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wigan:
BOROUGH PACK
The Physical Activity AND Sport Picture
february 2020
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1
Foreward
Inactivity is a stubborn partner and a challenge to shift.
Doing less than 30 minutes of physical activity per week is
a key cause of obesity and one of the top 10 causes of early
deaths. Regular exercise can help prevent chronic diseases
such as heart disease, diabetes and cancer, which together
costs Greater Manchester’s health services more than £26
million every year.
The Greater Manchester Moving plan cements the ambitions
of Sport England, Greater Manchester Combined Authority
and the Greater Manchester Health and Social Care
Partnership, and sets out the approach we will take together,
to bring about a population-level change in people’s
relationship with physical activity within Greater Manchester.
Working together we aim to get 75% of the Greater
Manchester population active or fairly active by 2025.
Headline Statistics - Adult
Page 2
Data Hub
Page 4
Local Pilot Investment
Page 6
1
3
2
4
Headline Statistics - Children &
Young People
Page 9
5
6
Volunteering
Page 15
7
Programme Specic Data - Children
& Young People
Page 11
Join the conversation
Page 17
8
Greater Manchester Walking
Page 8
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Headline Adult Active Lives Statistics
May 2018-19
Active Lives Results
Wigan Overview
Active
150+ Minutes per week.
58.0%
Inactive
Less than 30 minutes a week.
Fairly Active
30-149 minutes a week.
29.7%
12.3%
• 70.3% of adults in Wigan are moving, at least 30 minutes a week, equivalent to 186,100 adults.
• This is an improvement since baseline (November 2015-16) of 2.9% and 9,600 adults.
• Buthasuctuatedinthelastyear:
• in the last 12 months (since May 2017-18) an increase of 0.4% or 1,600 more adults moving
• in the last 6 months (since November 2017-18) a decrease of 1.6%.
• Wigan have closed the difference since baseline (November 2015-16) but are still below the Greater Manchester (GM)
average of 73.3%.
Wigan % Adults Moving (Fairly Active and Active)
Wigan % Adults Moving (Fairly Active and Active)
10.2%
9.4%
8.6%
12.6%
15.0%
12.3%
57.2%
58.1%
58.9%
57.3%
56.9%
58.0%
67.4%
67.5% 67.5%
69.9%
71.9%
70.3%
Nov 15-16 May 16-17 Nov 16-17 May 17-18 Nov 17-18 May 18-19
Fairly Active Active
71.5%
72.4%
72.2%
72.9%
73.2%
73.3%
67.4%
67.5% 67.5%
69.9%
71.9%
70.3%
Nov 15-
16
May 16-
17
Nov 16-
17
May 17-
18
Nov 17-
18
May 18-
19
GM Wigan
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Headline Adult Active Lives Statistics
May 2018-19
Active Lives Results
Wigan Overview
Mapping of Inactivity Levels
Inactivity by Demographics in Wigan compared to GM
Inactivity by Demographics in Wigan over time
Inactivity levels range at middle super output area (MSOA) level from 21.7% in
Wigan 006 (Wigan Central ward) to 39.8% in Wigan 010 (Pemberton and north-
west of Douglas wards).
Inactivity has decreased or stayed the same since 2015-16 for all demographics
in Wigan below, apart from males, NS SEC 6-8 and 16-34 years.
It is highest for those aged 75+, those with a disability and those from lower
socio-economic backgrounds (NS SEC 6-8).
In relation to GM averages, Wigan is higher or similar for all, apart from 75+
years.
*Higher,MiddleandLowerincomecategoriesintheNationalStatisticsSocio-economicClassication
28.0%
36.9%
24.6%
30.0%
41.5%
51.6%
28.1%
20.2%
29.5%
38.6%
65.7%
31.0%
28.4%
20.6%
26.4%
43.1%
46.5%
24.7%
22.4%
29.5%
31.9%
48.2%
Nov 15-16
May 18-19
25.2%
28.0%
17.8%
26.3%
35.8%
43.4%
22.1%
20.2%
24.5%
30.0%
52.7%
31.0%
28.4%
20.6%
26.4%
43.1%
46.5%
24.7%
22.4%
29.5%
31.9%
48.2%
GM
Wigan
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Data Hub
SHAPE (Sport, Health and Physical Education) is a strategic partnership network which was established in 2006 to
coordinate and promote sport and physical activity across Wigan.
In April 2019, they embarked on a 12-month agreement with the DataHub, in order to understand more effectively
howSHAPEisengagingwithinactivepopulations.JeffGorse,PerformanceManagementOfceratInspiringHealthy
Lifestyles(IHL)said:“We’vealwaysfounditachallengetoevidencetheimpactourpartnershipisreallyhaving.
While we can get a steer from the Active Lives Survey (national data that picks out activity trends every six months)
we’ve always wanted to be able to show exactly what we are delivering as a partnership. The Datahub allows us
to do that. As well as keeping SHAPE relevant, sharing our data will allow us demonstrate the true impact we are
having.”
By establishing exactly what activities are taking place across Wigan, where participants are coming from and then
layering that with open data sets like risk of inactivity, SHAPE can utilise this data to monitor physical activity levels
across the borough, helping to identify gaps in provision and determine how to best serve our communities.
Recent data on participation across Wigan
The highest year of year growth in age group
participation is in the 40-59 category, an increase of
7.83%. Data indicates a fall in participation rates for 14-19
year olds (14.9%). Highest participation rates as a total in
the past year are reported in the Under 14 age group.
ThroughoutguresatWiganbasedfacilitiesshowan
increase of 6.2% year on year. Throughput for the current
YTD is reported as 2,075,384.
Partners
•WiganAthleticCommunity
Trust
•WiganWarriorsCommunity
Foundation
•WiganYouthZone
•Wigan&LeighCollege
•Inspiringhealthylifestyles
•GreaterSport
•GroundworkTrust
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Data shows that the highest participation rate as a % of total population
is in Atherleigh, where 19% of the population are participating in activity.
The lowest rate is in Standish Langtree where 7% of the population are
reported as participating.
Social Value Generated in Wigan
Social Cost Savings for all partners in Wigan is reported as £18m a 5.3% increase on the previous year. 44,226 participants are included in the
calculation and therefore the reported value generated per participant in £407 per participant/member.
Socialcostsavingperoutcomearecalculatedas:
• ImprovedHealth-£3,328,856
• ImprovedSubjectivewell-being-£14,252,906
• Increasededucationalattainment-£409,197
• ReducedCrime-£17,076
Membersaredenedasfacilityusers/participantswithanactivesubscriptiontousethefacilityandhasauniqueidentifyingnumber(memberID),
demographic (age, gender) and postcode information in the DataHub extracts. Based on the monthly frequency of visit in the last 12 months, each indi-
vidualisprovidedafrequencyclassication:
• CoreMembers:4+timesamonthin9-12monthsinthelastyear
• ModerateMembers:4+timesamonthin5-8monthsinthelastyear
• InfrequentMembers:4+timesamonthin1-4monthsinthelastyear
Non-members are participants without active subscription who meet the participation threshold.
Data Hub
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Local Pilot Investment
The £10m Sport England investment into the Local Pilots across all local authorities in Greater Manchester, aims to accelerate the scale, pace and
depthofthebroaderGreaterManchesterMovingimplementationplanbyfocusingonthreespecictargetaudiences:
• Children and Young People aged 5-18 in out of school settings
• People out of work, and people in work at risk of becoming workless
• Peopleaged40-60with,oratriskof,longtermconditionsspecicallycancer,cardiovasculardiseaseandrespiratorydisorders
£1,011,036 into wigan
The Local Pilot steering group is represented by members from the VCSE sector, the Wigan Clinical Commissioning Group, the Wigan Local Care
Organisation (Healthier Wigan Partnership), Education via the School Games Organisers, Inspiring Healthy Lifestyles, and GreaterSport. The steering
group is chaired by the Director of Public Health with a dedicated resource tasked with driving the Local Pilot forwards.
Focus Areas
The focus of the work in these communities is based around the three cohorts but working with and through family units. Through our discussions it
wasrecognisedthatintheseServiceDeliveryFootprints(SDFs)andparticularlysomeoftheidentiedestates,theprevalenceofoneormoreofthe
conditions would be found within a family – a young carer supporting a family member with a long term condition, a guardian out of work due to a
long term condition - and by working within that family you could impact on more than one individual and therefore the support network to maintain
an activity habit would be enhanced.
Whole System Intervention
One of the key principles is testing the system and redesigning, if it makes the culture and behaviours that we want to see more or less likely. Within
the Wigan LDP, we recognise that there are parts of the system we can directly impact through our communications, our interventions (delivery) and
enabling development (e.g. workforce). There are other parts of the system where we can help shape conversations, become a connector between
sectors and organisations and show the value of activity in achieving wider social, health, economic and cultural policies.
Wigan Central
Hindley
Leigh
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Local Pilot Investment
Engagement
Speaking to and working with individuals and their communities is very much the cornerstone of the approach being taken in Wigan. There are a
number of networks that are being utilised to ensure we can have the conversations with the right people and build up primary evidence and
understanding.Thereisalsoasignicantamountofsecondaryevidencethathasalreadybeencollectedwhichwehavebeguntoanalysetohelp
shape our thoughts for the next 12 months. Alongside this, because the LP is well placed to already have cross-system conversations, we are aware of
some strategic programmes which we can enable to move at pace and potentially scale to test their impact.
Delivery
The delivery of activities is still to be fully formed within Wigan. What we know for certain is that we will be delivering in three SDFs, the focus will be
on the three cohorts with a particular emphasis on the family group and that any delivery will have to be based on Deal principles. The distribution
and spend could take a number of forms depending on the size of the place and the audience;
• Community Investment Fund (CIF) application – taking the strengths of the hugely successful local authority CIF process and replicating across the
targeted SDFs.
• Participatory Budgeting - giving local people the opportunity to decide where public money is spent in their communities. This approach has been
used previously in Wigan and Leigh with mixed results, but there is the opportunity to revisit this way of delivery working with small communities
around particular outcomes.
• CommunityPanels:AsimilarapproachtoCIF,withanapplicationprocessbutwiththedecisionmakingpanelbeingrepresentativeofthelocal
area i.e. SDF.
• CommissionedorSolicitedprojects:Throughtheengagementprocessgaps,themesandtrendswillbecomeapparent.Thesteeringgroup,through
the local authority, may wish to commission certain organisations or groups known to them (through previous commissioned work or through
successful CIF bids) to work with the communities to design and deliver interventions.
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Greater Manchester Walking
Walking City Region Ambition
TheambitionistomakeGreaterManchestertherst‘Walkingregion’intheUK,wherewalking
becomesaculturalnormandtherstchoicefortravel.Byinvestinginwalkingandcomplementing
widerinvestmentintoinfrastructureandlocalities‘GMWalking’aimstoempowerincreased
walking to help to reduce health care costs caused by physical inactivity and improve overall
health and wellbeing of our residents. £2m investment has come from the Health and Social Care
Partnershiptosupportouraimtobecomethecountry’srstwalkingcity-region.
What do we mean by walking?
•Walkingforleisureinaformalwalkinggroup,asanindividualorinformallywithafriend(s)
•Buildwalkingintoeverydayroutinessuchasalunchtimewalkatworkora‘dailymile’
•Functionalwalking,suchaswhengoingshopping
•Activetravel–walkingtogetfromAtoBi.e.walkingtoworkorschool.
GM Walking Voice
•173memberstotal
•85.5%fromvoluntarysector
•11membersfromWigan
Walking City Region Objectives:
•EmpowercommunitiesthroughthedevelopmentofaCommunityInvestmentFund.GMCVO
will be giving out a total of £225,000 in grants to VCSE organisations to get Greater Manchester
Walking.
•DeveloptheGMWalkingVoicenetworktobuildlinksbetweenstakeholders,strategiesandthe
public.
•DevelopaGMWalkingMarketingCampaign
•Co-createarangeofdigitaltools,messages,incentiveschemesandsocialmediacampaignsto
support everyday walking
•FormandsupportWalkingChampionsthroughtrainingandresources
•SupportwalkingfestivalsandeventssuchastheGMWalkingFestival
•Developtoolsandresourcesforcrosssectorworkforcestoraiseawarenessofthebenetsand
promotion of walking.
•Supportandexpandthe‘DailyMile’conceptinworkplacesandcommunitysettings.
£2,267 invested
so far to increase
walking in Wigan
www.gmwalking.co.uk | @GMWalks | #GMWalking
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Headline Children & Young People Statistics
Academic Year 2018-2019
CYP Active Lives
Published December 2019
Wigan Overview
ThesecondCYPActiveLivessurveywaspublishedinDecember2019bySportEnglandandreectsdatafromtheacademicyear2018-19.
Less Active
Do less than an average of 30
minutes a day.
Fairly Active
Don’t reach an average of 60
minutes per day.
31.6%
19.9%
Active
Do an average of 60
minutes or more a day.
48.4%
Therecommendationforchildren&youngpeople,aged5–16istodoaminimumof60minuteseveryday.
20.1%ofchildren&youngpeopleinWiganareachieving60minutesofphysical
activityeveryday,thisisequivalentto8,200children&youngpeople.
19,700 children are averaging 60 minutes of physical activity a day
37.4%
Overweight and obese
Ofchildrenclassiedas
overweight or obese by year 6
National Child Measurement
Programme data, 2018/2019
1 in 3
Children have volunteered
twice in the last 12 months.
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Headline Children & Young People Statistics
Academic Year 2018-2019
CYP Active Lives
Published December 2019
Wigan Overview
3 in 5 young people in Wigan
aCHIEVE AN AVERAGE OF 30
MINUTES+ OUTSIDE OF SCHOOL
67.9%
School Readiness
Of children achieving
“Goodlevel”of
development by age 5.
Public Health England Data, 2019
28%
40.2%
59.8%
Average of 30+ minutes a day
outside of school
Average of 30+ minutes a day at
school
TheChiefMedicalOfcerrecommendsthatchildren
and young people should be active for 30 minutes at
school and 30 minutes outside of school
over 6 in 10 young people do
less than an average of 30+
minutes at and outside school
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Programme Specic Data - Children & Young People - The Daily Mile
TM
53 Primary schools have signed
up to The Daily Mile
TM
so far
51%
TheaimofTheDailyMileistoincorporate15minutesofself-pacedphysicalactivity(walking,joggingorrunning)intodailylife,toexperiencethe
benetsofregularexercise.
LastyearAndyBurnham,MayorofGreaterManchesterwasjoinedbyElaineWyllie,founderofTheDailyMile,tocelebrateGreaterManchester’s
commitmenttobecomingtheworld’srstDailyMileCityRegion.
Although originally a programme for primary schools, here in Greater Manchester we are encouraging nurseries, secondary schools, workplaces and
community settings to adopt The Daily Mile.
Wigan Primary Schools signed up to The Daily Mile
5,721
Children took part in the March 2019 Daily Mile Celebration Day from Wigan
Abram Bryn Gates Primary School
All Saints Catholic Primary School Golborne
Aspull Church Primary School
Atherton St George’s CE Primary School
Beech Hill Community Primary School
Britannia Bridge Primary School
Canon Sharples CE Primary School and Nursery
Christchurch CE Primary School Pennington
Golborne Community Primary School
Green Meadow Independent
Holy Family Catholic Primary School Platt Bridge
Ince CE Primary School
Leigh St John’s CE Primary School
Leigh St Mary’s CE Primary School
Leigh St Peter’s Primary School
Leigh Westleigh Methodist Primary School
Lowton St Mary’s CE Primary School
Lowton West Primary School
Marsh Green Primary School
Meadowbank Primary School and Children’s Centre
Orrell Lamberhead Green Academy
Orrell Newfold Community Primary School
Our Lady Immaculate Catholic Primary School
Our Lady’s RC Primary School
Parklee Community Primary School
RL Hughes Primary School
Sacred Heart Catholic Primary School
Sacred Heart Primary School Hindley Green
Shevington Vale Primary School
St Aidans Catholic Primary School
St Benect’s Catholic Primary School
St Catherines Catholic Primary School Lowton
St Catherine’s CE Primary School
St David Haigh and Aspull CE Primary School
St James’ CE Primary School
St Jude’s Catholic Primary School
St Luke’s CE Primary School
St Marie’s Catholic Primary School Standish
St Mark’s CE Primary School
St Mary & St John Catholic Primary School
St Michaels CE Primary School Howe Bridge
St Oswald’s Catholic Primary School
St Peter’s CE Primary School Hindley
St Stephen’s CE Primary School
St Wilfrid’s Catholic Primary School Ashton
St William’s Catholic Primary School
Tyldesley St George’s Central CE Primary and
Nursery School
Wigan St Andrew’s CE Junior and Infant School
Willow Grove Primary School
Winstanley Community Primary School
Wood Fold Primary School
Woodeld Primary School
Worsley Mesnes Community Primary School
Satellite Clubs have been set up
across Wigan since 2012.
Young People have attended a
Satellite Club in Wigan
since 2012.
30
1,091
Satellite clubs are local sport and physical activity clubs for 14+ year olds that are designed around the needs of young people and provide them with
positive,enjoyableexperiencesthatmakeiteasyforthemtobecomeactiveortodevelopmoreregularactivityhabits.
Global Friends Sports Project
WiganAthleticCommunityTrustworkedwithatargetedgroupofyoungpeoplewhocalledthemselves‘GlobalFriends’whoengagedwithyoung
people were aged 12 – 18 from a BAME background and those that had moved to England as a migrant. With many of the young people being
migrantsfromothercountriesandhavingEnglishasasecondlanguage,thereweremanybarrierstothemhavingthecondencetotakepartin
activities or build relationships. This also caused the young people to get in trouble within their communities and in school, further isolating them
from their peers.
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Satellite Clubs
After consultation with the members of the group, the session format was agreed to be a combination
of opportunities to socialise and to take part in sports and games. The activities selected were targeted
to help to develop teamwork and communication, skills highlighted by schools and youth services as key
development areas.
Within the group, there was a smaller group of young females who attended every week. After initially
refusing to speak English or engage with anyone not from their country of origin, over time they showed
hugeimprovementnotonlyintheirsportskillsbutalsotheircondence,attitudes,behavioursand
developed a passion for sport where there was no interest before.
PremierLeagueKicksfundinghasenabledthesessionstocontinuetorunonaweeklybasis,nowopento
all young people in the area to attend. The approach of having their own space before and after a session
to integrate with people from any background for the sports, has helped to improve their behaviours and
given them better understanding of the new culture they are now living in.
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Young People from Wigan took
part in GM School Games events
in the 2018/19 academic year.
Young People took part in
Wigan School Games events in
the 2018/19 academic year.
380
28,417
The Greater Manchester School Games aims to further revive the culture of competitive
sport in schools. This exciting concept harnesses the power of the Olympics and
Paralympics and was designed to motivate and enthuse more young people than ever
before to participate in high quality, meaningful competition within and across schools,
supporting them in achieving their own personal best in sport and in life. The aim of
future events is shifting to become to a more inclusive event, enabling more children
to get moving and experience new sports.
The Greater Manchester School Games is one of the largest in the country.
On Wednesday 26th June, 111 young people from 11 schools across Wigan gathered for
theGreaterManchesterSummerSchoolGames.Themajorityofwhomqualieddueto
their success at local competitions.
School Games
14
Primary School Sport Premium
120
People in the professional
workforce have received
training.
88%
of schools are investing in
increasing participation in
competitive sport.
£1.9 million was invested into Wigan, by the DfE in 2018/19.
Schools with 17 or more pupils received £16,000 plus £10 per head for each additional pupil.
Schools must use the funding to make additional and sustainable improvements to the quality of
PE, Physical Activity and Sport.
£1.9 million
Engagement of Pupils in regular physical
activity
% of schools investing their premium funding in;
88%
Swimming
Extra Curricular Clubs
32%
Increased condence, knowledge and skills
of all staff in teaching PE and sport
80%
Additional coaches
Specialist teachers
28%
Professional Learning
96%
20%
Broader experience of a range of sports and
activities offered to all pupils
Health enhancing activities
Inclusion
70%
Coaching
Coaches after school
Coaches curriculum delivery
Coaches breaks/ lunchtimes
71%
90%
70%
30%
Other Primary Premium spending
Facilities
Equipment
Transport
Swimming
Inclusion
80%
of Wigan schools have up to
date published information
meeting grant conditions.
96%
% of schools investing their premium funding in;
% of schools investing their premium funding in;
Where the premium funding is being spent
96%
72%
64%
32%
72%
*No percentage data provided
Data taken from a representative sample of schools across the borough and/or local intelligence.
24%
15
Volunteering
people have volunteered
through the Volunteer Inspire
Programme within Wigan
between 2010-2019
279
Adult Volunteering at least twice in the last 12 months
Children & Young People (Years 5-11) Volunteering
at least twice in the last 12 months
Volunteers have always played a vital part in the sport and physical activity sector. Without them, most community sport and physical activity simply
wouldn’thappen.Volunteeringhasadualbenetbothtothecommunityaswellastheindividualvolunteering.Researchhasshownithasapositive
impactonmentalwellbeing,individualdevelopment,socialandcommunitydevelopmentaswellasahugeeconomicbenet.
13.7% 13.2%
10.7%
11.0%
England
North
West
GM
Wigan
The VIP (Volunteer Inspire Programme)
is a GreaterSport initiative that allows
volunteers to sign up for volunteering
opportunities, launched in partnership
with all ten boroughs.
38%
35.9%
32.2%
England
GM
Wigan
Data from May 18/19 Sport England
Active Lives Survey
Data from Sport England Active Lives Survey
for the 2018/19 academic year
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Volunteering - Jen’s story
Jen’s a carer for her husband and felt guilty about being
away from him and taking time for herself. However, she’s
learned that as a carer she has to take time for herself to
help her be the best support to her husband that she can
be.
She started volunteering with the On Your Bike
programme, and has discovered something which she
loves to do, completely taking her by surprise. She loves
doing it so much, she doesn’t even feel like she’s doing it
for anyone else, but instead, for herself. Despite feeling
that way, she is helping others in her role, helping people
across Wigan start cycling and creating lifelong physical
activity habits.
Theenjoymentofit,actuallymakesherfeelmoreguilty
for taking time away from her husband. But she’s learnt
that she has to take that time for herself as caring for
others, can be isolating. She’s learnt the importance of
taking that time for herself, in helping to make her a better
carer for her husband by keeping her connected with her
local community.
She’s also gained personally in health improvements, both
physically and mentally. She’s found something that she
loves to do and an extra support network for herself, that
she didn’t even realise she needed.
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Other Opportunities - Join the conversation
#GMDAILYMILE
Share your Daily Mile photos and experiences.
Can you support in embedding in schools,
workplaces or community settings?
#GMSCHOOLGAMES
Yearly event for schoolchildren from across Greater
Manchester to take part in physical activity and sport.
#tHISgIRLCAN
Sport England campaign, aiming to get more females
involved in sport and activity.
Contact Us
Shirley Hurst
[email protected]
@GreaterSport
www.greatersport.co.uk
#GMMoving
Master umbrella for physical activity conversations
on social media across Greater Manchester.
#GMWalking
#GMmovingawards
Opportunity to celebrate the people making a
difference in Greater Manchester through sport and
physical activity.
MakingGMtherst‘WalkingRegion’intheUK,
where walking becomes a cultural norm.
#activesoles
A movement to encourage the population to wear
footwear that encourages and enables movement.
@wigancouncil
@ihlwigan
#tHatcounts
A Greater Manchester campaign supporting people to move
moreinawaythatsuitsthemforjust30minutesaday.
Aiming to normalise everyday movement and reposition
what it means to be active.
#weareundefeatable
A Sport England campaign that celebrates people living
with long term conditions who are moving more, in ways
that work for them.
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Thank you
We are changing lives together