WORKING FROM HOME: PLANNING FOR THE NEW NORMAL? WORKING FROM HOME: PLANNING FOR THE NEW NORMAL?
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2.13 These articles are just three of many published in the Summer of 2021 providing examples of
organisations that now expect their employees to divide their time, with typical splits being three days in
the office and the remainder at the discretion of staff. Although patterns will vary by sector (with it more
likely in professional services than, say, manufacturing) and by role (with many still requiring in-work
presence) it is not confined to large organisations:
“More than two-thirds (66%) of businesses continue to offer some remote working, according to a
survey from the British Chambers of Commerce. The poll of more than 900 businesses showed almost
three-quarters of firms expected at least one team member to continue working remotely over the
coming year.”
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Have priorities changed for home buyers?
2.14 The impact this shift in working patterns has had on the property market has already been noted.
Research by Savills
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outlines how enforced home working has likely changed the way we do things in
the future: all respondents to the its Global Sentiment Survey of research heads across 31 countries
expected home working to increase, and that this would have a direct impact on the residential market
as households reassess their needs. 90% expected demand for home offices to increase, while 86%
expected an increase in demand for high-speed internet.
2.15 The Guild of Property Professionals found that, in a survey of buyers, the importance of a home
office increased from 12 to 21 per cent of buyers
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. Reflecting this, over the year October 2019-2020
Rightmove reported an increase of 326% in use of terms ‘office’, ‘workspace’ and ‘working from home’
in property listings, as estate agents mirror the changing demand for home buyers
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. This builds on
a substantial interest even prior to the pandemic: survey work by Lloyds found that 40% of employed
people say when house hunting that it is important there is suitable space to work from home
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Summary
There is a general consensus that working from home will continue to play a much larger part of
working life than before the pandemic. This change in how homes will be used will surely also impact
on the priorities of home buyers when they choose homes. To explore these issues, Barratt elected to
carry out research of potential or recent home buyers to better understand how house buyers will use
their homes in a post pandemic world, their experience of working from home and what this says about
future home requirements.
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ibid
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Savills (2020) “The impact of COVID 19 on real estate”. Available here
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Reported in Property Industry Eye (2020) “Working from home – how it has impacted the property market”. Available here
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Rightmove (2021) “Work from home phrases up over 300% and four and five bed homes flourish”. Available here
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Reported in This is Money (2020) “Hunting for a home with an office”. Available here
2.7 The extent to which workers expect changes in their working practices to be permanent will determine
whether the patterns of demand are upheld. For example, those who expect to be working at least
half their working week from home in the long term will likely factor this into their demands for a new
house.. A survey of business leaders by Deloitte found 98 per cent of CFOs expect flexible and home
working to increase, they anticipate a five-fold increase in home working relative to pre-pandemic
levels by 2025. Other research by Deloitte found that 7.5m workers in the UK are hoping to do their jobs
from home permanently, double the estimated number pre-lockdown.
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2.8 Although this is clearly an emerging area of research, the CIPD published ‘Preliminary
recommendations arising from enforced homeworking during the COVID-19 lockdown’
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. It stated
“homeworking is here to stay” and it encourages employers to reflect worker’s preferences and “design
your working practices to suit all locations”.
2.9 The BBC Future Forum Research (October 2020) surveyed 4,700 workers and found that the vast
majority would be unhappy to go back to their pre-pandemic style of working. The results found that
only 12% would want to return to the office full time and 72% want a mix between office and home
working going forward
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. Even prior to the pandemic, 73% of the UK workforce consider flexible working
to be the ‘new normal’ according to the International Workplace Group’s Global workplace survey
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2.10 Results from YouGov survey (September 2020) also indicate that many employees want to continue
working from home once the pandemic is over. “Most (57%) of those who were working before the
outbreak and who intend to stay part of the workforce say they want to be able to continue working from
home”. In addition, YouGov noted that two in five employees currently live in urban areas but if they
could work more flexibly then 41% of city dwellers would be willing to move out to more rural locations.
2.11 As firms and employees consider the prospects of work-life balance post-pandemic, the prospect of a
mixed approach appears to be increasingly prominent, as observed in the Guardian article
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:
“For the majority of large corporates, the future is hybrid. Some of the UK’s largest office occupiers,
from the big four accountancy firms to major tech firms, all intend to allow more flexible working after
the pandemic, with staff splitting their time between their desk and a remote location.
Working from home is increasingly being demanded as a permanent arrangement by staff, especially
younger workers. But company bosses are also aware of the bank bosses’ argument: the benefits of
bringing teams together in a communal workplace to foster collaboration and corporate culture, while
also helping to train younger employees and new starters, who may not have the luxury of a dedicated
workspace at home.”
2.12 The trend identified above is also part of the public sector, with the Guardian
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reporting that a number
of central and local government organisations are set to move to a permanent shift to home working,
including – as reported by the Telegraph
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- HM Treasury:
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Deloitte (2021) “7.5 million UK workers hoping to work from home permanently once lockdown restrictions have lifted” 19th April 2021
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CIPD (2020) “Working from home: assessing the research evidence”. Available here
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BBC (2020) “Coronavirus: How the world of work may change forever”. Available here
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International Workplace Group (2019) “The IWG Global Workspace Survey Welcome to Generation Flex – the employee power shift”. Available here
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Guardian (2021) “Office, hybrid or home? Businesses ponder future of work” 18th June 2021. Available here
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Guardian (2021) “UK government could make working from home ‘default’ option” 17th June 2021. Available here
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Telegraph (2021) “Treasury civil servants told they can work from home forever” 1st September 2021. Available here