if necessary it should
not be more than -3. Set first-level tabs at 0.15.
Typesetting guidelines
PMS Cool Gray 11 CMYK 0.0.0.7 (black at 75% opacity)
RGB 83.86.90 Web #53565A
25
Our visual identity | typography | typesetting guidelines
Round out your resume
Enhance your talent and ability with a graduate
certificate in digital media from Lynn. Or earn a master’s
in communication and media with a specialization in digital
media. Use social media, video production, journalism and
video editing techniques to create persuasive messages
that target distinct audiences and generate real results.
Reinforce your work with the latest design software
to take your messaging to an entirely new dimension.
All our professors have amazing experience in the world of
print and broadcast communication, including American
Media Inc., InStyle magazine, the Oprah Winfrey Network,
Volcom Clothing, and additional national and international
radio and television programs. They’ve worked in all fields
of digital media, from film and photography to mixed media
and computer art and animation.
What will you create?
The digital media programs offered at Lynn consistently
produce successful and highly skilled professionals.
With a graduate certificate in digital media, you’ll hold
the qualifications necessary to achieve such roles as:
• page layout designer
• freelance advertising and design consultant
• general media production
• web/social media content manager
• video production designer/editor
When you earn a master’s in communication and media
with a specialization in digital media, your opportunities
could include:
• art director
• advertising/public relations/marketing agency executive
• public relations specialist
• nonprofit organization director
• event planner
• media specialist
Special effects
Our digital media alumni are doing incredible things
with the knowledge they’ve gained. Our graduates
have started careers with:
• CNBC, WCBS-TV and NFL Films
• Elite Marketing Strategies
• Dew Imagery and Design
• Littles Photography
• Verizon Wireless
We are committed to staying ahead
of the curve in the field of communication,
anticipating the needs of the industry
and providing our students the skills
they need.
Master the digital world
Use your past experience as a foundation
for advanced techniques.
Typography layout example:
26
Social media
Our visual identity | social media
The Office of Marketing and Communication oversees
university-wide social media efforts and is solely responsible
for the management of primary Lynn University channels.
Social media platforms include, but are not limited to:
Social media is an external communications tool; therefore,
Lynn University authorized pages must follow all Lynn
University communication policies, brand guidelines and
copyrights. Any social media account that represents
university business or programs must be approved and
accessible by the Office of Marketing and Communication.
This supports the university’s effort to create a consistent
and recognizable image, and helps audiences identify
official university communications.
Guidelines for university authorized social media use
Lynn University’s name and trademarks are not permitted
for social media use without marketing team approval.
Send all requests for new social media platforms with a
clear purpose and strategy for execution to socialmedia@
lynn.edu.
Additionally, Lynn social media pages must not discriminate
or show bias, political or personal agendas. Learn more
about policies on political activities, discrimination and
harassment at lynn.edu/policy.
Branding your channel
Official department names must be used across all
platforms, unless otherwise approved by the marketing
team. The Office of Marketing and Communication will
provide profile images upon account approval. Departments
must use the blue Lynn logo with the official department
name.
Fonts and colors: Whenever a platform allows it, users
should default to Helvetica Neue (Standard, light or bold).
Lynn Blue (RGB 0.61.165), Cool Gray 11 (RGB 83.86.90)
and white (RGB 255.255.255).
Content and engagement
• #WeAreLynn is the preferred university-wide hashtag.
Using it helps us collect posts about the people, places
and moments that represent Lynn University.
• Social media content creators should use the following
hashtag guidelines:
– Capitalize the first letter of each word in a hashtag.
#LynnIsAwesome is easier to read than #lynnisawesome
– Keep event hashtags short and relevant to the event
being promoted
– Engage the marketing team to help generate
campaign-specific hashtags (and to be sure no one
else is using them!)
– For athletics-related hashtags, contact the assistant
athletics director for communications
• Departments and employees:
– Are not permitted to create official university social
media-based groups or forums without marketing
team approval.
– Should not communicate crisis and emergency
information, unless approved by the Department
of Campus Safety or Office of Marketing and
Communication.
– Cannot interact through Lynn accounts with student
athletes who share that they’ve committed to the
university until official signing has taken place, per
NCAA bylaws. Contact the athletics department
for information regarding official signing days.
• Videos, graphics or other materials created for social
media should not use the Lynn University logo without
marketing team approval. See video guidelines for
more information.
• Facebook Live videos must be approved by the Office
of Marketing and Communication.
• Facebook
• Flickr
• Google+
• Instagram
• LinkedIn
• Pinterest
• Reddit
• Snapchat
• Tumblr
• Twitter
• WhatsApp
• YouTube
27
Our visual identity | social media
Channel-specific guidelines
The Office of Marketing and Communication manages
university accounts on Facebook, Google+, Instagram,
LinkedIn, Twitter, Snapchat and YouTube. To request that
information be shared on these platforms, contact the
public relations manager at [email protected].
Additionally:
• Approved university Facebook accounts should be
managed through Facebook Business Manager.
Contact the public relations manager for access.
• WhatsApp may be used only as a personal
communication tool; mass text communications
are not permitted at this time.
• University departments are not authorized to run social
media advertising campaigns or purchase Snapchat
geo-tags unless authorized by the marketing team.
Departments may use Facebook “Boosted Posts.”
To explore advertising opportunities, contact the public
relations manager.
Note: The Office of Marketing and Communication reserves
the right to suspend, take over or terminate any user not
adhering to university communications policies or brand
guidelines. Should a page become inactive, the marketing
team will flag this to the page’s owner; upon continued
misuse or lack of use, the page will be deleted.
Examples:
28
Photography
Our visual identity | photography
Lynn University is innovative, global and personalized—and
this comes across in photography, too. Lynn’s photography
is about more than recording an image of an event, person
or place—it reflects who Lynn’s people are and what the
Lynn experience means.
Vibrant and sharp
Vibrant defines not only the colors, but also Lynn’s culture.
Lynn photography represents not only the tropical paradise
we live in, but also our campus. The natural blues and
greens found in our environment carry over into the images
of our students: Lynn blue represents pride, dependability,
safety and trustworthiness, and green conveys positivity,
growth and energy.
Lynn photography also is sharp. Our images always portray
the general experience of learning—not only academically,
but also personally and culturally. Our students learn in
and out of the classroom from life experiences and from
engaging with each other. Wherever possible, we capture
these authentic moments in our photography.
We are Lynn
Consistency is important in photography. We maintain
the same style in each image we produce. We build upon
the images by changing our subjects, focus, vantage
points and techniques.
• The subject matter is people engaged in learning.
Display our authentic diversity of styles, skills and
cultures where possible.
• Focus on natural situations and behavior: people
smiling, working together, having conversations or
instructing others. Use shallow depth of fields for
intimate settings with blurred backgrounds; deep
fields for focus on backgrounds and foregrounds.
• Always use natural environments as a backdrop to
showcase our beautiful campus and show where
students learn. Studio or graphic backdrops may
not be used unless approved by the marketing team.
• Change the point of view. Try to capture subjects while
they’re not looking at the camera, but at each other
or whatever they’re doing. Resulting photos should not
appear posed or represent false situations. Exceptions
include marketing-approved campaigns and other
photo shoots.
• Use interesting angles, crops, framing and exposure
to keep the perspective fresh and representative of
our pioneering and innovative environment.
• Clothing and technology should always be current.
Encourage students to wear the Lynn brand; do not
photograph students wearing gear from other universities.
• Photographs are shot in color. We do not use black-and-
white photos. We do not place graphics or text over
photographs.
29
Our visual identity | photography
Examples:
30
Videography
Our visual identity | videography
The Office of Marketing and Communication oversees
and approves the production and distribution of all Lynn
University multimedia communications. Contact the director
of marketing and communication or the multimedia producer
for more information.
Marketing-produced videos
The marketing team is solely responsible for the production
of marketing videos (e.g. campus tour, anthems, event
promos, etc.). These videos are produced in collaboration
with university departments, as appropriate. University
videos adhere to all branding and video style standards
(see below) and receive visibility via Lynn.edu, YouTube
and other university-authorized channels.
Department- and student-produced videos
The Office of Marketing and Communication must approve,
prior to distribution, any video produced by Lynn University
employees, departments or students that uses Lynn Uni-
versity’s name or trademarks. Videos intended for external
distribution (including YouTube, web properties and social
media), or produced with university funds, are required
to adhere to university brand and video guidelines. This
includes a minimum resolution of 1920x1080 (standard
HD resolution). Videos produced for scholarly internal use,
and those that do not bear the university’s name or logo,
are exempt from this guideline.
Working together
Contact the Office of Marketing and Communication
to request a video project.
The marketing team will evaluate all creative briefs and
advise how best to achieve the project goals, based
on the following criteria:
1. Audience-appropriate messaging and content;
2. Appropriately supports organizational goal or
communication strategy;
3. Approved use of university name and trademarks;
4. Adherence to brand and video guidelines;
5. Appropriate distribution plans.
Provide completed videos to the multimedia producer in a
format suitable for upload to YouTube (H264 .mp4 or .mov).
Video guidelines
The following requirements must be achieved by any video
production bearing the university’s name and trademarks.
Bumpers are reserved for application only by the Office of
Marketing and Communication, unless otherwise approved.
Bumpers and lower-third titles
Bumpers allow the university’s name, key messages
and contact information to be prominently displayed.
This provides context and ensures repetition.
• Use an introduction bumper at the beginning of a video
(there are five), and the single end bumper at the end. One
exception: videos produced exclusively for social media
eliminate the intro bumper.
• Bumpers animate and fold down over the first shot. They
have a transparent background and should be overlaid on
the first and last video shots. Folding down a black screen
before a shot begins is incorrect.
• Special music may not be added to the introduction or
end bumpers. The main audio track should begin as the
piece appears.
• A person’s name and title fades in on the square white
background for a lower-thirds title, then fades out before
the animated white square recedes. The person’s name is
in Lynn Blue (RGB 0.61.165) and their title is in Cool Gray
11 (RGB 83.86.90).
To display key messages, lower-third boxes may be used.
Another option is to use Lynn Blue or gray text on a white
background/bar at the bottom of the video.
Downloads
Video bumper intro:
http://brand.lynn.edu/downloads/lynn-video-bumper-in-
tro-awholenewstyle.mov
Video bumper closing:
https://www.dropbox.com/s/zfocufg7h81vouf/PlusOne2018.
mov?dl=0
Lower thirds:
http://brand.lynn.edu/downloads/lynn-video-lowerthirds-left.
mov
http://brand.lynn.edu/downloads/lynn-video-lowerthirds-
right.mov
31
Our visual identity | videography
Character and graphic generation
Lynn University’s brand is clean and modern. The use
of graphics, beyond bumpers and lower-thirds, should
be strictly limited to only those that enhance a video’s
message. Graphics must adhere to color, typography
and graphic guidelines. If graphics are used, the main title
font is Helvetica Neue Light. Any graphical text should be
Helvetica Neue Light in Lynn Blue on a white background.
If auto closed-captioning is not an option, captions may be
placed at the bottom or the top third of the screen, centered.
Captions use white, bolded text with a drop shadow.
Music
• Lynn University’s brand is mature, modern and
sophisticated. Music tracks must also be.
• Lynn must obtain the rights to any music that is used.
This includes royalty-free music and music purchased
by the marketing team for specific use, only.
– Download royalty-free music here: audiojungle.com,
freemusicarchive.org, Vimeo music store, YouTube
music library, The Music Bed.
– Proof of purchase/receipts must be retained for any
licensed music use.
– The use of unlicensed music is not permitted. It also will
activate advertisements or playback restrictions across
distribution channels, and jeopardizes the university’s
reputation.
• Music must also:
– Reflect a video’s theme, style and mood. Edit footage
and images to the track’s rhythm, beat and flow.
– Not interfere with dialogue.
Special uses
The integration of boomerangs, flixels, mosaics, sounds and
other animated effects is restricted to use only by the Office
of Marketing and Communication, or with the marketing
team’s prior permission.
Other tips and tricks
Do:
• Execute well-framed, nicely lit shots with clean audio.
Subtle and natural color-grading is acceptable.
• Film in 24 FPS (23.976) if camera allows. If not, 30 FPS
is acceptable.
• Make sure exposure, focus and white balance are
correct. For more information, visit exposureguide.com/
white-balance.htm
• Apply key-framed movement, a.k.a. the “Ken Burns
effect,” to any photography used in videos.
Don’t:
• Use color filters or presets. This includes automatic color
correction and/or effects (warm or cool image, vintage
look, cross-process, etc.).
• Backlight your subjects. This occurs frequently when
subjects are filmed in front of a bright window or the sun.
Always ensure faces are exposed properly and shadows
are not exaggerated.
• Include shaky or jumpy camera movements unless it is
vital to the message.
• Remain on an interview subject for more than six or seven
seconds unless what the person is saying is incredibly
interesting. Shoot artful B-roll to fill your pieces.
32
Presentations
Our visual identity | presentations
PowerPoint or Keynote presentations are influential
representations of the university’s brand. These important
and highly visible communication tools should follow the
university’s writing and visual style guidelines. Download
branded templates for internal and external audiences
at lynn.edu/brand.
When creating university presentations,
follow these guidelines to maintain consistency:
• Use only the primary logo.
• Follow writing standards set by the Associated Press
Stylebook. See apstylebook.com.
• Use sentence case for cover slide titles, slide page titles
and body copy.
• To avoid visually overpowering Lynn Blue, use Cool Gray
11 (RGB 83.86.90) instead of black on text and graphics.
• Use only Helvetica Neue Light, Helvetica Neue Bold
or Helvetica Neue Italic fonts. Arial is an acceptable
substitution if Helvetica Neue is not available.
• Use the university’s primary color palette: Lynn Blue
(RGB 0.61.165), white (RGB 255.255.255) and Cool
Gray 5 (RGB 177.179.179).
• Use on-screen quality images of 150 pixels per inch (ppi)
or higher. If you do not have images, you may request
them from the marketing team by contacting marketing@
lynn.edu.
• Do not use Google images; most require legal permission.
• Do not include other company logos without proper
permission from the company.
• Do not crowd slides with excess information or images.
Examples:
33
Promotional merchandise items are used to build the Lynn
University brand. Branded items help to create a sense of community
on campus at our events and strengthen our identity off campus for brand
building. If our merchandise isn’t consistent with the rest of our branding,
it can actually be more damaging than useful. These inconsistencies can
be confusing for our audience, and, as a result, hurt our brand recognition.
promos
34
Our visual identity | promos | color
Consistent use of our primary color palette through our
promotional merchandise reinforces the cohesiveness of
our identity. However, in the promotional marketing world,
products are not made to an exact match of Lynn Blue.
Royal blue is a standard for most items, and there are many
variations in the shades offered. Substituting new variations
of blue or royal blue can have a negative impact on the
strength of our brand identity and should be avoided.
We intentionally choose items in our neutral palette of white
and gray to ensure consistency for our exact Lynn Blue logo
imprint. These neutral colors are consistent in catalog items
to be able to achieve this.
To request royal blue merchandise, please contact the
Office of Marketing and Communication. We check all items
to achieve a color match to Lynn Blue and to ensure the
items meet quality standards.
Color
Lynn Blue
PMS 293
White
PMS CG 5 PMS CG 4 PMS CG 3 PMS CG 2 PMS CG 1
item tones
imprint color
35
Our visual identity | promos | materials
Materials
We choose items that are modern in style. We use leather, vinyl,
brushed aluminum and silver, high- and low-gloss lacquer and
transparent acrylics, glass and plastics. These materials should
be used in white or shades of gray in Cool Gray 5 or lighter.
Do not use black or brown for leather or vinyl. See below
for examples.
Examples:
36
Our visual identity | promos | apparel
Apparel
We choose modern and trendy apparel items. We use our
primary color palette only for apparel items and follow our
logo and spirit mark imprint rules. We consider our apparel
walking billboards. The Lynn logo should be large and lead
front and center.
When using the spirit mark, always place it in a location
separate from and secondary to the primary logo, such
as the back or sleeve on a shirt or the back of a hat.
Back for spirit mark Sleeve for spirit mark
Front
Examples:
37
Our visual identity | promos | department shirts
Department apparel
The Lynn University logo should always appear on the left chest
and the department name on the right chest. The department
name should be sentence case and Helvetica Neue Light font only.
Student AffairsStudent AffairsStudent Affairs
Examples:
Our
environment
Implementation of our environmental branding strategy
requires discerning use of our logo and Lynn Blue. Exactly
matching our primary color and using the logo sparingly,
but in high-impact ways, creates a consistent image and
commands respect for our brand.
Our goal is to create signature moments to showcase the
logo and Lynn Blue, like the spirit mark on the gym floor,
rather than place the logo on trash cans and door mats,
for example. Approval from the Office of Marketing and
Communication is required for use of the university logo,
logo variations or seal.
Our environmental branding goals:
• support an expression of our personality
• increase brand awareness through connections with
students, employees and campus visitors
• create consistency in our execution across campus
From the flags at our front entrance to collaborative work
spaces and alumni stories on lobby walls, environmental
branding helps set us apart and highlights Lynn’s innovative,
global and personalized nature.
Our campus design
style is simple, functional
and modern. We use
contemporary materials
and uncluttered spaces
to create unique experiences
that inspire purposeful work.
39
color & spaces
Color is a powerful tool for designing compelling environments. Shifts between
colors may seem subtle, but the psychological effect can be significant. It is
important to consider the space as a whole and how people move through
and experience it. Brighter hues tend to make spaces feel bigger and energize
people using the space. Darker tones can make an area feel smaller and more
intimate, creating a calm and relaxing environment.
40
Our environment | color & spaces | color
Color and spaces
Effective use of color in print or web design is significantly
different than color for interior spaces. For example, a
vibrant block of color in a viewbook or on a webpage can
be appealing, but when a similar color floods the walls of
a room, the effect may be overwhelming. For this reason,
we’ve developed color palettes and usage guidelines
specifically for environmental spaces.
Neutral color palette
Use white and various shades of PMS Cool Gray (CG) for
permanent materials such as flooring, counters and other
fixtures. Use this neutral palette to achieve a timeless style
that will work just as well in 10 years as it does today.
Flooring:
Hard white surface, or cool gray carpet tiles
Furniture and hard fixtures:
White or cool gray
Wall paint:
Sherwin Williams, PROMAR® 200 Zero VOC
Interior Latex Eggshell, Extra White B30W02651
Do not use Lynn Blue for flooring, furniture or wall
paint unless approved by the Office of Marketing
and Communication.
Accent color palette
Use colors from our accent color palette to add a pop
of visual interest on non-permanent or semi-permanent
materials. For example, wall art, upholstery, area rugs,
a side table or chairs. Use the accent colors sparingly.
Choose only one color for any single space. Do not use
multiple colorsfrom the accent palette in any one space
to avoid a “rainbow effect.”
Lynn Blue
Incorporate Lynn Blue as appropriate through branded
elements and signage across campus. Because of the
difficulty of color matching Lynn Blue, please work with
the Office of Marketing and Communication for guidance
and approval before use.
PMS 636 PMS 714 PMS 2284
PMS 638 PMS 158
PMS 368
PMS 293
Sherwin Williams
PROMAR® 200
Zero VOC Interior Latex Eggshell
Extra White B30W02651
CG 1
CG 2
CG 3
CG 4
CG 5
CG 10 CG 11
CG 9
CG 8
CG 7
CG 6
Neutral color palette Accent color palette Lynn Blue
41
Our environment | color & spaces | materials
Glass using accent color window film
White hard flooring
Brushed metal lettering
Gray carpet tile
Modern lighting fixture
Accent color fabric
Accent color fabric
Gloss white lacquer with
brushed aluminum hardware
White and gray furniture
Material and spaces
Materials should be modern, simple and functional. Use
transparent or white acrylics, gray acrylic, brushed metal
in gray or silver tones, high/low gloss white lacquer. Always
aim for timeless style that will work just as well in 10 years
as it does today.
Always seek to match material colors to the Lynn color
palette. If translating exact PMS colors into specific finishes
or materials is too difficult or prohibitively expensive, use
the best possible match from the neutral or accent palette.
Avoid using Lynn Blue if an exact color match is not possible.
Examples:
42
• White walls • White and gray furniture • Gray carpet
• White and gray furniture • Gray carpet • Accent fabric
• Accent tint
to glass
• White and gray
furniture
• White hard floor
Our environment | color & spaces | samples
43
Lobbies and reception areas
establish an open and inviting space.
Staff and faculty offices provide a
professional and comfortable atmosphere.
Residence halls and student spaces
provide a sense of home and community.
Classrooms and study spaces create a climate
that inspires engagement and collaboration.
Our environment | color & spaces | samples
44
Wayfinding includes anything that helps guide
people through the environment, such as
directional signage and building signs.
Aligning signage to create consistency across
campus is an iterative process that will likely take
a number of years. High-visibility, low-cost items
should take priority for replacement. During
this process of replacing old with new, avoid
mismatched signage that mixes new elements
with existing signage or within a single sign.
When possible, make changes to all similar
types of applications campuswide.
wayfinding
45
Our environment | wayfinding | exterior signs
Vehicle signs
These ground-secured signs are placed at key locations
along our main drive to direct visitors to buildings and
their closest parking locations.
Building entrance identifier
This wall-mounted sign identifies building entrances
and indicates the nearest accessible entrance.
Exterior signs
These sign structures are made from durable steel that
should stand the test of time. The center is made from
aluminum with letters and symbols engraved using
Lynn Blue and Cool Gray 11. Lynn Blue is used to highlight
an action or a donor name.
Library
Assaf Academic Center
International Center
Wold Performing Arts Center
Auxiliary Services
International Business Center
Bobby Campbell Stadium
Mohammed Indimi
International
Business Center
Accessible entrance
Library
Assaf Academic Center
International Center
Wold Performing Arts Center
Auxiliary Services
International Business Center
Bobby Campbell Stadium
LEVEL 1
Career Connections
Perper Coffee House
IT Services
LEVEL 2
Academic Affairs
Registrar
LEVEL 3
College of Communication
and Design
Eugene M. and
Christine E. Lynn Library
Building services signs
These ground-secured signs are placed in front
of buildings to identify the services available inside.
Pedestrian signs
These ground-secured signs are placed at key pedestrian
intersections on campus walkways to guide pedestrians
to primary destinations in that vicinity.
46
Perper Drive
University
Van
Overhead street signs
These ground-secured signs are used on high-volume
campus roads. They are made from metal and printed
using Lynn Blue and white.
Parking space signs
These ground-secured signs are used to convey regulatory
information such as the location of accessible parking and
other parking restrictions. They are made from metal and
printed using Lynn Blue and white.
Our environment | wayfinding | exterior signs
47
Building signs
Use all capital letters only for exterior building names.
Use brushed silver metal for the letters and Helvetica Neue Light for the font.
Adjust the spacing proportionally between characters to achieve a visually pleasing result.
MARY & HAROLD PERPER RESIDENCE HALL
Our environment | wayfinding | exterior signs
48
Our environment | wayfinding | exterior signs
Welcome
new
Fighting
Knights
Welcome
new
Fighting
Knights
Welcome
new
Fighting
Knights
Welcome
new
Fighting
Knights
Welcome
new
Fighting
Knights
Event signs for vehicle direction
These sign structures are ground-secured and
removable. The posts are made from durable steel
that should stand the test of time. The center is
made from two panels of clear acrylic. They are
attached by brushed aluminum hardware. This
construction allows for information to be changed
out when necessary.
These are available for use to direct visitors to
campus events. Contact Auxiliary Services to
reserve the use of these signs.
Design templates for these signs are available
in accent colors located on Marketing on Demand.
Limited accent colors are available to ensure
readability.
Event banners
These temporary signs are printed on durable
vinyl and are designed to direct visitors to campus
events. Contact Auxillary Services
to hang them.
Design templates for these signs are available in
accent colors located on Marketing on Demand.
Limited accent colors are available to ensure read-
ability.
Event name
Event name
Date, time and location
Date, time and location
Contact or RSVP information
Contact or RSVP information
Event name
Event name
Date, time and location
Date, time and location
Contact or RSVP information
Contact or RSVP information
49
Our environment | wayfinding | interior signs
Interior signs
Lobby signs
This sign type identifies departments within the building
and indicates floor level. The footer information displays
the official building name and current floor level.
Hallway signs
This sign type identifies rooms and locations on
a specific level. The footer information displays
the official building name and current floor level.
These sign structures are flush mounted to the wall.
They are made from a brushed aluminum panel.
For ADA compliance, signs that identify a room, space or area
shall have raised characters, Braille and all uppercase text.
Named room signs
The signs are wall mounted. The material is brushed
aluminum with a Lynn Blue and Cool Gray 11 engraved
imprint. These are available in one size: 8wx8h.
Academic Advising
Restrooms
Classrooms 101-129
Christine’s
Social Impact Lab
Student Lounge
Christine E. Lynn University Center LEVEL 1
LEVEL 1
Career Connections
Campus Store
Cafe
LEVEL 2
Christine’s
Student Lounge
LEVEL 3
Social Impact Lab
Student Affairs
Christine E. Lynn University Center LEVEL 1
DAN DOYLE JR.
CLASSROOM
CLASS OF 1993
DE HOERNLE
LECTURE HALL
Room signs
This sign type identifies the name of the room
and is located outside the doorway.
50
Our environment | wayfinding | interior signs
Restrooms
This sign type identifies specific gender use for
restrooms. Unisex, women or men. These are
available in one size: 8wx8h.
RESTROOM WOMEN MEN
Office signs
This sign type includes a business card holder
to identify the individual who occupies the office.
Gina M. Branigan
Creative Director
Marketing and Communications
3601 North Military Trail
Boca Raton, FL 33431, USA
T: +1 561-237-7195
M: +1 561-456-7890
F: +1 561-456-7890
+1 561-237-7000 | lynn.edu
OFFICE 10 3
51
Our environment | wayfinding | interior signs
Named spaces
This sign type identifies dedicated and sponsored spaces.
Donor walls should be painted either white or Cool Gray 10.
The letters are made from brushed aluminum.
Sherwin Williams
PROMAR® 200
Zero VOC Interior Latex Eggshell
Extra White B30W02651
CG 10
Paint TBD
52
Our environment | wayfinding | interior signs
Department names on glass
These signs are used to identify departments with large glass doorways. Use silver vinyl cut letters
and center the application on the window. Any type treatment for windows should follow this style:
“Office of” font is Helvetica Neue Light and the department name is Helvetica Neue Bold. Adjust the
spacing proportionally between characters to achieve a visually pleasing result.
Office of
Admission
53
Environmental extras
Our environment | environmental extras
Umbrellas
Umbrellas should use colors from our accent color
palette only. Choose one accent color for any given
space, not multiple.
Campus Store
Awnings
These structures should be Lynn Blue. If wayfinding
is necessary, use a white imprint.
PMS
636
PMS
714
PMS
2284
PMS
638
PMS
158
PMS
368
Lynn Blue
PMS 293
Lynn branded mats
Manufacturer: Xpressmyself
Model: 1815585, Xpress Mats, 4’x6’-B,
classic impressions, 48 gauge
Lynn Blue
PMS 293
Mats and hallway runners
Mats and runners should match Cool Gray 10 as much
as possible. These should never have a university logo,
athletics logo or spirit mark applied.
CG 10
54
Our environment | environmental extras
Hammocks
Manufacturer: Nags Head
Model: NH11
Single Modified Hammock: size from 13.5-15.5 to 11-13 foot
Color: Oatmeal Duracord
Traffic control, bollard
Manufacturer: Reliance Foundry
Model: R-8901
Height: 36 in
Body diameter: 4 1/3 in
Base diameter: 4 1/3 in
Weight: 36 lbs
Material: 316 stainless, #4 satin brush finish
Seating
Manufacturer: Dumor Inc.
Model: 160
Finish: Powder Coated
Color: black
Waste and recycling
Manufacturer: Dumor Inc.
Model: 157
(2) 20 gallon liners with 40 RC Split Liner Recycle Lid
Finish: powder coated
Color: black
Seating
Manufacturer: Dumor Inc.
Model: 164
Finish: Powder Coated
Color: black
55
Symbols
Our environment | symbols
56
White
CMYK 0.0.0.0
RGB 255.255.255
Web #FFFFFF
Color
Our color palette is blue, white and gray.
Lynn brand identity at a glance
Our message
Innovative.
Global.
Personalized.
These are the three most
important words in the Lynn
University vocabulary. They are
the foundation of our mission
and represent our brand promise.
Resources
Brand portal: lynn.edu/brand
Promo store: promos.lynn.edu
Lynn.edu questions or updates:
Social media requests:
News requests: [email protected]
Marketing team questions
or project requests:
or +1 561-237-7779
Voice and visual style
• Our voice is clear and active.
• Our design style is simple
and modern.
• We use original photography
to feature our vibrant people
and beautiful campus.
Logo
Size:
Minimum logo size (print) is 0.5
’’ wide
Minimum logo size (digital) is 130w x 55h pixels
Clear space:
Maintain 0.25
’’ clear space all around the logo (print)
Maintain 42 pixels all around the logo (digital)
Lynn Gray
PMS Cool Gray 5
CMYK 13.9.10.27
RGB 177.179.179
Web #B1B3B3
Lynn Blue
PMS 293
CMYK 100.68.2.2
RGB 0.61.165
Web #003DA5
Lynn Blue
PMS 293
CMYK 100.68.2.2
RGB 0.61.165
Web #003DA5
Approval from the Office of Marketing and
Communication is required for all communications
that use the university logo. Download logo files
at lynn.edu/brand
PMS Cool Gray 11
CMYK 0.0.0.75
(black at 75% opacity)
RGB 83.86.90
Web #53565A
45 Helvetica Neue Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Typography
Use Helvetica Neue Light, Bold, Italic and Bold Italic. Arial is an
acceptable substitution if Helvetica Neue is not available. Use
sentence case headlines and subheads and follow AP-style
punctuation and grammar rules.
To avoid visually overpowering Lynn Blue, use gray text instead
of black.
